CAMPAIGN PLAN

My final campaign is titled ‘Visible’. I chose this name for my campaign as I believe it resonates with the messages I am trying to convey of shining a new light for women in the streetwear market. The definition of visible is ‘able to be seen’. I want my campaign to make women feel accepted in this market and for them to be seen as equals. It is important to teach the Generation Alpha that we are equals and deserve the same opportunities as well as being able to feel accepted.

The aim of my social media campaign is to create an online presence where I can create a sense of community where consumers are able to feel connected towards my brand and where women can feel accepted and free to express themselves. By encouraging women to be confident in themselves and teaching people the importance of inclusivity and acceptance, hopefully positive steps forward can be made.

As part of my final major project I will be creating a social media campaign on Instagram targeted at female generation Alpha consumers. By creating a social media campaign I will spread these messages to the next generation of fashion consumers. My social media campaign will include meaningful and engaging posts which will create a sense of community for women. By creating an online community of like minded and positive consumers and providing a safe space my campaign will aim to shine a new light on women in the streetwear industry. I decided this will be a good way to keep my campaign interactive and therefore will target my consumer well. As well as my social media campaign I intend to create a digital brand zine to promote my campaign. I believe creating a digital zine will be a beneficial way to convey my brand messages and will also appeal to my consumers.