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ISSUE NO. 896
THE NEXT LEVEL
JVC GC-PX100
Photo - imaging - video - audio - tv - print - mobile - stats - people - retail - business - news
Europe’s biggest annual imaging show closes its doors. What now?
With the predicted growth of the compact interchangeable lens market, it is perhaps surprising that more key accessories geared towards this target audience have not reached the market yet. Think Tank Photo has now announced the release of a new camera bag collection scaled to fit today’s smaller mirrorless cameras on their own or with accessories such as lenses and an iPad. The Mirrorless Mover collection offers top quality materials and build quality that reflect the investment the consumer has made in their CSC.
Picture credit: Alexis Clarke
Guess Who’s Back?
Accessorising for Growth
10 June 2013
Farewell to Focus
News Following speculation in last issue from Pixel’s ‘Insider’, we can reveal that Anthony Jacobs is back in action and is setting up an online-only second hand camera business - the Cherished Camera Company. As we went to press, the new website went live, although at the moment it’s still at ‘launching soon’ stage. The site explains that the company will buy and sell pre-loved DSLRs and accessories from brands such as Canon, Nikon, and Leica, and stresses the company’s 42 year imaging pedigree. We understand that CSCs and compacts won’t be part of the Cherished Camera Company‘s business. Pixel will be speaking with Anthony soon, so stay tuned.
www.pixel.co.uk
As Pixel went to press (and so, thanks to social networking and our industry’s ever active grapevine, common knowledge by the time this printed edition reaches you) it was announced that 2013’s Focus On Imaging was the last. After 24 years and more than half a million visitors, Mary Walker - trade icon and winner of Pixel’s Outstanding Contribution to the Industry Award - has announced the decision to bring the show to an end, rather than selling it. in her statement, she expressed pride in the acheivements of her team and the event itself, and thanked visitors, exhibitors and the Mary Walker Events team for their support and dedication. We’re prepared for commenters outside of our industry to see this end of an era as a symptom of the decline of ‘traditional’ photography, but all the evidence shows that imaging, as Mary was astute to distinguish from photography all those years ago, is a thriving, growing trade and Focus remained well supported by visitors and exhibitors. Instead, commentors see a future for an event that expands to cover the more diverse spectrum of imaging today. LMG (Pixe’sl parent company) will be hosting an advisory board meeting to
Who knew that 2013’s Focus would be the last?
discuss the development of a new exhibition for the imaging industry. If you would like to join us on the 18th June and are keen to support the event, please contact simon@lifemediagroup.co.uk. Pixel would like to once again personally thank Mary and her team for their hard work and contribution to our industry. We’re sure that the legacy of Focus will continue to inspire the trade. In Mary’s own words, “I am certain that the time is right for the industry to find fresh opportunities - maybe we’re due a revolution of some kind?”
Power To Integration
Massive new Canon campaign aims to inspire consumer loyalty throughout the range and encourages that all-important step-up purchase.
Canon has rolled out a major new through-the-line marketing campaign using the theme ‘Power to your next step’. The campaign, the first from Canon to encompass all consumer and pro product categories, will run across EMEA throughout the summer and beyond. On the first official day of the campaign, the new TV advert aired 213 times on UK television. The commercial will also be shown on video on
demand services. The TV advert’s not all: there will also be a comprehensive print campaign, social media efforts and more. Pixel spoke to Nigel Taylor about how the campaign will reach consumers and what that means to retail - you can read the interview on page 14. The TV advert shows Canon users taking their next step with a variety of different products – compact cameras, DSLRs, video cameras, printers and Canon’s Cinema EOS range are all featured.
Turn to page 5 to find out more
GC-PX100
THE NEXT LEVEL
28may2013_new.indd 1
05/06/2013 11:32