INTRODUCTION

The purpose of this book is to explain in depth my processes and ideas surrounding my final major project. I will demonstrate my reasonsings for using a social media campaign and digital zine for my final major project, surrounding creating an accepting community for women in the streetwear market. I will explain the process of creating my Instagram platform focussing on creating a positive and diverse space for women. The first issue of my zine focusses on positivity and acceptance for women in the fashion industry. I will explain my projects messages and narrative and all marketing areas within my work from branding to my final campaign and reasonings behind each concept.