Pixel Magazine - Issue 953 by Life Media Group

ISSUE NO. 953

www.pixel.co.uk

INSIDE

LP_Pixel_Ears_46x53mm.indd 1

LP_Pixel_Ears_46x53mm.indd 2 30/09/2014 30/09/2014 11:47 SUMMER GADGETS, THE LEICA Q LAUNCH, MARKET WATCH, FILM PHOTOGRAPHY ON THE RISE, MITSUBISHI ELECTRIC IS SHAKING UP ITS RANGE, THE LATEST NEWS AND MUCH MORE....

This Issue Includes... Nikon Wins Best Photography Brand At Which? 2015 Awards. Read more on P16. Kodak’s Super 8 anniversary highlights this fantastic format, and that, ‘film’s not dead’. P20.

THE PIXEL DEVELOPMENT ROOM: LAUNCHES

This summer sees the launch of the next evolutionary step for the ‘Pixel’ brand. We’ve been teasing you all with promises of a specialist professional network for the photographic industry and after a period of ‘bug bashing’, it is here and ready for you all to get involved...

The Photo Marketing Association gives Pixel an update on the industry’s future outlook. P23.

Cornwall Cameras Ceases Trading

As of 22nd May, Cornwall Cameras in Truro has chosen to stop trading. The independent specialist retailer has issued their thanks for all the support they’ve received over the years on social media and have asked that any outstanding orders will be returned to customers. The small shop had recently developed its print section, so as with all independent camera shops, it’s a shame to hear that this can’t continue. A representative at Tetenal stated: “It’s a sad loss to the camera industry”. PHOTO -

IMAGING -

It’s not quite LinkedIn, it’s not quite Facebook or Twitter, but it is similar, in that it has a familiar user interface and will be simple to use for anyone who’s ever posted, liked, shared or tweeted. The Pixel Development

Room is a brand new platform – a social network/e-learning hybrid for the imaging industry. A closed platform and a place where imaging professionals can discuss trends, comment on each other’s posts and

VIDEO

AUDIO

MOBILE

STATS

PEOPLE

keep up-to-date with the details of all the latest products launched by manufacturers. Continued on page 6... -

RETAIL

BUSINESS

NEWS

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NEWS

WELCOME To Pixel Magazine First off: introductions. After a short takeover process from Zoe, I now have the privilege of introducing myself as the new Editor of Pixel magazine – a very exciting prospect indeed. My total years in the world of publishing are few, but my passion for photography is lifelong. I continue to embellish on my hobby at every opportunity I get, having just bought a new lens and film camera. This month, Pixel looks at the growing trends in the industry, including those newest developments for Marchwood (page 14) and Gfk (page 18). There are celebrations to be made all over; with Nikon’s recent success at the ‘Which?’ Awards, winning the prize for ‘Best Photography Brand’ (pages 16-17). Plus, we are

privileged to celebrate Super 8 film turning 50, instigating endless nostalgia for professionals and enthusiasts. Finally, we can now announce the new Pixel Development Room, our very own ‘baby’ – see pages 6-7. We question Castle Cameras in Behind the Counter before we ‘roll on’ the summer with some of the best gadgets available for you to stock. We speak to HARMAN Technology regarding the promising news of increased ILFORD film stock in hundreds of Boots stores across the country, and we catch up with PMA who tell us their aims for the future both in the UK and internationally. It’s a promising time for both the digital and analogue imaging world to grow together and with this, comes real opportunity. Jenny, Editor

Get Set for Summer with Swains Swains are pleased to announce the arrival of their Summer Frame & Album Catalogue. Featuring their bestselling lines with some great new additions and ontrend products, there should be something for everyone. The only way to guarantee those digital images last a lifetime is to print them and what better way to show them than a photo album. Great new designs from everyday albums to Wedding and Baby. Make sure you are registered for access to the New Swains website www.swains.co.uk Easily filter for frames and albums by size, type, colour and shape. The

new comprehensive website features all the latest special offers with live stock availability and online ordering as well as high resolution images and indepth product details. Contact Swains Sales Office for more information 01485 536 200.

Industry News Bites Find out more info on this month’s news bites at Pixel.co.uk

Canon Unveils The Powershot G3 X Canon have unveiled an addition to its PowerShot G-Series, the PowerShot G3 X. Canon’s first superzoom compact camera to feature a 1.0-type backilluminated CMOS sensor, the PowerShot G3 X Promises stunning image quality for both still shots and video. This new camera merged Canon’s optics, a versatile 25x optical zoom range, and DSLR-levels of manual control, giving users the freedom to get closer to subjects. The 1.0-type back-illuminated 20.2 MP CMOS sensor which,

with the 9 blade, f/2.8-5.6 aperture lens, helps users create images with beautiful background blur. Whether at a sports match or tracking wildlife running through a forest, the camera’s 25x optical zoom allows users to never lose the clarity needed for great shots. Aspiring videographers can also create full HD movies, with variable frame rates from 24p up to 60p, as well as manual control of the aperture, shutter and ISO. Pricing and availability The PowerShot G3 X will be available from July 2015 with an RSP of £799.99.

Sony’s Record Growth In Sales Of Cscs According to The NPD Group, overall mirrorless camera revenue has grown 16.5% over the past 12 months, with DSLR sales declining approximately 15% over the same period. During this time, Sony Electronics has experienced a robust 66% boost in their company’s mirrorless camera sales. Ben Arnold, Executive Director of the NPD Group commented: “Growth in the mirrorless segment shows this new technology and form factor are

resonating with consumers… Going forward, mirrorless will continue to command a greater share of the interchangeable lens camera category.” The mirrorless space is continuing to attract a younger and more photoactive ILC customer. The latest data shows that over 61% of first time ILC buyers are under the age of 35, up from 54% approximately two years ago. Key motivating factors for their photography include travel and family.

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NEW www.pixel.co.uk 3 Tel: 01485 536 200 email: sales@swains.co.uk web: www.swains.co.uk

NEWS

Industry News Bites Dxo Introduces Revolutionary DslrQuality Camera Iphone Attachment DxO, has introduced the DxO ONE. This is a new camera that delivers DSLR image quality in a compact size at only 6.9 cm tall. The DxO ONE is not only pocketsized, but it also features an ultrahigh quality f/1.8, 32mm equivalent aspherical lens with a variable 6-blade iris and a 1-inch

20.2MP CMOS BSI sensor capable of capturing high-resolution images even in very low light. Jerome Meniere, CEO and founder of DxO says that this new attachment will allow people to: “shoot crystal-clear images under moonlight, which is incredible for a camera this small.” The DxO ONE attaches via the Lightning™ connector, which turns the iPhone display into the camera’s viewfinder.

The Olympus ‘Test & Wow’ Olympus has announced a new, free programme which also allows consumers to try out their cameras and lenses. Customers are encouraged to choose a camera or lens via the Test and Wow website; then select an Olympus dealer and date; before completing an online registration form. Photographers can chose from the OM-D or PEN series including

the new OM-D E-M5 Mark II, in combination with one or more high-performance M.ZUIKO lenses. The trial lasts for three days, to use in their own time, away from the retailer with no strings attached. It’s the perfect way for photographers to use and handle the Olympus interchangeable-lens system and find the perfect fit for their photographic needs.

Sigma Releases World’s First F2 Zoom Lens Sigma has announced the new 24-35mm F2 DG HSM Art lens, which will be the market’s first fill-frame zoom lens offering a wide-open, constant aperture of F2 throughout the zoom range. The lens will enable the

same sharpness and resolution as a fixed focal length lens, allowing photographers to carry one lens that can do the work of three fixed focal length lenses, incorporating

Expo Imaging Announces Improvements To Popular White Balance Filter ExpoDisc 2.0 is an easy and accurate way for photographers to set a custom white balance meter for exposure, and to dust map the image sensor. Whether shooting in RAW or JPEG, photographers can use ExpoDisc 2.0 to save valuable time editing photos and videos. Erik Sowder, CEO at ExpoImaging explains the improvements: “Now ExpoDisc 2.0 introduces userselectable warming gels and an improved mounting design.” The key features include: The

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ability to quickly set white balance for photo and video, meter 18% incident exposure, easily dust map your image sensor, have four warming filters (gels) which are hand calibrated for accuracy and also available in 77mm and 82mm filter sizes (to fit a variety of professional lenses). The ExpoDisc 2.0 is available to purchase through leading photography retailers and is distributed exclusively by Color Confidence. For further information and to purchase your ExpoDisc 2.0, visit: www. colorconfidence.com

the latest Sigma technology: an optimized autofocus (AF) algorithm for smooth, fast, and accurate focusing, manual focus (MF) override functionality,

and Thermally Stable Composite (TSC) compound material. The lens will also feature a Hyper Sonic Motor ensuring a silent, high-speed AF function, a video-friendly inner focusing system and advanced optics.

New Sony Premium Cameras Sony has announced three new models for the discerning photographer, the A7R II, RX10 II and RX100IV. The A7R II has evolved from the popular A7 series but adds a few extra features including the latest 42.4 megapixel ‘Exmor’ backilluminated CMOS sensor, Bionz X processor and an in-built 5-axis (up to 4.5 stop) image stabilisation system. Further features include a stunning XGA OLED Trufinder, a 1229K-dot 3.0” LCD, 4K movie recording and an array of manual modes. The Sony A7R II utilises

the growing range of full frame E mount lenses from Sony and Zeiss. The RX10 II ad RX100IV are new premium compact cameras with a new 20.4 megapixel stack 1” Exmor R sensor. New features include a 2.35million-dot XGA OLED Trufinder, a high resolution articulated LCD, 4K movie output and 40x slow motion shooting. The RX10 II has a 24-200mm Zeiss T lens and the RX100 IV has a 24-70 Zeiss T lens. These models are due to be released this July. Prices: Sony A7R II Body: £2599, RX10 II: £1199, RX100 IV: £849.

“THE NEW FIRMWARE HAS REINVENTED THE FUJIFILM X-T1. THE AUTOFOCUS IS BRILLIANT AND ENSURES I GET THE SHOTS I WANT” Chris Weston, wildlife photographer CHRISWESTON.PHOTOGRAPHY

CAMERA: X-T1 LENS: XF55-200mm AT 164mm EXPOSURE: 1/950 SEC AT F4.6, ISO 1600

FULLY FEATURED, WEATHERPROOFED AND WITH SUPER-FAST AUTOFOCUSING, THE FUJIFILM X-T1 IS THE CAMERA PROFESSIONALS TURN TO WHEN THEY DON’T WANT TO MISS A SHOT

WITH FIRMWARE v4.0 WWW.FUJIFILM-XT1V4.COM www.pixel.co.uk 5

COVER

The Pixel Development Room: Launches

“We are all aware, in a general sense, that importance of having properly trained and ne of the main objectives with the our industry creates a lot of new products every fully informed front-line troops, greeting platform is to offer a solution for retailers, year, but we wonder if we all appreciate exactly photography enthusiasts, and those at the where information and training resources how many items exist now that we didn’t only beginning of their photographic journey, on the are centralised; saving time and effort at a 11 months ago. During 2014, there had been shop floors of our photographic stores. It is time where there are an increasing number of 101 new mainstream cameras launched. Add obvious that a well-trained and well-informed manufacturer-centric platforms to manage. All to that 61 new lenses from the principle DSLR sales person will be of much more use to of them great in their own way, but a logistical and compact system brands, and God only the customer, and furthermore will be in a impossibility for practical use. knows how many flashguns, filters, memory better position to ensure the satisfaction of The idea is simple: to provide a single platform cards and bags there have been coming on to that customer so that he or she returns in the where photographic industry professionals can future. share news, discuss trends Good service from and engage with a variety frontline builds loyalty of tailored training modules, “The platform will stand as the most significant step in the and trust,staff keeping the tills including films, info-sheets evolution of the Pixel brand since the magazine launched ringing loudly. and assessments, all In our capacity of hanging uploaded by Pixel on behalf in 1989, and it will offer the delivery of industry news and around lots of camera of manufacturer partners. shops, we have come to The platform will stand comment in a way that regular websites cannot” experience the world from as the most significant step the other side of the counter. in the evolution of the Pixel the market since Christmas 2013. For some We have seen where things go right and brand since the magazine launched in 1989, people, including working professionals and where they go wrong, and can appreciate the and it will offer the delivery of industry news and counter staff, keeping up with the constant flow immensity of the task that is keeping teams comment in a way that regular websites cannot. of facts, figures and features that comes with all motivated and up-to-date. There is a balancing During the 2014 Pixel Trade Awards, new photo equipment is a full time occupation, act that needs to be performed; between the Pixel gave an introduction; a taste of what and in some organisations it requires a team desire for an educated shop floor and the the Development Room would bring to the that divides its members into specialties. To find requirement for that shop floor to be populated. industry - to an audience of 200 manufacturers, out what each new camera, lens or accessory Training has to be thorough, but also made distributors, retailers and members of the press. offers the end-user, it takes time, dedication convenient, time-efficient and rewarding The presentation included the following outline and a large degree of interest”. – otherwise it doesn’t get done. It is with and explanation for the development of the We don’t need to explain to anyone the this in mind that we are now launching The platform:

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COVER Toolbar including back issues, shortcuts to platform tools and personal profile

User Profile

Work Calendar

Menu of user resources

BBC Newsfeed Brand Resource shortcuts

Expand Stories

Store Management tools

Development Room – to bring a breadth of first class training, produced in part by the brands themselves and in part with the team at Pixel on a huge range of equipment, together in one place. Users will need one web address and one password, and from there, will be able to access training materials from multiple manufacturers and will be able to interact and discuss technical issues with like-minded counter staff from all over the country. Store managers will be able to monitor progress through training modules and can ensure that staff are keeping abreast of product announcements and USPs that are important to their business. Success stories will be reported in print editions of Pixel Magazine, creating both engagement and encouragement for shop staff to improve themselves and to win Development Room rewards. This will come in the shape of competitions, incentives and leader boards for staff to measure themselves against. We hope you will all agree that this is a great initiative, and one that fits well with Pixel’s central role within the trade side of our industry. If you are a photographic retailer, or if you manufacture or distribute goods that require a degree of knowledge and explanation to sell in an effective manner, we urge you contact the team, to learn more about this project to see how it could make your life easier. Educating counter staff costs money, for both the retailer and the manufacturer, but when we can provide first class, educated service we generate loyalty in our customers – and then we don’t have to be the cheapest in town for those customers to come back in the future.”

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Pixel Development Room: A Breakdown

other more established social media platforms. Your experience level will be displayed and will reflect the level of your involvement and 1. The platform accomplishments from within the platform. A professional network for photographic From your personal log in, you’ll find assets and retailers, offering an open news and resources for product training. Management will communication feed within the landing page, assign some of this resource and some will be official accredited and incentivised training available to discover at your leisure. modules, videos and fact sheets from a host of For the most part you’ll be able to engage manufacturers. The platform will be accessible with other users, post interesting pictures, to use via any computer or mobile device with videos, (ahem… bearing in mind that Pixel an Internet connection. Being fully responsive, will be administering the site is userthe platform) and friendly for all devices, comments in the whether smartphone “The Pixel Development newsfeed area, where or tablet. you’ll find Pixel posting Room is free to access. latest issues and 2. Badges & Sign up is free and making breaking news. rewards As you progress a profile is free. It is also 4. The cost through the items at free for all retailers to use all The Pixel Development your disposal within Room is free to the Development features and content. In a access. Sign up is free Room, you will and making a profile is be rewarded with word, it’s free!” free. It is also free for custom badges, all retailers to use all which you’ll then find features and content. within your personal In a word, it’s free! area in your profile. Pixel will acknowledge these achievements and will publish regular Many of you will have submitted your staff national leader boards highlighting individual information to the team at Pixel, and thank you achievements too, both on the platform and in for being the first to drive this monster, which a dedicated section of Pixel Magazine. we’ve created! 3. Profile Those of you, who have yet to take the Once logged in, you will be able to build your plunge, what are you waiting for? Get in personal profile, which will be visible to you, touch with the Platform Manager Amy your team, group and industry (depending on Watson, either on 01323 819007, or amy@ parameters set by management). You can add pixel.co.uk your picture, nickname etc. as you would in

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BEHIND THE COUNTER

Behind The Counter

Pixel’s Behind The Counter section shines the spotlight on counter-staff to delve into the daily life of photo retail

Behind the Counter turns the spotlight on counter staff in photographic shops across the country with a mix of silly and (slightly more) pertinent questions. Here, counter staff at Castle Cameras have kindly provided the answers you’ve been dying to know. If you own/run/work in a camera shop and you’d like to get involved, please email jenny@pixel.co.uk What is the strangest question a customer has ever asked you at work? Graham - “Were you in the Navy? Those tattoos make you look like a sailor”.

Graham, - “Street Photography, the grittier and dirtier the better.”

Hugh – “A woman walked in one day and started asking me when the flat upstairs would be on the market. Got quite angry when I informed her it wasn’t likely to be anytime soon!.”

Hugh – “Cats, action, nature, abstract. Sometimes action cats.”

What’s your stance on the selfie stick? Alice – “Helpful But I HATE the word “selfies” – They were taking “selfies” for a long time before the world became a ‘thing’ ” Robin – “Left foot Forward… Right foot slightly turned calf.” Do you prefer black and white or colour photography? Howard – “Yes, I do.” Graham – “I LOVE black and white. Colour is a distraction, black and white allows you to see people’s SOULS!” What’s your favourite thing to photograph? Alice – “Animals and people who pose well naturally.”

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Robin – “Urban Decay”

What’s your go-to ‘photo-face’? Hugh – “Just my normal adorable kitten like expression.” Robin – “Crazed, if I can work out where the camera is.” Are you seeing compact camera sales increase or decrease when comparing to DSLR cameras? Hugh – “Low end compact camera sales have really dried up, there’s still plenty of people after travel zoom and premium compacts but generally the gear we sell more of is specialist DSLR bits.” Graham – “Compacts are dead, new products like the Panasonic CM1 excite me though.” What are your thoughts on the printed photo world vs the digital world? Hugh – “A lot of people are relying on digital galleries/the cloud to show off their work but

I think it’s still an important skill to be able to produce a finished print. I prefer a photo album to their online counterparts too - less advertising normally!” Alice – “I still like prints, because its something to hold and feel, rather than looking at a screen that could disappear.” Are you doing anything to encourage more ‘traditional’ photography rather than modern technology photography, i.e with a smartphone? Hugh – “I try and make sure we have a few exciting old film cameras in store, though we’re getting offered them less and less. We also like to show what a different experience it is to use a proper camera.” Graham – “We run a number of courses all throughout the year to encourage people to get the most out of their equipment, show them how a proper camera is superior to a phone.” Alice – “Mentioning it whenever they say their phone takes better photos and showing them the error of their ways, usually when they come to print it!”

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SUMMER GADGETS

Summer Gadgets

Where will your adventures take you this summer? Whether it’s an exotic destination or a camping trip, we’re pretty sure you’ll be taking photos, so here is our selection of great imaging devices for summer

GoPro Smart Remote

Joby Gorillapod for SLRs

RRP: £64.99 Available from: Madison sales@madison.co.uk 01908 326 032

RRP: £30 - £50 Available from: Daymen International info@daymen.co.uk 08452 500 790

Polaroid Socialmatic Camera RRP: £249.99 Available from: C+A Marketing catriona.cambridge@bwpgroup.com 01628 625 900

Polaroid ZINK Z2300 Photopaper RRP: £28 Available from: C+A Marketing catriona.cambridge@bwpgroup.com 01628 625 900 10 www.pixel.co.uk

SUMMER GADGETS

Kodak Disposable Waterproof Sports Camera RRP: £16 Available from: Tetenal www.tetenaluk.com 01162 893 644

OverBoard Pro-Sports Waterproof SLR Camera Bag

Fuji Instax Mini 8 RRP: £79.99 Available from: Swains International plc. www.swains.co.uk 01485 536 200

SRP: £32.99 Available from: Peak Development Ltd. www.peak-uk.com 01489 796 979

Hama Alpenpod RRP: £29.99 Available from: Hama uk.hama.com 03331 234 262

Polaroid Cube RRP: £138 Available from: C+A Marketing catriona.cambridge@ bwpgroup.com 01628 625 900

Manfrotto Advanced Gear DSLR Travel Backpack RRP: £59.95 - £69 Available from: Manfrotto Distribution UK www.manfrotto.co.uk 08450 945 333 www.pixel.co.uk 11

LEICA LAUNCH

Leica Launch The Q Leica have announced their new kid on the block, the Leica Q

uring an intimate gathering at their where our customers can share, edit, store Mayfair store, Pixel learned more about and sell images”. He added: “We have a great this, the first camera in the Q category, facility here in Mayfair, where we have a café which, we are promised will grow in time. and our studio, which is all there to help to The Q has a fixed focal range with a full frame build and serve the Leica community. 24mp CMOS sensor. Super fast, real time auto focus [0.15 seconds]. It shoots at 10 frames Software and accessories: Adobe® per second. Photoshop® Lightroom®, The target customer for this camera is A professional digital workflow solution for broader than with other Apple Mac® OSX and Leica products, whilst Microsoft Windows®, is remaining attractive to M included with the Leica Q. “I see this camera as users, perhaps as a second signifying the beginning Accessories camera. Jason Heward, Managing of the next 100 years of An extensive range of Director of Leica, explained: accessories and premium iconic image making for bags and cases is also “I see this camera as signifying the beginning available. These include the brand” of the next 100 years of an ever-°©‐ready case, a iconic image making for the holster and a day bag (all - Jason Heward, Managing brand”. He continued: “Our manufactured exclusively Director of Leica original thoughts on who the for the Leica Q in black target market for this model leather), system bags in might be, was along the various sizes and styles, lines of street photographers, people working hand straps and carrying straps, as well as in architectural and landscape photography. accessories including the Leica SF 26 flash, a The initial feedback that we’ve had, though, handgrip, table-°©‐ top and travel tripods, and has been that it’s also great for reportage and a selection of ball heads. fashion photography. Every purchase of the Q, comes with an academy session with a Leica Suggested Retail Price: £2,900 [including ambassador and an invite to Photo Community, VAT].

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Key Features • 24mp CMOS sensor - 24 x 36mm (new sensor). • no low pass filter. • 1.7 - 28mm lens with macro ring on the back 0.3m - 0.17m. • Optical image stabilser. • Exposure up to 1/16000s. • 100-50,000 ISO. • 10 fps in DNG & Hi Res Jpeg. • 3” TFT LCD Monitor. • Electronic Viewfinder, LCOS display 3,686,000 pixels. • Digital Zoom Function with Thumb Button - 35mm (15mp) 50mm (8mp). • Video mode, records audio in stereo with a small speaker on the back. • Ability to navigate images using buttons or the rear touch-screen. • Includes modes such as ‘miniature’, ‘time-lapse’ and ‘panorama’ [which will appeal to amateurs, but quite hidden so as not to deter professional users]. • Wifi built in - can connect or act as the host for devices to connect to. • NFC. • Hot shoe: compatible Sf26 flash.

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www.pixel.co.uk 13

MARCHWOOD

Marching On

Charlotte Lancashire, Managing Partner at Marchwood Optics, gives an overview of the UK optics retail trade

held a 24 pack of beer – the success of which growing, currently including the likes of National archwood, as some of you will already demonstrated their durability and strength. This Geographic, Bresser, Crumpler, and Forest know, have a long history of distributing was then adapted to apply the same benefits to Optics Binoculars – their in-house range. sports optics into various markets, their camera bag range. Once people saw this, One of their [more recently acquired] brands, including the photo channel. They have grown they started to copy it. Crumpler, recently had a large increase of and evolved over the past 40 years into a All fabrics used in the Crumpler range uses stock shifted in this first quarter compared to comprehensive imaging specialist distributor, the Moses effect, a coating technology that 2014 – and they are set to do the same the now featuring more photographic goods than allows for rainwater to run off immediately next quarter. At the Photography Show earlier ever. Offering a wide range of optical and instead of seeping through. Their strong range this year, Marchwood saw strong sales with associated products to the UK retail trade, it of products come at a wide range has established itself as a go-to of budgets, and include a 30 year in essential and profit-centred warranty, further demonstrating products from binoculars to solar “Crumpler launched in 1996 in Australia with the longevity and durability of their chargers, sensor cleaning services, products. batteries and camera bags. a simple aim of making a bicycle bag that Marchwood also supply Jupio Since 2010, Charlotte Lancashire batteries for a whole range of camera has taken over the running of the held a 24 pack of beer” products and brands, and offer a business from her father with the battery refresher service to retailers aim to do anything in her power to that have been loyal to Marchwood protect and grow the large retail for 12 months or more: “If retailers have out of the brand, even with discounts of no more than base over the next 25 or so years. Charlotte date batteries, we offer the service of refreshing 10% of the recommended retail price. says: “The essence of Marchwood is the their batteries and revamping their range Charlotte believes that Crumpler [specifically] customer care. We always aim to do the best so they’re not stuck with dead ones,” says is a brand that’s designed well for their for them, and are always open and genuine so Charlotte. customers, partly due to their in house design that when they work with us, they know they’re team in Berlin and because it fits well into all getting the best deal. We give a lot to them, To take advantage of this scheme and to sectors of the photographic industry. Charlotte and we get a lot back.” explore the brands and ranges available explains that the bags are highly functional yet She adds: “We are a small business - 6 through Marchwood Optics, contact: they don’t necessarily look like photography strong - with 3 of us on the road going to see ww.marchwooduk.co.uk or call the office bags. Crumpler launched in 1996 in Australia the retailers face-to-face.” on 01543 424 255. with a simple aim of making a bicycle bag that Their large portfolio of brands is ever

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DARK DENIM

UK Distributor: MARCHWOOD www.marchwooduk.co.uk sales@marchwooduk.co.uk phone: 01543 42 42 55

www.pixel.co.uk 15

NIKON

Nikon Wins Best Photography Brand At Which? 2015 Awards The global corporation specialising in optics and imaging products have reason to celebrate after their success at the Which? 2015 Awards Jeremy Gilbert, Group Marketing M`anager, Nikon UK

“Good businesses can truly be consumer champions. By treating customers fairly, businesses will be rewarded for their efforts with more confident consumers helping to drive growth in the economy” - Peter Vicary-Smith, Which? Group Chief Executive

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ikon has endeavoured to maintain their philosophy over the years, which is centred on ‘trustworthiness and creativity’. They’re aim as a now global brand has been to be proactive, communicate well, seek new knowledge and display integrity. Now, their aspiration for “Meeting needs. Exceeding expectations” seems to have been rewarded in a suitable manner. Nikon has been awarded the ‘Best Photography Brand 2015’ trophy at the ‘Which?’ Awards, the largest independent consumer group in Europe with over 1 million members and supporters, providing trusted independent information to encourage demand for the best goods and services. Each year, for the past 60 years they select and publicly recognise those companies that are consistently focused on the needs of their customers. This year, Nikon were top scoring, winning “Best Photography Brand” for their DSLR cameras. Peter Vicary-Smith, Which? Group Chief Executive commented: “A ‘Which?’ Award

is our way of recognising the businesses that share our ideals and offer products and services that improve their customers’ lives”. He added: “Good businesses can truly be consumer champions. By treating customers fairly, businesses will be rewarded for their efforts with more confident consumers helping to drive growth in the economy.” John Walshe, Managing Director at Nikon UK says: “We are absolutely delighted to be recognised by Which? and to have achieved 9 Best Buys and to be in the top spot for appliance reliability ratings too.” Jeremy Gilbert, Group Marketing Manager of Nikon, UK commented: “To win the Which? ‘Best Photography Brand’ is an incredible achievement for Nikon. Which? are a trusted and reliable source for information about the best businesses in the UK, so to be formally recognised by them reinforces for us that we are providing a good service and quality to our customers. Having been in the business for many years, to receive such a highly regarded award is a real honour and a wonderful accreditation for the business.”

NIKON

TRADE

2015

PIXEL TRADE AWARDS 2015 FRIDAY 4TH DECEMBER THE GRANGE CITY HOTEL, LONDON

Join us for the annual industry awards at this fantastic London venue, where we will recognise and congratulate the elite in our industry and where we will present the 2015 winners with the all important Pixel Trade Awards

BOOK A TABLE NOW (spaces are limited)

We have options for seating, accommodation and sponsorship for 2015. For more information please contact Patrick McCreanor on

01323 819 014 or patrick@lifemediagroup.co.uk

www.pixel.co.uk 17 1

MARKET WATCH

Can Tough Cameras Weather The Storm? Holiday season has kicked off for 2015, but what camera do you take with you to capture the adventure?

Growth rates: Tough Cameras Jan - Apr 2014 vs Jan - Apr 2015

Without Wi-Fi

Value

-11%

With Wi-Fi

Without Wi-Fi Volume

-9%

GfK UK Point of Sales Tracking | Photo

+32%

-20%

-29%

With Wi-Fi

cameras share. Ensuring the product remains ith the rise of cheaper holidays the well. They allow recording in full HD/4K, and feature-heavy is key to maintaining its role question often pops up of, what if it’s one of the premium models, take high away from action cameras. camera to take when off on your resolution still images too. When launching this year’s models, a focus adventures? Ideally something that’s durable The key to tough cameras becoming more needs to be on tough cameras providing and can take a lot of damage as your customer resistant to the pressures from action cameras high quality still images. 4k action cams saw documents their holiday; enter tough cameras. is features combined with affordability. In the volume grow 305% in the first four months For a camera with a niche target group, first four months of 2014, the price premium of 2015 as people are willing the segment has struggled to to pay premium prices for find its feet in recent years as it “Prices are eroding much quicker in the action high quality images. Wi-Fi dips in and out of growth, rarely connectivity is another feature experiencing growth for more than camera market as more models get released that the tough segment has to two consecutive months. The continue to build on. The ease main problem for this segment that by new brands entering the market, and this of uploading onto platforms makes it somewhat unique is that affordability is eating into tough cameras share” such as Instagram, Facebook its competition is action cameras, and other blogging sites more so than your traditional digital seems to be a big draw factor. still cameras. Combining these key features and keeping Whilst tough cameras haven’t managed of an action cam over tough camera was £97. affordability in check in comparison with positive value growth this year, averaging -11%, In the first four months of 2015, the premium action cameras will give tough cameras the action cams have enjoyed a lot of it, with triple was £73. Prices are eroding much quicker in strength it needs to fight back, and hopefully digit growth of 156% in the first four months the action camera market as more models get we will see this in the key summer months of 2015. What action camera brands have released by new brands entering the market, ahead. done is identified with this target audience very and this affordability is eating into tough

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SUPER 8

Super 8 is 50

Kodak’s Super 8 anniversary highlights this fantastic format, and reminds us that, ‘film’s not dead’

emergence of the Logmar Camera – the first ifty years ago, Kodak introduced the for five decades. These are the same reasons Super 8 camera to hit the market in 30 years. Super 8mm, a ‘super’ format, solving Super 8mm endures today, and will remain a The new camera combines both analogue many of the challenges faced by strong format of choice in the future.” and digital technology with features that are standard 8mm motion picture film launches a Evenski noted: “Film isn’t just for the studio’s exciting the consumer as well as professionals, few decades earlier. tentpole productions. It has always been a potentially taking us in a cyclical trend in handsDuring the 1950s, 8mm cameras became big part of the independent and emerging on filmmaking. a common sight at events, parties and filmmaking community. We want it to stay that Previous users of the Super 8 will no doubt family gatherings and on holidays. In 1965, way and are here to work with filmmakers to appreciate its original feel, yet enjoy the a revolutionary new movie film format was make shooting on film a reality.” benefits of its updated technology, including introduced and, in keeping with Kodak’s In:Print, and everyone involved in it, are the electronic viewfinder, WiFi remote control, intentions with film photography from the ambassadors of exactly what this new launch and built-in high quality audio recording at outset, anyone had the potential to become and celebration represents: analogue can, has 16-bit resolution stereo quality. Its audio a filmmaker. and will survive in the technological revolution. The new format was cheaper Analogue, especially those and more convenient than high-quality and revolutionary previous formats, with the products, is still revered by all “Super 8 film reflects a nostalgia that many of potential for an entire 50generations and abilities. Its today’s film enthusiasts, and even great filmmakers creative possibilities are endless foot cartridge shot without interruption. The cartridge and, despite digital providing us – for example, Steven Spielberg, Tim Burton and eliminated the need to thread with stunning photographic & film Peter Jackson – experience still today” the film, and was [virtually] effects [in a fraction of the time], foolproof, especially as the we still thrive on the challenge and plastic cartridge meant no more authenticity that’s offered up by interfaces include: 3.5mm jack Line-In stereo jamming problems. classic analogue technology. Whether that’s input, 3.5mm jack stereo headphone output, Super 8 film reflects a nostalgia that many because it reminds one generation of ‘the good 3.5mm jack mono microphone input and 1/4” of today’s film enthusiasts, and even great old days’ or sets another generation a creative jack mono microphone input. filmmakers – for example, Steven Spielberg, challenge that’s simply too simple to achieve Andrew Evenski, President and General Tim Burton and Peter Jackson – experience via the digital technology they’ve grown up Manager of Kosak’s Entertainment and still today, representing their beginnings in the with – it’s a promising and continued step in the Commercial Films commented: “Super 8 has industry. Super 8 fuelled this beginning and has resurgence of film capture and that can only stood the test of time. It is the first love and gone from a - albeit powerful - little format to mean good news for our industry. experience for so many filmmakers, from first the revered and idolised heart and soul of the time users to Oscar® winners.” He says: art of modern film. The new Logmar camera will be “Super8 has launched careers, captured life’s In 2015, we don’t just look back on the exclusively distributed by Pro8mm at an most important moments, and preserved art past of Super 8, but look forward with the RRP of £3785.

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INFOTRENDS

Interchangeable Lens Camera Market Study The Newest Installment of Digital Interchangeable Lens Camera Research allows a look into the future of the market

“There is a segment of smartphone owners who are graduating from casual photographers to photography enthusiasts and are beginning to seek out education opportunities to learn more about the art of photography”

ecently, an in-depth study was conducted on the digital interchangeable lens camera (DILC) market by Infotrends, compiling data since 2008. The digital SLR market had become separated into the digital single lens reflex (DSLR) and compact system camera (CSC) markets, although this distinction is now disappearing. 2014 represented a year of change in the digital camera market, with significant decreases in unit shipments and sales across multiple global regions. Vendors that understand the attitudes, needs, desires, and purchasing decision drivers of current product owners, however will be best-positioned to succeed. The new 2015 study will allow these vendors to be aware of the changes and trends, which is critical for their success throughout the year. The study objectives were to segment and profile the market for current and future DILC buyers by key demographic characteristics, to compare this demographic profile, examine the owners’ and future owners’ attitudes, behaviours and preferences whilst considering the relative importance of product attributes, and to provide insight into photo and video

activities, feature usage and future requirements. From this, they can analyse product awareness, consideration and purchasing for current and future owners, outline potential opportunities for the DILC market and forecast and identify strategies for DILC vendors. It is also important to highlight how vendors can change potential DILC buyers, or ‘intenders’ into actual buyers – so they can adapt their marketing messages accordingly. “At this junction of the DILC market, vendors need to boldly move forward and not be deterred by the decline in sales that the market has experienced recently,” says Ed Lee, InfoTrends Group Director. “Opportunities still exist in this market. Smartphone owners are now the breeding ground for first-time DILC camera owners. There is a segment of smartphone owners who are graduating from casual photographers to photography enthusiasts and are beginning to seek out education opportunities to learn more about the art of photography.”  InfoTrends is a leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries.

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OM-D E-M10

OM-D E-M1

selected M.Zuiko lenses

Cashbacks and trade-ins: Enjoy your adventures even more with exclusive offers from OLYMPUS. Purchase any one of these products and claim: £120 cashback on M.ZUIKO DIGITAL ED 9–18mm 1:4.0–5.6; £120 cashback the M.ZUIKO DIGITAL ED 14–150mm 1:4.0–5.6 II; £100 cashback on the M.ZUIKO DIGITAL ED 75–300mm 1:4.8–6.7 II; £30 cashback on the M.ZUIKO DIGITAL 45mm 1:1.8 lens; £75 cashback on the OM-D E-M10 camera; £150 extra trade-in bonus on any working DSLR with OM-D E-M1 plus claim an HLD-7 power battery holder worth £189.99. The perfect gear for putting a new perspective on your travels.

Offer www.pixel.co.uk and purchase period: 12 May to 31 August 2015. Pick up a leaflet in-store for more information or visit olympus.co.uk/promotions 22 Terms and conditions apply. At selected participating retailers.

Photograph courtesy of Philip Volkers. Shot on OM-D.

CELEBRATE WITH SUMMER SPECIALS

in print

RETAIL SOLUTIONS FOR THE PRINT PROFESSIONAL

FEATURING

THE KEY PILLARS OF INDUSTRY PROGRESSION THE PHOTO MARKETING ASSOCIATION GIVES IN:PRINT AN UPDATE ON THE INDUSTRY’S FUTURE OUTLOOK, AND HOW THEY ENDEAVOR TO SUPPORT AND IMPROVE IT

It’s been a little while since In:Print heard of any significant developments within PMA [Photo Marketing Association]. Since Nigel McNaught retired and Don Kennedy took on the role of Director of UK Operations, there has been talk of big plans coming out from the US operation and we are keen to discover what this means for UK members and the industry in general. Contiuned on page 24...

STRIP FOR ADVERTISERS mitsubishielectric-printing.com

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PMA INTERVIEW

THE KEY PILLARS OF INDUSTRY PROGRESSION

o, upon receiving a US statement recently, we picked up the phone to both the American office to learn more. The office informed us that since early January, they have been on a mission to determine the best way to move forward and that their goal is to recapture the vitality of PMA, and its ability to fulfill the changing needs of the photography industry. With that goal in mind, they have sought input and direction from hundreds of industry members, gathering insight into their business challenges and how PMA can help to address them. After conducting interviews, in-person visits, making phone calls, attending conferences all over the world, PMA have determined four key strategies aiming to

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implement the best way to recapture their vitality: 1) Empower businesses to effectively serve and sell to the consumer. 2) Evangelise, advocate and promote overall industry interests. 3) Provide knowledge and expertise, so the photography businesses can grow and thrive. 4) Create, support and promote industryrelated guidelines and conventions. Jenny Ardagh spoke to Georgia McCabe, C.E.O of PMA International concerning the new direction, who explained the objectives and aims for the future in more detail. Jenny: Providing independent tools to reach, encourage and educate the

consumer is, we entirely agree, important and necessary. How are you planning on putting these aims into practice? Georgia: The first example of this strategic step was the launch of a dedicated website for the National Photo Month. This was something PMA helped to get established in the US in 1987. The site was built as a tool for consumers to receive photography tips and inspiration as well as business tools and readymade marketing materials for our members. This platform enabled a large number of people to take full advantage of the excitement around National Photo Month. Now, we have transitioned the site to a permanent consumerfacing platform (celebratephotos.com), to keep the excitement growing on a global basis. Our plan is to continue this site but to highlight on a regular basis tips and marketing solutions

in print for our trade members along with an outreach to consumers to understand how to keep photography top of mind and capture and preserve their memories that they will want for years to come. It is a B2B2C site. Helping our trade reach the consumers. We will be changing the URL to www.celebratephotos. com The focus is helping consumers to make better pictures, which is the key to growth in our industry; taking a picture – and getting an image – is no longer an issue. Consumer research has shown that in any commonplace activity (think cooking, golf, skiing, painting, etc.) if we become better at it, we are inspired to embrace it more passionately, fuelling spending. Consumer photo-education presented in a new highly entertaining format will result in better picture-taking. The increased consumer satisfaction will result in increasing spending in many sectors important to PMA members from equipment and accessories to photo printing. PMA can take the leadership role in this. Rather than embrace one particular camera, process, out-put or storage system—we can help the entire industry. We are also proposing a worldwide program that will directly reach thousands of people and has the potential to reach millions through a nationwide publicity program. “The Picture Gurus Show” will be presented by PMA on pilot tour. We do want to have one in the UK, along with other parts of the world - not just limiting it to the US. “Lights, Camera, Action,” comes alive as the Picture Gurus take the stage and bring their audience on an adventure into the world of digital photography. This is not a show about the technology of cameras, but about the secrets of “seeing” the great pictures that are all around us. It does not matter if you shoot with an expensive SLR, a compact point & shoot, or even a camera phone, the Picture Gurus will show the audience how to see and make great pictures. J: What threats are there to photo retailers, federal agencies or the industry as a whole, that PMA are hoping to address? G: Something we are actively working on, with the help of Don Kennedy from the UK office, is preventing the passage of legislation that would allow “selfies” to be used as passport photos. The threat is indeed a real and imminent one - not just to the UK photo industry, but to the security of our society as well. Her Majesty’s Passport Office (HMPO) is planning to introduce a process, which will allow citizens to take and/or upload their own passport photo. On the face of it, that sounds like an interesting government initiative to allow greater citizen convenience and choice. However, the initial motivation for this was reducing government costs and this brings with it some unintended real-world

“THE ‘SELFIE’ OPTION HAS ALREADY BEEN INTRODUCED IN NEW ZEALAND AND WE UNDERSTAND THAT OTHER GOVERNMENT DEPARTMENTS AROUND THE WORLD ARE WATCHING THE UK GOVERNMENT PLANS WITH INTEREST AND ARE LIKELY TO BE ENCOURAGED TO FOLLOW THE SAME ROUTE IF IT BECOMES A REALITY HERE” consequences, which should be ringing some alarm bells for several reasons, including: • Government agencies will be forced to utilise photos which are sub-standard -paradoxically in an era when photo quality is increasing rapidly; • Citizens will experience a greater rate of photo rejections and therefore frustrations with the applications system as a result of poor photo quality or non-compliance; • Many small photo businesses will disappear from the high street if they lose the ID photo income which currently cross-subsidises their other sales; > government agencies will be forced to utilise photos which are sub-standard -paradoxically in an era when photo quality is increasing rapidly; • The opportunities for identity theft and fraudulent activities linked to false identities will be increased. The ‘selfie’ option has already been introduced in New Zealand and we understand that other government departments around the world are watching the UK government plans with interest and are likely to be encouraged to follow the same route if it becomes a reality here. We are living in an age where society is rightly concerned about the security of its citizens and we are constantly being reminded

about the very real threat of terrorist activities on our doorsteps. It seems almost unbelievable that any government cost-cutting exercise could be allowed to jeopardise that, but that is exactly what could happen if this proposal is introduced either in the UK or anywhere else in the world. Lower standards of photo identity in any country will be quickly and ruthlessly exploited by the ‘bad guys’ and this will then have a knock-on effect on the UK. J: Can you give us a bit of an overview of the future, and the timelines of these implemented plans? G: We will be holding a Business/Technology Summit in San Francisco on September 27th and 28th. It will be held at the Hilton Parc55. We are working with Mobile Photo Connect to create an adjoining conference. Our theme for the conference is InnovationNow: Photo Business and Technology Summit. Our targeted audience is the array of photo service providers, whether they are manufacturers, software developers, cloud service providers, digital service providers, photographers, photographic labs, etc. who all participate in one way or another across the photographic product chain. J: How do you view the photography

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PMA INTERVIEW

transitions into new ways of capturing, sharing, connected photography revolution, with most industry now as opposed to the last storing and accessing digital images as well as exhibiting a strong technology twist. decade? creating exciting and compelling products that G: The photo industry and photography now will appeal to Millennials. The opportunities are J: How will the industry succeed during suffer from the lack of a thought leader. As limitless and while they may be able to develop such a technological revolution? an industry, we have come a long way, but many of these new offerings in a vacuum, G: As if this wasn’t enough, simultaneously we have experienced some heavy losses as they too have a tremendous need to connect we are experiencing an immense consumer well. Many companies have simply abandoned with those that currently sell and market generational transition as well. In order to the business, finding themselves unable photography to the consumer. succeed, we must develop products and to keep up with the constant evolution of We see a tremendous opportunity for services that appeal to the desires and customer behavior and technology. We have bringing together the two entities. Educating, match the buying habits of the rising group of seen historical market makers like Kodak, and networking the community at large. While Generation Y consumers, who alone control Agfa and Fuji struggling or failing where mobile imaging is clearly something they had once been leading. The not to be ignored it is just one piece photography industry needs that of the puzzle. An important one, but NEW IMAGING STAKEHOLDERS LIKE GOOGLE, guiding force. It needs a steward not the only one. who can foster and encourage APPLE, FACEBOOK AND AMAZON, RECOGNISE discussion and cooperation between THE IMMENSE VALUE THAT PHOTOGRAPHY CAN J: What’s the overall aim? vendors, retailers and software G: So in essence we have multiple developers alike. We believe that BRING TO THEIR BUSINESSES, BUT ARE OFTEN challenges. First, to re-integrate the even though imaging technology UNAWARE OF THE RESPONSIBILITIES existing photo services industry, has undergone what can only be make it approachable and get it described as a revolutionary change, moving in a common direction, the consumer’s motivation and but also to translate our knowledge of the over a 1.76 Trillion USD in spending power. expectations of photography remains relatively needs and aspirations of the consumer So, as if caught in a “perfect storm,” the the same. into marketable and understandable photography industry needs to simultaneously Clearly, new imaging stakeholders like advanced technology solutions that can be adjust to revolutionary technology changes as Google, Apple, Facebook and Amazon, comprehended by the new breed of digital well as to huge market demographic shifts. recognise the immense value that photography imaging entrepreneurs. In essence we want Not an easy task and definitely not “business can bring to their businesses, but are often to forge a partnership between the old and as usual.” Our main goal in San Francisco is unaware of the responsibilities that go along new stakeholders that will benefit both, but to expand PMA’s “tent” to include all imaging with personal imaging; responsibilities that most importantly, provide the consumer with players and to become the photo industry’s our industry has shouldered for the past 90 capable, secure, easy to use and “future “virtual thought leader.” years. As a result, a new group of potential proof” imaging solutions that will last well into These new players are excited about the photo industry stakeholders and suppliers are the future. solutions that they can develop as our industry emerging, excitedly trying to capitalise on the

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FILM PHOTOGRAPHY