In it’s early years streetwear was rebellious. It was constantly evolving and pushing the limits of what a lifestyle clothing brand could be. But at the same time, it was clever. There was always a message. Whether it was displayed in large bold letters or hidden within an artistic graphic, there was always a comment being made. Today, the industry is in an entirely different state. With advancements in online shopping and social networking, anyone can get/do anything. As a result, the industry has become watered down. Anybody can make clothes, it’s the message that they are missing. Real brands have a message. Real brands encompass a lifestyle that their target demographic can relate to. So the question is, what is the message?
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MICHAEL AUERBACH