Pixel Weekly Magazine - Issue 945D

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13th February 2015

ISSUE NO. 945D

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FUJIFILM 2015 LENS UPDATES, ADDITIONS TO NIKONS WATERPROOF RANGE, PENTAX LAUNCHES K-S2, YOUGOV SURVEY, NEW CANON LENS AND MUCH MORE!

‘Future of Cameras is in a Samsung Galaxy Smartphone’

Top Camera Trends At Japan’s CP+ There’s been a full-frame frenzy in Yokohama, Japan

Photo - Samsung Tomorrow

Controversial words indeed, and spoken (of course) by the brand in its ‘Samsung Tomorrow’ blog. In a teaser released last week, Samsung said its soon-to-bereleased Galaxy S6 would have the best smartphone camera it had ever produced. “Passion and dedication has been put into building the cameras for the release of our 2015 flagship model,” the blog reads. “It will be intelligent and do all the thinking for users, allowing them to take amazing pictures under any conditions, without having to worry about anything more than just pressing the shutter button.”

DJI Drone Maker Joins Micro Four Thirds System Standard Group Pro and consumer drone manufacturer DJI has reportedly joined the Micro Four Thirds system standard group, a hint that it could start installing interchangeable lens cameras directly into its products in order to cut out the middle man and stay ahead of competing brands. With recent reports of GoPro entering the drone market this year, it could be a wise move. In the wake of the announcement, Chinmoy Lad, a marketing specialist for DJI, told DP Review: “DJI is always exploring new avenues to push the boundaries of what is possible.” PHOTO -

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Industry data shows premium cameras are surging forward as manufacturers resist the takeover from smartphones. Now brands including Canon and Pentax are encouraging photographers to upgrade to higher-end models with unique features and more megapixels than ever. This week is CP+, Japan’s biggest camera expo - now in its sixth year at the Yokohama exhibition centre (it had been going for half a century as the Japan Camera Show before relocating and rebranding in 2009). Seeing as Japanese manufacturers claim about 85% of the world’s market for digital cameras, and 99% of interchangeable lens camera sales, it makes sense for them to host a show every now and then. Canon pulled out the big guns earlier this week with the new 5DS and 5DS R, boasting 50.8MP and pitched as a ‘new breed’ of DSLR. Pentax too showed its drive to keep

up with its competitors by unveiling a prototype of its first full-frame SLR - due to ship at the end of 2015. The company announced it would also be producing two full-frame-ready lenses, the HD Pentax-D FA 150-450mm F4.55.6ED DC AW and the 70-200mm F2.8ED DC AW, both ready for shipment in March. Other launches from the event

directly to a smart device. However, as far as we know it’s nothing for retailers to get excited about just yet - the company has said it will only be selling the Olympus Air through its website. Elsewhere at the show, Sigma has launched a new camera following its successful launch of the DP2 Quattro last year. The DPO Quattro incorporates the same APS-C Foveon sensor with a new 14mm f/4 wide-angle lens. The company has also launched a 24mm f/1.4 art lens compatible with fullframe cameras. The CP+ expo, which is organised by the Camera & Imaging Products Association, started on Thursday February 12 and will end on Sunday 15. Last year 45 new camera announcements were made and this year that number is expected to be even higher. We’ll keep our ears to the ground and report anything significant in our round-up next week.

“Canon pulled out the big guns earlier this week with the new 5DS and 5DS R, both with 50.8MP and pitched as a ‘new breed’ of DSLR”

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included the Olympus Air, which is similar in design and concept to Sony’s QX line of lenses for smartphones. Olympus’ version of the wireless technology has a Micro Four Thirds sensor and lens mount so it can be attached to any Micro Four Thirds Lens and send images -

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