Pixel Magazine - Issue 950

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ISSUE NO. 950

www.pixel.co.uk

INSIDE

LP_Pixel_Ears_46x53mm.indd 1

LP_Pixel_Ears_46x53mm.indd 2 30/09/2014 11:47 FULL30/09/2014 FRAME FRENZY, THE PRINT REVOLUTION IS HERE, THE PHOTOGRAPHY SHOW 2015, NEW NIKON D7200, MANFROTTO GOES MOBILE, NEW CAMERA BAGS FROM CRUMPLER AND MORE...

This Issue Includes...

• What’s new on the action camera scene?

P16.

• What is ‘employee engagement’ and why does it matter? P18.

• Print has a future, and Life Media Group is here to champion it. P25.

THE PHOTOGRAPHY SHOW 2015 – A TRADE PERSPECTIVE

We report back on some of the highlights from the NEC, with comment from exhibitors including Nikon, Canon, Permajet and Color Confidence, who reveal how the UK’s biggest photographic event helped boost business and reenergise the industry

Retailers: Live In The ‘Real-Time’ World The warning comes from Dixons Carphone Deputy Chief Adrew Harrison, who believes retailers must embrace online tools to keep up with consumer habits.

“From our perspective, 42% of people use their mobile phone instore and the predominant thing they are doing is checking our prices against everyone else’s.

So we have to respond,” he said at Mobile World Congress in Barcelona.

“When you run a retail business you’re competing against a world of online retailers that have information at their fingertips.

They can change things, they can review things. We can’t do that but we have to live in a real-time world,” he said.

“You’ve got to change your business model to find a way to be the same price as everyone else. You can’t hide from transparency.”

PHOTO -

IMAGING -

Now that the second ever TPS has come to an end (and the muscle pains have well and truly faded) it’s time to count stock, chase leads and focus on taking some of the buzz and excitement from the show floor back to our own businesses.

Trade shows are always tiring for exhibitors – they involve standing up for hours on end, pitching to a relentless stream of people and battling the inevitable tiredness from late nights and early starts. But they can also be exciting and fruitful, helping boost VIDEO

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AUDIO

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TV

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PRINT

sales, forge business contacts and strengthen brand image.

For four days the photo Mecca of Hall 5 at Birmingham’s NEC swarmed with students, amateurs, enthusiasts, pros and tech-lovers, attracted to the stands by various demonstrations, live performances and new products on display.

The Pixel team was there in force, alongside Life Media Group’s filmmaking and photography journal Hungry Eye, which, thanks to its latest eye-catching latex and cleavageclad cover, proved especially -

MOBILE

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STATS

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PEOPLE

popular with photography and film students at the show.

New Cameras Although there were no big announcements at this year’s show, there were a few unveilings of recently-announced products, including the new awardwinning Nikon FX-format D750 and the entry-level D3300, designed to introduce newbies to the extensive world of DSLR photography.

Continued on page 10...

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RETAIL

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BUSINESS

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NEWS

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11:47

E-M5 Mark II

*CIPA Standards as of 12/2014

YOU ARE FREE Follow your creative visions with the new OM-D E-M5 Mark II. Capture spur-of-the-moment photos and movies in breathtakingly clear quality thanks to the world’s most powerful 5-axis image stabilisation*. This OM-D is also ready to go wherever you go, in any situation. The compact build won’t weigh you down, while the robust construction is set for taking on the elements: dust, splashes and freezing temperatures. Freedom has never felt so free – with the OLYMPUS OM-D.

2 www.pixel.co.uk

Find out more at your local dealer or visit olympus.co.uk

Ca Fo

Tel: Tel: 0 0

NEWS

WELCOME To Pixel Magazine What a gorgeous few weeks it’s been in the UK. The daffodils are blooming, the sun’s shining and the board-shorts, shades and-flip-flops combo is reigning supreme down at Pixel’s coastal headquarters. Will this early preview of summer remind people that they’ll soon need a new camera for their holidays? Hopefully.

The recently-launched SH-2 premium compact from Olympus offers tourists a higher quality alternative to their smartphones, without the bulk or expense of a DSLR. If not cameras, then maybe the warm whether will help shift accessories. The new underwater selfie sticks from Braun would jazz up a beachside holiday, and new bicycle bags from Crumpler offer a great incentive to dust the bike off and head out into the great outdoors. Summer is also a great time to push your action cam sales. People want to document their antics abroad – if it’s not

on YouTube, it basically didn’t happen. In this issue we interview the CEO of Rollei, a brand making its mark by offering products at a more affordable price. Our main feature this month is a review of The Photography Show - from a trade perspective. We catch up with organisers Future, as well as Panasonic, Color Confidence, Canon (and more) to find out how the show went and what they got from it.

Don’t forget - we’re online too.

Head to pixel.co.uk for daily news, or say hi on twitter @PixelMagazine Zoe, Editor

Eyefi Introduces ‘Most Powerful WiFi SD Card Ever’

The app maker has unleashed the Eyefi Mobi Pro SD card

*CIPA Standards as of 12/2014

The Eyefi Mobi Pro is a new 32GB WiFi SD card - described by the company as ‘the most powerful WiFi SD card ever’.

Mobi Pro is the latest in the company’s product portfolio and combines wireless transfer features with photo apps and integrated cloud services for photographers who need speed, power and convenience. .

“Mobi Pro is the flagship product from Eyefi that builds on state-of-the-art wireless image

transfer and syncing we pioneered with Eyefi Mobi and Eyefi Cloud,” said Matt DiMaria, CEO of Eyefi. “By adding RAW wireless transfer and workflow features demanded by photography customers around the world as well as powerful, automated photo categorisation and search features it is now easier than ever to find, access

Professional ID Photo Station

State State of of the the art art Biometric Biometric engine, engine, automatically automatically checks checks photos photos against against ICAO ICAO (International Civil Aviation Organisation) (International Civil Aviation Organisation) regulations. regulations.

Call Swains For More Details Tel: Tel: 01485 01485 536 536 200 200 email: email: sales@swains.co.uk sales@swains.co.uk web: web: www.swains.co.uk www.swains.co.uk

Get On Yer Bike!

New camera bags for bicycles from Crumpler

Crumpler, the ‘gear for urban living’ brand, has gone back to its cycling roots with new messenger bags.

The brand started out in Melbourne in 1995, when a group of bike messengers got frustrated with the quality and style of their bags, so decided to make their own.

Today, they make everything from wallets to tablet and smartphone cases. The new Multi Photo cases are ‘inspired by the bike scene’ and

made with functional black tarpaulin and nylon.

Crumpler said: “The Multi Photo collection offers a suitable model for every photographer and consists of four bags in bike messenger style as well as a backpack.”

They are designed to free space for cameras, lenses and personal belongings. The backpack has outer straps for a tripod and accessories can be attached with the exterior ‘Love Handles’.

Lytro Launches World’s First Light Field Imaging Studio Introducing light field photography into the community Lytro’s new studio has been launched in the heart of Tokyo’s fashion district, providing a handson opportunity for visitors to get to know light field technology.

Lytro Studio will provide rich, dynamic exhibitions of living pictures and 3D imagery, which are captured and processed through Lytro’s secondgeneration imaging platform: the Lytro ILLUM, a software-defined light field camera, and Lytro’s desktop software.

“Lytro Studio transports the and enjoy all your photos on any device at any time.”

Key Selling Points: • Selective transfer.

• Wireless RAW & JPEG file transfer.

• Infrastructure and direct mode network support – Images are securely and

flourishing light field ecosystem we have cultivated into a physical experiential space,” says Jason Rosenthal, CEO of Lytro.

“With its culture of innovation and active photography, fashion and creative communities, Tokyo is the perfect city to host this studio and illustrate the intersection of technology and imaging.”

The grand opening and ribbon cutting ceremony of Lytro Studio took place on Thursday, March 12, 2015. automatically transferred, whether shooting on location, at home or in a studio. Away from home, Mobi Pro creates its own WiFi hotspot to enable instant transfer.

At home, Mobi Pro connects to a local network to transfer images at high speeds.

RRP: £65.99

• State of the art Biometric engine, automatically • State of the art Biometric engine, automatically checks photos against ICAO regulations checks photos against ICAO regulations • Automatically convert a passport to the • Automatically convert a passport to the requirement of a selected country requirement of a selected country • Plug & Play Eye-Fi camera connection • Plug & Play Eye-Fi camera connection • Touch screen control • Touch screen control • Software will automatically calculate the • Software will automatically calculate the perfect cropping alignment perfect cropping alignment • Premium telephone support with remote • Premium telephone support with remote support via internet. support via internet.

Biometric Biometric ID ID Station Station

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• •

Free Free software software upgrades upgrades

NEWS Braun Launches Underwater Selfie Stick

Kenro Ltd, the official UK distributor for Braun, has launched two new Braun selfie stick ranges - one of which takes smartphone photographers underwater.

Taking advantage of the current market trend, Braun has launched the Selfie Stick FUN range in three different colours, in addition to the Braun Underwater Selfie Stick.

The new Braun Underwater Selfie Stick comes with a standard 1/4inch thread camera adapter head as well as an action cam adapter and smartphone holder.

The FUN range comes in three different colours (black, pink or green) and can also be used with either an action cam or a smartphone.

Kenro’s Managing Director Paul Kench said: “Selfie Sticks are not only a great add-on for camera sales, they open up a massive new market for those with just a smartphone. Every camera retailer should be pushing these devices as they also make superb gifts!”

RRP: £30.78 (inc. VAT)

Oscar-Winning Tiffen Filters Available In UK

Tiffen International Ltd’s awardwinning technology is now available to use in its XLE Series of Filters Carey Duffy, MPTV Filter Group Consultant for Tiffen International Ltd, said: “Having originally developed this filter technology for the motion picture industry, we are extremely excited to be able to offer the very same neutral density technology through our consumer and stills facing products. The new XLE series of filters typify this and they are now widely available in the UK market.”

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Canon Is ‘Interchangeable Lens Market Leader’ For 12th Year has announced that it is ‘global #1’ in lense sales Running Canon tinterchangeable lens digital camera market This marks the 12th year that the company has been labelled as such.

Canon’s run as market leader began in 2003, a time when digital SLR cameras were still very much in their infancy, and coincided with the launch of the company’s EOS 300D. Offering consumers a compact, lightweight design at a competitive price, the EOS 300D set the stage for Canon’s growth in the digital SLR market.

Since then, Canon has launched a host of competitive products, including the EOS-1D series for professional users, and the EOS 5D series, its first full-frame sensor to employ a video-capture function.

More recently, in October 2014 Canon launched the EOS 7D Mark II for advanced-amateur users, which, according to the company, has ‘garnered high acclaim’ for its fast continuous shooting speed of 10

frames per second and ‘superior’ autofocus performance.

The range was further bolstered in February of this year with the introduction of five new camera models. The new line-up includes the EOS 5DS and 5DS R, which boasts the world’s highest pixel count among 35 mm full-frame sensor digital SLR cameras; the EOS 760D and EOS 750D – two entry-level digital SLR cameras; and the EOS M3 – a digital

compact-system camera for enthusiast photographers.

Furthermore, Canon recently celebrated a notable lensmanufacturing milestone with the production of its 100 millionth EF-series interchangeable lens for EOS cameras. Canon’s extensive EF lens-series line-up, which currently comprises a total of 97 models, introduces EOS users to a wide spectrum of equipment to help them progress their skills.

In its official statement, Canon said: “From the EOS 300D right up to the EOS 7D Mark II and recent 2015 unveilings, it is Canon’s impressive camera line-up and dedication to progression that has kept the company ahead of all rivals over the last 12 years – reaffirming it as an industry defining company which shapes trends and meets consumer needs head on.”

Introducing New Nikon D7200

Nikon has unveiled an upgraded version of the popular D7100, released back in 2013 The D7200 looks essentially the same but features a number of upgrades, including WiFi, NFC, improved autofocus in low light, and 15% longer battery life.

This makes its debut as Nikon’s only DX format in the current range to support autofocus on screw drive lenses, putting it in the same league as the Pentax K-3, Sony SLT-A77 II and Canon EOS 7D Mark II. Top Selling Points: • 24.2MP DX-format sensor • EXPEED 4: boosts the camera’s overall performance • Multi-CAM 3500 II 51-point AF system. Sensitive down to -3 EV (ISO 100, 20 °C/68 °F).

• Wide ISO range: standard ISO range of 100–25600.

• Fast continuous shooting: up to 6 fps in DX format, and up to 7 fps in 1.3x crop. Capture up to 27 12-bit RAW images and up to 100

high-quality JPEGs in one highspeed burst.

• Unlimited continuous shooting: shoot in continuous release mode with a shutter speed of 4 seconds or slower, and record as many images as the media cards and battery life will allow.

• Time-lapse movies: shoot time-lapse sequences with smooth exposure transitions.

• Connectivity: WiFi and NFC. • D-Movie: record DX-format Full HD movies at up to 25p/30p, or switch to 1.3x crop mode and record at up to 1080/50p/60p.

• High-fidelity audio: superior options for audio control enable professional sounding movie footage

• 1.3x crop: gain extra telephoto reach, speed, and wider AF coverage.

• Colour-tune monitor: antireflective 8.0-cm (3.2-in.), 1229k-dot RGBW LCD monitor. Push the colour balance and brightness in any direction.

• Tough and durable: highly durable, dust-proof and moisture resistant build. The shutter unit is tested to 150,000 releases.

• Built-in flash: with intelligent i-TTL flash control and a commander function.

RRPs: Nikon D7200 body only: £939.99 Nikon D7200 body and 18-105 VR lens: £1,119.99 Available: 19th March 2015

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www.dnpphoto.eu sales@dnpphoto.eu www.pixel.co.uk 5

NEWS Flash For Mobile Photography

A new Kickstarter project has been launched by a team hoping to sell a new pocket spotlight for improving the quality of smarphone photos.

‘Flasher’ can attach to any smartphone or tablet, or it can simply be held to light up a scene. It has a beam angle of 75º and it can be used for both front and rear cameras.

The team hope to raise $15,000 to take this product to market.

Manfrotto Goes Mobile

Manfrotto has created new all in one ‘photographic solutions’ for iPhone 6 and 6 Plus.

The brand has expanded its smartphone case family KLYP+ to include two cases for the newest iPhone models. The cases are made out of polycarbonate, designed to protect the phone from scratches and bumps. Each one comes with a small kickstand to prop the device up on a desk or table, and it can also be fitted to a tripod adaptor.

The KLYP+ range is available in black/anthracite, white/cool grey and red/anthracite and is, according to Manfrotto, ‘perfect for those who love to capture special moments using the stylish, compact and intuitive accessories in the KLYP+ range.’

Manfrotto is also launching four new interchangeable lenses that can be screwed onto the camera case – joining the current fisheye and telephoto 1.5x lenses. The new additions include a telephoto 3x, super wide angle, polariser and two in one lens that enlarges the file of view and turns into a macro lens by unscrewing the top.

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Impossible Launches ‘Next Generation’ has launched B&W 600 Generation 2.0 film, for B&W Film Impossible use with Polaroid 600 and Impossible hardware cameras This is the first entirely new b&w formulation developed at Impossible’s R&D facilities in Germany, and the Netherlands.

B&W 600 Generation 2.0 films have been designed to raise the bar in the market today, alleged to be faster, sharper and with better tonality than anything seen before, even from Polaroid in its prime.

“Impossible has held off labelling any film ‘next generation’ until we felt they truly were” explains CEO

Oskar Smolokowski.

“We are proud to call this film Generation 2.0. Only two other milestones in Impossible’s brief history are as important: the very first pack of usable film we produced in March, 2010, and the first Impossible film that didn’t need to be shielded from light, in September, 2012.

“This is our first truly instant film with image emergence in just 20 seconds. We are now making the

fastest analogue instant film in the market. Contrast, tone and ease of use are also significantly beyond what we’ve delivered before – I’m really proud of our team for this achievement.”

B&W 600 Generation 2.0 film is only for classic Polaroid 600 instant cameras and Impossible’s new Instant Lab Universal, which transforms images on iOS and Android smart phones and tablet into real instant photos. Versions of the b&w Generation 2.0 formula for Polaroid-format SX-70 and Image-Spectra cameras, and for large format 8 x 10 cameras, will be available worldwide in May.

Wearables Market Growth Expected Wearable part of tech industry set to triple in next 10 years According to new data from IDTechEx Research, the wearable technology market will rise from $24.2 billion in 2015 to three times that size in ten years – creating a market of $64.3 billion in 2025. In addition to increasing demand for existing enabling components, this provides a large opportunity for new technologies as electronics move from bulky devices to ones that can conform to the wearer.

For example, the value of sensors used in wearable technology devices will rise from $700 million in 2015 to $5.8 billion in 2025 (sensor

component value alone).

The biggest growth will be for stretch and pressure sensors, followed by chemical sensors, according to IDTechEx Research.

The IDTechEx event Wearable Technology Europe, hosted on April 2829 in Berlin, is the largest event covering the full wearable technology supply chain – from materials to all the

end devices, paying particular attention to market drivers and trends.

New products will be unveiled, from premium fashion jackets with embedded electronics. to smart plasters The conference will also feature over 80 relevant industry speakers and a tradeshow of over 120 exhibitors showcasing the latest emerging technologies.

Nikon Releases New Imaging Software New ViewNX-i image hub and ViewNX-Movie Editor

Nikon has announced details of its new editing software. ViewNX-i enables photographers to organise, edit and share stills and movies. It features three workspaces users can switch between for sorting, map and web upload operations. Apparently this works ‘seamlessly’ with Nikon’s Capture NX-D programme for more advanced functions.

This software inherits the interface of its predecessor, ViewNX2. New features include sidecar files for non-destructive image processing, ability to share images to social media and the

integration of the ViewNX Movie Editor.

Zurab Kiknadze, Product Manager, Lenses, Accessories & Software, Nikon Europe, said: “The new ViewNX-i platform is all about enabling a smoother creative process after the shoot.

Nikon is dedicated to offering photographers the ultimate in image

quality, and imaging software has an important role to play.

With the recent changes to our Capture NX-D editing software, we wanted to remove any overlap between applications. Now that our software suite includes ViewNX-i, the View-NX-Movie Editor and Capture NX-D, Nikon shooters have an extensive set of processing and adjustment tools at their disposal. Whether you’re a professional photographer who requires a flexible post-production workflow, or you simply want to explore creative adjustments and organize your digital archive, ViewNX-i makes it easy to access the tools you need.”

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NEWS 2015 ‘Breakthrough Year’ For Wireless Charging

Samsung has announced the launch of its new flagship smartphones - the Galaxy S6 and Galaxy edge, featuring built-in capabilities for wireless charging for both PMA and Qi standards.

This announcement has nudged the wireless power industry, which can now confidently up its shipments over the next year.

David Green, an Analyst at IHS Technology, believes total shipment numbers could exceed 100 million by the end of the year just from mobile handsets.

He said: “The decision to provide a ‘dual-mode’ receiver capable of receiving power from either a PMA or Qi transmitter is also an interesting step.

Infrastructure investment is on the increase, as shown by recent tie-ups such as Starbucks with PMA in the USA, and the IKEA announcement of Qi equipped furniture at MWC.” Unlike in the past, manufacturers are now keen to provide a ‘seamless charging experience’ for their end-users, so duak-mode receivers are likely to be an increasing trend for new product announcements throughout 2015.

Olympus SH-2: Point And Shoot With Retro PEN Styling New premium compact from Olympus

Olympus may only have launched its PEN-style SH-1 compact camera less that a year ago, but already the company has replaced it with a successor: the SH-2.

The new camera has the same retro look, with metal and leather casing, but it comes with a number of light improvements: namely RAW support, more movie modes (nightscape and time-lapse) and a new ‘live composite’ feature for long exposure techniques.

Olympus said: “Unexpected moments make fantastic photos, but they mostly don’t happen in perfect light and you can’t put

happy children on hold while you try to steady your camera. Which is why Olympus gave the new Stylus SH-2 the high-end technology it takes to record videos and still photos on the fly – quickly, easily and even in the dark.”

The company has also made clear that users can expect better quality than they’d get on a smartphone, ‘without requiring even a hint of photographic expertise’.

The SH-2 certainly exceeds the capabilities of smartphones currently on the market with its 25x optical zoom, and the 5-axis Image Stabilisation technology that attracted buyers to the SH-1 puts

it firmly in the premium compact zone.

Like its predecessor, it has WiFi connectivity so the camera can work in tandem with a smartphone, rather than competing with it.

Other key selling points include: • Four movie functions:120/240 fps high-speed Movie, Photo & Movie Capture, Time Lapse/Night Scene Time Lapse Movie and Full HD 30p/60p Movie.

• Photo Story software for capturing, storing and sharing memories in a creative, collagelike layout.

• 16MP backlit CMOS • 3” 460,000 dot LCD • Art filters RRP: £249.99.

Availability: Mid-March 2015.

UK Retail Sales Growth Grinds To A Halt Business survey reveals retailers have suffered this year

A survey by business group CBI has revealed that retail growth suffered a sharp fall in February.

30% of respondents said sales volumes were up on last year, while 29% said sales were down - giving a balance of +1% and defying forecasters’ expectations of +34%.

In addition, tougher conditions are expected in the coming months with suppliers orders dropping, investors drawing back and retailers planning staff cuts.

The CBI said businesses remain

optimistic about growth. In particular, March but that continually heavy ‘expectations discounting in the have moderated grocers sector significantly from seems to be recent highs”. weighing on activity.

Westfield London Shopping The report Looking ahead, Centre - .Martin. also adds that the outlook for average selling the retail sector is prices had fallen for the first time fairly positive, with the boost to since May 2006. Rain Newtonhousehold incomes from falling Smith, CBI director of economics inflation likely to support spending said: “After a strong start to the ... However, as this survey shows, year, retailers were disappointed overall trading conditions on the by the unexpected halt in sales high street remain challenging.”

Polecam Reveals Latests Rigs, Cameras and Lenses The jibs, minicams and accessories specialist had plenty to show off at BVE 2015 Polecam Systems has unveiled the new Antelope PICO high speedultra-motion minicam amongst a range of other products.

The Antelope PICO slow motion HD footage up to 350fps and can be mounted on a Polecam to give ultra Slo-Mo POV both above and below water. It can also be sold with dedicated FishFace underwater housing and new lens drive.

Polecam has a wide user base and the introduction of new features have brought entry level costs down. The rig’s motorised heads

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have been upgraded to digital control enabling the use of larger high end cameras such as the Canon C300, Sony F5, 55 & 7, the Black Magic Design series, RED Epic, Panasonic 171 and all leading manufacturers of DSLRs including the Panasonic

GH4. The modular build also provides a platform for minicam manufacturers such as Antelope Pico, IO Industries, Panasonic, Toshiba and more, these can be flown out to a reach of 8m.

Graeme Chapman, Managing Director of Polecam Systems said “With the range of

exciting new large sensor video and DSLR cameras that can now be used on Polecam, as well as the great new HD and 4K minicams, you have a very exciting singleoperator lightweight and easily transportable crane system that will add production value to any production. Polecams success keeps on growing, with many owner operators now around the world.

We expect to see many of them turning up too, as most of our new features can be added as upgrades to earlier rigs.”

BEHIND THE COUNTER

Behind The Counter

Due to popular demand, we’ve resurrected Pixel’s famous Behind The Counter section where the spotlight’s on you

Behind the Counter turns the spotlight on counter staff in photographic shops across the country with a mix of silly and (slightly more) pertinent questions. Here, three counter staff at Park Cameras answer some very important questions…

If you own/run/work in a camera shop and you’d like to get involved, please email zoe@pixel.co.uk

What camera has attracted the most attention in the shop over the last month?

1. Canon 7d mk 2 2. Canon 7d mk 2 3. Panasonic TZ 60

Have you ever had an encounter with a famous person in or out of the shop?

1. Probably but I wouldn’t know who they were 2. Margo Robbie, Paris Hilton, Neil Buchannan 3. Vera Lynn, The Beverly sisters, Dave Prouce (the man who played Darth Vader)

If you could take home any product in the shop - for free, what would it be?

If you could sum up the photographic industry in three words, what would they be?

1. Sony A7 mk 2

1. Evolving, evolving, evolving

2. Olympus E-M 5 mk 2

2. Epic, interesting, exciting

3. Olympus OM-D M1

3. Exciting technological advances

What’s the most ridiculous thing a customer’s ever said to you?

1. Will you marry me?

2. Do you sell swimming costumes? (after seeing an image of a family on holiday displayed) 3. What is a memory card?

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THE PHOTOGRAPHY SHOW

The Photography Show 2015 Continued...

“While there were clearly a fair few ‘traditional photography buffs’ ambling between stands, carrying their entire lens collections around with them, there were also plenty of ‘untraditional’ customers: younger women and men, smartphone photographers and photo enthusiasts who had never even touched a DSLR before”

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C

ommenting on the show Jeremy Gilbert, Group Marketing Manager of Nikon UK, said: “Looking out at the crowds queuing to get into the show before 10am, it still gives me a huge sense of excitement. Moving to the bigger hall at the NEC gives the show greater gravitas. The Photography Show is now a major focal point for Nikon in the year. The show is perfect for showcasing kit, but also inspiring and motivating more people to get involved in photography.”

Canon was also very much present, making a statement with an edgy ‘urban’ themed stand complete with traffic lights and signposts to create that city street feel.

The manufacturer used TPS as a chance to showcase some of its new products to customers for the first time. Lars Masden, Consumer Imaging Marketing Director, said: “The EOS 5DS and EOS 5DS R generated the most interest on stand with people keen to get hands on time with the revolutionary 50MP DSLRs.” He continued: “We wanted to bring

photography to life for those visiting and created a new experience with the urban look and feel of our stand to reflect the latest story in our Come and See campaign.

This incorporated interactive elements, like the time lapse feature as well as giving people the chance to come and see our new products.

“For us it was a great show and the feedback we’ve received from customers and partners is very positive.”

To reel customers in throughout the hall, the company introduced a cashback promotion, which meant that products currently available in the Spring Cashback offer were eligible for double the amount of cashback when purchased from any of Canon’s retailers.

Lars added: “This is the second year we’ve run an offer at the show and it received a lot of interest from customers.”

Olympus also showed off its latest products, including the brand new OM-D E-M5 Mark II. Knowing how to woo the visitors, the manufacturer even offered free

THE PHOTOGRAPHY SHOW massages to customers feeling the strain of carrying their equipment around all day, with a quick sensor clean thrown in for good measure.

New Audiences While there were clearly a fair few ‘traditional photography buffs’ ambling between stands, carrying their entire lens collections around with them, there were also plenty of ‘untraditional’ customers: younger women and men, smartphone photographers and photo enthusiasts who had never even touched a DSLR before. Ivor Chamberlain, Sales Director for Manfrotto Distribution, agrees. He said: “Not only has the show attracted our traditional audience, but we have seen a much broader demographic of visitors than ever before, and that can only be a good thing for the industry.”

While Manfrotto produces specialist bags and accessories for pro level photographers, it also sells smartphone accessories including the all-in-one KLYP+ case for iPhone that doubles as a tripod mount. The foray into the world of mobile is something we are increasingly seeing from camera and accessory manufacturers.

Techradar’s Mobilography stand explored the emerging world of smartphone photography, with Olly Lang (who has shot for big name clients like Burberry, ASOS, Mercedes Benz, Nokia and HTC), offering tips on lighting, framing, space, depth and social sharing to make the most of smartphone images. Lifestyle and parenting blogger Zara (Mojo Blogs) reviewed the talk, writing: “Many bloggers like myself have been brandishing our DSLRs like a shiny new toy and casting aside our phones until we are eating something worth sharing, or y’know when our children do something we deem share worthy (all the time by the way). Or we lug our huge Crumpler bags across the country to check out a blogger event – when all the time, the real weapon, the real deal was in the mobile pocket in our bags or our back pocket on our jeans.”

New Technology Panasonic is one company that has found a happy medium between camera and smartphone technology. At the show we met with Head of Imaging Barney Sykes and Senior Press Officer Claire EatonWhitfield, who showed us the much talkedabout LUMIX CM1 compact camera/ smartphone hybrid. Pitched as the ‘world’s slimmest communication camera’, the CM1 incorporates 4K Pre-Burst technology. Barney told us: “In the future all of Panasonic’s 4K cameras will have this function.” Pre-Burst takes 45 frames before and after the shutter release, so users can capture fleeting, difficult-to-capture moments such as fast moving children and pets.

“We want to push this concept that you can take stills from 4K movie,” Barney continued.

“This year over half of all TVs sold will be 4K. We want to own that space and build on our strong video heritage.

www.pixel.co.uk 11

THE PHOTOGRAPHY SHOW

“The SnapShut Folio was also incredibly While 4K allows photographers to select quality is one way in which to do this. We popular,” he added. high resolution stills from a movie, some caught up with Joseph Reiner, Head of question the artistic integrity of this. Isn’t Marketing at The Imaging Warehouse, to New Markets photography about framing, selecting and find out how PermaJet got on at the show.

Over the last few years we’ve seen a number capturing a moment? Doesn’t this take He said: “PermaJet were showing the award of new technologies breathe life into the the human element out of photography winning Oyster 271 paper, which won photographic industry: smartphones, action - the mistakes, the flaws, the element of The Societies award for ‘Best Inkjet Paper cams, mirrorless interchangeable lens the unexpected that makes photography 2014’ by hundreds of pro and enthusiast cameras – but perhaps the most exciting, exciting? photographers from across the UK. and the most contentious of them all, is Barney agreed, saying: “Sure, we’re not “Visitors also had the opportunity to check drones. For gadget lovers, this has to be the saying 4K is for everyone. In a way it’s for out the innovative Eco-Flo ink systems, which ultimate product: a camera you lazy photographers – modern can fly. There were noticeably photographers like myself.” more drone companies at The A limited number of CM1 “According to a report released by the House of Photography Show this year than cameras were launched in the Lords last month, as many as 150,000 jobs could last. Drone Guru had a no-frills UK last December due to high stand showcasing a range of its demand (they were initially be created in the EU by the drone industry.” professional level drones, which only planned for France and ranged in price from around Germany). Customers were £800 to over £3,000. A team asked to fill in surveys and member told us sales had been ‘on par with Barney told us these had gone ‘really well’. reduce printing costs by 80%. Showcasing expectations’.

“At the moment we just need to show the new Epson SC-P600 drew a lot of According to a report released by the retailers how the CM1 is going to impact the attention and visitors were impressed with the House of Lords last month, as many as imaging market. Once they see the success diversity of papers and the incredible quality 150,000 jobs could be created in the EU by for themselves we’re confident they’ll come output. the drone industry. The report, undertaken on board.”

“Once visitors had chosen their perfect by the EU International Market, Infrastructure PermaJet paper, they had the opportunity and Employment Sub-Committee, argues New Print to purchase an innovative SnapShut Folio, that while safety rules should be harmonised Print, of course, goes hand in hand with which allows users to display and store prints across the EU, flexibility should be allowed photography – especially when it comes to from A5 to A3+ size in a non-fixed binding for smaller drones. commercial photography. With such tough album that can change its contents as The business application for drones is competition in the industry, professional regularly as any photographers portfolio.” huge according to the report, opening wedding/studio photographers are Joseph told us that sales ‘trumped the up revenue for filming, surveying and increasingly looking for ways to enhance 2014 figure’ and they noticed more people commercial photography. A team member the value of their product offerings. Print purchasing fine art papers.

12 www.pixel.co.uk

THE PHOTOGRAPHY SHOW

at Drone Gurus told us many customers are wedding photographers looking to provide a unique selling point (i.e. aerial photography) for their clients. For a potential 150,000 jobs to be created by 2050, the safety of drone operation would have to be demonstrated to gain public approval.

Commenting on the report, entitled Civilian Use of Drones in the EU, Committee Chairman Baroness O’Cathain said: “The growth in civilian drone use has been astonishing and they are taking to the skies faster than anyone could have predicted. We have a huge opportunity to make Europe a world leader in drone technology. But there’s also a risk—public understanding of how to use drones safely may not keep pace with people’s appetite to fly them. It would just take one disastrous accident to destroy public confidence and set the whole industry back.

“So we need to find ways to manage and keep track of drone traffic. That is why a key recommendation is that drone flights must be traceable, effectively through an online database, which the general public could access via an app. We need to use technology creatively, not just to manage the skies, but to help police them as well.”

New Contacts For the trade, making new business contacts at shows is almost as important as engaging with customers. With so many successful brands under the same roof, there’s bound

to be someone there to collaborate with in a mutually beneficial way.

Joseph from PermaJet believes it’s important to mix with the industry at events like this. He said: “It is important to visit other booths and to keep up to date with the industry generally.”

Distributor Color Confidence also used the show as an opportunity to meet with resellers. The stand showcased a number of partner brands, including NEC screens, DXO software and new venders BenQ and ExpoImaging.

Managing Director Geoffrey Clements said: “The show was a complete success.

We doubled our stand space this year, which allowed us to showcase a wider range of some of the industry’s leading brands in our vendor portfolio.

“We were very pleased with the turn out.

Monday was our busiest day at the show, and in particular for reseller meetings. It was a great opportunity to talk to existing resellers about our two new vendors, BenQ and ExpoImaging. We were also able to introduce new resellers to our complete brand portfolio.”

He added: “We look forward to The Photography Show all year round. This year, the event took place in a larger hall, which I think worked very well. There were wider aisles, more places to eat and they also introduced a new exhibitor area at the event.

This was extremely helpful for networking and establishing closer working relationships with

“For the trade, making new business contacts at shows is almost as important as engaging with customers. With so many successful brands under the same roof, there’s bound to be someone there to collaborate with in a mutually beneficial way”

www.pixel.co.uk 13

THE PHOTOGRAPHY SHOW

resellers. My only comment would be that it would be great to have more seats in the exhibitor area. We’ll definitely be returning next year!”

We were delighted and the feedback has been overwhelmingly positive. Monday was again the busiest day and it was packed from open until close. We also had a really successful day on Tuesday with Don McCullin on the Super Stage and the student programme taking place.

larger space and a number remarked that the quality of the visitor they were seeing was excellent with the retailers enjoying record shows.

New Identity How many people attended this year?

The Photography Show has made a great 30,078. impact already in the industry, separating Was it an improvement on last year? itself from its predecessor, Focus on Imaging.

Were there any major complaints and The new hall really gave the show ‘room The improvements made to the show such if so, how do you hope to improve next to breathe’ and as a result the visitor as the venue size and amenities on offer year? experience was much improved. The new went down well with the crowds. Joseph from Just a small issue on the exhibitor side. We welcome area, food gallery and wider PermaJet said: “We were happy with the prehave improved the floorplan for 2016 which show information, marketing meant we were unable opportunities and support as to offer ‘squatter’s rights’ well as the communication on the existing plan. This “The Photography Show has made a great impact between the show organisers meant a few exhibitors already in the industry, separating itself from its and stand holders on-the-day. were unable to secure “It is a pleasure to work their ideal position for predecessor, Focus on Imaging. The improvements with The Photography Show 2016. We are currently made to the show such as the venue size and team and I am glad that the making some amends to show is successful due to the rear of the hall and amenities on offer went down well with the crowds” their hard work. Towards the once that is complete we end of the show, I know there should be able offer the aisles meant getting around the show was difficulty securing the same stand space disappointed exhibitors a suitable stand was far easier. Being able to welcome for 2016 and believe that was difficult to position. We are in the same hall for 2017 the likes of Leica, Sony and Pentax to the manage. By allowing current stand holders too so we will be able to offer an identical show, having missed last year, meant that to secure their space for a week or so after floorplan at rebook next year. the visitors had virtually the full range of the show, it allows for a much calmer booking camera manufacturers to choose from. The period and mutual support - and I imagine Have many exhibitors rebooked stands? two day pro conference and beginners ‘ less of an earache for The Photography Show 85% have rebooked. masterclasses were a real success. The team.”

Streetscape theatre was really creative with Is there anything you would like to say to neon lighting, graffiti and a burned out car!

Pixel catches up with Jonny Sullens, Head the exhibitors who attended? of Events at Future to find out how the A huge thank you - the show looked What has the feedback been like from show went... fantastic and that was down to their efforts exhibitors? in making their stands as visual and as Again, I think they also appreciated the Are you pleased with how TPS went? welcoming as possible.

14 www.pixel.co.uk

www.pixel.co.uk 15

ACTION CAMS

What’s New On The Action Camera Scene?

The action camera market is moving along swiftly. Here, we take a look at sales forecasts for the next few years, interview the Managing Director of Rollei, a growing player in the market, and reveal how dealers can capitalise on this sustained trend

“So far GoPro has held claim over the action cam crown, reigning as market leader since it launched its first small, mountable, outdoor-proof camcorder in 2004”

16 www.pixel.co.uk

F

ew people today can go to a party, travel, bungee jump or do anything, in fact, without documenting and sharing it. Today, we can boast where no one’s boasted before: up trees, beneath the sea, down rapids… and all from a first-person perspective. Thanks to action cams, we can now show the world how our wildest adventures looked from our own eyes.

In 2014, action cameras accounted for four in every 10 camcorder sale, compared to just two in 2010.

So far GoPro has held claim over the action cam crown, reigning as market leader since it launched its first small, mountable, outdoor-proof camcorder in 2004.

Today, a number of other contenders are hot on GoPro’s heals – including German manufacturer Rollei. Rollei started out in 1920 as

the manufacturer of the twin-lens Rolleiflex and soon became a cult brand. Over the decades the company has branched out into digital cameras, digital picture frames, slide and film scanners, tripods, smartphone accessories and action cams.

We recently interviewed the company’s CEO Thomas Guttler,

ACTION CAMS Turning around over Ría de Vigo, Spain. - By Armando G Alonso

Thomas Guttler

to find out more about its niche in this lucrative market. He told us: “The first Rollei Actioncam was released in 2010 as a reaction to the rising demand for people undertaking extreme activities to capture and share their feats via social media channels like YouTube. At the time there was only a very limited, expensive product range which we wanted to open up to consumers at a more reasonable price point.”

Now, the Rollei Actioncams are some of the most popular products in the company’s portfolio, alongside tripods and photo accessories.

While GoPro remains the pioneer and innovator, Rollei has succeeded in making these technologies more affordable.

Thomas said: “The primary aim with our action cam range is to make these products available at a lower price point than our competitors, as well as providing all of the accessories and mounts needed for any activity. We feel we are achieving this while still providing products that perform comparably to more expensive devices.”

While action cams might come at a lower

price point than products specialist retailers are used to, they do have their commercial benefits. Thomas explained: “As our products are ready for any activity straight out of the box, it gives dealers a great opportunity to introduce new consumers to action cams for a great price. From our experience we know that many of these new consumers will turn into ‘prosumers’, who spend more at a greater margin.”

Analysts are unanimous when it comes to the future success of action cameras: demand will continue to grow, with Futuresource Consulting expecting the product to reach 9m units by 2018.

“The distribution of action cameras is uniquely lifestyle-centric as opposed to CEcentric,” said Market Analyst Arun Gill. “With retailers focused around surfing, skiing, cycling, etc., and generally independent or small chains, as opposed to large chains.”

GfK recently told us: “Action cameras enjoyed 13% unit growth in the first 9 months of 2014 compared to the same period in 2013.

“As a consequence of the changes in the market, camcorders were back in growth in Q3 2014 compared to same period a year before and enjoyed +25% units growth.”

The Rollei boss believes action cams have a promising future, with plenty of innovation in store to adapt to growing demand for better features. He said: “As well as the obvious things like advances in picture quality, we believe that action cams will become used in new fields, such as golf - largely driven by software and apps.

We will also see advances in wearable integration, for example in sunglasses.”

Action cam accessories Action cams give retailers the chance to stock additional accessories. Here are some ideas: Polar Pro We met this US company at The Photography Show last month. Polar Pro Filters manufactures accessories for GoPro cameras. Some of the products we saw on display included: • PowerPole-Battery Integrated GoPro Pole • Scuba Filters • Promic GoPro Microphone Kit • GoPro Macro Lens Braun As announced in our news section, Braun has launched two new ranges of selfie sticks, the brightly coloured FUN range and an underwater range. To find out more about stocking these products, contact official UK distributors Kenro at 01793 615836 or visit our website www.kenro. co.uk

www.pixel.co.uk 17

EMPLOYEE ENGAGEMENT

Why Staff Happiness Should Matter What is ‘employee engagement’ and why does it matter in photographic retail? Pixel investigates…

Pixel Dealer Day

Google Tech Stop in Chicago

I

t may sound like another bit of HR jargon, but ‘employee engagement’ is something all the world’s top businesses are investing in. Look at Google, with its cutting-edge office interiors, free gourmet food, door-to-door pick up, dogsat-work policy and ‘massage credit’ scheme (where employees can give each other credits towards a free one-hour massage for a job well done). Everything about the environment is designed to keep staff happy, loyal and engaged in the work they do.

Of course, in retail it’s different. When you’ve got customers coming in you can’t keep disappearing off for a quick game of table tennis, or a power nap in the relaxation room.

But employee engagement isn’t all about quirky furniture and free stuff. All 10 companies that made it onto last year’s Forbes Best Employers In Retail (US) list had one thing in common: they had created a culture where employees felt valued, identified with their brand, were given the freedom to work flexibly and perceived a clear sense of career advancement. Robert Hohman, CEO of Glassdoor.com (who carried out the survey for Forbes), said: “The best-of-breed companies have a formalised review process. A large part of that has to do with how employees want to advance their careers, what they want to do next and how we can help you get there.”

Google Office in Dublin

At the top of the list was American online discount store Overstock.com, which achieved high marks for its ‘fun, relaxed work culture that keeps office politics to a minimum’. The company also happens to make billions in profit each year.

What exactly is employee engagement?

The UK’s Chartered Institute of Personnel and Development (CIPD) says employee engagement consists of: 1. Intellectual engagement - thinking hard about the job and how to do it better.

2. Affective engagement - feeling positively about doing a good job.

3. Social engagement - actively taking opportunities to discuss work-related improvements with others at work.

What are the benefits?

Why should you make sure your employees are engaged in their work? The simple answer is that happier, healthier employees perform better at work, which will in turn help your business to become more productive and successful.

For customer service-facing roles, this is even more important. Sales staff are the face and voice of the business – the customer’s first interaction with the brand. Even the best

Pixel Dealer Day Every year Pixel organises a dealer day to get staff from photographic shops all over the UK together. For the last few years we’ve hosted it at Daytona Racecourse in Milton Keynes - one of the best karting tracks in the UK, for a bit of harmless competition and a buffet lunch. It’s a great chance to catch up with industry colleagues and boost team morale. We’ll be running the day again in early summer, with more details to follow.

sales people can struggle to act convincingly if they feel undervalued or become complacent in their roles. Engaged employees lead to satisfied, engaged customers, which in the long term, leads to company profitability and growth. In fact, two years ago academics at the University of Bath released a report saying the UK was missing out on a £26 billion growth because employees were not engaged with their jobs.

Some of the main benefits of an engaged workforce include:

18 www.pixel.co.uk

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EMPLOYEE ENGAGEMENT • Valuable customer interactions.

• More chance of selling successfully.

• Stronger relationships between team members.

• Increased profits.

• Retain and develop staff with potential.

• Attract a higher calibre of potential staff in recruitment process.

• Encourage transparancy.

• Create happier, more positive environment.

What happens when staff aren’t engaged with work?

When staff aren’t engaged with their roles, the obvious happens: they stop putting the effort in. Having a disengaged workforce brings a number of big risks to a business, including: • Drop in productivity.

• Losing good workers.

• Unhappy customers.

• Lack of creativity.

• Higher staff absenteeism.

• Low morale.

• Problematic team dynamic.

How to build an engaged workforce A lot of research has been conducted into what makes staff happy and loyal in their jobs.

Whether there’s just two or three of you in the shop, or if you run numerous teams across different premises, there are ways to build a more engaged workforce.

You may not be able to afford - or have the impetus, to build a games room, or give out free lunches every day, but there are other ways to reward, value and develop employees.

1. Show a genuine interest in your employees.

Take time to listen to and understand their needs and ambitions. This will get the message across that their contributions and aspirations are valued. Hold regular informal meetings to check how they are doing and how their experience at work can be improved. By showing interest, you find out what motivates them individually.

2. Provide scope for growth and opportunity.

Everybody needs space and encouragement to fulfil their potential. For some workers, particularly younger part time staff, the idea that this is a stop gap or stepping stone in their career can prevent them from putting in the effort. It is important to help staff feel they are working towards something and developing skills that will help them in the future. Ask yourself if their current role makes full use of their strengths and abilities, and if not - how can you best utilise these? Perhaps you can think of an interesting project that will spark their interest. Consistent feedback on performance is also important.

3. Help them realise that their work has meaning. It is easy to become disillusioned when you think your job is pointless.

Managers can reinforce this by monitoring sales achievements, indicating how this links to company performance on a larger scale and rewarding with bonuses, awards and public recognition.

20 www.pixel.co.uk

Pixel Dealer Day Serena May

Google Office in Dublin

Ask the Expert Serena May, Director of HR Dept in Eastbourne Serena has a master’s degree in Personnel and Development, is a Chartered Member of the Institute of Personnel and Development and has over 10 years generalist HR experience advising on people management issues and problems.

Why is employee engagement important in a sales/customer service setting?

Employee engagement is key to improving productivity but it doesn’t stop there. Engaged and motivated employees are more mindful of customer’s needs, they want to help and do a good job, and they feel part of the business.

They are willing to go that ‘extra mile’ and provide excellent customer service. Excellent customer service not only means repeat business but also word of mouth referrals.

There are other benefits too, motivated and engaged employees are less likely to have time off sick and staff turnover is also reduced.

What can shop managers do to ensure counter staff are satisfied?

Communication with all staff is important.

Employees need to know the purpose of their role and how it fits into the rest of the organisation. If they can see a connection between their job and the overall organisational objectives it will help create greater levels of

engagement. Managers need to talk to their staff, find out what problems they face, spend a day on the shop floor. Never expect a member of staff to do something that you wouldn’t do!

What can happen to a business when staff aren’t happy?

I know it’s a cliché but your employees are your biggest asset. If you treat them well they will repay the business in terms of commitment and hard work. Unhappy staff will lead to decreased motivation and productivity. I’m sure most of us have visited a store and been greeted by surly and rude staff. That’s unhappy, demotivated employees. What does that do for the store’s reputation and the chance of a repeat visit?

Findings from CIPD’s Creating an engaged workforce research include: • Women tend to be more engaged with their work than men.

• Younger workers are less engaged than older workers.

• Managers are more engaged than nonmanagers.

• Those on flexible contracts are more engaged than those who are not.

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21

GFK REPORT FULL FRAME

Full Frame Frenzy We investigate the spate of full frame camera launches that kicked off 2015

“The people buying them range from enthusiasts to professional photographers, the former helped by the lower cost of models such as Nikon’s D610 and Canon’s EOS 6D” - Matt Golowczynski, Wex Photographic

22 www.pixel.co.uk

T

he year kicked off with some big trade shows in the tech industry, including CES in Las Vegas and CP+ in Japan, kick-starting a spate of new product announcements. The latter saw the unveiling of the 50.6MP Canon EOS 5DS and 5DS R, the ‘world’s highest resolution full frame DSLRs’, and a tantalising glimpse of a full frame Ricoh prototype allegedly going to market later this year.

Traditionally full frame has appealed to professionals looking to capture more detail either for cropping or printing purposes. But as manufacturing methods improve and sensors become cheaper, full frame cameras are dropping in price and becoming a realistic prospect for the average enthusiast. This all begs the question: is full frame going mainstream?

“I definitely think there is more interest in full frame as it becomes more affordable,” said Matt Golowczynski of Wex Photographic, which sells a variety of full frame cameras. “The people buying them range from enthusiasts to professional photographers, the former helped

by the lower cost of models such as Nikon’s D610 and Canon’s EOS 6D.” He added: “Prices are coming down in the sense that manufacturers are releasing cheaper full frame models to attract a new audience, such as those mentioned. Our most popular full frame camera is the Canon EOS 5D Mark III.” At £1,999, the 5D Mark III is certainly not a cheap option – but it’s still significantly cheaper than the new 5DS, which will retail for £2,999.

This price leap takes users from 22.3MP to a whopping 50.6MP. It might be a little too pricy to describe as ‘mainstream’, but the 5DS and 5DS R have been described by Canon as an ‘affordable alternative to medium format’, thanks in part to their cancellation of low-pass filter effect helping to deliver sharper images.

When we contacted Richard Wolfe of Canon to find out more, he said: “Listening to feedback from our customers, we identified the need for a high resolution camera.

“We’ve seen strong pre-orders on both the EOS 5DS and EOS 5DS R since we

FULL FRAME

announced the cameras in February, along with excellent feedback from photographers who have been testing them in the field. We are excited for people to begin using the camera and benefiting from their features.”

These cameras also provide customers with an added incentive to keep investing in Canon’s line of EF lenses, as all 70 are compatible with the 5DS and 5DS R. Richard added: “We are also offering cashback on selected lenses when bought with these new cameras, giving retailers more options and helping identifying some suitable add-on equipment.”

Canon isn’t the only manufacturer cottoning onto the rise in demand for full frame.

Photography news and review website DPReview took the opportunity at CP+ to quiz Kazunobu Saiki (Ricoh’s General Manager of Marketing) about its full frame prototype.

Mr Saiki admitted that Ricoh had been targeting high-end users with medium format cameras like its 645Z, but that it might have missed a trick by failing to invest in full frame – which the company has now been researching for the last three years.

“Now time has moved on, and companies like Canon are aiming full frame at customers upgrading from APS-C. So that’s why we wanted to get into the market,” he added.

Full frame cameras may well be more affordable than they’ve ever been, but they are also becoming increasingly practical. The Canon 5DS is about 100g lighter than the 5D Mark III, making it a more appealing proposition for anything outside a studio.

Sony and Leica are leading the way when it comes to portable full frame. Both have released full frame compact cameras in the past few years. The Leica M9 has an 18MP full frame sensor in a compact rangefinder body, while the Sony A7 II is a full frame mirrorless with a 24MP sensor.

With smartphone cameras hot on the tail of compact digital cameras, it seems manufacturers are fighting for ways to boost the value of their products. As consumers increasingly demand better image quality and more interesting functions, what’s next in the world of full frame?

Let us know what you think at pixelmagazine.co.uk

“We’ve seen strong pre-orders on both the EOS 5DS and EOS 5DS R since we announced the cameras in February, along with excellent feedback from photographers who have been testing them in the field. We are excited for people to begin using the camera and benefiting from their features”

www.pixel.co.uk 23

FUJIFILM

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We have options for seating, accommodation and sponsorship for 2015. For more information please contact Patrick McCreanor on 24 www.pixel.co.uk

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Here at Pixel and In:Print magazines, we are, and have always been, firm believers in photographic print. Living in what has recently been described

by Google’s boss as the ‘Digital Dark Age’, it is now more apparent and important than ever to preserve our digital memories and interactions in physical form.

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“WE ARE NONCHALANTLY THROWING ALL OF OUR DATA INTO WHAT COULD BECOME AN INFORMATION BLACK HOLE WITHOUT REALISING IT.”

W

e also believe it is hugely important for members of the industry to work collectively to reintroduce the concepts, opportunities and products that are now available to our valued clients in order for them to preserve and enjoy their images for years to come.

Vint Cerf, Google’s Vice President, warned us recently that we stand to lose a whole generation of history and memories when the programmes we need to view older digital files eventually become defunct.

“We don’t want our digital lives to fade away,” he said at the American Association for the Advancement of Science’s annual meeting in California. “If we want to preserve them, we need to make sure that the digital objects we create today can still be rendered far into the future.”

Cerf is clearly calling for a way to preserve old files so they can be recovered regardless of their age. He added: “When you think about

26 www.pixel.co.uk

the quantity of documentation from our daily lives that is captured in digital form, like our interactions by email, people’s tweets, and all of the world wide web, it’s clear that we stand to lose an awful lot of our history.

“We are nonchalantly throwing all of our data into what could become an information black hole without realising it. We digitise things because we think we will preserve them, but what we don’t understand is that unless we take other steps, those digital versions may not be any better, and may even be worse, than the artefacts that we digitised.” If they are around at all, of course.

While Cerf highlights the impact this loss of data could have on humanity in the future, it is also worth considering the impact on families and individuals of today. Most people store hundreds, often thousands, of videos and photographs on hard drives on their computers, memory cards and dusty boxes of CDs, trusting that they will be able to access the files any time they like in the future. But what happens

if/when the technology needed to translate the data stops being produced? As technologies evolve, they also by nature change – and aside from digital corruption, there are no guarantees of compatibility as the way we capture and store images evolves.

Possibly now more than ever, the photographic and print industries need to rise to the bait and champion photo printing in all its forms: standard 6” x 4”, photo-books, albums and all manner of photo gifts…the possibilities are, if not endless – increasingly extensive. From the working professional to the weekend iPhone photo snapper, the message is the same, ‘PRINT IT OR LOSE IT’.

These photo products put the value back into everyday photography and help to preserve what might otherwise be lost in the so called ‘black hole’ of our digital era. Working in this industry, we are all aware of how many times more emotive the printed photograph is when compared to the screen of a mobile device or laptop. It’s physical and real, you can touch it, feel it and – depending on the quality of the device used to capture the image (and sometimes the photographer), can be enlarged way beyond the size of a telephone screen to create an impressive feature. People used to share pictures before digital photography and digital devices came along, the difference then is that the printed pictures would take pride of place and often become the second thing to be rescued during house fires (the first being family members of course).

Right now are similar conversations taking place in all tech industries affected by the digital age – most notably perhaps in music. Recently there has been an unexpected and sizeable resurgence of vinyl records in the music industry.

A tactile, physical format that is set apart from its more convenient and yet less appealing digital cousin. There are lessons to be learned here and encouraging our customers to re-engage with print should be high on our collective agendas.

So here we are. Pixel and In:Print Magazines are set to roll out an ongoing campaign and as well as working with various manufacturers, governing bodies and associations to promote photo print, we have also decided to align the titles and combine In:Print, our popular magazine for retail print sectors, with Pixel itself. From now on, the entire back section of Pixel Magazine will be dedicated to the printing arena, including standard industry news and product launches, but also updates on promotional activities and we hope, some inspirational and potentially lucrative business ideas for you put to your clientele.

Far from being dead, print is undergoing a revival – and we will be part of it.

FUJIFILM

RECOGNISING HIGH STREET PHOTO RETAILERS WE INVITE PAST FUJIFILM BUSINESS ENDEAVOUR AWARD WINNERS TO REVEAL WHY THEY DESERVE RECOGNITION - AND WHAT IT’S DONE FOR BUSINESS Kevin Thomas Pharmacy

Razzag Digital

Petersfield Photographic Who are they?

Petersfield Photographic provide a wide range of photographic services. The shop joined forces with Fujifilm in the latter part of 2009. The wet-lab was replaced with a DL600 and the shop had a refit in 2013.

What makes them a winner?

Since day one, Petersfield has been promoting photo imaging on the high street.

At the time, they still had to send film away to be processed. It wasn’t until they were able to process on-site that they became more up-front and passionate about the printing services they offered.

How has the award helped?

Gary has noticed a huge increase of custom since the shop refit, running the successful campaigns in 2014 and becoming Shop of the Year, 2014. Customer spend has continued to grow in the areas of printing services, bespoke printing, canvas, posters and frames.

Petersfield won the grand sum of £1,000 from Fujifilm for winning Shop of the Year. The money was invested in three display screens.

Razzaq Stationers Who are they?

Razzaq Stationers is a Harrow-based photography show that’s been in business for the last eight years.

What makes them a winner?

A lot of hard work was involved in making

Razzaq a contender for - and winning - the award. This included making the shop more presentable with a refurbishment, running promotions and training all the staff on products. Razzaq believe having the Fujifilm promotional material helped them win the award. It has also helped increase their print count and increase all their key figures.

How has the award helped?

They have grown their customer database and increased their range of gift products.

2015 will include a new display, more camera stock, accessories, store carrier bags and the main focus is expanding the business.

Kevin Thomas Pharmacy Who are they?

Established over 20 years ago, Kevin Thomas Pharmacy has been providing a free prescription collection service in West Glamorgan. They have 5 pharmacies throughout Swansea and for the last 14 years have been involved in the photographic business. The St Helens Road store has a new Fujifilm photo-lab suite. They offer digital photo prints, canvas prints, gifts and much more.

What makes them a winner?

They implemented a lot of changes to enable them to have a chance of winning the award. Customer needs are at the forefront of every business, which is why Kevin Thomas Pharmacy changed their customer strategy. They gave the customer

Petersfield Photographic

more attention, listened to their needs and made the shop department more visible.

How has the award helped?

Since winning the Business Endeavour Award, Kevin Thomas Pharmacy have installed the Fujifilm Imagine software and are planning a shop refit. Their vision is for them to have more space that will enable them to sell other photographic products.

Knowle Photographic Who are they?

Knowle Photographic is a family based business located in the heart of Knowle.

What makes them a winner?

Harvey Kaur, from Knowle said: “It was an honour to win the award.” They had to implement many changes to make them eligible for the award. Knowle completed a six month programme, recorded their average customer spend; number, print count and completed nine initiatives, which would help improve the business.

How has the award helped?

The award programme has helped the business plan ahead, create a promotional calendar and use Oates Marketing for promotional material to help with their campaigns.

For more information about the FDIS marketing program for photo retailers please contact Peter Wigington t: 01234 572138 or e: pwigington@fuji.co.uk

www.pixel.co.uk 27

DNP

COMPACT, ENERGY-EFFICIENT AND AVAILABLE NOW...

THE DS620, THE WORLD’S MOST COMPACT PHOTO PRINTER IN ITS CLASS, IS READY TO BUY

[

Is It Cost Efficient?

No matter what kind of print quality and surface you choose, the new ink ribbon rewind function makes sure the most efficient ribbon consumption by maximising the 10x15cm (4x6-inch) photos using the 15x20cm (6x8-inch) media (3.5x5 inch photos on 5x7 media). When you want to print only one 10x15cm (4x6-inch) and the last half part of the media remains unused in the last order, the

28 www.pixel.co.uk

printer will rewind the 15x20cm (6x8-inch) media and use the remaining ribbon for next printing order of 10x15cm (4x6-inch). That is 100% usage of the media without any losses.

The DS620 is designed to reduce power consumption in standby mode by up to approx.

-98% (<0.5W) compared to the DS40. All these new features will benefit the shop with increased profitability.

RETAILERS CAN SLEEP EASY KNOWING IF ANYTHING GOES WRONG, THE BUSINESS WON’T HAVE TO SUFFER

What About Taking Up Space?

Every square metre of floor space in your shop is precious. Measuring 27.5 x 36.6x17cm, the DS620 is 14%t smaller and 14% lighter than the DS40. The 0.1m2 small footprint allows for easy transportation and stacking with additional

printers for high output functionality. It makes it easier to connect to in-store order terminals where space efficiency is required, and perform flexibly in integration with self-service printing systems such as kiosk systems.

Is It Productive?

While it’s shrunk in size and weight, the DS620 has an increased image output. Standard 10x15cm (4x6-inch) images are produced in 8.4 seconds. This makes DNP’s new flagship printer the ideal companion of event photographers searching for mobility and speed.

Further, users will note the improved gloss level in pictures, providing even more vibrant pictures for consumers.

[

R

etailers and event photographers will be pleased to hear that the highly-anticipated DS620 dye sub digital photo printer is now available to purchase.

The latest portable printer from DNP is installed with a dedicated ink ribbon, which reduces wearing down of the thermal print head, extending its life and minimising maintenance costs. Reliability is increased further by a warranty of either two years or 100,000 prints (whichever comes first) – so retailers can sleep easy knowing if anything goes wrong, the business won’t have to suffer.

Does It Offer Options?

Today more than ever, customers expect choice. Fortunately, the new printer can produce a variety of prints with different finishes - glossy and matte and in different sizes - 5x3.5, 5x7, 6x2, 6x4, 6x6, 6x8 and 6x9.

For more information, head to www. dnpphoto.eu

THE PHOTOGRAPHY SHOW

IN:PRINT AT THE PHOTOGRAPHY SHOW 2015 PRINT: STILL ALIVE AND KICKING IN THE PHOTOGRAPHIC INDUSTRY AS IN:PRINT REPORTS ON STRONG PRESENCE AT UK EVENT

T

he trend for sharing images online directly from our devices is clearly growing. That is evident from the large number of DSLRs, mirrorless and compact digital cameras now coming with WiFi functionality. Despite the surge of ‘connected technology’ seen at The Photography Show this year, we still found a decent number of print and camera manufacturers launching innovative ways to encourage their customers to print...

Canon showcased a number of its print products, demonstrating to professionals and enthusiasts how beautiful their prints could look in medium or large format. We caught up with Lars Madsen, Consumer Imaging Marketing Director at Canon UK & Ireland. He said: “We had a range of printers on the stand demonstrating many of the benefits print can offer pro and enthusiast photographers. This included our home PIXMA desktop photo printers all the way through to our large format printers. This was to demonstrate how photographers could turn their photographs into profit and bring them to life with great image quality for all to enjoy.”

Just down the aisle was Fujifilm’s eyecatching stand, based around the ‘Wonder Photo Shop’ concept. It appealed to younger audiences with its trendy boutique-style layout and effective ‘instant print tree’ promoting the pastel-coloured Instax range.

Here, we speak to Marketing Manager Peter Wigington, to find out more about how the show went.

Do you think there is a revived energy around printing photos?

“I think so yes. We are certainly seeing more print through our independent FDIS retailers for instance. Our new mobile app for Fujifilm Imagine is being downloaded in ever increasing numbers. The trend seems to be that more woman of all ages are printing and that apps like Imagine are helping them to print more. Instax prints are being taken at a phenomenal rate too and this is among a much younger demographic which is encouraging to see.”

Did the stand ‘inspire’ photographers as it intended?

“Yes it did. For me the stand was about Fujifilm as photographic company that

“THE PHOTOGRAPHY SHOW IS THE SHOW FOR PHOTO IN THE UK. ANYONE INTERESTED IN PHOTO WILL BE MAKING THEIR WAY THERE” can offer solutions for image capture AND image processing. The Wonder Photo Shop concept store was well received by both photographers and retailers. Photographers because it showed what can be done with their phots beyond the 6x4 print and retailers who now want to take many of the ideas and use them in their own stores.”

How did the range of photo imaging equipment go down?

“We wanted to show that we can cater for any type of photo printing requirement so we showed solutions ranging from a single drylab for events to a 12” drylab for a full on photo retailer. It meant that we were able to offer a solution to both photographers and photo retailers whether first time buyers or looking for an upgrade to their current set up.

We were kept very busy.”

What were sales like for photo imaging?

“We took orders for the six Frontier-S printers we had on offer at the show along with a dozen DPC-10 kiosks. It is the nature of equipment sales that the process can take time to reach a conclusion so it will be a few months yet before we see the final sales figures for equipment. Suffice to say our sales team is going to be kept busy.”

Why is the Photography Show a good platform for getting your message about

print out there?

“The Photography Show is THE show for photo in the UK. Anyone interested in photo will be making their way there. As a platform to talk about print it is number one on my list.”

Did you think there was a wider range of visitors at the show?

“Yes. Future have made a great start with the two shows they have managed.

They have worked hard to make the show attractive to a younger audience which for me is essential if photo - especially printing photo - is to remain relevant to the next generation.”

Will Fujifilm be returning next year?

“We will. Our space is already booked. We look forward to seeing even more of your readers there in 2016.”

Epson was also present at the show, along with its top-of-the-range photo printers and scanners ‘designed to meet the multiple needs of today’s diverse consumer and professional imaging industry’, according to their pre-show report.

This included the new SureColor SCP600 A3+ photo printer aimed at amateur and semi-pro photographers, as well as the much-talked-about SureLab D700 designed to cater for businesses, photo shops, event photographers, minicabs and copyshops demanding a bigger print run.

www.pixel.co.uk 29

NEWS

Will Mobile Printing Save PhotoBucket?

WEBSITE INVESTS IN MOBILE PRINTING You might remember PhotoBucket from when it first launched in 2003 - however, it has since tailed off with the rise of Flickr, Instagram and other photo sharing sites.

Today the site claims to have 100 million users - although this may be a predominantly stagnant user base. Profit is generated mainly through its print, advertising and subscription services but the recent launch of a ‘Print Shop’ service (September 2014) is hoped to bring the company back to growth.

The service enables users to create personalised prints and photo products from the images they upload. This includes products such as greetings cards, canvas, home decor and calendars.

Kate Hare, Photobucket’s Chief Product and

Marketing Officer, said: “We saw tremendous growth, about 10x in revenue year-over-year from 2013.

“So far we are seeing about 10 percent of print orders coming from mobile and expect that to become a larger percentage during the year.”

“We’ve proven that print works and this investment is to continue to expand on print and group photos on mobile,” Hare concluded.

Innovative New Digital Frame That Prints WUNDERSHINE IS A NEW CONCEPT DIGITAL PICTURE FRAME THAT NOT ONLY DISPLAYS PHOTOS BUT PRINTS THEM TOO Dutch company Wundershine has unveiled the ‘Makerframe’ with inbuilt inkless printing. The digital wall-mounted picture frame has wireless Internet connection and a built-in thermal printer. It also comes with an app, which users can use to instantly upload images to their frame.

The team says: “While curating your Wundershine queue and framing different

pictures over time, you automatically create a valuable, tangible archive with just your favourite photos.

“You can compare our workflow in a sense to apps like Pocket (or Instapaper): I have a piece of content that is worthwhile, but I can’t act now. Let me save it to my personal queue, so I can easily read (Pocket) or showcase (Wundershine) it later.”

Kodak’s New UV-Curable Clear Display Film KODAK ALARIS LAUNCHES NEW DISPLAY SOLUTIONS FOR RETAILERS Kodak Alaris has introduced a new output media for the commercial display market.

KODAK PROFESSIONAL UV-Curable Clear Display Film is a transparent material designed to create high-performance, photo-quality backlit displays on wide-format UV-curable inkjet printers.

“The consistency, look and feel of printed display materials is critical to maintaining a strong brand image,” said Dennis Olbrich,

CREDITS & CONTACTS

in print

RETAIL SOLUTIONS FOR THE PRINT PROFESSIONAL

President of Kodak Alaris’ Paper and Output Systems business. “We designed our portfolio of UV-Curable Display media for brand marketers who demand the highest quality displays and commercial customers who require uniform, easy-to-handle, cost-effective materials in their production workflow.”

KODAK PROFESSIONAL UV-Curable Clear Display Film is available in sizes up to 184.2 cm (72.5 inches) wide.

Managing Director/Publisher: Lee Mansfield 01323 819007 lee@lifemediagroup.co.uk

Editor: Zoe Thomas 01323 819011 zoe@pixel.co.uk

Subscriptions: Linda Grace 01323 819015 linda@lifemediagroup.co.uk

Commercial Director: Simon Skinner 01323 819017 simon@lifemediagroup.co.uk

Editorial Design: Harriet Weston 01323 819010 harriet@lifemediagroup.co.uk

Operations Director: Clare Fermor 01323 819016 clare@lifemediagroup.co.uk

Design Assistant: Amy Watson 01323 819018 amy@lifemediagroup.co.uk

Published by: LMG SE LTD (Life Media Group) 1 Swan Business Centre, Swan Barn Road, Hailsham, East Sussex, BN27 2BY

Commercial Manager: Patrick McCreanor 01323 819014 patrick@lifemediagroup.co.uk

Accounts: Amelia Wellings 01323 819016 amelia@lifemediagroup.co.uk

30 www.pixel.co.uk

Printed by: Gemini Press Unit A1 Dolphin Way, Shoreham-by-Sea, West Sussex BN43 6NZ

All material in this publication is strictly copyright and all rights reserved. Reproduction without permission is prohibited. The views expressed in Pixel Magazine do not necessarily represent the view of Life Media Group LTD. Every care is taken in compiling the contents but the publishers of Pixel Magazine assume no reponsibilty for any damage, loss or injury arising from the participation in any offers, competitions or advertisment contained within Pixel Magazine.

All prices featured in Pixel Magazine are correct at the time of going to press.

Copyright Life Media Group LTD 2015©

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