®
ISSUE NO. 896
THE NEXT LEVEL
JVC GC-PX100
Photo - imaging - video - audio - tv - print - mobile - stats - people - retail - business - news
Europe’s biggest annual imaging show closes its doors. What now?
With the predicted growth of the compact interchangeable lens market, it is perhaps surprising that more key accessories geared towards this target audience have not reached the market yet. Think Tank Photo has now announced the release of a new camera bag collection scaled to fit today’s smaller mirrorless cameras on their own or with accessories such as lenses and an iPad. The Mirrorless Mover collection offers top quality materials and build quality that reflect the investment the consumer has made in their CSC.
Picture credit: Alexis Clarke
Guess Who’s Back?
Accessorising for Growth
10 June 2013
Farewell to Focus
News Following speculation in last issue from Pixel’s ‘Insider’, we can reveal that Anthony Jacobs is back in action and is setting up an online-only second hand camera business - the Cherished Camera Company. As we went to press, the new website went live, although at the moment it’s still at ‘launching soon’ stage. The site explains that the company will buy and sell pre-loved DSLRs and accessories from brands such as Canon, Nikon, and Leica, and stresses the company’s 42 year imaging pedigree. We understand that CSCs and compacts won’t be part of the Cherished Camera Company‘s business. Pixel will be speaking with Anthony soon, so stay tuned.
www.pixel.co.uk
As Pixel went to press (and so, thanks to social networking and our industry’s ever active grapevine, common knowledge by the time this printed edition reaches you) it was announced that 2013’s Focus On Imaging was the last. After 24 years and more than half a million visitors, Mary Walker - trade icon and winner of Pixel’s Outstanding Contribution to the Industry Award - has announced the decision to bring the show to an end, rather than selling it. in her statement, she expressed pride in the acheivements of her team and the event itself, and thanked visitors, exhibitors and the Mary Walker Events team for their support and dedication. We’re prepared for commenters outside of our industry to see this end of an era as a symptom of the decline of ‘traditional’ photography, but all the evidence shows that imaging, as Mary was astute to distinguish from photography all those years ago, is a thriving, growing trade and Focus remained well supported by visitors and exhibitors. Instead, commentors see a future for an event that expands to cover the more diverse spectrum of imaging today. LMG (Pixe’sl parent company) will be hosting an advisory board meeting to
Who knew that 2013’s Focus would be the last?
discuss the development of a new exhibition for the imaging industry. If you would like to join us on the 18th June and are keen to support the event, please contact simon@lifemediagroup.co.uk. Pixel would like to once again personally thank Mary and her team for their hard work and contribution to our industry. We’re sure that the legacy of Focus will continue to inspire the trade. In Mary’s own words, “I am certain that the time is right for the industry to find fresh opportunities - maybe we’re due a revolution of some kind?”
Power To Integration
Massive new Canon campaign aims to inspire consumer loyalty throughout the range and encourages that all-important step-up purchase.
Canon has rolled out a major new through-the-line marketing campaign using the theme ‘Power to your next step’. The campaign, the first from Canon to encompass all consumer and pro product categories, will run across EMEA throughout the summer and beyond. On the first official day of the campaign, the new TV advert aired 213 times on UK television. The commercial will also be shown on video on
demand services. The TV advert’s not all: there will also be a comprehensive print campaign, social media efforts and more. Pixel spoke to Nigel Taylor about how the campaign will reach consumers and what that means to retail - you can read the interview on page 14. The TV advert shows Canon users taking their next step with a variety of different products – compact cameras, DSLRs, video cameras, printers and Canon’s Cinema EOS range are all featured.
Turn to page 5 to find out more
GC-PX100
THE NEXT LEVEL
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PHOTO
alert: Camera thefts Dealers warned to be vigilant as thieves target high-value imaging kit. A Leica camera, Summicron lens and a filter were stolen from family-run London dealer Red Dot Cameras recently. Ivor Cooper, Red Dot’s MD, has circulated a CCTV image that he believes to show the man he suspects of the theft to other dealers, and says that many report being targeted by the same suspect. Harpers Photographic, Canterbury Camera Centre and others are also suspected to have been victims of the same criminal. The day after the Red Dot robbery, staff at LCE in the Strand reported a man fitting the same description in their store, who fled when approached by wary staff. The alleged thief seems to engage staff about high-value products, then uses delaying tactics and frequently use his mobile phone, before waiting until staff are dealing with another customer to escape with the products. Ivor Cooper believes thieves maybe targeting other Leica stockists including Selfridges. “Whether it’s the same criminal or not, we all need to be on our guard,� Ivor told Pixel. “Now
A composite of CCTV images alleged by Red Dot Cameras to show the man they suspect of stealing Leica equipment from them. Pixel has, and implies, no evidence that this is the theif.
Reflecmedia Chromakey Now at Appleworld Reflecmedia is the latest solution to ChromaKey technology (better known as blue screen or green screen), pioneered by the BBC. It enables quick setup time, requires minimal lighting and is highly portable for any Photographer, Videographer and Broadcaster to create hassle-free ChromaKey in the studio or on location. Reflecmedia is now available through Appleworld Distribution.
that the cameras we sell are so high-value, we are all targets. Thieves have given up on jewellers, where the same value products are protected by buzzer entry systems and inhouse security teams, and seem to be going for camera dealers.� The stolen Leica M-E’s serial number is 4422798 and the lens is marked 4214146. Police are on the look out for a white male in his fifties or sixties, around 5ft 5, with receding grey hair. Anyone with information should call police on 101 or Crimestoppers anonymously on 0800 555 111.
Birds on Film
A Winning Bid
New tripod kits aimed at wildlife spotters and videographers are ideal for targeting the growing overlap between the two
Kenro has introduced a new line of Video Tripod Kits with matching S2, S4, and S6 video fluid heads to appeal to both professionals and keen enthusiasts. The three new models are all optimised for rapid access and teardown with independently locking legs, making it easier for videographers to capture footage on irregular surfaces. Benro has added a firm and comfortable grip, durable carrying case, a set of spiked feet and a basic tool kit.Each tripod in the line comes with matching heads to complement its
model, and each video head includes a Pan Drag/Lock Lever facility that allows the videographer to adjust tension and lock the head on 360 degree pan movement. A ‘Quick Release’ sliding plate system provides simple and safe camera mounting, dismounting and balancing. These kits are available now with SRPs from ÂŁ167.40 to ÂŁ311.40.
Meet the Pro Team Canon have introduced Philip Cooksey to the Pro team. Canon contacted trade partners and the press last week, saying “To further strengthen the team, Philip Cooksey has joined Canon to manage the Pro Team’s Account Managers. Phil has a wealth of experience in both Bbusiness to consumer and business to business trading and has managed a number of teams before.� We wish him all the best in his new role.
Connect with JP on FB! Pixel readers who use Facebook can now keep up- to-date with the latest at JP distribution by clicking ‘like’ on the page atfacebook.com/johnsonsphotopia “We aim to make this page a central resource for our complimentary portfolio and to make sure retail, press and consumer alike are kept up to date with everything JP Distribution related. “Plus over the coming weeks we’ll be introducing a number of competitions and exclusive promotions,� say JP.
News
Samsung’s charity auction of David Bailey prints - including a neverseen-before photo of Kate Moss - raised £46,500 for Marie Curie Cancer Care. The auction featured another ten images taken by six of David Bailey’s namesakes who were recruited by Samsung. These sold for £4,700, taking the grand total to £64,200. Each photograph, excluding the Kate Moss print, was taken on a Samsung NX300
Operations Support Manager Kenro are the UK distributors for Nissin Flash, Benro " ! # "% !$ * $ % #% $ $ " ' $ " $ " # % # ## " # We are looking to appoint an Operations Support Manager for the ongoing development of our Trade, Dealer and Online Retailer operations. Applicants should have a solid background in the photographic trade with a good technical knowledge, sound internet sales experience and should have held a previous managerial role within the Photographic Industry. !! ( ' $ %"" $ $ )"#$ #$ $ "# "& # " $ " " Swindon SN3 3LH " $ " $ & ( "& # " %
Kenro Ltd, Greenbridge Road, Swindon, SN3 3LH t 01793 615836 f 01793 530108 e sales@kenro.co.uk
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PHOTO
What’s Going on in Europe?
News
GfK looks at why the UK isn’t keeping up with the neighbours when it comes to imaging sales
Leica: Taking Another Look at CSC Market?
In Great Britain, the imaging market has been challenged recently due to some important high street retailers having closed down. But was that the only reason? What is happening to our neighbours? The total imaging market value declined by 18% in the first quarter 2013 compared to the same period a year ago in Great Britain. This is one of the highest declines in Europe. Countries seen to be in economic crisis such as Imaging total : Europe (30)Q1 2013 vs Q1 2012 % Value Growth (€) Spain, Portugal or Greece are only Copyright GfK declining in value by: 17%, 8%, and 7% respectively. On the other adopter of new products and technologies, hand, if we look at countries which one of the consequences is we have one of usually follow similar trends to GB such as the highest penetration rates for smartphones. Germany or France, we can see that they are As smartphones are cannibalising some sales performing better than GB. In fact, France is of the point and shoot cameras, the decline in enjoying 10% growth. Great Britain is harder than in other countries. So why does Great Britain seem to have Looking ahead, we expect to see the harder times than its neighbours? First, Great imaging market recover in Great Britain as the Britain is facing some changes in the retailer environment stabilises. environment and this is affecting the imaging market.Then, the CSC market experienced By Aline Marchal, Account strong marketing activities in the last quarter Manager, Photo, of 2012 which created an artificial growth aline.marchal@gfk.com, 0870 demand and so a ‘hangover’ decline in CSC 603 8181, www.gfk.com/uk, has emerged in the last months. www.twitter.com/gfk_en Finally, Great Britain is known to be an early
Two years ago, Leica strongly hinted that the company planned to announce a CSC at photokina, but none materialised and they’ve been very quiet about the issue ever since. Now, rumours are starting to run riot again as Leica have published a teaser on their website, which describes the ‘new family member’, the Mini M... and it looks a lot like a CSC to many internet commentors. The teaser itself says the model will be positioned above the Micro M compact camera, and below the Leica M rangefinder, which would be a logical location for a CSC.
Jessops Watch: More Stores and TradeDoubler The all-new Jessops under Peter Jones is now up to 22 reopened branches. Sussex saw a recent flurry of activity with both Worthing and Eastbourne reopening. It has been confirmed that Jessops is also once again working with technology and performance marketing firm TradeDoubler to relaunch affiliate activity, having previously worked with the company since 2003.
It’s all Kicking Off
winning the competition. Unfortunately when my Manchester City supporting staff member Josef Balodis got wind of me having these all I got for the rest of the day was ‘can I go?’ In the end, not being a supporter of either team myself, I relented and here he is pictured before the game with his mum - also a MCFC supporter. I don’t think they looked so happy after the game and it is only myself still with a smile on my face as now he owes Campkins a week of unpaid work!” “Thanks again to all at Digital Distribution for the great opportunity.”
DD Ltd customers win FA Cup final tickets (but sadly not the match) the ‘hat’ for the winners to be drawn from. The winner of the FA Cup Final ticket was Owen Howell of Campkins Future Vision, who said: “I was delighted at
Digital Distribution Ltd recently ran a competition to win two tickets for VIP seating at each semi final and the final of the FA Cup. All customers needed to do to be in with a chance of winning was to place an order with DDLTD during the week prior to the event in order to have their name put in
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30/05/2013 15:14
SPECIAL REPORT PHOTO
to Sell (Trade-) In a Flash How Cameras and
News
New Cooke Optics Lens Labs announces the immediate availability of DxO Optics Pro v8.1.6 for Mac and Windows, the new version of its image processing software. With this update, DxO Optics Pro 8 now supports the Leica M (Elite edition only) and the Canon EOS 700D/ REBEL T5i. Four other cameras complete the list of cameras supported by this updated version: the Nikon Coolpix A, the Nikon Coolpix P330, the Pentax MX-1, and the Sony NEX-3N.
New Look for EOS Canon has announced the release of a new in-camera Picture Style pre-set for its range of EOS DSLRs. Created following direct feedback from video enthusiasts, the Video Camera Xâ&#x20AC;&#x201C;series-look, enables users to capture Movie footage with lower contrast levels, allowing for easier colour grading during post production. Similar to that available in Canonâ&#x20AC;&#x2122;s range of X-series camcorders, the new Picture Style works by lowering colour saturation and contrast during filming.
Influence People
Or, how Bowens are helping your customers to save ÂŁ900 at the speed of light.
Massive Infotrends study set to tap into the consumer mindset.
Bowens are now offering photographers the chance to save over ÂŁ900 when they buy a new state-of-the-art Creo 2400Ws generator pack. Image from a Creo Shoot As part of the exclusive deal photographers can trade-in an old generator and pick up a Creo 2400Ws at over 20% discount from the typical UK retail price of ÂŁ3,999.95 (inc VAT). Explained Bowens marketing director Robert Cook: â&#x20AC;&#x153;This is a perfect opportunity for photographers who want to both dispose of an old generator and get to grips with the very latest, exceptional value, high performance, multi-voltage Creo generator pack. Participating dealers will accept old generators of any brand and any condition. Additionally, as part of this promotion, photographers can also opt to purchase 2 Creo flash heads with 25% off.â&#x20AC;?
InfoTrends has a new study: â&#x20AC;&#x153;How to Influence the Next Wave of Buyers.â&#x20AC;? â&#x20AC;&#x153;The impact of compact interchangeable lens cameras on the DSLR market is just beginning to be felt, now that all the major camera vendors offer them,â&#x20AC;? said Ed Lee, Group Director at InfoTrends. â&#x20AC;&#x153;The challenge for vendors is to come up with the products and features that will to attract new buyers.â&#x20AC;? This study will explore what drives activity among DILC owners, and which products they use and anticipate using in the future. It will look at important topics such as: Why consumer-level hobbyists are choosing one particular interchangeable lens camera over another; What will motivate current owners and non-owners to enter the buying cycle or upgrade, and the growing use and importance of HD video capture. Youâ&#x20AC;&#x2122;re the experts. Ahead of Infotrendsâ&#x20AC;&#x2122; official report, weâ&#x20AC;&#x2122;d like to invite you to submit your thoughts on these topics to the editor (laura@lifemediagroup.co.uk) and weâ&#x20AC;&#x2122;ll see how the stats reflect reality on the high street.
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SPECIAL REPORT
MOBILE DEVICES
Getty Exhibit HTC If you needed further proof that phone photography is being taken seriously...here it is. HTC, has launched ‘Inside Street Football,’ a new exhibition showing the impressive results of Getty Images photographers using the HTC One to shoot grass roots football across twelve cities in Europe and the Middle East. Taking inspiration from HTC’s global partnership with The UEFA Champions League and ‘Inside Street Football’ utilises the key features of the HTC One UltraPixel camera such as HTC Zoe Speaking about the
exhibition, Phil Blair, HTC Head of EMEA, said: “Most people carry a smartphone around with them every day and use it to capture and share content, so it made absolute sense to put the award winning HTC One into the hands of Getty Images photographers to capture the places people genuinely enjoy kicking around a ball.”
The Portable Power Revolution
Battery drain is one of consumers’ main complaints about their much loved smartphones. Feed their need with high-margin products. Make sure you’re fully charged for your customers’ holiday and festival needs! EagleTech have released the Neptor NP056K Portable Battery Pack to its collection of tablet and smartphone power reserves. The NP056K features a Dual USB 2.0 Output to power two mobile devices simultaneously, comes in five colours and is ergonomically designed to feel nice in the hand, fit nicely in the pocket and provide phone users with a reliable back up so they don’t run out of power at crucial moments. They retail for around the £30 mark.
Tablets: Not Just Big Smartphones. Despite increasing convergance of functions, both devices have distinct usage, confirms study.
Research from Forrester has made an official distinction that tablets are not simply larger touchscreen smartphones. They differ in who uses them, where, what for and how long for. Tablets tend to be passed from person to person more for content sharing, and tend to be used more within the home, but smartphones aree still used far more on the go, as the always-on device and still edge ahead in terms of photography and video capture, although tablets offer an easier format for image viewing and editing, which makes the distinction particularly important for app and software designers.
News FlickR to be Integrated into Apple iOS?
Powerocks’ Super Magicstick, provides 2800 mAh of power for two full charges for smartphones, tablets etc. After charging, Super Magicstick can be re-charged using the included USB cable. Its smart LED indicator shows remaining capacity and charging status, turning red when charging, and blue when fully charged. Super Magicstick also charges Bluetooth headsets, cameras, GPS devices, tablets, and more.
New Lumia: is a Tablet Next?
Yet more imaging improvements... Nokia’s newly available Lumia 925 offers even more advanced camera capabilities. The Nokia Conversations blog says “At the heart of the new camera is the next generation of image processing software and the most advanced lens technology [including] the new Nokia Smart Camera mode that offers an easy way to take ten shots at once and then edit them afterwards with tools and effects like Best Shot, Action Shot and Motion Focus.” Rumours of a Nokia Lumia tablet are once again prominent on the web.
Apple’s Worldwide Developer’s Conference includes the unveiling of iOS 7, and rumours abound that this next version will include deep integration with social networks other than Twitter and Facebook. 9to5Mac recently reported that Flickr and Vimeo will be “integrated deeply” into the operating system. This means that iPhone and iPad users with the next generation of the system will be able to sign on to these social networks via Apple’s Settings menu, allowing more options for posting and sharing content. It also saves users having to enter their log in details when using these sites.
Sony Adjusts Mobile Targets Sony has cut its sales targets for they year end March 2015 by around 15 per cent. Sony’ is currently the fourth largest smartphone vendor by volume, and shares space in the top 5 smartphone makers by market share with LG, HTC, BlackBerry and Samsung. At the same time as Sony cut its forecasts, sales of Samsung’s new Galaxy S4 have surpassed the ten million units mark, just two months after its launch. The model is currently estimated to be selling at a rate of four units per second. Sony now predicts smartphone and tablet sales of 1.5 trillion yen.
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News “Medical Strength” Image Display from NEC NEC Display Solutions Europe has announced the launch of the MultiSync P242W desktop display, setting a new benchmark in image quality, colour accuracy and connectivity for demanding professional applications. The 24-inch 16:10 IPS desktop display with LED backlight is ideal for professional design, medical-imaging applications that require reliable image quality. Workers who spend intensive hours in front of their screens will enjoy reduced tiredness and eyestrain, which aids error-free working. The NEC MultiSync P242W comes in black or white and will be available from May.
Putting Colour Back in Back-Up WD has announced the availability of the My Passport Ultra line of portable hard drives, which combine additional layers of data protection with super-fast USB 3.0 connectivity, a slim, compact design and four colour choices to offer mobile consumers the safest and easiest way to protect their digital content while travelling. Available in 500 GB, 1TB and new 2 TB capacities, My Passport Ultra portable hard drives have built-in WD SmartWarePro backup software with Dropbox integration, hardware encryption and password protection to safeguard against unauthorised drive access. A protective pouch is included. RRPs are between £80 and £110 for 500GB and 1TB respectively.
Calling Time on Clutter Philips’ 231P4UPES docking display is designed with three ports (two USB 3.0 to ramp up data transfer speed, and one USB 2.0), the display provides immediate access to all the connected peripherals – printers, external drives, camera or mouse. The benefits are striking for users of ultra-portable laptops, which have limited connectors. With this display users gain sharp images and 23 inches of screen real estate – enabling them to upsize the content of notebook screens and enjoy the productivity of a more spacious display.
The Best of Both AOC innovates in overlooked segment, offering value for consumers and retailers. The trend in monitors is for larger and larger resolutions and screen diagonals of 24” to 27”. However, the 19.5” segment still accounts for a considerable amount of sales throughout Europe. With six competitive new models, AOC are offering a potential boost for this segment. Although only slightly smaller than the 20” versions, the new models will be available at noticeably lower prices. With the WSXGA resolution of 1600 x 900 pixels, these displays easily outgun the WXGA (1366 x 768) panels often utilised
in similar product segments, offering users better imaging for the same spend. With 37% more pixels, users will benefit from more graphic detail, brilliant images and videos. Thanks to the WSXGA resolution and proportionally more space for their application windows, working on these monitors is more convenient, and with these new models that convenience is available without the price tag of 20” versions.
A Piece of Cake Raspberry Pi gets long-awaited camera module - sure to be a hit with computer hobbyists. Those tunning their living room computing and entertainment on a Raspberry Pi now have more user-generated imaging capability! The eagerly anticipated Raspberry Pi camera board enables pictures and video to be taken with the Raspberry Pi ,which can be used for security and VoIP projects as well as image and video capture. The camera is just one of a strong pipeline
of exclusive Raspberry Pi accessories to be launched this year, and it will retail for around £18 in the UK. The custom designed add-on for the Raspberry Pi attaches to one of the small sockets on the board’s upper surface. The camera board itself is tiny, at around 25mm x 20mm x 9mm and offers a 5 megapixel native resolution sensor - capable of 2592 x 1944 pixel static images - and supports 1080p30, 720p60 and 640x480p60/90 video.
Big Screens, Bigger Sales Growth in large screen model sales makes up for general decline in LCD sales across EMEA region, say Futuresource.
EMEA Pro monitor shipments dropped 11% in the first quarter of this year, according to Futuresource. “This can be largely attributed to declines within the LCD market, especially within the 15-16” and 17-19” segments,” says Claire McMahon, Market Analyst - Broadcast Equipment, Futuresource Consulting. However, the 17-19” segment witnessed a marked rise, increasing 90% to reach 369 units. Countries
across MEA are increasing funding to broadcast infrastructure, and the rise of sales within the 17-19” segment can be attributed to the popularity of 19” racks within broadcast. Looking to Europe, shipments of OLED, experienced falls of 11% due mainly to heavy declines in Italy as the region fails to maintain the high levels seen in Q3 and Q4 2012. “However, due to the aforementioned increased investment in broadcast across MEA, OLED shipments increased 160% QoQ, to 115 units,” says McMahon. In terms of value, the overall EMEA market only declined 2% quarter on quarter to €13.2 million, as increased sales within the growing 22-26” segment helped to boost ASP and offset the declines in the value of OLED models. The MEA market experienced an increase quarter on quarter in value terms of 64%, to €2.3 million.
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SPECIAL REPORT
AV & COMPUTING
Corel Reject Subscription-only Model Keeping the options open for Corel Software users. As some software companies move to subscription only models, Creative Suite users are invited to try or purchase award-winning CorelDRAW Graphics Suite, Painter, PaintShop Pro, VideoStudio Pro and AfterShot Pro at a special price (ranging up to 60% off SRP). “We strongly believe that users should be able to choose how they would like to purchase their software,” said Nick Davies, EVP & GM Graphics, Digital Media
& Productivity Software at Corel. “We will continue to sell perpetual licenses in both the box and download format, in addition to offering subscriptions and more, in order to meet the needs of our users.” Whether users are looking for a short-term commitment or want to always be up-to-date but own their software, Corel delivers the options and flexibility to cater to diverse users. www.corel.com
Oscar Winners Choose Avere An ideal monitor for imaging professionals
Avere FXT Series Edge filers are helping visual effects studio Framestore, winners of multiple BAFTAs, Golden Globes, Emmys and Oscars, to stay ahead of the technology curve. Framestore - whose visual effects have been used in Avatar, The Golden Compass, Harry Potter and the Deathly Hallows, Skyfall and War Horse - chose Avere’s FXT 4500 Edge filers to manage the massive rendering and storage performance requirements. Framestore CTO Steve MacPherson explained that several competitive SSD-
based solutions were considered. “Ultimately, Avere won the argument with its ability to deliver the type service essential to production efficiency. He added: “We are also very pleased with the support and technical knowledge of the Avere team at all levels “The Avere FXT 4500 edge filer, with its ability to deliver up to 150 TB of Flash in a single cluster, was built to meet the challenging demands of workloads found in the entertainment industry and other similar types of environments,”
Get Wired
Bringing Analogue into the 21st Century just got profitable.
It’s often said that cables and converters offer the best margins in this segment. There’s also a huge amount of potential in the market for digitising photos and videos, ao we were interested to learn of Kenro’s new USB Video Grabber. The Reflecta USB Video Grabber allows users to capture and edit video from any home A/V devices, such as DV, V8, Hi8, VHS, DVD Player, HD video game console or set-top box with the software provided. Using this software, digitised files can then be burnt directly onto CDs as well as transferring straight to a computer, The Reflecta USB Video Grabber comes supplied with a scart adapter, RCA video cable, Honestech 2.5 Software, and user manual. The grabber is available now, suggested retail price £29.04 (incl VAT).
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SPECIAL REPORT FOCUS
THE BIG INTERVIEW
PP
Pixel speaks to Nigel Taylor, Consumer Imaging Marketing Communications Director, Canon Europe, about the Power to Your Next Step campaign.
What are the origins of the Power to Your Next Step message? Our integrated “power to” message began last year, but the new campaign brings it to a new level. It’s about talking to consumers in terms they understand about what a product can do for them, rather than blinding them with specs and numbers. Consumer education is key to all campaigns of this sort, but we felt it was particularly important to help photographers truly understand how Canon products can be there, at every stage of their photographic journey. What sets Power to Your Next step apart from other campaigns? The big difference is that this campaign is cross-product range. It doesn’t just highlight one model or even one area – it encompasses DSC, DSLRs, right through to printers and will be a great platform for the launch of new products within that spectrum, in time. It not only shows the benefits of products themselves, but it helps consumers to understand how these products relate to and interact with each other to provide for that consumer at every step of their imaging journey, whether they’re using a camera for the first time, graduating from a compact to a more enthusiast model or printing out their photographic acheivements. We want to inspire and support everyone in taking their ‘next step’. It’s not only about ensuring a customer finds the right product for that next step but that they are inspired to actually take it, to grow their hobby.
Credits & Contacts
“The consistent reinforcement of the Power to Your Next step message reminds customers that there is a Canon product for all their imaging needs” How will this campaign benefit Canon’s retail partners? I think it’s uniquely placed to do so as it pushes the full range and the brand itself, so no Canon dealer will find themselves unable to make the most of it because they don’t carry a particular item, or because something is out of stock. It raises general awareness of all of Canon’s products, linking tactical individual messages relating to particular products or ranges with continuous branding. Whatever individual promotion an advert might carry, the consistent “Power to your next step” reinforcement reminds customers that there is a Canon product to suit their imaging needs. The new campaign reflects this and Canon’s brand vision of helping people realise the ‘Power of Image’. More than just an advertising idea, the campaign is an expression of this commitment, which will be brought to life across all marketing channels. What is encompassed by the phrase “all marketing channels”? Well, so far you’ll have seen that ‘Power to your next step’ is present in print and on television. It will also be present in-store across Europe, with eye-catching POS carrying the
Managing Director/Publisher: Lee Mansfield 01323 411601 lee@lifemediagroup.co.uk
Production Design: Laura Knight/Harriet Weston 01323 411601 harriet@lifemediagroup.co.uk
Sales Leanne McConnell 01323 433701 leanne@lifemediagroup.co.uk
Commercial Director: Simon Skinner 01323 433700 simon@lifemediagroup.co.uk
Editorial Assistant Harriet Weston 01323 411601 harriet@lifemediagroup.co.uk
Editor: Laura Knight 01323 437946 laura@lifemediagoup.co.uk
Subscriptions 01323 411601 subs@lifemediagroup.co.uk
Accounts: Clare Fermor Amelia Wellings 01323 411601 clare@lifemediagroup.co.uk amelia@lifemediagroup.co.uk
artwork used in the print executions to help consumers recognise products in store in relation to the campaign. PR and social media campaigns will also carry the ‘next zstep’ message to consumers. A 90 second version of the TV advert has also been created for use online. How can retailers get involved and make the most of this campaign? In addition to the general benefit to Canon retail partners, Power To Your Next Step will be enhanced with Point of Sale material, as discussed, and some retailers will also benefit from in store merchandisers and demonstrators to empower them to further empower their customers. We will fully encourage in-store continuation of this campaign. “Power to your next step” is a very natural addition to retailers’ conversations with consumers. Whether they know what their next step is or not, whether they have chosen the right product for it or have yet to decide, this campaign is about letting consumers know that Canon have the imaging products to empower them on their photographic journey.
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All material in this publication is strictly copyright and all rights reserved. Reproduction without permission is prohibited. The views expressed in Pixel Magazine do not necessarily represent the view of Life Media Group LTD. Every care is taken in compiling the contents but the publishers of Pixel Magazine assume no reponsibilty for any damage, loss or injury arising from the participation in any offers, competitions or advertisment contained within Pixel Magazine. All prices featured in Pixel Magazine are correct at the time of going to press. Copyright Life Media Group LTD 2013 ©
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Pick Up Up Your Your Own Own Pick FujiFilm Mini Kiosk FujiFilm Mini Kiosk Using iPhone Cable Using iPhone Cable
Full Investement Investement Full Returned With Profit Returned With Profit FujiQuick QuickPrint PrintStation Station Fuji How does it work? QPS invoiced at £1,478 and supplied withdoes 2 rolls of FujiQPS Media (800x6x4” prints) How it work? invoiced at £1,478 and*FOC29 supplied with 2 rolls of Fuji Media (800x6x4” prints) *FOC29 Example Sell a set of 4 UK Passport Pictures £4.99 inc VAT Example x800 Generates £3,326.66 sales Ex VAT inc VAT Sell a set of 4 UK Passport Pictures £4.99 x800 Generates £3,326.66 sales Ex VAT
Produces £1,848.66 Produces £1,848.66 Cash Profit Cash Profit after deducting cost of QPS Counter top design Counter top design Simple touch screentouch operation Simple screen operation Instant, quality photoquality prints Instant, photo prints Passport Photos ID Photos, Visas Passport Photos IDPrint Photos, Visas sizes: 6x4,
6x8,sizes: 5x31/2, Print 6x4,5x7 6x8, 5x31/2, 5x7
Also Produces Also Produces INSTANT I-D PRINTS INSTANT PRINTS UK & all I-D Foreign Passport sizes, with built in post office template UKPHOTO & all Foreign Passport sizes, with built in post office template PRINTS PHOTO PRINTS Produces 6x4, 7x5 & 8x6 prints Produces 6x4,has 7x5the & 8x6 prints Each Kiosk ability to add two further printers
Shows You 55% Profit on Return after deducting cost of QPS Shows on Return PORYou on55% ID Profit prints going forward
over 97% POR on ID prints going forward over 97% MEDIA MEDIA *131320 Fuji ASK300 6x4” Media 2 rolls per box / 400 prints per roll 132010 Fuji Fuji ASK300 5x7” Media 2 rolls per box / 230 prints per roll *131320 ASK300 6x4” Media 2 rolls per box / 400 prints per roll 132011 Fuji ASK300 6x8” Media 2 rolls per box / 200 prints per 132010 Fuji ASK300 5x7” Media 2 rolls per box / 230 prints per rollroll 131941 FOC Fuji Quick Print Station Header 132011 Fuji ASK300 6x8” Media 2 rolls per box Card / 200 POS prints per roll 131941
N.A.S £69.53 N.A.S £87.32 N.A.S £69.53 N.A.S £97.55 N.A.S £87.32 N.A.S £97.55
FOC Fuji Quick Print Station Header Card POS
Accessories Accessories 132506 Fuji QPS Travel Bag
N.A.S £125.00
99054 132506 128788 99054
(100) Passport Fuji QPSFuji Travel Bag Folders Passport Photo Blind (100) Fuji Passport Folders
N.A.S £11.97 N.A.S £125.00 N.A.S £19.99 N.A.S £11.97
132209 128788
UK Passport N.A.S £16.19 Passport PhotoPhoto Blind Cutter (35x45mm) N.A.S £19.99
132209
UK Passport Photo Cutter (35x45mm)
N.A.S £16.19
Each has the ability to add9p two further printers CostKiosk per print (6”x4”) UNDER Cost per print (6”x4”) UNDER 9p
NowAvailable Availablewith with Now Split Payment Split Payment Interest Free Interest Free 3 consecutive month payments £492.67 a month + VAT 3 consecutive month payments £492.67 a month + VAT
Speak to your Swains Regional Sales Manager or call us on 01485 536 200 Speak to your Swains Regional Sales Manager or call us on 01485 536 200 28may2013_new.indd 11
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