Table of Contents
About mara:
4
Mission Promotion plan Logo Design
6
Color Scheme
7
Typefaces
7
Identity
8
Post Cards
9
Product Design
10
Pop-Up Shop
14
Pop-Up Elements
16
Website
20
Our Company Vehicle
22
Advertising Methods
26
SMEAR THROUGH THE SMOKE!
My promotional plan features marketing strategies around a theme of “involvement” – for a 20-something generation of buyers who are shrewd about pledging loyalty to brands in this way. Mara is a nomadic body oil company dedicated in sourcing its materials themselves, making the concoctions by hand, and having the pop-up shop being the sole source of distribution—all documented from the beginning through social media outlets, providing a live feed for our excursions and experiences. I plan to have my company collaborate with like-minded, experimental companies who are dedicated to the R & D and creation of new, ethical materials and technologies applicable to the packaging, design, and advertising of my body oil products.We to the senses both tactile and ambrosial, for the curious. We are
Adapted from the virtues of our founder’s grandmother,
not a brick-and-mortar establishment, but constantly
mara preserves fruits of the earth, binding essences
on the move and in search of healing botanicals,
into nuritive oils to protect you against the elements.
leaving behind only scented trails and oil drips.
4
LOGO DESIGN
6
COLOR SCHEME, TYPEFACES
r : 136 g: 140 b: 120
r : 136 g: 140 b: 120
r : 136 g: 140 b: 120
r : 95 g: 109 b: 128
Aa
Bb
Cc
Dd
Aa
Bb
Cc
Dd
Aa
Bb
Cc
Dd
Ee
Ff
Gg
Hh
Ee
Ff
Gg
Hh
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Ii
Jj
Kk
Ll
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Mm
Nn
Oo
Pp
Mm
Nn
Oo
Pp
Rr
Ss
Tt
Rr
Ss
Tt
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Uu
Vv
Ww
Xx
Uu
Vv
Ww
Xx
Yy
Zz
Yy
Zz
Yy
Zz
cocon
miso light
miso regular 7
IDENTITY
8
POST CARDS
GREE
STAMP
We come bearing gifts... www.marabody.com
Post Card
CANAGA.
I N D OTNINGS FROM US + MENT E S I A ! AWA I T R IB E
to relieve anxiety, depression and stress related illnesses YLANG YLANG. aphrodisiac, antiseptic, an anti-depressant PLAI. relieves muscle pain and cools inflammation of the joints
mara
latest mara expeditions and findings mailed out to subscribers
9
PRODUCT DESIGN
mara
10
proprietary lavender blend
PRODUCT DESIGN
11
POP-UP SHOP
rural pop-up shop event
14
POP-UP SHOP
urban pop-up shop event
15
POP-UP ELEMENTS
cheap, lightweight canvas sacks and pouches for purchases
ooho! drinking water membrane sold at shop
16
POP-UP ELEMENTS
evening primrose oil oenothera biennis Origin USA Method of extraction Cold Pressed, Unrefined Kosher Certified Uses nerve function, hormonal imbalance, scarring, skin elasticity
INFO.
Typical Analysis
pH- 4.51
Acid Value- 0.59 Heavy Metals- less than 0.20 ppm Pesticide Residue- Tested Negative Peroxide Value- 0.71 Non-Saponifiables- 1.4% Saponification Value- 191.2
Fatty Acids Gamma Linolenic- 9.1% Linoleic- 72.6% Oleic- 8.4%
Palmitic- 6.2% Stearic- 2.2%
www.marabody.com
information on specific oils included with purchase—”reference cards”
employee apron
17
WEBSITE
mara
home website
20
WEBSITE
21
OUR COMPANY VEHICLE
the mara company expedition vehicle and mobile laboratory
22
OUR COMPANY VEHICLE
(shown here: mt. batuk volcanoes, indonesia)
23
ADVERTISING METHODS
aerial advertisements over cities (shown here: cairo, egypt)
26
ADVETISING METHODS
electronic advertising (shown here: transitions 1 and 2)
27
ADVERTISING METHODS
city billboards
28
ADVERTISING METHODS
left: airport ballon
right: hot air ballon
29