SWOT ANALYSIS

In order to develop a further understanding of my campaign I created a SWOT analysis (strengths, weaknesses, opportunities and threats). This has allowed me to highlight areas for future strategic development. This SWOT analysis has helped me to determine the direction and strategically plan my social media campaign.

STRENGTH

-I have well defined my target audience. -Use of hashtags to increase my audience reach. -Quality over quantity in terms of posts in order to not overwhelm my audience. -Cost effectiveness. -Effective source of communication -Higher conversation rate. -Ability to build relationships with audience. -Targeted at the next generation of consumers therefore my campaign is forward thinking. -Needs consistent uploads. -Complaints and negative comments are visible to the public. -Social media is a highly competitive market- especially in the fashion industry. -Information is from secondary sources meaning it has to be referenced.

WEAKNESS

OPPORTUNITIES THREATS

-Few competitors in my area -Niche target market. -Strong loyal and educated community. -Increasing number of users on social media. -Competing with other educational/ empowering social media pages which already exist. -The fashion industry is always changing and evolving. - Changing audience attitudes towards topics relating to. -Changing algorithm of social media platforms.