Xclusiive

Xclusiive Meshel Negrete Ria Lewerke Applied Branding March 20th, 2013 Wednesday, 12pm

Table of Contents pg.2..........................................Mission Statement/Promotion Plan/Company Plan pg.3...............................................................................................................Style Board pg.4...............................................................................................................Stationary pg.5-6...............................................................................................................Adds pg.7..........................................................................................................Magazine Add pg.8...............................................................................................................Storefront pg.9...............................................................................................................Instore pg.10.............................................................................................................Uniform pg.11-17........................................................................................................Products pg.18-19................................................................................................Shopping Bags pg.20...............................................................................................................Website pg.21.........................................................................................................Company Car pg.22......................................................................................................Slogan/The End

Mission Statement Mission Statement: Some say beauty is in the eye of the beholder, but everyone knows the power of a great first impression can make all the difference. The Xclusiive make up brand was created for anyone looking to stand above the average line of style. From every day cosmetic simplicity to daring, flashy or seductive colors, Xclusiive has you covered.

In a world full of diversity in style, who doesn’t like standing out every now and then? So don’t be ordinary, Get Xclusiive.

Promotion Plan Includes: • • • • • •

Storefront Development Product Development Shopping bags Staff Uniforms/Aprons Full-page ad for the company Outdoor Advertising

Company Plan: The company headquarters is located in downtown long beach and has stores located in 120 malls in the U.S. The company plans on going global within the next 5 years.

pg.2

Style Board Xclusiive C=0 M=100 Y=0 K=0 C=0 M=90 Y=0 K=0 C=0 M=85 Y=0 K=0

Neon Club Music (Light)

C=0 M=75 Y=0 K=0

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

C=0 M=65 Y=0 K=0 C=0 M=50 Y=0 K=0

0 1 2 3 4 5 6 7 8 9 pg.3

STATIONARY

pg.4

ADDS

pg.5

pg.6

Magazine Add

pg.7

STOREFRONT

pg.8

Inside Store

pg.9

UNIFORM

pg.10

Products

pg.11

pg.12

pg.13

pg.14

pg.15

pg.16

pg.17

SHOPPING BAGS

pg.18

pg.19

Website

pg.20

COMPANY CAR

pg.21

Don’t Be Ordinary, Get

Xclusiive The End.

pg.22