The Nine Muses
And into the forest I go, to lose my mind and find my soul
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Ta b le of Contents 7
M i s s i o n S ta te ment
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P ro m ot i o n P l a n
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Logo Design
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B ra n d E l e m e n t s
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S ta t i o n e r y
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S t o r e fr o n t
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P r o d u c t D eve l o p m e n t
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M a r ket i n g
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THE MISSION
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The nine muses
of the Greek Mythology were deities that gave artists, philosophers and individuals the necessary inspiration for creation.
Our mission is to establish a dispensary that will not only retail high quality marijuana and accessories, but also provide a female-focused environment for inspiration and artistic creation.
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the plan
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Target Audience SEX: female AGE: 18+ INCOME: $20K+ LOCATION: Los AngelesHighland Park, Abbott Kinney, Los Feliz/Echo ParkSilver Lake BUYING HABITS: marijuana, novelty items, gifts, decor pieces, stationery, books, art, coffee, tea
NEEDS: high quality cannibus; enviornment to hang relax, feel inspired, be creative PERSONALITY: classy, minimalistic, artistic, creative, chic, fashionista, whimsical, hipster
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Grassroots marketing plays a huge role in our promotion plan. With the very first location to be set in Silverlake, Los Angeles, California, one of the first priorities will be to create brand awareness and build relationships amongst the surrounding communities. At The Nine Muses we view cannabis not solely as a recreational vice, but a source of art and creation. Using the store space to host events such as mixers, poetry readings, art galleries, and “Puff, Pass, Paint� nights will allow us to celebrate creativity, local female artists, and promote our brand and values. We will also get heavily involved with event groups like Coachella and High Times, and also local female events like Ladies First Events through product sponsorship and/or collaboration. For print and digital adveritising efforts, we will utilize social media marketing by collaborating with influencers, implementing User Generated Content (UGC) campaigns on social platforms, buying digital ad space on platforms such as Instagram and Facebook, as well as digital/print ads for publications such as Dazed & Confused Magazine and High Times.
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the logo
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stand alone text |
the nine muses the nine muses
color background
white background
primary logo |
logo + text |
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the elements
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typeface|
Taken by Vultures Alternate demo Jaapoki
orator Brandon Grotesque
colors|
057D5E
B0DCC2
EA9268
EDAA93
EFDEEC
FFFFFF
AAAAAA
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the stationery
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the Nine Muses
9811 Misty Point Ln. Los Angeles, CA, 91205 (909) 451-1808 inspiration@ninemuses.com
www.theninemuses.com
the Nine Muses
Joanna Won
9811 Misty Point Ln. Los Angeles, CA, 91205 O: (909) 451-1808 C: (832) 451-9715 jwon@ninemuses.com www.theninemuses.com
9811 Misty Point Ln. Los Angeles, CA, 91205 O: (909) 451-1808 C: (832) 451-9715 jwon@ninemuses.com www.theninemuses.com
9811 Misty Point Ln. Los Angeles, CA, 91205 (909) 451-1808 inspiration@ninemuses.com
www.theninemuses.com
the Nine Muses
9811 Misty Point Ln. Los Angeles, CA, 91205
the Nine Muses
the Nine Muses
Joanna Won
the Nine Muses
buck |
the Nine Muses
business card |
the Nine Muses
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Joanna Won
9811 Misty Point Ln. Los Angeles, CA, 91205 O: (909) 451-1808 C: (832) 451-9715 jwon@ninemuses.com www.theninemuses.com
letterhead |
the Nine Muses
9811 Misty Point Ln. Los Angeles, CA, 91205 (909) 451-1808 inspiration@ninemuses.com
www.theninemuses.com
envelope |
the Nine Muses
9811 Misty Point Ln. Los Angeles, CA, 91205
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stick with the people who pull the magic out of you and not the madness 35
the store
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exterior | the first location for the nine muses will be set for highland park, los angeles, california. future los angeles locations will possibly be in areas such as on abbott kinney st. in venice, and in neighborhoods such as echo park and silverlake.
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interior | the interior floor plan will include one floor for the dispensary and a separate floor for coffee and leisure. based on the structure of the building, the dispensary will be located in the basement with the leisure area on the first floor. if a basement is not applicable, the store will be set up with a loft structure, having leisure area on the 2nd floor and the dispensary on the first.
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the products
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la female artists |
Valfre
Natasha Lillipore
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the marketing
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li
r artistic s u o y o ft
ul
magazine ad |
the nine muses
website |
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lift your artistic soul
the end
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