23rd January 2015
ISSUE NO. 943D
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SWPP CONVENTION SUCCESS, DIXON CARPHONE ENJOYS 8% CHRISTMAS BOOST, NEW PANASONIC LUMIX MODEL ANNOUNCED, OLYMPUS FIRMWARE AND MUCH MORE...
Winners of The SWPP Trade Awards Revealed
Canon, Click Props, One Vision Imaging and Zenfolio were just some of the winners who walked away with an SWPP Trade Award last week. There were 16 categories, including Best Professional Digital Camera, Best Flashgun and Best Professional Lens. A total of 7,500 votes were processed, with all winners leaving with a trophy as well as a new accolade to add to their business. You can find a full list of the award winners on the Pixel website, pixelmagazine.co.uk
Retail Employment Down The number of full-time jobs in retail dropped by 0.6% in the last quarter of 2014, according to the British Retail Consortium. However, the drop occurred year-on-year in October and November but rose in December by 0.9%, ending the year on a positive note. BRC director general Helen Dickinson said: “It appears that December was not only a good month for retail sales but also for retail employees – staff numbers were marginally up on last year as retailers hired more people to meet the seasonal demand from shoppers. This increase is important because a temporary job at Christmas is the gateway for many to a long and fulfilling career in our industry.” PHOTO -
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Panasonic Announces LUMIX GF7 A new mirrorless compact has been unveiled with a 180º tilting screen
Panasonic has announced the launch of its latest interchangeable lens compact camera, the LUMIX GF7 – due to go on sale in March 2015. The LUMIX GF7 is Panasonic’s latest foray into the world of mirrorless photography, feeding the market demand for heightened control and quality in a simple, compact and affordable camera body. According to Panasonic, the new model has been ‘ergonomically designed’ to be a ‘joy to both hold and operate’, with a stylish leather-feel grip and compact structure. Panasonic diverts from the rounded, plastic designs of its previous GFseries cameras, this time drawing inspiration from its GM mirrorless full-sensor line. Like the GM1, the GF7 sports a classic-style design, all leather and magnesium plating. However, it is also about 20% bigger as - according to Panasonic,
people wanted ‘just a little bit more camera to hold onto’. LUMIX GF7 owners can get their filmmaker’s hats on with 1920 x 1080 Full HD video in AVCHD Progressive (50p) or MP4 (MPEG-4 / H.264) format. Touch Auto Focus can also be used during recording for easy focusing, while AF Tracking locks onto a subject as it moves around.
at once - one with the filter and one without, so users can compare the results later. Other modes to tell customers about include Time Lapse mode for documenting changes over long periods of time, and Stop Motion Animation – which makes static objects look as though they are moving. It’s 2015; customers expect to be able to easily share the photos they take with friends and family online. The GF7 is equipped with integrated WiFi connectivity so the camera can be linked up with a smartphone which then acts as a remote control for the shutter, zoom, focus and aperture. The remote control function can be used in conjunction with Panasonic’s new Jump Snap function. When a group of people jump into the air, the remote control will detect the highest point of the jump and release the GF7’s shutter to get the perfect shot.
“the new model has been ‘ergonomically designed’ to be a ‘joy to both hold and operate’, with a stylish leather-feel grip and compact structure.”
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The LUMIX GF7, is positively ‘bursting’ with artistic functions, according to the company. This includes 22 filter options, inviting users to explore Retro, Dynamic Monochrome and Toy Effect with their scenes. A neat feature here is that the camera will take two photos -
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