INSTAGRAM MOCKUP

REELS

To keep the target audience of my campaign engaged I have created reels to add to my Instagram page. From my research I found that reels provide Instagram users with higher engagement rate due to the explore page displaying more video content than images. The reels I have created show final edits of my shoot content and the stages I took to reach my final point to show a well-rounded view of how my campaign reached its finalised point.

As Generation Alpha will be the most digital native generation I thought it would be beneficial to create a TikTok account to promote my campaign further. This will also allow me to reach a larger range of audience and consumers included in Generation Alpha. From my research I realised there are not many streetwear brands with TikTok accounts, therefore creating one for my brand would be effective and new.