BRAND INFLUENCES
The next step in identifying my personal brand was to research and explore what influences me and my work. I have researched areas which have helped me paint a clearer picture of how I want my brand to be including values and influences.
19.
In order to develop my brand I began by researching what influences me and my work. I researched brands which I could see myself working for and those who are influenced by similar things to me. I began by creating mood boards which helped me realise who I take inspiration from and which brands influence me. I soon realised that I am definitely more interested in menswear, streetwear and athleisure. Although I am interested in luxury brands my personal style is mainly influenced by streetwear and is usually quite an androgynous style. I also like how luxury brands can be influenced by streetwear in various brand
