MISSION STATEMENT
Vain Youth Vain Youth is a fresh new company who focuses on keeping its customers looking stylish and comfortable for a variety of activites. From skating to a day at the beach Vain Youth is a go to choice for a stylish boy or girl who likes simplistic and modern style with a little edge.
TABLE OF CONTENTS
Mission Statement 2 Logo 6 Marketing Strategy 10 Stationary 12 Storefront 14 Products 18 Advertising 28 Transportation 34 Website 36
LOGO DEVELOPMENT
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MARKETING STRATEGY
Vain Youth looks to continue to grow its brand by implementing several marketing and advertising strategies. (Do you want to put a time period after this, like in the coming months or in 2012 - 2013?) Key concepts include sponsorships, skateboard contests, music festivals, viral videos, and billboards. A main focus will be to produce 2-3 minute short videos featuring our skateboard team. Videos will be pushed through the following websites; frontarmy.com, vimeo, youtube, and facebook. The goal will be for consumers to market our products by sharing via e-mail and their social media accounts. Another focal area will center on concerts and music festivals such as the Vans Warped Tour. Opportunities to promote Vain Youth include sponsorships, handing out free stickers, and selling merchandise to build interest in the brand.
STATIONARY
STOREFRONT
PRODUCTS
ADVERTISING
TRANSPORTATION ADVERTISING
WEBSITE ADVERTISING
Trevor Lyon Lewerke Applied Branding