W
men’s LIT
table of contents
4....mission statement 8....promotion plan 10....style guide 18....storefront 36....products 56....advertiseing
mission statement
Women’s Lit is foremost a bookstore or anthology that firmly and intently sells explicitly female authored books to grant the proper attention to the female authors who have been silenced from history so that our patrons can derive from our collected works. Far more books by men are reviewed than by women, and many women that were published had to hide their identities, adopting male pen names in order to combat sexism and prejudice in the 19th century. Back when some women put out critically praised works is was under the guise of a male name because “the literary world wasn’t a place for women.” Thanks to the bold and brave women who wrote books openly, now there is a thriving assortment of women’s works worldwide. Female voices are asked to be reserved but we believe that women have something to say and they deserve to be loud and heard by society. There is another feature of the Women’s Lit space that allows for women to come together. It is a rhetorical community in which to converse, foster fellowship, host weekly book club and debate club, support one another, to articulate our feminist goals, ideas, activism, and visions that affect women as a class in their personal lives and professional lives. Why is bringing women together and having female only spaces important, profitable and beneficial? Because women endure more than we notice at times, and the structural pressure put on us means to keep us down. Females need a space that is apart from men to organize for their interests that are candidly
different from men’s. When the working day is done, girls just want a break from the stress of men. Women want to be included and involved in this space because some want to go out without having to dress up and do make-up and then consequently be concerned about what men may think. In addition, women would confidently go alone to such places because they would be and feel less insecure and feel safe to speak freely and honestly surrounded by women. One of the reasons women don’t go out by themselves is because they don’t have a companion which directly coincides with feeling unsafe. Women’s Lit solves those problems that many women relate to. The space empowers women to speak about their lived experience and provides a strong structure of support. Some women do not have a female relationship within their families and friends that is honest and pure. Women’s Lit inspires the atmosphere that provides the sensibility that women do not need to compete or hide their emotions in fear of judgment. The continued weekly gatherings manifests a support structure that can grow and benefit the members as they keep coming back.
promotion plan
Women’s Lit will have storefronts that do not only sell books written by female authors. There will be a membership that is paid for monthly and includes the opportunity to confide in the weekly meetings that are held at Women’s Lit. Membership doesn’t stop with the ability to partake in casual feminist discussion and personal confessions about the workplace and family, but if a woman wishes to, may join the Women’s Lit Debate Club, and the Women’s Lit Book Club. These separate chapters carry separate additional fees. The Women’s Lit Debate Club is a rhetorical meeting for verbal feminist theory discourse. From examining politics to the battle lines between liberal and radical feminist foundations. The Women’s Lit Book Club is a way to explore newer and older literature and review the characters, setting, plot, conflicts, resolutions, messages, and symbolisms within the written works. Women come together weekly to weigh in on what they’ve read and connect on the monthly book. Women’s Lit will promote its business with the logo on its products, as well as street posters, and bus shelters. Employees will wear shirts with the logo on them. .
style guide
C=1 M=2 Y=5 K=0
C=73 M=93 Y=1 K=0
C=5 M=87 Y=5 K=0
C=1 M=84 Y=29 K=0
C=0 M=62 Y=79 K=0
C=0 M=20 Y=96 K=0
C=53 M=0 Y=32 K=0
C=32 M=14 Y=34 K=0
C=6 M=16 Y=35 K=0
C=9 M=29 Y=58 K=0
C=42 M=60 Y=98 K=35
C=75 M=68 Y=67 K=90
Home Sweet Home ABCDEFGHIJKLMNOPQRSTUVWXYZ 58 pt
minion pro bold condensed A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t Uu V v W w X x Y y Z z 10 pt
stationary
letterhead
women’s lit 900 s. hope st. los angeles, ca 90015
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui oďŹƒcia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velolorem ipsum quia dolor sit amet, it, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam volupt voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat olorem ipsum quia dolor sit amet, voluptatem.
Elena Lauren U. Owner
p. 480-694-6914 f. 602-125-1665
elu@womenslit.com
www.womenslit.com
xxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
envelope
900 s. hope st. los angeles, ca 90015
xx xx xx xx xx xx xx x
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
x xx xx xx xx xx xx xx
women’s lit
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
business cards / bookmarks
womenslit.com
x xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
W
men’s LIT
womenslit.com
elena lauren u. owner p. 480-694-6914 f. 602-125-1665 elu@womenslit.com
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xx
xxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxx
example
buck slip
a look inside of women’s lit bookstore & storefront
store front
inside the store
products
hang tags
merchandising apparel
catalog
one page ad
web design
website
outdoor advertising
Applied Branding for Women’s Lit by Elena Uglietta