Pixel Magazine - Issue 971

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ISSUE NO. 971

www.pixel.co.uk

INSIDE

PIXEL’S 2016 ROUND-UP, PIXEL’S PHOTOGRAPHY COMPETITION WINNERS, EXOLENS INTERVIEW, NEW CULLMANN LINES, CITIZEN: INTRODUCING THE CX2, BOOK OF THE MONTH, NEWS AND MUCH MORE... HOLD STEADY

In This Issue... Exolens:

• As Exolens roll out new products for the iPhone 7, Pixel talks to Luke Marsden, to find out more about the company. P14.

Leading The Way With Mobile Photography As Exolens roll out new products for the iPhone 7, Pixel talks to Luke Marsden, to find out more about the company and the general growing trend in mobile photography Pixel: Hi Luke, it’s great to see the evolution of products coming through from Exolens, can you give us a little more information on the background of Exolens and how the partnership transpired with Zeiss?

Luke Marsden: Sure, well as a relatively new product range, the new ‘Bracket Frame’ landed recently in December 2016 and now we’re into the New Year, we’re rolling out more products. These include the ‘Edge’ which is essentially a version of the ‘Bracket’; much slimmer and simpler to fit into your pocket for occasional use, and another called the ‘Case’, which, as the name suggests, is more of a case, so yes, it’s an exciting time for the brand with the range expanding. With regards to the company, Exolens sits within the Fellowes group of companies. Fellowes have evolved from a paper products based manufacturer, broadening their scope as people have gradually become less paper dependent. The company have diversified into less paper based products in recent years; air purifiers and the like. They then acquired a company called Optrix, which were basically an action cam manufacturer, (now called Skeleton Works). The owner had been working on the Exolens concept and trying to sell in to Apple stores. He’d made significant ground and had built a relationship with Apple who had made it clear that they were looking for a ‘best in class’ iPhone lens solution to list in the stores. It was then that conversations with Zeiss ensued and since then, the products have been jointly developed so they have Zeiss’ excellent imaging expertise built in. The Exolens went on to launch in Apple stores in June 2016, rolling out further and into specialist stores in September.

16 www.pixel.co.uk

January 2017

Pixel: Can you tell us a little about the benefits that a user can expect to realise from the Exolens?

the market (for iPhone photography) and whilst they prove the growing trend, they don’t offer anything in the way of quality.

Luke: The iPhone sensor, paired with Zeiss glass is a powerful combination. The iPhone is very simple to use and familiar with so many people now. The Exolens really opens up the artistic breadth for the iPhone photographer, improving the capacity for macro photography and also utilising the digital zoo function on the phone’s camera. The creative scope is really quite broad across the WideAngle precision, Telephoto and macrozoom lenses.

Pixel: Where do you see the opportunities for the specialist retail channel?

Luke: In the UK, Zeiss distribute Exolens and they are, of course, very familiar with the specialist photo channel. Due to this, we see photo specialists as key in our combined strategy to reach end user as the customer is already very familiar with the Zeiss brand. These customers are seeing the Exolens/Zeiss products instore and gasping at the relatively low price when compared to traditional optics.

“We see photo specialists as key in our combined strategy to reach end user as the customer is already very familiar with the Zeiss brand”

Pixel: So how do you see the further development of the smartphone photography market? Luke: It’s only going to continue to increase. Right now, we see the detachable lens market for mobile phones being where the headphone market was 5 years ago. Back then the products in the audio market hadn’t moved on in terms of quality but the consumer wanted more and so along came Beats and Bose with their excellent, higher end offerings. There are so many cheap Chinese brands coming into

Pixel’s 2016 Round-up

Luke Marsden

US firm called ‘Moment’, who only sell via their own site (directly) currently. Pixel: And what about the future road map for Exolens; what can ewe expect to see next? Luke: Naturally, we are developing products for the iPhone 7+ and there’s a possibility that we with explore ranges for other phone manufacturers too. The trick is to identify the most popular and/or biggest selling handsets in any territory and to then meet that market with the best possible product, but that’s all in the pipeline. We are looking at Samsung for the European market but there are no firm plans right now. Pixel: Thanks for your time Luke.

Pixel: Who would you say are your main competitors in this space currently?

Luke: There aren’t really any that compare in terms of quality. Olloclip are quite well known in the market and have sold over 1m units to date. Again, the quality isn’t as good as you’ll find with the Exolens/Zeiss produced products but they are quite well known. There’s also a

• If a mobile and highquality photo thermal sublimation printer is something you require, then it’s worth taking a look at the new Citizen CX2 Compact. P19. • Book of The Month: Great Britons of Photography Vol.1: The Dench Dozen. P24.

2016 was quite a year for the imaging and print industries, with a stream of hot new products and key events taking place throughout the year. In our first issue of 2017, Pixel looks back on the year we’ve just had and its highlights Pixel Trade Awards 2016

Pixel’s Photography Competition 2016

Photokina 2016

2016 has been a prevalent year for the photographic industry, and it’s been nothing less for us here at the Pixel towers. With our new platform – Pixel. co.uk – being introduced earlier in the year, providing a learning and development platform for retailers to undertake training courses created by manufacturers themselves, as well as offering a communication and news platform for the photography sector, Pixel magazine also welcomed the addition of the Pixel Photography Competition. Read more on page 10. PHOTO -

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The Photography Show 2016

There have been many developments throughout 2016, including some predictions as well as surprises. Smartphone technology has continued to prevail in the market, along with the VIDEO

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Digital Splash 2016

news of the passings of Celestron’s Dave Murray and industry ‘News Hound’, Chris Cheesman, whose dedication to the photographic industry will be missed by many. Continued on P6...

increasing desire for virtual reality products, instant photography and 3D printing amongst many others, and alongside the ever-growing market came some disappointing announcements, starting with the -

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FOR 49 YEARS AND COUNTING

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