MISSION STATEMENT & PROMOTIONAL PLAN
OUR MISSION AT THE JITTER MUG IS TO PROVIDE OUR CUSTOMERS WITH “A CLASSIC TASTE.” WE SPECIALIZE IN SERVING FRESH COFFEE GROWN FROM CUBA. WE USE THE RICHEST COFFEE BEANS GROWN. OUR ULTIMATE GOAL IS TO PUT THE “JITTER” BACK INTO YOUR DAY WITH EVERY POUR OF COFFEE. EACH JITTER MUG LOCATION HAS A VINTAGE VIBE, WHILE ALSO OFFERING AN INVITING ATMOSPHERE FOR ALL.
THE JITTER MUG’S PROMOTIONAL PLAN CONSIST OF SUBWAY BANNERS ADVERTISING ON CLOTHING MAGAZINE ADS BILLBOARDS SHOPPING BAGS SLOGAN “A CLASSIC TASTE”
LOGO DESIGN & STYLE BOARD
THE
THE
MUG
MUG
Jitter Jitter
FONTS
Lavanderia Geared Slab
C:46, M:82, Y:78, K:72
C:76, M:55, Y59, K:40
C:0, M:19, Y:49, K:0
C:9, M:92, Y:100, K:1
STATIONARY
MENU
STOREFRONT
PRODUCT DEVELOPMENT
HANGTAG
MERCHANDISING APPAREL
MAGAZINE AD
WEBSITE & MOBILE PHONE APP
OUTDOOR ADVERTISING
COMPANY VEHICLE & PUBLIC VEHICLES
POSTCARD
PRODUCT DISPLAY