TABLE OF CONTENTS
MISSION STATEMENT..................................................4 LOGO DESIGN............................................................6 THE SHOP................................................................8 PRODUCTS...............................................................18 PROMO PLAN..........................................................30
MISSION STATEMENT
Tarot Coffee started in a small shop in Downtown Los Angeles. Created by coffee lovers that couldn’t find coffee dark enough, Tarot specializes in dark roast coffee made using fairly traded coffee beans from India and Peru. Our mission is to be as accesable and ethical as possible, so all our products are made from recycled materials and we offer vegan options for all of our drinks in store. Tarot Coffee is run by a small team of people just as obsessed with coffee as our customers are.
LOGO DESIGN
DIN CONDENSED
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THE SHOP
PRODUCTS
PROMO PLAN
Tarot Coffee’s demographic are young adults in the Los Angeles area. This demographic gets most of their information through social media or apps, so having a strong social media presence is the most effective way to advertise, as well as placing ads in places around Tarot Coffee’s flagship store in Downtown LA. Customers can tag Tarot Coffee on Instagram or use the hashtag “#TarotCoffee” for a chance to have their photos reposted on Tarot’s official Instagram page. Advertising in magazines that appeal to Tarot Coffee’s demographic would draw attention to Tarot’s online shop for customers that are unable to visit the flagship store.