Pixel Magazine - Issue 916

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ISSUE NO. 916

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www.pixel.co.uk

26th May 2014

Go ahead for dixons/carphone warehouse merger, new smart camera from samsung, photokina 2014 and kodak alaris’ new kodak moments app

More Zoom for Sports

Widen your lens range with new Canon EF options Canon has added two new ultra wide-angle zoom lenses to its current collection of four, covering the professional market with one model and the entrylevel market with the other

Nikon has recently unveiled its new super-telephoto prime lens, the AF-S NIKKOR 400mm f/2.8E FL ED VR. Designed to deliver precision at speed, the new FX-format lens is ideal for professional sports and news photographers, as well as wildlife photographers who want to extend their reach. The lightweight lens boats a completely new optical design as well as a new SPORT Vibration Reduction (VR) mode to track action with clarity. Available: 28th August 2014 RRP: £10,399.99

The Big Interview Leica UK Managing Director David Bell explains to Damien Demolder why the introduction of the ‘popular’ Leica T won’t dramatically alter the company’s retail strategy. Photo -

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a four-stop advantage over non-IS lenses and helps to ensure that shots are always captured with precision detail.” In a recent statement, Yuichi Ishizuka, president of Canon U.S. said: “Having just reached a milestone of producing 100 million EF lenses, Canon is dedicated more than ever before to its heritage of creating outstanding optics for photographers of all levels. “The EF 16-35mm f/4L IS USM and EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lenses, when paired with Canon EOS Digital SLR cameras, are powerful tools that can enhance any photographer’s creativity.”

There are a number of features on both models that might interest retailers looking to expand or launch a range of ultra wide-angle lenses for digital SLRs. EF-S 10-18mm This entry-level lens is Canon’s most affordable wide-angle lens to date, priced at just £299.99. Interestingly, the lens still boasts features seen on higher-end models, including Canon’s four-stop optical ‘Image Stabilizer’ technology, first used on the EF 70-200mm. This is designed to enhance the quality of handheld photography with, according to Canon: “No perceptible image blur at shutter speeds up to 4 steps slower than otherwise possible....ideal for low light shooting without tripod or flash.” The 10-18mm is also equipped with Canon’s STM technology (a stepping motor drive designed to deliver smooth and quiet continuous AF during video shooting), making it a good option for customers hoping to shoot fluid, continuous focus films with smooth transitions between subjects. We asked David Parry, Product Intelligence at Canon UK & Ireland, what makes this product stand out from others already on the video

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ALL-WEATHER CAM The power to keep going, whether it's raining or snowing.

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market. He said: “With a compact, lightweight design that’s ideal for travel photography, the EF-S 10-18mm f/4.5-5-6 IS STM lets customers fit more in every shot for dramatic landscapes and expressive architectural images. This lens, along with the EF-S 18-55mm f/3.5-5.6 IS STM kit lens and the EF-S 55250mm f/4-5.6 IS STM, completes the perfect lens line up for entry level users.”

Retailers have the opportunity to sell a number of accessories alongside these new products, including: EF 16-35mm f/4L IS USM • Lens case LP1219 • Lens hood EW-82 • Lens cap E-77 II II EF-S 10-18mm f/4.5-5.6 IS STM • Lens hood EW-73C • Lens case LP1116

EF 16-35mm The Canon EF 16-35mm f/4L IS USM serves the other end of the market and is priced accordingly, at £1,199.99. Mr. Parry told us: “The EF 16-35mm is our first ultra-wide L-series lens to feature our IS (Image Stabilizer) technology, which offers -

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ALL-WEATHER CAM

ALL-WEATHER CAM The power to keep going, whether it's raining or snowing.

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