WHY A SOCIAL MEDIA CAMPAIGN?

I decided to create a social media campaign for my final major project as I believe it is the most effective way to convey my brand purpose and messages of creating an accepting and positive space for women. As well as this, a social media campaign best suits my skill set and capabilities in order to successfully execute it. Social media platforms are a great way to increase a brand’s visibility and enable you to reach a wider audience, globally. As well as this it allows you to engage with your audience and build an effective social presence which in time creates positive interactions. I hope for my social media campaign to create a sense of community where my target audience can feel accepted and inspired. Lastly, in order to target my desired audience of Generation Alpha I need my campaign to resonate with them therefore this is the best way to reach them. From my research I discovered Generation Alpha are heavily influenced by technology and more socially connected than any generation before. Creating a social media campaign will allow Generation Alpha to feel engaged and part of the brand. As Generation Alpha grows up they will shape the social media landscape and become the most technical savvy generation to date, therefore social media being the best way to share my campaign.

VISIBLE VISIBLE

#VISIBLE

Although I had decided to create a social media campaign, I still needed to decide which platform I would use. There are many social media platforms I could have chosen from including Instagram, Facebook, and TikTok however I needed to decide which would suit my campaign the best and which would be most beneficial. I chose Instagram as my platform of choice. Instagram is an extremely popular and effective platform which allows you to grow and reach your audience. Instagram is also extremely popular with younger generations who are growing up surrounded by technology. As well as this, I use Instagram every day and therefore believe I have enough knowledge to successfully execute a campaign on this platform.

According to SocialPilot more than 1.15 billion people actively use Instagram every month and 90% of all users on Instagram follow at least one business account (Gaurav Sharma 2022). Not only is there less competitors on Instagram, compared to Facebook it also gives you a larger scope of marketing success. Another beneficial tool to use in my social media campaign is the use of hashtags. Hashtags will be a great way to expand my audience and enable me to reach more people. By using hashtags in my posts it will appear on the page for that hashtag meaning it will be seen by more people. People who don’t follow me could even see my posts in their feeds by following my hashtag. This tool will enable me to create a sense of community and hopefully motivate my audience to engage with my campaign. I will use the hashtag #VISIBLE in my campaign.