SWOT ANALYSIS In order to develop a further understanding of my campaign I created a SWOT analysis (strengths, weaknesses, opportunities and threats). This has allowed me to highlight areas for future strategic development. This SWOT analysis has helped me to determine the direction and strategically plan my social media campaign.
-Needs consistent uploads. -Complaints and negative comments are visible to the public. -Social media is a highly competitive marketespecially in the fashion industry. -Information is from secondary sources meaning it has to be referenced.
STRENGTH -I have well defined my target audience. -Use of hashtags to increase my audience reach. -Quality over quantity in terms of posts in order to not overwhelm my audience. -Cost effectiveness. -Effective source of communication -Higher conversation rate. -Ability to build relationships with audience. -Targeted at the next generation of consumers therefore my campaign is forward thinking.
14.
WEAKNESS
