WHY A SOCIAL MEDIA CAMPAIGN?
I decided to create a social media campaign for my final major project as I believe it is the most effective way to convey my brand purpose and messages of creating an accepting and positive space for women. As well as this, a social media campaign best suits my skill set and capabilities in order to successfully execute it.
Social media platforms are a great way to increase a brand’s visibility and enable you to reach a wider audience, globally. As well as this it allows you to engage with your audience and build an effective social presence which in time creates positive interactions. I hope for my social media campaign to create a sense of community where my target audience can feel accepted and inspired. Lastly, in order to target my desired audience of Generation Alpha I need my campaign to resonate with them therefore this is the best way to reach them. From my research I discovered Generation Alpha are heavily influenced by technology and more socially connected than any generation before. Creating a social media campaign will allow Generation Alpha to feel engaged and part of the brand. As Generation Alpha grows up they will shape the social media landscape and become the most technical savvy generation to date, therefore social media being the best way to share my campaign.
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