COMMERCIALISING THE CONCEPT

To ensure my campaign is well-rounded and effective I have decided to create a range of commercialised t-shirts. From testing different designs these are the chosen ones. This collection is made up of four different women’s oversized t-shirt designs. These t-shirt designs are simple but also bold and eye-catching. Two out of four of these designs are the same but in different colours, blue and pink of the campaign’s logo ‘visible’. The other two designs (one pink, one blue) have a small logo on the front of the t-shirt and a graffiti print on the back. Each of my designs includes all three colours which I have used throughout the process of my final project. I decided to use a small logo on the front with a larger design on the back as this is how most streetwear t-shirts are designed and I wanted to keep the streetwear look. It was important that I made these designs bold to catch the eyes of Generation Alpha. I kept all t-shirts white to keep it classic and simplistic. I have used the colours blue and pink to keep the same colours which run throughout my branding and project. I chose to create this collection within my project as it adds another element to my campaign where my consumers can wear these t-shirts and feel even more connected to the brand. As well as this it shows that I can work in a more commercial way and has allowed me to develop my digital skills in creating designs. You can see my process of creating these t-shirts and my testing in my Concept Development and Process Book.

BACK

FRONT

The packaging of a brand’s collections is often as important to consumers as the item’s they have bought as it acts as a symbol of a new purchase and identifier of the community and brand messages they have aligned with. Consumer’s can also keep this a type of keep sake. Therefore, I have decided to create swing tags for my collection using the brand logo. The swing tags add a personal touch to the t-shirts as authenticity and personalisation is key to capturing the attention of Generation Alpha.