THE BEST OF BOTH WORLDS.
TABLE OF CONTENTS MISSION STATEMENT 4
11
MARKETING PLAN 5
APPAREL 12
LOGO DESIGN 6
FULL PAGE AD 13
STYLE BOARD 7
WEBSITE DESIGN 14
STATIONARY 8
OUTDOOR ADVERTISING 15
STOREFRONT 9 PRODUCT 10
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MERCHANDISE
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MISSION STATEMENT Icy Spirits provides premium ice cream and sorbets made with the highest quality liqueurs. We strive to be the best naturally flavored ice cream mingled with alcohol giving you the best exotic cocktail dessert in town. Our specialty is focused on ice cream flavors and liquors in combinations that are both familiar and surprising to produce all kinds of flavors from childhood favorites to modern adult-only avant-garde desserts. Icy Spirits seeks to maintain a sleek, tasty, and inviting atmosphere for its target audience : trendy and affluent people.
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MARKETING PLAN The ice cream is infused with alcohol content of 12%. Providing you the best premium liquiors but not limited to Vodka, Tequila, Gin, Brandy, Rum, Coconut Rum, Khaluah, and more. Icy Spirits ice cream will carry a variety of flavors including vanilla, lemon, mango sorbet, lemon, coconut, and many more. Icy Spirits will have a brand personality that is sleek, sophisticated, yet inviting and tasty. The color scheme portrays a modern and clean look that links back to our target demographic of trendy and affluent people in Los Angeles, CA. The Icy Spirits mark is an iconic graphic of an ice scream scoop on top of a martini glass. The martini signifies high quality vodka. Therefore, it is used to position Icy Spirits in the market as an expensive brand. The typography of the logo is Chalet, which links back to the trendy and avant-garde American demographic that it tries to reach. PRODUCT DESIGN Icy Spirits packaged products that can be purchased will be carried in plastic cylinder containers. OUTDOOR ADVERTISING Our out of home advertising will carry out billboards in the entertainment busy areas of Los Angeles, CA PRINT ADS We will insert print advertising in the most read and respected magazines: Los Angeles Magazine, and GQ, and Esquire Magazine. ONLINE Our online campaign will be in social media and personal website. Icy Spirits will be involved with the community through Twitter, Facebook, and Pinterest.
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LOGO DESIGN
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STYLE BOARD C : 64 M:1 Y:0 K:0
C:0 M:0 Y:0 K : 100
C : 64 M:1 Y:0 K:0
CHALET LONDON NINETEEN SEVENTY Aa Cc Dd Ee Ff Gg Hh Ii Chalet ParisNineteenSixty Ab Bb Cc Dd Ee Ff Gg Hh Ii 7
STATIONARY
1254 Whilshire Blvd.
1254 Sunset Blvd. West Hollywood, CA 90038 P: (323) 801-8745 M: (323) 801-8745 www.icyspirits.com hello@icyspirits.com
1254 Sunset Blvd. West Hollywood, CA 90036 www.icyspirits.com
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P: (323) 801-8745 M: (323) 801-2035 E: hello@icyspirits.com
P.O Box 1234 West Hollywood, CA 90038
West Hollywood, CA 90038
STOREFRONT
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OFFERINGS
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MERCHANDISE
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APPAREL
12
PRINT ADS
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WEBSITE
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OUTDOOR ADVERTISING
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OUTDOOR ADVERTISING
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Created by Yuranni Contreras