Mission Statement ..................................................................................................................................................6 Promotion Plan ........................................................................................................................................................9 Logo and Colors ...................................................................................................................................................10 Typography and Patterns .....................................................................................................................................11 Stationary .........................................................................................................................................................12-13 Storefront ..........................................................................................................................................................14-15 Inside ................................................................................................................................................................16-17 Product Development ...................................................................................................................................18-23 Shopping Bag .............................................................................................................................................24-25 Employee Apron ..........................................................................................................................................26-27 Brand Products .............................................................................................................................................28-33 Website Design ...........................................................................................................................................34-35 Advertisement ...............................................................................................................................................36-39 Vehicle Design .............................................................................................................................................40-41
X
OX is a fun, modern, alcoholic chocolate company for adults. The name XOX is referring to the common phrase xoxo which people use to sign off letters with “hugs and kisses”. Since this candy company is marketed towards adults, it has a mature yet fun persona. XOX sells everything from liquor filled chocolate, to alcohol infused truffles, and chocolate vodka covered strawberries which will all be available in our stores and online. Overall, the goal of this company is to get adults as excited about chocolate now as they were when they were kids.
Promotion Plan XOX will be promoting the opening of our LA location with a marketing campaign that will advertise on billboards and bus stops around Los Angeles. We will also be launching a website and app that will feature our products, provide information on locations, and allow customers to place orders. Our social media pages will promote our grand opening along with industry inuencers. The event will also be live-streamed on our Instagram page for everyone to see. The opening event will feature taste testing, free samples, and photo ops. This event will attract a customer base as well as spread the word about our new company.
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Storefront
Inside
Product Development
Store bags
Employee Aprons
Brand Products
Website Design
Advertisements
Vehicle Design
Designed by Zarya Tom Wing