SBT issue 454

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ISSUE 454

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WHERE THEY CAME FROM AND WHERE THEY ARE GOING www.sussexbusinessgroup.co.uk 1

S E RVI NG TH E SUSSE X BUS I N ES S COM MUN ITY S I NCE 197 5

2 www.sussexbusinessgroup.co.uk

SBTWelcome

W E LCO M E

Welcome to another brand new issue of SBT - the first this Spring.

As winter draws further into the distance, we look forward to

some warmer months ahead and a summer filled with business growth, events, awards and much more.

After the success of last month’s amazing International

Women’s Day special, it is fantastic this month to feature

another phenomenal business woman, Pam Loch, of Loch Associates. The Loch Associates Group was founded in

2007 by Pam to respond to the need for commercial and

bespoke legal and people solutions for clients. Since then, the

business has gone from strength to strength and now employs twenty-five staff who are based in Brighton, Tunbridge Wells

and London. Always innovating, Managing Director Pam has continued to evolve the business to respond to the everchanging client needs.

Loch Associates are specialists in developing commercial

solutions to help organisations manage and look after their people, ensuring a high level of employee satisfaction and consequently productivity.

We also hear from our many County Business Clubs Partners and members throughout the issue, sharing their stories and knowledge to help you and your business.

This issue is, as always, packed with insights, advice and great content across a variety of sectors, written by the Sussex

business community for the Sussex business community.

Thank you all for your continued support and I hope you enjoy the issue.

The Group’s slogan “People are our business” reflects

both the services offered and the culture within the Group.

Sam Thomas, Managing Director

VALUE ADDED PARTNERS

www.sussexbusinessgroup.co.uk 3

Issue 454

SBT POWERED BY:

ISSUE 454

FREE

LOCH ASSOCIATES

WHERE THEY CAME FROM AND WHERE THEY ARE GOING

05

Monthly News

11

SBT Finance

17

SBT Legal

21

SBT Property

25

SBT Cover Feature

31

SBT Charity

37

SBT Tech

41

SBT Start Ups & Entrepreneurs

45

SBT Good Business

53

SBT Motor News

57

SBT Networking & Events

71

Chamber News

75

SBT Lifestyle

79

SBT Sport

86

SBT Ask the Expert

A roundup of News from across the County

Mortgage Saving Expert, Stuart Moffat

The challenge of maximising your Intellectual property (IP)

www.sussexbusinessgroup.co.uk 1

SERVI NG T H E SUSSEX B USI N ESS C OM MUN ITY SI NC E 1975

Cover 454

Joint Managing Director/Publisher Sam Thomas sam@thebusinessgroup.co.uk 07894 762304 Joint Managing Director Lee Mansfield lee@lifemediagroup.co.uk Production & Design Kim Butler kim@lifemediagroup.co.uk Accounts Clare Fermor clare@lifemediagroup.co.uk Published by The Business Group Sussex Ltd. Licenced to TBG by Pixel Publications Ltd Unit 1a Swan Barn Business Centre, Swan Barn Road, Hailsham, BN27 2BY Printed by Gemini Print Group 1A Dolphin Way Shoreham-by-Sea West Sussex BN43 6NZ 01273 464884 www.gemini-print.co.uk

All material in this publication is strictly copyright and all rights reserved. Reproduction without permission is prohibited. The views expressed in Sussex Business Times Magazine do not necessarily represent the view of The Business Group Sussex Ltd. Every care is taken in compiling the contents but the publishers of Sussex Business Times Magazine assume no responsibility for any damage, loss or injury arising from the participation in any offers, competitions or advertisement contained within Sussex Business Times Magazine. All prices featured in Sussex Business Times Magazine are correct at the time of going to press.

Copyright The Business Group Sussex Ltd. 2020 ©

4 www.sussexbusinessgroup.co.uk

Personal touch comes as standard

Loch Associates – Where they came from and where they are going

The Rockinghorse Children’s Charity Emerald Ball

The Future of the Internet

How could my business benefit from desk research?

At what point do you say enough is enough and close your business?

The electrifying BMW ix3 Electric SUV, a Rivervale Review

Jackie’s Networking Adventures, Plus Business Expos and the Acumen Business Convention

Structure your planning and tighten your business model

Wine tasting with a Personal Touch

Laurence Elphick Sports round up from across the County and much more…

Story Telling, who cares? By James Dempster of Fox & Bear

SBT MONTHLY NEWS

SBT MONTHLY NEWS SPONSORED BY:

www.sussexbusinessgroup.co.uk 5

MO NT H LY N E WS

How businesses can improve mental wellbeing and reduce staff absence with corporate memberships

Wave Leisure Trust is offering discounted memberships to businesses to encourage business owners to help improve employees’ overall health and wellbeing.

In 2019 - 2020, a

Monthly News

report estimated that 38.8 million working

days were lost due to work-related ill health

and non-fatal workplace injuries in Great Britain. Stress, depression and anxiety

accounted for the majority of days lost.

The national guidance provided on GOV.UK explains that workers can

spend up to three-quarters of their

day sat down, which contributes to a

range of preventable health conditions, including the two leading causes of

workplace absence: back injuries and mental illness.

Exercise naturally reduces stress levels, promoting better mental health in the

workplace. Regular exercise releases endorphins and increases serotonin

levels in the body, meaning employees

are better equipped to navigate the trials of everyday office life, while employers can enjoy stronger attendance and morale across the board.

6 www.sussexbusinessgroup.co.uk

For employers looking to increase

effective and sustainable manner and

company well-being, Wave Leisure

also extend to businesses, to not only

memberships, whether businesses are

also the perfect work life balance.

fitter and healthier, or to promote health,

“Our experienced team of fitness

company benefits or to strengthen

we believe that this attitude should

Trust offers savings on all corporate

encourage peak work performance, but

looking to help encourage a team to be fitness and wellbeing goals.

professionals are on hand to support you

Corporate membership with Wave

to help reach fitness goals and improve

and your team by offering specialist advice

includes unlimited gym, classes and

both physical and mental health.”

personal plan review every 10-12

To find out more or to arrange a visit

progress,14-days of advance booking

touch with Wave’s Membership Team by

app and more. Plus, any of the sites can

co.uk or visit www.waveleisure.co.uk.

swimming across all centres*, a free

weeks to help develop goals and track

to any of the facilities, please get in

rights via an online booking website and

emailing memberships@waveleisure.

be visited at no extra cost.

Formed in 2006, Wave Leisure Trust

In addition, businesses can build a

Limited is a charitable not-for-profit

well-being workshops or personalised

through high-quality, affordable and

bespoke packages such as workplace

trust, working to inspire active lifestyles

training sessions for their team.

accessible health and fitness facilities.

Duncan Kerr, CEO at Wave Leisure Trust,

out as a team or as individuals with

to form long-term, healthy habits in an

tailored to fit the individual.

said: “At Wave we encourage members

With Wave, businesses can work corporate memberships that are

MON T H LY N E WS

Artists find inspiration in Eastbourne’s coastline and downland

Eastbourne is seeing a welcome revival in local artists choosing to stay in the town.

Monthly News

Celine Bakir, a talented young dancer, said the creative community in Eastbourne was growing and attracting new faces to the town.

Celine is the latest artist to feature in The Beacon Centre’s new project, Creatives by the Coast. Each month an artist will take pride of place in a short video highlighting their work and how their coastal location has influenced them.

The video series will shed light on the thriving creative community living on the Sussex coast, particularly Eastbourne.

“Eastbourne produces so much talent,

but the artists often end up leaving the town,” Celine explained. “I think things are now changing and I am delighted that so many artists are deciding to stay here and make a living here.

“They see how living by the coast opens up your mind in a way that perhaps doesn’t happen in the city. I am exposed to the natural elements every day and this can really influence you creatively,” Celine added.

James Roberts, Director at The Beacon, said he was delighted to be able to shine a light on the cultural side of the town.

“Eastbourne has a growing reputation as something of a magnet for artists,” he said. “The work of Joe Hill at The

Towner and many others is really paying off and putting the town on the cultural map.

“I am delighted that The Beacon is able to highlight a few of the up-andcoming artists in our new Instagram and Facebook series, Creatives by the Coast.”

Casey from Brighton takes to the stage at the international Women of the World (WOW) festival to encourage a shift to green finance and investments Monthly News money is doing.

Casey Goodwin encouraged attendees at the Women of the World (WOW) festival to think more carefully about what their

The Brighton financial planner, who works for Path Financial - the UK’s leading ethical investment firm - took to the stage in London’s Southbank recently to encourage investors to think more carefully about where their money is invested and the harm it may be doing.

The financial planner and Head of Paraplanning took part in a session on ‘financial choice, power and freedom’, which included WOW Founder Jude Kelly, who was Artistic Director of the Southbank before she set up WOW which now has events all over the world.

The session was shining a spotlight on how women can be five times poorer when it comes to retirement than men, and the need for women to not only take control of their finances but also to ask more questions about where and how their money is invested and the harm it may be doing.

Path Financial has seen a three-fold increase in enquiries since the Ukraine invasion started, as more people are starting to ask questions about where their money is invested.

Casey thinks this is a trend that will only continue, commenting: “A lot of people don’t always realise the difference they can make with their money. Ethical investing resonates with many women when they hear about it and that’s why I was keen to help spread the message at the WOW Festival this weekend.

“By choosing green investments we can show that we care about future generations and are actively choosing not to cause harm by investing in things like fossil fuels.”

As well as being a financial planner and paraplanner, Casey is also a talented artist and created the designs for a series of postcards that were available at the event.

Her designs can be viewed at: https:// thepath.co.uk/wow

www.sussexbusinessgroup.co.uk 7

MO NT H LY N E WS

Carpenter Box Financial Advisers appoints new Senior Financial Planner Sussex-based Carpenter Box Financial Advisers has appointed a new Senior Financial Planning Manager, Johnny Mullett, to its rapidly expanding team.

Johnny joins the firm with a diploma Monthly in financial advice News and more than seven years’ experience working in the financial services sector with particular expertise in investment, retirement and tax planning.

He will assist the Carpenter Box Financial Adviser team in providing fully comprehensive wealth management solutions to individuals, business owners and professionals on the South Coast, including Worthing, Brighton, Crawley and Chichester.

In his new role Johnny will also work closely with StarBox - a division of the Carpenter Box group which specialises

in providing tax and business advice for new media entrepreneurs such as Youtubers, streamers and influencers.

He says: “I’m thrilled to be part of the team. Carpenter Box Financial Advisers has a fantastic reputation in the south for its innovation and expertise.

“I look forward to offering financial advice to compliment the firm’s award-winning StarBox service, ensuring that our clients are capitalising on the success of their entrepreneurship and investing for their long-term future.”

Johnny’s appointment comes shortly after Carpenter Box Financial Advisers was awarded membership of the Buy with Confidence scheme – an approved trader list run by Trading Standards.

Roy Thompson, Head of Financial Services, said: “It’s really exciting to see our growth and development plans come to fruition - we’re delighted to have Johnny on board.

“We work closely with our clients with an end goal of developing a strategic approach to maximise their wealth, growing their investments while minimising tax. Johnny is brilliant at doing exactly that.”

Carpenter Box Financial Advisers’ team offers an integrated financial and tax advice service for individuals, business owners and professionals throughout the various stages of life.

For more information, please visit: www.carpenterboxfa.com

Local financial advice firm named finalist in prestigious awards Carpenter Box Financial Advisers, Monthly which has offices News in Worthing and throughout Sussex, is celebrating being named a finalist in the categories of ‘Best Adviser for Vulnerable Client Care’ and ‘Adviser Firm of the Year for the South East’ at the Professional Adviser Awards 2022.

If the firm scoops the South East award, it will join other UK regional winners in the running for the coveted ‘Adviser Firm of the Year 2022’ national award.

Winners are to be announced at a glittering gala ceremony held at The Brewery in London on Tuesday 26th April 2022.

8 www.sussexbusinessgroup.co.uk

Head of Carpenter Box Financial Advisers, Roy Thompson, said: “We are delighted to have been named a finalist at these awards and therefore recognised as an outstanding, clientfocused business.

“Our team has grown significantly over the last three or four years, and the work that has been put in to improve the business and service our clients has been phenomenal.

“It’s great that our efforts have been recognised by an independent body. It provides a boost to our team, which I have no doubt will work as hard as ever to continue to enhance our offer.”

Now in their 17th year, the Professional Adviser Awards offer relevant businesses

from across the UK the opportunity to showcase their knowledge, skills and expertise. They recognise the best in multi-asset investing, platform provision, adviser support and client engagement.

Carpenter Box Financial Advisers stood apart from more than 250 advisers, firms and product providers to be named finalist for each of the awards, which seek to reward excellence within both the financial advice community and among the broader financial services sectors that help serve clients.

To find out more about the services on offer and how Carpenter Box Financial Advisers can help you make the most of your finances, give them a call on 01903 234094 or visit them at www.carpenterboxfa.com.

MON T H LY N E WS

Coast to Capital celebrates as Chair takes home regional award

Julie Kapsalis, Chair of the region’s Local Enterprise Partnership, Coast to Capital, has been named Businessperson of the Year at this year’s Gatwick Diamond Business Awards.

Recognised for

Monthly News

her outstanding

contribution to the region, Julie was

commended for her

central role in unlocking investment in

the region, making connections across

skills and business and her support and mentorship to other business leaders.

Upon collecting the award, Julie

shared: “It is a huge privilege to accept this award, but I do so on behalf of

the extraordinary team of people who I am privileged to work with in the

region. This award is recognition of the power of partnership working across the public, private and third sectors.

I am especially grateful to my fellow

Board members and the team at Coast to Capital for their tireless efforts

to realise our vision for sustainable

economic growth. This award would

not have been possible without their

business sectors and companies by

continued support.”

gender enabling LEPs to target work

Upon taking up the position of Chair in

women in several ways, including by

programmes and funding towards

2020, Julie set out her own personal

geography, age, and sector.

decisions, aspires to be best in class,

Anthony Middleton, Acting Chief

the region and our future generations.

“Julie is one of the most entrepreneurial

work to increase diversity in business

commitment to partnership working

been cited as best practice by the Rose

Coast to Capital she has inspired team

by NatWest and HM Treasury.

is testament to her hard work and

In addition, Julie as Chair of Coast

been recognised for all she does across

vision to lead a LEP that makes bold

as well as securing a brilliant future for

Executive at Coast to Capital, added:

Through this period, Julie has led on

leaders that I have ever met and her

support and as a result the region has

knows no bounds. In her leadership of

Review of Female Entrepreneurship, led

members at all levels and this award

dedication. I am delighted that Julie has

to Capital and Catalyst South – an

our region.”

initiative that enables LEPs to use

For more information about the work

support female business leaders.

region, please visit

alliance of six LEPs – has led an

an innovate A.I. programme to help

Coast to Capital delivers across the

The technology provides analysis on

www.coast2capital.org.uk.

www.sussexbusinessgroup.co.uk 9

MO NT H LY N E WS

Show home at Edward Street Quarter draws in large numbers on opening weekend Brighton’s £120 million Edward Street Quarter development opened for viewings on Saturday 26 February, attracting a flurry of more than 100 interested buyers keen to book the first slots.

Based on Edward

Monthly News

Street in the heart of Brighton, the

development offers

one, two and three-

bedroom apartments - many with

outside space and all with access to an impressive panoramic roof terrace.

New images reveal the first look inside the stylish two-bedroom show home, dressed by award-winning interior design practice, Honky.

Featuring a playful design, inspired by

Brighton’s lively vibe and seaside location, the apartment is sprinkled with fun pops

of colour and interesting furniture, expertly demonstrating the spacious layout.

10 www.sussexbusinessgroup.co.uk

The interiors also incorporate the work of

availability for viewings over the next

Pheobe Boddy, Marcelina Amelia, Polly

have the home for you, make sure

several Brighton-based artists, including

few weeks. So, if you think we may

Arnett and Faye Bridgwater.

to get in touch with our local selling

Steve Eccles, Director at developer

reserve a space while you can.”

welcome potential buyers to get a true

Edward Street Quarter will also

Socius, said: “We’re so excited to

agents, Oakley Property and Savills, to

feel for the space available.

comprise 125,000 sq ft of Grade A

“It’s clear after the success of our

leisure, retail and hospitality facilities.

of interest in our new homes, with

developed by Socius, First Base and

office space, as well as 20,000 sq ft of

opening weekend that there is a lot

The development is being jointly

many apartments under offer, as more

Patron Capital Partners.

exceptional space, new neighbourhood

To book a show home viewing, please

people look to take advantage of the and enjoy life by the sea.

contact our residential agents, Oakley

“As a result, we have limited

www.edwardstreetquarter.com.

Property or Savills, via:

SBT FINANCE

WE FIND OUT MORE ABOUT THE SEICO GROUP WITH SEICO GROUP’S COO, MICHAEL JACOBS

MORTGAGE SAVING EXPERT, STUART MOFFAT WORKING IN THE WORLD OF FINANCE FOR OVER 30 YEARS.

SBT FINANCE SPONSORED BY:

www.sussexbusinessgroup.co.uk 11

FI NAN C E

The Seico Team Celebrate their 30 Year Anniversary with a trip to Cheltenham Races.

We find out more about The Seico Group Sussex Business Times met up with Seico Group’s COO, Michael Jacobs, this month to find more about The Seico Group.

Michael, what does

Finance

Seico do?

We are a mortgage, commercial finance

and insurance business

place and can therefore make sure that

we provide our customers the very best terms for them.

Surely the best terms means the

that has been running for over 30 years.

lowest interest rates?

We are a great combination of large

Customers have such a range of

and small enough to offer a really

that looking at their position in the whole

Actually that is rarely completely true.

enough to be able to be whole of market

individual circumstances and priorities

personal service to all of our customers.

is vitally important.

What does Whole of Market mean?

Maybe speed is of the essence,

that we do not have to be part of a

need a more specialised service or they

emerging from the pandemic?

I think the market is going to be very volatile post pandemic and then

facing the supply chain contraction,

awful war in the Ukraine, cost of living challenge and rising interest rates.

Added to that there is more demand

than supply post pandemic, so house prices are going up as well.

My advice is find someone you can trust like us to help you negotiate this terrain.

We are directly regulated which means

perhaps they are self employed and

Do you offer finance for businesses as

network for compliance purposes and

require help on the deposit. Either way

Yes, very much so. We have a commercial

of lenders.

source the best terms available for their

therefore be restricted to a limited panel

It means that we are big enough to

attract every deal available in the market

12 www.sussexbusinessgroup.co.uk

we will look at the whole situation and particular circumstances.

How do you think the market is

well as consumers?

finance department headed up by Andy

Page that offers Commercial Loans, Asset

Finance, Invoice and Cashflow Finance, Commercial Mortgages, Leasing and HP Arrangements.

FI NA NCE

Meet Seico’s Head of Commercial Finance…

I’m very pleased to have joined SEICO

Group, heading up their Commercial Finance unit. With 35 customer-facing years in High Street banking, mainly spent looking after

business and commercial customers, I have

Andrew Page

served my apprenticeship in the sector and

I’m now looking forward to being on the other side of the desk.

We all know that banks have spent much of the last decade closing

branches and shedding experienced staff. One serious consequence of this Seico Group’s COO Michael Jacobs welcoming Andrew Page to the team.

There are hundreds of commercial

lenders out there, which can be very

difficult if you don’t have our experience to understand which lenders are the

right ones for your business and the type of finance you are looking for.

We learned from our interview with

CEO Rob Starr, that Seico has recently celebrated 30 years in business and

the company enjoyed a VIP 1st Class steam train journey to Cheltenham

Races. Congratulations to all! Can you share any insight on the plans for the next 5 years of Seico?

5 years, blimey we plan a year ahead

at most. Seico always needs to evolve and make sure it meets the demands

of our clients no matter what happens

in the world. Over the last 30 years we have always kept the same ethos of

honesty, integrity and hard work, but we have changed how we work and

what we do so many times that I have

lost count. So our plans for the next 5 years are not in our hands, we will see what happens in the world and simply react to that. As for the next year, we

are very excited to have Andy head up

is that many customers struggle to receive the business advice they need and this is where a commercial broker can play a valuable role, stepping

into the space vacated by the banks. I’m already speaking with customers across a number of sectors regarding their expansion plans and how best

to fund them. This may be by way of commercial mortgage, funding to buy machinery, or exploring ways to improve working capital and liquidity.

Every business owner has plans and whether that means expansion or simply consolidating the existing position, there will be a requirement for capital outlay sooner or later and this is where Seico Commercial Finance can help.

At the moment, there is uncertainty (when hasn’t there been?) around interest rates and rising overheads,

yet there are actions a business can take to provide more surety of cost when it comes to their financing. With access to the entire commercial market, Seico Commercial is well placed to help businesses find the best solution for them.

Every business is different, I have yet to encounter two the same, or meet a business whose needs were not unique. This is why it is so important

to understand the whole market. Despite the current volatility, lenders do have appetite to do business - there are well over 100 of them out there, each with their own preference and niche - and of course, cost. Finding

the right one, that’s the trick. This applies not only to trading businesses

but commercial property investors - as they all have unique portfolios and are usually on the lookout for the next deal - which will require funding.

I have always enjoyed talking with people about their business and

aspirations - my role with Seico allows me to continue that privilege.

If you would like to discuss your future plans, or current situation, I will be very pleased to hear from you, I will do my level best to assist.

our commercial finance department and we look forward to engaging

with many more businesses and this growing this side of Seico.

For a chat over a coffee with Seico’s Commercial Mortgage Broker, Andrew Page, please call: 01273 778888 or Email: andrew@seicogroup.com

www.sussexbusinessgroup.co.uk 13

Stuart Moffat - mortgage and insurance expert

Stuart Moffat is a mortgage and insurance expert and has been working in the world of finance for over 30 years.

For the past three

Finance

years, he has worked as a self-employed

mortgage, insurance and equity release

specialist and, in that time, has seen

some dramatic changes and challenges.

However, 2022 and beyond is potentially going to be one of the hardest of times for many of us.

Here, he offers some straightforward advice to help you navigate

14 www.sussexbusinessgroup.co.uk

challenges, save money and be ready for any eventuality...

We have seen a prolonged period of

record low interest rates and, accordingly, a large proportion of homeowners with mortgages have chosen to keep their mortgages on the lenders’ standard

variable rates. This gave them flexibility

as well as, where the rates were low, the opportunity to take advantage of this.

Now is the time to review your mortgage if you have not done so.

If you are paying the lender’s standard variable rates then your payments will be going up regularly and are likely to

continue to do so. Many of my customers are looking at longer term fixed rates to

give them peace of mind and ensure they know what they are paying every month.

I always make sure whatever decision the clients make matches their short, medium and long-term goals.

When was the last time you reviewed

FI NA NCE

Staurt Moffat

£10s across the month and you may be shocked just how much it adds up to.

Have an account for bills and transfer funds every month to cover what you need. your insurance policies? House, life,

car - even your pet! I regularly find that clients don’t.

Policies will go up and the insurance

company counts on the fact that you are too busy and will continue to

renew or leave it alone. Circumstances change and the pricing of policies

changes, so take the time to look at

what you have in place and does it still meet your needs. A word of warning on this: do not just rely on price

comparison sites as they are there just to compare the price, not the benefits or service, so speak to a specialist.

Look at your direct debits - like

insurance policies, subscriptions, gym memberships. Are you paying and, in

some cases, not even using? Go through the payments that you are making and look to see do you use it and, if you

do, can it be provided at a better price without sacrificing the benefit?

Savings and investments - I know

interest rates have been shockingly low for so long but there are things

you can do to make the most of the

cash without taking huge risks. Talk to a financial advisor and tell them what

you want to achieve with your savings, investments or pension.

Utilities including broadband - it is no

secret that our energy bills are going up and up again this year with the end of

the price cap. There is no magic wand

here but there are people out there that, like me, offer broking services for your

energy and utilities. It is a minefield out

there with different deals and you could spend hours, if not days, trying to find

the best deals. Let them do it for you as anything you can save now and in the future is a benefit to your pocket, not

Do you have an account for savings,

luxuries, holidays or just emergencies?

Building a fund every month is easier than trying to find several hundred or

thousand pounds at the last minute. We all want to do nice things and so try and plan for them rather than reacting when they come up.

Dealing with these difficult times is not easy, so trying to make what changes

you can may make a massive difference to you and your family.

The last thing I would say is... Speak to an expert. They are experts so let them look after you.

someone else’s.

If I can help with any advice, get in touch.

As I said, you will be paying more now

Mortgage Saving Experts Ltd

than you were 12 months ago but you can still manage this cost to mitigate the impact.

Budgeting - this is one that we can all be

T: 01273 738072

M: 07738 161519

E: stuart@mortgagesavingexperts.com W: mortgagesavingexperts.com

guilty of. What is £5 here or £10 there, it doesn’t matter! Look at your bank

statement and add up the little £5 and

www.sussexbusinessgroup.co.uk 15

ADVISO RY / TA X / AUDI T

Your local independent advisers Get in touch today for a free and informal consultation:

T: 01903 234094 E: info@carpenterbox.com www.carpenterbox.com 16 www.sussexbusinessgroup.co.uk

SBT

LEGA L

LEGAL

THE CHALLENGE OF MAXIMISING YOUR INTELLECTUAL PROPERTY (IP)

BY MAYO WYNNE BAXTER

SBT LEGAL SPONSORED BY:

www.sussexbusinessgroup.co.uk 17

The challenge of maximising your intellectual property (IP) “Just 30 years ago,

Legal

– Exploiting intellectual property in a

physical asset – e.g software licences,

most company

complex world

determined by capital

These quotes illustrate well not only the

owner to the lender with a condition

in emphasis towards its monetisation.

when the debt is repaid

valuation was

assets, such as plant

and equipment. Today, intangibles

probably account for more than half of

market value for the average company listed worldwide”

Source: PricewaterhouseCoopers 2007 – Exploiting intellectual property in a complex world

“IP is a core strategic asset: the focus is shifting from litigation to managing and enhancing its value”

Source: PricewaterhouseCoopers 2007

18 www.sussexbusinessgroup.co.uk

franchising and merchandising

• Mortgage - an assignment by the IP importance of IP today but also the shift The legal tools used to exploit IP rights:

the IP will be reassigned to the owner

In much the same way as, physical

Assign or license?

used as security so too can intangible

and for all capital payment and no further

assets can be bought, sold, leased or

An assignment generally involves a once

assets although the terminology differs:

rights whereas with a licence the rights are

•A ssignments – when IP rights are

retained, and a revenue stream generated.

bought and sold

The Legal Challenges of Licensing

else’s IP generally for a defined

on their IP without scaling up by

•L icences – a right to use some-one period, akin to a lease or rental of a

Licences allow IP owners to capitalise granting a right to use the IP, in return for

LEGA L

a licence fee, whilst retaining ownership.

These contractual agreements can

reach across national and international borders to enable profits from multiple

markets. However, licensing, particularly in the emerging markets, can present a number of issues:

- non-compliance with license,

particularly under-declaration of production

- piracy

- under-developed judicial systems for enforcement of IP rights

Policing is therefore an important

consideration when deciding whether

to go for a one-off payment or royalties.

If your technology is going to be sold for many years across the world, do

you have the resources and inclination to police infringements and fight for royalties if necessary?

How to protect yourself

- select your licensee with caution and undertake sufficient due diligence

- ensure your contract contains an audit clause giving you the right to appoint

a third party to examine the books and facilities of your licensee

Talking to license buyers

UK Trade & Investment (UKTI) can help you set up meetings with

potential licensees. But before starting discussions you need to protect

yourself with a binding confidentiality and non-user agreement. If the

licensing arrangement is likely to involve transactions with parties outside the UK speak to a lawyer in the relevant

jurisdiction to check the agreement will be enforceable against the other party.

Franchising

Franchising is a form of IP license which can be used for services as well as

products. You should seek to register as much of your IP as is possible.

UK trademarks are registered with

the UK Intellectual Property Office.

Once you have a UK or EU registered trademark the World International

Property Organization can take your trademark protection global.

The arrangement should also be

based on a comprehensive contractual agreement whereby the franchisee:

• i s authorised by the franchisor to use a business model in return for a fee

• i s licensed to use a collection of IP rights typically trademarks, trade

Edward Coxall

to work together in the context of

researching, developing or exploiting

secrets and copyright material

technology for the benefit of both parties.

going training and technical support

deal to deal from basic ‘joint venture’

• i s supported by advertising and onfrom the franchisor

Sophistication can vary greatly from

companies with transfer of assets to more complex arrangements involving licensing

Merchandising

and more particularly cross-licensing

of trademarks, designs and artworks

in different ownership.

personalities or items

Before exploring any co-development

It has the advantage for the IP of a low

product by entering into a confidentiality

generally manufactures and pays a

partner before starting any discussions.

A particular form of licensing often

(copyright) relating to fictional and real

cost of exploiting it in that a third party royalty to the IP owner

where products involve numerous patents

opportunity ensure you protect your idea/ and non-user agreement with any potential

Dividing up the market

Technology Transfer

It’s perfectly possible to negotiate

be sufficiently developed to license in its

are inevitably attracted by exclusivity.

of reasons:

markets and territories you’re offering

In some circumstances the IP may not

several licence deals at once but buyers

current form. This could be for a number

To prevent conflict be clear about the

• l ack of resources, capabilities or desire to use or develop the technology

from the outset.

One big deal

further

Alternatively, licensing deals can involve

distribution capabilities to get the new

to just one company. Pharmaceutical

• l ack of sufficient marketing or

surrendering your commercial rights

technology to market efficiently

giants buy many of their new medicines

technology in a direction in which the

the development companies receive

•D esire to take the development of the

from smaller drug developers. In return

owner has no expertise.

hefty sums. Back in 2006 GSK bought

universities and charities.

drug for $2.1billion.

•L ack of commercial capabilities e.g.

the full license to Genmab’s leukemia

If this is the case you can consider

Edward Coxall, Partner

under which two or more parties agree

www.mayowynnebaxter.co.uk

collaboration or joint venture agreements

ecoxall@mayowynnebaxter.co.uk

www.sussexbusinessgroup.co.uk 19

Selling, buying or starting a business?

Call us on 0800 84 94 101 Offices across Sussex

www.mayowynnebaxter.co.uk 20 www.sussexbusinessgroup.co.uk

SBT PROPERTY

PERSONAL TOUCH COMES AS STANDARD WITH WHITE HOUSE BLOCK MANAGEMENT

SBT PROPERTY SPONSORED BY:

www.sussexbusinessgroup.co.uk 21

The personal touch with White House Block Management Securing the services of a block property management company that will proactively put the interests of lessees and landlords first is something all those who have invested in flats or commercial property wish for. Thankfully, that caring, personal touch comes as standard with White House Block Management.

Its client-first approach

Property

was founded not just on years of

experience but a deep understanding that,

for many, property will be a person or

company’s biggest investment. Up to

60 per cent of the properties it manages

are lessee-occupied and building a good rapport has been key to its success.

Forward-thinking with no detail overlooked, it also offers project management and

22 www.sussexbusinessgroup.co.uk

operates a residential advice agency in association with an established independent agent.

We spoke to Managing Director

Dan Skipp to find out more about Hove-based White House Block

Management and what makes the

business stand out from the crowd.

Tell us about how the business started?

I had worked in the property

management industry for 15 years and

last summer decided the time was

right. In particular, the need was there - in Brighton, the wider South East

locality and also in London. That need

was coupled with a desire from lessees for a service that was different to the ones already out there.

Our focus is on the personal touch. As

someone who is experienced in property management, I have seen examples of companies doing things well and examples of those getting things

P RO PE RTY

Yes. At the moment, we are finding

How do you see property management

largely due to changes in legislation and

I think the number of companies

the need is ever-increasing and that is

compliance requirements across the whole of the property management industry. wrong. I wanted to bring all those good elements together in one company.

What services do you offer?

We are very busy, with a lot of enquiries,

Landlords and lessors want to feel looked after and know that they are compliant.

We offer fully inclusive block

Lessees who are directors and own a

blocks of flats as well as an extensive

exposure to liability and are looking

management services for all residential

share of a freehold now have increased

commercial property service.

towards property management agents

Our latest service that we offer in

whereas in the past they may not have.

services evolving in the future?

offering property management services will shrink. With new regulations and

the issues around compliance, some will fail. However, I see this as a real

positive because those that remain will offer better services.

We launched White House Block

Management to operate at the highest

level from our first day in business and, as a result, we are in a good place for the future.

partnership with Britton & Time

What are the biggest benefits of using

Manage’ service, which gives lessees

your clients?

their building without having to deal with

two benefits. Our clients understand

end goal. We take care of everything.

they should be doing and how to do it.

hoc basis - as and when they are required.

Our priority is to work with our clients - not

Is there an increasing need in

offer advice, and work together. It is very

www.whblockmanagement.com

management?

their property asset/s will be looked after.

info@whblockmanagement.com

Solicitors is our fully inclusive ‘Right to

a property management company for

Is there anything you would say

the opportunity to take back control of

Reassurance and stability are the top

their current property management

lots of different businesses to get to the

there is someone there who knows what

We also offer a range of services on an ad-

the Brighton area for property

to dictate to them. We assist them and

important to us that our clients know that

to someone who is unhappy with service provider?

Yes, get in touch! If you - or anyone you

know - is being frustrated by their current agent, give us a call or contact us online for an informal, confidential chat.

01273 568111

www.sussexbusinessgroup.co.uk 23

24 www.sussexbusinessgroup.co.uk

SBT COVER STORY

WHERE THEY CAME FROM AND WHERE THEY ARE GOING WITH LOCH ASSOCIATES

SBT COVER STORY SPONSORED BY:

www.sussexbusinessgroup.co.uk 25

Loch Associates - Where they came from and where they are going Loch Associates Group was founded in 2007 by Pam Loch to respond to the need for commercial and bespoke legal and people solutions for clients.

Since then, the

Cover Story

business has gone from strength to

strength and now

employs twenty-five

staff who are based in Brighton, Tunbridge Wells and London. Always innovating,

Managing Director Pam has continued

to evolve the business to respond to the ever-changing client needs.

Loch Associates Group provides

26 www.sussexbusinessgroup.co.uk

a unique combination of services

available to clients under one roof.

These extend to employment law,

HR consultancy, health and safety, corporate employee wellbeing

programmes and mediation services,

all from one trusted partner and more

recently, commercial too. The specific

services offered by the four companies that make up the Group often work in

unison with each other but also operate independently, allowing the Group

to tailor their services and create a

bespoke solution suited to each client and their business.

The Group’s slogan “People are our

business” reflects both the services offered and the culture within the

Group. Loch Associates are specialists in developing commercial solutions to help organisations manage and look after their people, ensuring a high

level of employee satisfaction and

COVE R STO RY

grew up in Dundee, then attended the University of Dundee to study

Accountancy and Business Studies.

She joined Scottish Equitable,

now Aegon, as a graduate trainee, spending three years on their

management programme and

specialising in pensions before she

went back to university to do her Law

degree at The University of Edinburgh. consequently productivity. Internally, however, there is also a robust

caring culture with communication and transparency at the heart of

everything. Employees feel heard

and respected, which is evident in

their excellent customer service and

passion for their roles. A recent client said: “I really appreciate the fact that

you were able to understand the nature of our company and tailor your advice

accordingly. I think that ability is key in defining a good lawyer. Lawyers who

cannot deviate from 100% security are of little use.”

So who is Pam Loch? Managing Director and Solicitor Pam Loch

She graduated with a distinction in

1997 whilst looking after her 2-yearold son. During her studies and

training as a solicitor, Pam tutored

students to put her knowledge into practice and share it with others.

Pam worked for regional and national law firms as a Partner and headed up the European Employment and

Pensions team of a US law firm. She had identified a gap in the market in

2007, so she set up Loch Associates

to provide the knowledge and support to clients with legal and people

solutions. Starting from nothing, Pam has grown the company into a fierce competitor with multiple business awards under her belt to prove it.

As well as being the Managing Director of Loch Associates Group, Pam has been a specialist, award-winning

employment law solicitor for over 20

years. Her passion for finding solutions to help businesses manage and look after their people is reflected in the

success of the businesses across the

group. Pam has won numerous awards herself, winning Business Person of the Year and Entrepreneur Awards.

She and the Group have gone on to

win numerous other awards and more recently, she is especially proud of

winning the Brighton and Hove Business Awards’ Professional Services Firm

of the Year, as well as continuing to

be ranked as a Leading Law Firm and

Leading Individual in Chambers UK 2022 and The Legal 500 Firm.

Unusually Pam is a dual qualified

solicitor, being admitted as a solicitor in Scotland, England and Wales. Clients like her pragmatic, commercially

focused approach and solutions. She is a prolific networker and seasoned

commentator on TV and radio, including Radio 4 and 5Live, talking about

www.sussexbusinessgroup.co.uk 27

C OVE R STORY

employment law and HR issues. She

also writes extensively for trade journals and has been the author of chapters in multiple books, including;

continue growing the Loch Associates

brand, with some taking place as soon

as next month.” - Pam Loch, Managing Director at Loch Associates Group.

● Business Development for a New

Upcoming plans for growing

● Career Development for Woman

During a time when many companies

Legal Ecosystem Lawyers

● Succession Planning: Ensuring

Smooth Transitions for Lawyers and their Firms.

Most recently, she was interviewed on Radio 4 discussing the P&O situation and on Radio 5 Live discussing the

end of free Lateral Flow Tests and why employers should consider having an

infectious diseases policy put in place.

“I am so proud of the company I have built and the incredible employees

that work extremely hard to make the

company what it is today. Over the next few years, we have a lot of plans to

28 www.sussexbusinessgroup.co.uk

the company

suffered, Loch Associates were able to adapt and thrive throughout the

Covid-19 pandemic. This was possible because they were quick to adjust to home working and switch to virtual meetings and training immediately,

meaning working location didn’t impact the business. Loch Associates has

grown by not only innovating its services to ensure that what they provide new

services that match new demand, but to be ahead, quickly identifying trends too.

For instance, it was evident there was

going to be an increased focus on wellbeing during lockdown, and so Loch Associates Group introduced online sessions early on. Many individuals

living and working alone experienced mental ill-health and Loch Wellbeing

developed special wellbeing sessions to help staff look after their mental

health. Their mental health training courses moved online and they

developed a mental health signposting service, uniquely designed to support mental health first aiders too.

Client satisfaction with services offered

by Loch Employment Law has meant

that clients were wanting commercial

law support services too, so the main focal point to grow the legal services

side of the Group going forward, will be expanding into providing business law

services to clients. Business law covers a wide range of services, from helping clients to set up their new business,

with a structure that is right for them, to the practical issues involved in running a business, as well as the need to

conform to statutory requirements. It

also extends to helping businesses with

COVE R STO RY any disputes, their terms of business,

drafting Shareholder or LLP Agreements, removing directors and immigration

support – basically anything a business

needs to help them to operate effectively and protect them.

The launch of My HR Community Through networking and research,

Pam has identified that HR consultants

working independently often felt isolated and lacked the support that HR teams in larger organisations would usually have access to. This is how My HR Community was born.

My HR Community will be powered by

Loch Associates Group and is designed to provide support, advice and any services an HR Consultant require

through access to a member-based

community. When working as an HR

professional you are the gatekeeper of

policy, culture and standards and often

get drawn into wider operational matters often without the legal or other support you had easy access to before being

made available to you. That’s where My HR Community will step in to offer their

services when required and all included in the economical monthly subscription cost. Although not yet launched,

announcements are expected shortly.

Some of the things My HR Community

can support HR Consultants with in their membership will include:

affordable as possible for professionals

and the growth of your company or your

● Expert employment law advice

so they have access to the support,

them using the details below. To keep

them to provide the range of services

about My HR Community, follow Loch

setting up their own HR Consultancy,

HR Consultancy, then please contact

experience and advice needed to enable

up-to-date with any announcements

holiday cover

their clients need. As well as having

Associates on social media:

specialist support

My HR Community also opens up

0203 6675 400 | info@lochassociates.

● Employment Tribunal insurance

private Facebook group and meet up

LinkedIn: Loch Associates Group Twitter: @ LochAssociates

● Experienced HR Consultants to bounce ideas off and provide

● Occupational health and HR medical

access to Loch Associates services,

● Access to premier recruitment facilities

the opportunity to network through a

co.uk | www.lochassociates.co.uk

● Immigration support

with fellow professionals at face to face

Instagram: @ lochassoiates

● Mediations

events and share their experiences.

When creating My HR Community,

If you would like to learn more about

package for HR Consultants that’s as

to find out how they can support you

Pam’s goal was to make it a support

Loch Associates Group or contact them

www.sussexbusinessgroup.co.uk 29

30 www.sussexbusinessgroup.co.uk

SBT

CHA RITY

CHARITY

THE ROCKINGHORSE CHILDREN’S CHARITY EMERALD BALL £59,000 WAS RAISED TO HELP SUPPORT SUSSEX CHILDREN WITH THEIR MENTAL HEALTH

WOMEN, BUSINESS AND GOLF...

BY STEPHANIE PRIOR

THE STARR TRUST CHARITY ANNOUNCES OLYMPIANS AS GUEST HOSTS FOR WINTER EXTRAVAGANZA BALL 2022

CHOSEN CHARITY PARTNER:

www.sussexbusinessgroup.co.uk 31

C HA RI T Y

£59,000 raised at The Rockinghorse Children’s Charity Emerald Ball

£59,000 was raised at the Rockinghorse 55th Anniversary Emerald Ball to help support Sussex children with their mental health.

The Brighton Grand

Charity

was lit up in emerald

lights to greet guests arriving at the first Rockinghorse

Children’s Charity gala dinner for two years on Saturday evening.

Three hundred guests arrived in The

Empress Suite to be greeted by a stunning projector display along the west wall and beautiful table decorations, all themed to

celebrate the charity’s emerald anniversary.

This year’s ball was supported by

headline sponsor DMH Stallard and co-

32 www.sussexbusinessgroup.co.uk

sponsored by FRP, Cardens Accountants, Creative Pod, The Grand Brighton and Rubix VT. Their support of the night

meant every penny raised on the night

can go to funding mental health projects across Sussex.

Hosted by television presenter Marcella

Whittingdale, a long-term supporter of the charity, an incredible £59,000 was raised during the evening, all of which will be

going to support a range of projects that

support the mental health and wellbeing of hundreds of children across Sussex.

Firstly, they are funding an innovative

Youth Worker programme at the Royal

Alexandra Children’s Hospital in Brighton, the only project of its kind in Sussex,

which has shown to be an effective tool in

reducing a range of A&E admissions for self-harm, suicide attempts and other mental health related issues amongst vulnerable young people.

Paediatric Consultant at the Royal Alexandra Children’s Hospital, Dr

Mohammed Rahman, spoke movingly to the guests about the dramatic rise

in the numbers and severity of children and young people presenting to the

Children’s Emergency Department with

CHA RITY

severe mental health issues.

Dr Rahman said: “The lockdown

has also affected what we see in the

Children’s Emergency Department and

the types of patients requiring admission to hospital. Over the last year or so we

have had a huge increase in the number of teenagers we see with mental health related issues. And while we do our

best, we simply don’t have the time to

explore some of their underlying issues.

“That is where the introduction of a

Youth Worker is really important. It is

something that has been tried and tested in other hospitals similar to ours and we

desperately need this additional resource.”

Alongside this they were also raising

money for three wellbeing projects that support children and young people

struggling to manage long-term, chronic health conditions. The projects, sea

swimming, art therapy and woodland wellbeing days, all help these young

people to explore their feelings, develop coping strategies and share their

experiences with other young people in the same boat.

Speaking about these projects at the

Ball, Donna Holland, Chief Executive of Rockinghorse Children’s Charity, said:

“Children and young people have been

donated a pair of signed boxing gloves

disproportionally affected by the events

to the auction.

on so many of the things they normally

In a video message to the guests, he said:

their mental health and wellbeing.

times in the past and I just wanted to show

“But thanks to our wonderful guests and

my favourite boxing gloves and donating

this evening, we will be able to make

them and hopefully raise a lot of money for

of the last couple of years, missing out

do, and this has left a lasting impact on

“I’ve worked with Rockinghorse many

some support by signing a pair of one of

sponsors who have celebrated with us

them to the charity, so they can auction

Sussex a safer place for children and

one of the most important causes.”

young people to be.”

Donna said, “This is the first Rockinghorse

Throughout the evening guests were

Ball for two years and it’s really been a

of The Brighton Institute, who sang two

to thank everyone who joined us including

delicious three-course meal, live music

to support so many children and young

courtesy of Capital DJ, Dave Goodings.

most we’ve ever raised for projects at a

Not only is this an amazing amount

generous supporters, who understand

impressive as every single one of these

for every sick child in Sussex.”

included afternoon tea at The Ritz in

To find out more about Rockinghorse

of Sussex’s best fine dining restaurants

them support these mental health and

Brighton & Hove Albion FC.

visit www.rockinghorse.org.uk.

able to enjoy performances by students

fantastic evening. I would personally like

numbers from the musical Wicked, a

the wonderful NHS staff who work so hard

from Allison David followed by a disco

people. Our Emerald Ball has raised the

of money, but it’s made even more

prizes were donated absolutely free and

Ball – and it’s all thanks to our incredibly Rockinghorse Children’s Charity is there

London, emerald jewellery, meals at ten

Children’s Charity and how you can help

and a training ground experience at

wellbeing projects children in Sussex,

There was also support from one of the charity’s long-term supporters, local

boxing legend Chris Eubank Jnr, who

www.sussexbusinessgroup.co.uk 33

Women, Business and Golf…

Can more encouragement of women in male-led sports support inclusion, diversity and more business prospects?

Golf is a cross

Charity

country sport, which consists of each

player aiming to strike a golf ball with a

range of clubs into a maximum of holes throughout a golf course. The objective is to get the ball into the hole with as few strikes as possible.

The origins of this sport are difficult to

determine, however evidence suggests

that golf was initially founded in Europe, with links to the Netherlands and, later, Scotland. During the 20th century,

golf became a leading sport globally,

attracting players from across the world to compete at this prestigious sport.

Today golfers play at every level from

34 www.sussexbusinessgroup.co.uk

recreational and informal games to leading televised professional tournaments.

There are many attractions to playing golf. The slow pace of the game

provides a great opportunity for players to network and build relationships with other players. It is also a game that

involves a great amount of skill, which requires players to develop patience, precision and dedication.

Despite the success and international

presence of this game, women are yet to lead, gain recognition or even hold significant presence within this sport.

Even today, if you attend a local golf

course, it is not uncommon to see few women playing the game.

Golf traditionally is a male dominated game, providing a great opportunity for leaders locally and nationally to connect and network.

As a beginner or even a minority, it can be quite intimidating to turn up and

compete, especially when one is so far behind. Sport is competitive… and no

one wants to turn up without the ability to contribute and compete.

When exploring why women have only a small presence on golf courses, we

found that it is not uncommon for golf

shops to not invest in women’s golfing equipment due to a lack of demand.

This led to questions on whether this

lack of demand could be challenged and whether there was appetite for women

CHA RITY

This event is ideal for business owners

and leaders at senior management level.

The Women in Business Golf Day is suitable for professionals and

beginners. All necessary equipment will also be provided.

Tickets are just £46 which includes a

glass of bubbly and a canapé lunch on the day. All funds raised go directly to the Starr Trust Charity who are proud to be supporting the Girls Network

initiative to help mentor young ladies

from the least advantaged communities.

Monies raised will directly help young

disadvantaged women gain skills and experience to support leadership and career development.

In 2000, at the inaugural Laureus World Sports Day, Patron Nelson Mandela

famously said that, “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.”

This event may the first of its kind. As

sponsors, we hope it won’t be the last.

We are extremely proud to lead on this in business to maximise on the benefits

continue to build a strong network.

this, we have partnered with Quantuma,

To support this initiative, on Tuesday 7th

of this prestigious sport. To support

Plus Accounting, TPG Sports, Sussex Business Times, The Starr Trust and

East Brighton Golf Course, with the aim of making this happen!

As businesses that champion diversity

and inclusion inside and outside of the workplace, we wanted to provide an

opportunity for women in business to have fun playing golf, gain some new skills and

event and champion diversity & inclusion through the power of sport.

June 2022, East Brighton Golf Course

To secure your place at this

Day in celebration of Women’s Golf Day.

tpgsportsevents.com/events/

will be hosting a Women in Business Golf

This informal networking event is suited

event, please visit: https://www. womensworldgolfday

to women at all levels of golfing. We

For more information regarding this

having learnt a new skill, but most

Stephanie Prior at: stephanie.prior@

hope that each attendee will leave

event, please don’t hesitate to contact

importantly that this be achieved in a fun

healys.com

and informal female led environment.

This event is sponsored by:

www.sussexbusinessgroup.co.uk 35

C HA RI T Y

Jason Burrill, Robin Cousins MBE, Dr Marc Abraham OBE & Nicholas Taylor

Brighton Pier CEO, Ann Ackford with Palm Court Manager, David and staff

Rob Starr, Starr Trust Founder Talks to VIP’s in Attendance

The Starr Trust Charity Announces Olympians Eddie the Eagle and Robin Cousins MBE as Guest Hosts for Winter Extravaganza Ball 2022

The Hove based charity, established in 2008, hosted an exclusive lunch at the iconic Brighton Palace Pier’s Palm Court Restaurant, to launch their Winter Extravaganza Ball.

A number of VIP

Charity

guests including

charity Patron and Olympian Robin

Cousins MBE, TV

Vet Dr Marc Abraham OBE (aka Marc

the Vet) and Actor & Big Brother Winner

Jason Burrell attended the special event.

To the timely backdrop of a snow flurry over Brighton’s coastline, the Starr

Trust officially opened bookings for

their Winter Ball, which takes place at

the Hilton Brighton Metropole on 29th

October, and will feature special guest

Olympian Ski Jumper Eddie the Eagle, alongside Olympian Figure Skating Legend Robin Cousins MBE.

Guests enjoyed the panoramic seaside views from the landmark venue where

they were treated to a traditional fish and chip lunch, kindly sponsored by Palm Court Restaurant who have recently

announced their partnership with the Starr Trust charity.

Ann Ackord, CEO of Brighton Palace Pier said: “The team at Brighton Palace Pier

were delighted to welcome the Starr Trust and their amazing Ambassadors to our

Palm Court Restaurant. We hope this is

36 www.sussexbusinessgroup.co.uk

the start of a long-term relationship with such a wonderful charity.”

Patron, Robin Cousins talked passionately to guests about the Trust saying: “It’s always great to tell people about the

wonderful work the Starr Trust does and

to encourage new supporters. Having Alex

and her Mum be able to speak so honestly really shows how the Starr Trust can have

immediate impact and help with long-term goals. It was also good to be able to give

a boost to the Winter Extravaganza that I’ll be co-hosting. If you haven’t already done

Young Starr Alex with Mum Janine who spoke at the event

so, get your tickets NOW!”

Alex is now a university student

Guests heard from Alex, a young Starr

to support young people with Special

studying to become a teacher herself

previously supported by the Trust, who

Educational Needs.

to share her story. Alex said: “The Starr

The Starr Trust thanked sponsors kindly

ways. I was not a functioning human

including: Handelsbanken, Creative Pod,

in mainstream education and with their

and Brighton Palace Pier.

college placement, I learnt how to laugh,

Bookings are now open for the Winter

special equipment for my laptop to help

can be secured by emailing:

confidently spoke alongside her mother Trust has changed my life in multiple

supporting the Winter Extravaganza

being. I was deeply deeply depressed

Hilton Brighton Metropole, Gemini Print

support and funding an alternative

talk and be happy! They funded some

Extravaganza and tickets or table sales

with my dyslexia and my grades went

enquiries@starrtrust.org

all A*. Without this support, none of this

For more information please visit:

from predicted D grades to achieving would have been possible”.

www.starrtrust.org/events

SBT

COVER FE ATU RE

TECH

THE FUTURE OF THE INTERNET WITH SILICON BRIGHTON

SBT TECH SPONSORED BY:

www.sussexbusinessgroup.co.uk 37

TEC H

The Future of the Internet

You’ve probably heard the words Web 3.0, NFT, crypto and blockchain quite a few times recently. So, what does it all mean? And why should you care?

Supported by

Tech

Silicon Brighton - a community-led

initiative to aid digital growth in the South

East - Startup Grind Brighton is a

monthly meetup giving entrepreneurs in the region the education and

opportunities they need to build, grow and scale their companies.

In their newest event series, which

looks at how the future of the internet

will affect our lives, our businesses, and our governments, Pranath Fernando (Data Scientist at Southern Water)

and the work you do?

a rut and felt very dissatisfied with that

in multiple professions, including

unclear what else I really wanted to do.

Dance, Reflexology, Web Development

I took the time to look widely and

Yes, so I’ve had a bit of a varied career academic research in AI, Contemporary

role for a number of reasons. Yet, I was

and most recently, Data Science.

discovered the field of Data Science,

In my current role, I’m a Data Scientist in

come into existence, which I found

a vast range of challenges and issues

in. Despite the fact that I had changed

methods from data analysis to machine

life, I had perhaps forgotten that I

a new discipline that has only recently

the water industry, where there is quite

extremely exciting as an area to work

that need solutions, and I use different

careers quite radically earlier in my

learning. Some of the most important

could do this again.

include looking at ways to predict and

Having faith in my skills, ability,

issues to me personally that I work on reduce risk of pollution events.

commitment and passion for this new

new world of web.

How about a moment that helped

it is possible to change careers quite

The Silicon Brighton team caught up

I suppose there have been several. Most

to forge a new career path later in life.

Development, I had sort of gotten into

find very satisfying and fulfilling. I’m

introduced us to key concepts in the

with Pranath to learn more...

Can you tell us a bit about yourself

38 www.sussexbusinessgroup.co.uk

define your career?

recently, in my previous career in Web

career path - and believing again that

radically at any point - was key for me It led me to my current role, which I

TECH

so happy I changed my career to something better suited to me.

What piece of advice would you give your younger self?

Don’t be afraid to try new things; follow

building an equal future for everyone.

I believe that Web 3.0 technologies have the potential to be this more

decentralised infrastructure for a more equal and more empowered society.

your interests and passions. Don’t feel

There’s a lot of debate around the

your initial training. The world is full of

What is your take on it?

restricted to one career path due to

possibilities! Especially for something you have a passion for.

What was the inspiration for your talk on the future of the internet?

I suppose Web 3.0 and crypto is a

side interest/hobby? I think it’s a really interesting area that holds a lot of

potential for radical positive changes to many aspects of society. So I shared in

my talk some of the aspects of Web 3.0 that I find most exciting and why.

What is Web 3.0, and how does it differ from its predecessors?

Probably one of the key ideas in Web

3.0 is decentralisation. If you think about it, not only has the internet been quite centralised and hierarchical in many

ways, but human civilisation for most of history has also been quite centralised and hierarchical.

It’s my personal belief that this form

of social organisation leads to many

downsides, including lack of accountability, and quite often a few decide things for the many. For me this is fundamentally flawed and can lead to many bad outcomes.

It’s the cause of many of our problems in

every area of society, from government to business to charities and more.

I think we are better off moving to

the kind of society where everyone is more equal, more empowered,

where everyone shares power and

responsibility, and we have less power held by a small unaccountable elite.

While this might sound appealing, what we have lacked until now is the kind

of infrastructure to enable us to start

benefits and concerns of Web 3.0?

Inevitably any new technology has its

pros and cons. While I’m more excited by the potential good outcomes, it’s also fair to say there could be some

bad outcomes too. Perhaps because

I understand the technology behind it,

this helps give me a more informed and nuanced understanding of the various pros and cons.

I can also appreciate that while

some people can be excited by new things, others can be fearful about

new technologies. I think it’s also fair to say that sometimes people can hold opinions about things based

on emotions rather than knowledge, evidence and reasons.

My view is if you have a strong feeling about a topic, it’s worth doing a bit of

research and reading about that topic to

gain more knowledge about it, rather than

simply rely on one’s own personal ‘feelings’ or hearsay as being ‘the truth’ about a

topic. I find doing one’s own research on

a topic - while requiring some effort - can

lead to a more informed, constructive and fruitful debate with others.

I’m sad to say that I generally find

mainstream media reporting often

produced, balanced and objective

reporting on many issues relating to Web 3.0, by journalists that really understand

the technology they are reporting about.

There’s another vision of the internet’s future - the Metaverse - and some confusion about how the two are

linked. What are the similarities and differences?

That’s a great question. I’d say what they both have in common is the potential

to radically transform the internet as we know it, but in very different ways.

Perhaps an example could be helpful to illustrate this… Let’s consider a

Web 2.0 thing we know about: social

media like Facebook or Twitter. One of the ways Web 3.0 could change social

media is to make it more decentralised; for example, imagine something like Facebook not owned by a company

but instead owned and controlled by

the users of that social media entity. So here it’s the users who actually make the network, who own and control it.

The Metaverse is more about moving

from a 2D web browser type internet into a more immersive 3D internet, ranging

from full on Virtual Reality to Augmented

Reality, where you see the real world but have some virtual objects mixed into it

through the use of special glasses etc.

So I’d say Web 3.0 and the Metaverse are really two separate developments

that could both change the internet as we know it but in very different ways.

inaccurate, biassed, and misleading,

What are some of your favourite Web

Articles seem designed to inflame rather

So there are three areas of Web 3.0

especially of science and technology. than inform on an issue, to generate

more clicks than help educate on a topic in a balanced way.

In the case of Web 3.0, I would highly recommend the Money Reimaged Podcast as a very professionally

3.0 use cases or projects?

(naturally!) that I’m particularly excited about, which are:

· Cryptocurrencies: Banking the

unbanked, empowering individuals.

· NFTs: Representing unique objects digitally and creating a new

www.sussexbusinessgroup.co.uk 39

TEC H many professionals! But I was really passionate about the project and

this field, and I thought it would be a good

way to test my ability

both technically and in

terms of communicating my results to a wide audience.

It was a wonderful

learning experience

Pranath Fernando

that helped build

my confidence. My

ownership-based economy.

· Blockchain: Creating decentralised

government, companies and charities.

I’ve included more details about these areas in my presentation slides, which

you can find on siliconbrighton.com/blog.

What do you think will be the next big thing in web?

I think crypto-currencies are the Web

3.0 technology most likely to become more and more important in finance

and the economy in the near term. The other two things I mentioned, NFTs and Decentralised governance, are also close behind.

Any trends or predictions you have your eye on?

It’s worth mentioning that not everyone wants a decentralised web that

empowers more people, especially

those that stand to lose their centralised power, such as big corporations and many governments.

Data and personal ownership of one’s

own data, privacy, etc., are big topics.

With Web 2.0, many governments and companies can harvest our personal

data to increase surveillance of us and

predict behaviour, using Data Science, machine learning, and AI techniques, for example. The use of personal

medical data is another area of huge

40 www.sussexbusinessgroup.co.uk

potential benefit and danger. Web 3.0

talk seemed to be

technologies, such as blockchain, could

received well, and I got many positive

and own their data and decide who uses

audience that day - unknown to me

be used to enable individuals to control

comments about it afterwards. In the

it and for what purposes.

- was a well-established data leader

So it’s really hard to predict exactly

later, once I had completed my Data

respect to all these aspects. Still, you

for my first position, I applied to the

of the web will be is currently being

He remembered that talk I had done,

likely to have a huge effect on all our

offered me my current position as a

called Morgan McCarthy. Two years

how the web is going to develop with

Science studies and was looking

could say the battle for what the future

company Morgan was Head of Data at.

waged, and whatever the outcome, it’s

and I was absolutely thrilled when he

lives in many areas.

Data Scientist.

And finally, Silicon Brighton wouldn’t be

I’m incredibly grateful for the wonderful

to the community, so… what does the

Brighton. In my case, being part of the

here without people like you giving back

professional communities we have in

word community mean to you?

Data Science community was absolutely

For me, community is very much about

careers and finding a new role I really

to others, receiving back the unique

who feel passionately about their field

benefitting from this virtuous circle of

insights and knowledge I’ve gained

pivotal in helping me network, changing

putting forward one’s own unique talents

loved, and finding like-minded people

talents of other people, and everybody

and their work. I hope some of the

giving and receiving.

along the unique path I’ve taken might

I remember while I was studying to be a

own unique career path.

of Brighton Data Forum, supported by

You can find Pranath on LinkedIn and

to allow me to make a presentation

blog at livingdatalab.com.

I had just completed. It was a little

To join Silicon Brighton, Startup

in a brand new field to an audience of

communities, visit siliconbrighton.com.

Data Scientist, Oskar Holm (the organiser Silicon Brighton) was gracious enough about a student data science project intimidating to present student work

be of some inspiration to others on their

Twitter at @livingdatalab, and visit his

Grind Brighton and other local tech

SBT

COVER FE ATU RE

START UPS & ENTRPRENEURES

HOW COULD MY BUSINESS BENEFIT FROM DESK RESEARCH?

BY BIPC SUSSEX

SBT START UPS & ENTRPRENEURES SPONSORED BY:

www.sussexbusinessgroup.co.uk 41

How could my business benefit from desk research?

Using reliable data to make key business decisions It doesn’t matter if

New Business

you’re at the idea stage or if your

business is more

established, desk

research is a great way to ensure that you’re on the right track for business growth and development.

We know that getting stuck into the analytics and research might not

be everyone’s cup of tea, but at the

Business & IP Centre (BIPC) Sussex we get a little excited about helping

42 www.sussexbusinessgroup.co.uk

customers find their perfect stat, report or consumer analysis nugget.

With our free business databases, a little training, and us to call on when things

get tricky, desk research at BIPC Sussex can become not only a surmountable task, but also (dare we say it) a little

bit enjoyable too. And all you need to access them is a library card.

What is desk research?

No matter what questions you’re asking on your start-up (or scale-up) journey,

it’s important to know you don’t have to begin with a blank sheet of paper.

Desk research is all about using other

people’s findings and analysis to get to your answers quickly.

You might want to know if your idea

for vegan dog treats has – er – legs.

Before you go out and ask your

prospects on the ground what they

think, it would pay to know how the

global market on dog food is doing,

the analytics and predictions around dog food purchase in local and

START UP AN D EN T R P R E N E U RE S

investors’ confidence that you know your market, product and industry.

By using the BIPC Sussex’s 10

business databases, you get all of this without having to pay a penny.

Where to begin?

At the BIPC, we tend to start with

COBRA, an easy-to-use encyclopaedia of information for starting, running and international markets, and who are the key players in the pet food space.

Desk research allows you to gather this information from a range of reports,

databases and statistical tools. It’s a

strategic advantage that can put you

miles ahead of your nearest competitor,

before you’ve even got out of your seat.

What’s so important about data?

Having a data-led approach starts to

look really appealing when it comes to investors, finance and funding. Using desk research can help you make

sure your business plan is an evolving document. It allows you to pitch with accurate information and gives your

managing a small business. It includes over 4,000 factsheets, local area

profiles, and business profiles to help you get off the ground.

Beyond COBRA we have five industry

and market databases that give you the inside track on your industry:

IBIS World has a huge amount of

up-to-date information on industries in the UK and Ireland and allows you to

see your data and analysis in easy to digest chunks.

Statista provides easy access to

global statistical data and forecasts

on industries, brands and consumers.

It’s brilliantly visual and easy to

use and has some great reports to contextualise all that data.

EMIS is ideal for international industry

news, company information and market reports on both long-standing and newer emerging markets.

Euromonitor allows you to choose how you read your data toggling between stats, reports and visuals. Helping

you to get to grips with the narratives around industry rises and falls.

Mintel is the consumer information hub, examining the UK and Ireland

market and customer information across a range of sectors including Food,

Foodservice, Leisure, Media, Retail, Technology and Travel.

When it comes to getting to grips with suppliers, partners, investors, clients,

and competitors, company databases are a great source of information, contacts, and statistics:

FAME & Kompass Easy Business are

two fantastic online databases that offer analysis of companies in detail, with

www.sussexbusinessgroup.co.uk 43

SA L E S & MARK E T I N G

FAME focusing on the UK & Ireland, and Kompass Easy Business looking at a global picture.

Local Data Online finds information concentrated within a local area focusing on shopfront and retail

units, with a great interactive map

that offers detailed information and downloadable reports.

Arguably one of our most search-

worthy databases is the one that can help you put your plans into action

by giving you information on various financial support options:

44 www.sussexbusinessgroup.co.uk

GRANTfinder is a huge and constantly

Specialists are on hand to show you

latest awards, grants and loans available

in touch to book a free one-to-one

established businesses. This database

today to find out more, or pop along to

updated source of information about the

around each of the databases. Get

to all sorts of pre-start-ups, start-ups and

Business Information Session with us

is easy to use and one that deserves a

our regional centre at Jubilee Library.

monthly look at, at the very least.

In summary then, considering

desk research may not sound too

glamourous, we at BIPC Sussex think

that doing a little tabletop strategy can give your business the edge.

If you’re stuck for ideas of where to

start, our Business and IP Information

Find out more at www.brighton-hove. gov.uk/bipc or email bipc@brightonhove.gov.uk

SBT

COVER FE ATU RE

GOOD BUSINESS

HOW WOULD WE DO BUSINESS IF WE WEREN’T ALL SO AFRAID?

BY JESS NEIL

AT WHAT POINT DO YOU SAY ENOUGH IS ENOUGH AND CLOSE YOUR BUSINESS?

BY JEREMY JACOBS

SBT GOOD BUSINESS SPONSORED BY:

www.sussexbusinessgroup.co.uk 45

GOOD B US I N E S S

How would we do business if we weren’t all so afraid?

What is your biggest fear in business? Cashflow, people politics, public speaking? If you could take a magic eraser to Sunday night dread or pre-presentation tummy turns, how would that impact your day-to-day experience of work?

If professional failure

Good Business

and success held

the same value for

you, how would that change the shape

of your business? What might ideas

and innovation look like in that space, and perhaps most importantly, what kind of team would you build in that environment?

The great resignation of 2021

represented a tidal wave of personal and professional re-evaluation, triggered by polarising politics, global social justice movements, the COVID-19 pandemic, and the inevitable, yet drastically

accelerated shift to more flexible ways

of working. The 2021 Indeed Workplace

46 www.sussexbusinessgroup.co.uk

Happiness Report found that second

only to pay, lack of happiness was the leading reason that those surveyed considered quitting.

The role work plays in our lives

has shifted drastically over recent

generations; we are now more driven than ever to seek work that provides us with a sense of identity, purpose, alignment and fulfilment. Despite

countless management and leadership

studies indicating that happier, healthier teams produce tangibly better results,

even by the traditional metrics of profit, productivity and presenteeism, many

businesses still don’t seem able to move beyond the fear that prioritising people over profits might lead to catastrophe.

As we stand at this inflection point, looking ahead to a future of hybrid

working, a metaverse of connectivity,

and the slightly ominous new normal, what are the simple, foundational

principles that teams of the future must embrace? How can we ensure that

greater connectivity does not come at

the cost of meaningful connection, and

that our health, happiness and fulfilment, are the drivers of our decision making, as we shape this new working world?

Safety and Trust

If our long-term goal is dismantling the outdated ideals of the status quo, we

should start by taking a sledgehammer to the pillars of hierarchy, paternalistic

professionalism and fear that uphold it.

GOOD BU S I N E S S Fear has a nasty habit of permeating

down through an org chart, leading us

to approach people management from a position of mistrust and breeding

feelings of existential dread in our teams.

Fear is an extraordinarily powerful

motivator for both action and inaction.

Human beings are hard wired for survival and our ability to process and respond

to perceived threats is a vital part of that

mechanism. When facing what our brain interprets as a life-threatening situation, our bodies’ automatic fear responses

kick in. This triggers a range of physical and hormonal responses: accelerated

heart rate and breathing rush oxygen to major muscles to enable fight or flight,

or a decreasing heart rate and restricted breathing forces us to freeze or flop to

is the brain’s

ability to grow,

change and adapt, in both function

and structure, in

response to new information and

evidence. We have the power to do

things differently,

and in doing so to tread down new

neural pathways, that lead us to

the extraordinary

potential that lies just beyond the

limitations of our learned fears.

minimise the risk of physical harm.

Culture and

When it comes to life and death

A healthy, happy

decisions, there is no question that our

brain is designed to support our survival.

However, in the relative comfort of the modern working world, in interviews, presentations, or when facing down

professional failures, why do we so often find ourselves responding from a place of such heightened fear?

Abraham Maslow’s hierarchy of needs

tells us that after safety, belonging is the next most fundamental human need.

Over the span of human evolution,

establishing connection and cooperation has increased our chances of survival

exponentially, making the desire to find belonging and acceptance in social groups an instinctive human need.

With all this in mind, it becomes clear

that what is required of us as leaders,

as we build the teams of the future, is to create a sense of psychological safety and belonging in our organisations.

We must inspire and empower our

people to fulfil their potential, without

leveraging their basic human desire for

safety and acceptance. Neuroplasticity

Communication organisational

culture is one that is founded on clearly

defined and deeply engrained, shared core values. Your values should be

the unambiguous boundaries that

define who you are, and who you are not. These values should be

supported by a set of behaviours, that act as practical, tangible examples of how you work. It feels important to note here that an unwavering

emphasis on living up to shared

values and behaviours should never be conflated with a requirement for homogeneity. Sharing values is not about being the same, thinking the same or even agreeing. In fact, the

greatest test of how well a team lives its values, can be how quickly and kindly it can resolve conflict.

At the heart of a values-led culture is effective communication. Assuming

that you have done the foundational

work of building a team that is

representative of the community in

which it exists, or the customers that it

hopes to serve, the next step is building a framework for communication that allows for the effective flow of ideas and information. Diversity has very

little value if the individuals in a team are not supported, empowered, or rewarded for bringing their unique

experiences to the table. If you do not have mechanisms in place to keep

unhealthy power dynamics in check, and to hear the perspectives of the

introverted, societally marginalised,

or more junior members of your team, then there will be blind spots in your organisational outlook, leading to

poorer decision making, and worse outcomes at every level.

www.sussexbusinessgroup.co.uk 47

GOOD B US I N E S S where and how they work, and trusting

The extent to which your team feel safe to bring all of who they are into your

organisation, will be directly proportional to your willingness to lead by example.

Perfection doesn’t exist; but consistently showing up for them, being honest,

vulnerable, empathic, authentic and

accountable for your actions, is a great place to start.

Freedom and Flexibility

In a traditional business model, c-suite executives are usually considered the most valuable members of an organisation. As such, they are

often afforded remuneration that is

representative of their value, alongside the trust, freedom and resources that they need to thrive in their roles. If

we had the courage to extend these

privileges across our teams, it follows that engagement, job satisfaction,

productivity and general wellbeing

would likely improve proportionally.

Happy, healthy teams are built on

foundations of fairness, trust, respect,

and above all, kindness. In establishing core shared values and making a

commitment to leveraging trust over

fear, leaders create space to offer their teams true freedom and flexibility,

allowing them to determine, when,

48 www.sussexbusinessgroup.co.uk

Great leadership is about painting a

them to get that work done.

picture of what success looks like, so

The words trust and transparency are

acts like North on a compass, allowing

of organisational culture that they risk

themselves and their decision making,

to day-to-day decision making. So,

slots into the bigger picture. As a

truly diverse team, what constitutes

ideas and ambitions of your team into a

leave, will be entirely different from one

coaching, inspiring and empowering

celebrations, mental or physical health

freedom needed to dream, innovate

completely different impacts on the

Saint-Exupéry perhaps described it

is no HR policy robust enough, or

a ship, don’t drum up the men to gather

a fair determination about what does

Instead, teach them to yearn for the

compelling and clearly defined that it

thrown around so often in the context

every member of the team to orient

losing tangible meaning when it comes

and see exactly how their contribution

let’s explore a specific example: In a

leader you must seek to collate the

a major life event, worthy of taking

singular unifying set of bold objectives,

person to the next. Birthdays, religious

them with the feelings of safety and

issues, births or deaths will all have

and create. French author Antoine de

lives of each member of a team. There

best when he said “If you want to build

leader experienced enough, to make

wood, divide the work, and give orders.

or does not warrant granting someone

vast and endless sea.”

Freedom and flexibility mean saying;

Jessica Neil

the time off that they feel they need.

“Take as much leave as you need,

SevensEdge

judgement and your commitment to

About the Author

placed than me to balance your own

with over 15 years’ experience

I’m here if you need any support.”

utopia, achieving extraordinary

The antidote to fear in leadership is

along the way. Through SevensEdge,

power in values-driven leadership

about what meaningful success and

supporting those members of your

teams, supporting them to translate

values, to thrive. It also means taking

strategies, empowering them to align

compassionately supporting those

reach their true potential more quickly.

that better suit their needs. Offering

hello@sevensedge.com

whenever you need it. I trust your

our values, and think you’re better

Jess Neil is a coach and consultant

needs with those of the wider team.

in pursuing her own professional success and catastrophic failure

accountability. Embracing your own

Jess inspires her clients to dream

means being truly accountable for

fulfilment would look like for their

team who share your organisational

their vision into simple, actionable

equal accountability for kindly and

their actions with their purpose and

who do not, to find opportunities

freedom and flexibility doesn’t mean

www.sevensedge.com

means rewarding those who don’t with

Instagram: @jessicaamyneil / @

allowing people to take the mick, it the trust that they deserve.

Visionary Leadership

If your values are who you are, and your

behaviours are how you work, then your vision is what you are working towards.

sevensedge

LinkedIn: Jessica Neil

www.sussexbusinessgroup.co.uk 49

At what point do you say enough is enough and close your business?

Jeremy Jacobs, experienced entrepreneur, consultant and mentor talks about closing his business of 13 years after Covid caused a 97% drop in revenue overnight. He discusses the first thing you need to consider when closing, why failure is always an option - and why mental health and well-being should be everybody’s priority.

On the 1st of

Good Business

September 2021 I

stood on Hove Lawns walking my dog, Biff,

exhausted, frustrated

and upset. That was the moment I

took the decision to close my business

after 13 years. Covid has destroyed my

business. The business I started with my

parents in their kitchen. The business we had invested all our time, energy, and

love into making it work. A business that had, to us, been incredibly successful.

If you run or have ever run your

own business, you will know how

challenging it is. It can, if you allow it, take everything you have physically

50 www.sussexbusinessgroup.co.uk

and mentally. Running a business is a

choice. Yet it can feel, like it did for me,

that it wasn’t, and I felt I had to keep on

going despite the negative impact on my physical and mental health.

The problem with the hustle culture

We live in a culture of “hustle” and “the grind”. Social media is awash with

messages of people who are working harder, smarter and better than you.

We’re continually pushed the message that if you’re not working 70+ hours a

week, you’re not a good business owner.

You will never be successful.

Yet conversations around burnout are

common, more so during the pandemic.

It’s no wonder people are questioning their life, career, needs and wants. It’s been dubbed the “great resignation”,

and people are quitting their jobs to go

and find work that makes an impact, has purpose, and allows more freedom and flexibility. This is good news. The world of business is changing for the better.

We must be honest with ourselves that this kind of life is not sustainable long-

term. We all have our breaking point and mine came on that day in September.

Since then, I have learned a lot about myself and business.

Here are the most important things I learned.

GOOD BUS I N E S S

It’s your decision but consider others When you run a business by yourself,

closing is hard. You will have suppliers, customers and people that depend on you. It’s even harder when you have

people working for you. You may have a partner, family, friends and loved

ones that will be impacted by your

decision to close. There are a lot of people to consider.

My advice is to have conversations with

the people you trust as early as possible, don’t deal with it by yourself. You need

to think carefully about who you tell and when. I made sure I prioritised my team and smaller suppliers and customers first, those impacted the most by my decision. Be prepared for potential

backlash and difficult conversations, yet be considerate of the impact, take time

to listen and understand their concerns.

When telling friends and family, some

will reflect their own fears back at you

in their response. Some will ask “what are you going to do?”, “how will you cope?”, “what’s the next move?”. I

didn’t know or want to think about that in the early stages, I just had to take it a day at a time. I had to be clear with

them that I was focussing on the closure for now and I would deal with that later.

The most important thing I learned is that the decision is yours and yours alone to make. You can listen to other people’s views, but you alone must take it.

Finally, your circumstances, legal and

financial obligations are unique to you.

You should seek the advice from trusted legal and financial experts before

making or executing any plans to close.

Failure is always an option

There’s this quote I hear being said

often, “failure is not an option”. It was made famous in the film Apollo 13.

In the film, the flight director for the mission, Gene Kranz, says the line

(he never said those words in real

life). I can see the intention behind the saying, it was meant to motivate the

team to succeed. He was in a highly

stressful and precarious position, he

was responsible for many lives and a very expensive, public operation. In

this scenario, failure was not an option.

Most people reading this article are

not running businesses with this level

of intensity. For me, this highlights the culture around success and failure. It

suggests the idea of failure as something that cannot and should not happen.

Success is glamourised, failure vilified.

Those who have been around the block in business will know that failure is

inevitable and a critical part of growth

and success. You cannot have innovation and growth without failure. As business leaders, we must have the humility to look at ourselves, put aside our ego, admit mistakes, and learn from it.

Yet the business world acts like failure

www.sussexbusinessgroup.co.uk 51

GOOD B US I N E S S

rarely happens. I am not going to sugar

coat it but there is a lot of BS out there.

Mostly on social media. People showing us a false or heavily edited picture of

their business and lives. They make it

look easy and fun. Truth is, it isn’t all the time and it’s not often people share the true, full spectrum of their lives.

The issue with success and failure There is nothing wrong with being

successful. There is nothing wrong with failure. The true definition of success is

to achieve an outcome or an aim, failure is the lack of success. Where we trip

ourselves up is what we make it mean about ourselves and our abilities.

When we are successful, we big

ourselves up and give ourselves a pat on the back, we go onto social media

to share our wonderful news. But when we do, we feed our ego. This makes

it harder for us to accept failure. The fall is greater. This isn’t to say your

achievements and successes shouldn’t

be celebrated. Absolutely not! Celebrate, but remember that you are a fallible

human. It’s a tricky balance but it allows us to exercise humility and more willing to share our failures.

On the flip side, the problem with failure

is we make it mean something about our skills, knowledge, or abilities. We say or

52 www.sussexbusinessgroup.co.uk

think “I am bad”, “I knew I couldn’t do it”,

years ago. It is possible to do business

your version is, it’ll be something negative

of ourselves and our teams. To have

at best or giving up, slipping into a

family and friends, doing things that we

“nothing ever goes my way”. Whatever

differently, to positively impact the lives

that will leave you feeling disempowered

better mental health, more time with

depressive state, or suicide at worst.

love, having a better work life balance.

subject and it’s important to acknowledge

About the author:

for some. For me it’s critical to have open

entrepreneur, business consultant and

to normalise it, to allow people to speak

marketing. He left that career to start 2

and not suffer in silence.

company with his Mum which ran

Build a business around your life, not

a mentor and consultant for a wide range

It feels uncomfortable to bring up the

that this is the real and true cost of failure

Jeremy Jacobs is an experienced

discussions around the subject of failure

mentor. He started his career in digital

up without fear of judgement or ridicule

businesses including a food manufacturing

a life around your business

If I was given the opportunity to go

successfully for 13 years. He now works as of businesses including start-ups and

solo entrepreneurs. He has an MBA with

back and do it all over again, what

Distinction from University of Sussex.

important thing would be is to build a

He is the host and founder of “How Not

around my business.

normalise conversations around failure,

The idea of success seems to be about

entrepreneur/business owner. The aim

big houses, big cars, luxury holidays and

understanding the mistake/failures and

would I do differently? The most

business around my life and not a life

to Run a Business” podcast, launched to mental health and what it takes to be an

wealth creation, big revenues, big teams,

is to help people achieve success by

status. I used to think like that, I wanted it

subsequent lessons of others.

is this what I really want?”

Personal website:

Yes, I still want to create and build a

LinkedIn:

but my version of success is very

Instagram:

all. Then I got older and thought “hold on,

www.jeremyjacobs.co.uk

business, I still want to achieve success,

www.linkedin.com/in/jeremyjacobsuk

different from what I wanted only a few

www.instagram.com/jeremyjacobsuk

SBT MOTORING NEWS

THE ELECTRIFYING BMW IX3 ELECTRIC SUV A RIVERVALE REVIEW

THE REASON IT’S SO HARD TO GET DRIVING LESSONS AND TESTS IN 2022 WITH RIVERVALE LEASING

SBT MOTORING NEWS SPONSORED BY:

www.sussexbusinessgroup.co.uk 53

MOTO RI N G N E WS

The electrifying BMW iX3 Electric SUV - Rivervale Review

Following on from BMW’s first electric model, the i3, the iX3 marks a decisive change of direction for the manufacturer.

The i3’s look was

Motoring News

certainly a great deal different from what

we might have come

to expect from BMW,

with its lightweight carbon fibre body and rear-hinged, unusual-looking back doors.

The all-electric BMW i3 hatchback was introduced to the BMW range in 2013 and received a major update in 2019.

Range

The iX3 can charge up quickly. That’s

super handy - but even more convenient than this is its superb range, to begin with. Its official range comes in at a

motorway-busting 285 miles, beating rivals the E-Tron (249 miles) and the Mercedes EQC (252 miles).

Find out more about the BMW i3.

Even in ‘real world’ conditions, you’re

It hit the market with a futuristic feel

your feet before you need to be worrying

that perhaps some weren’t ready for.

The iX3 instead mimics more closely

the petrol and diesel BMW X3 (as you might’ve guessed from the similarities

in the models’ names). It delivers all of

looking at 220 miles of road laid out at

about a recharge. The maximum charge rate offers a recharge from 10-80% in

around 30 minutes on a 150kW charger.

That’s comparable to the E-Tron, too.

the BMW goodness alongside the eco-

Looking for the top-of-the-range? Check

It also offers up a comparatively good

longest range, some capable of taking

conscience of a fully electric drive.

value alternative to its closest rivals, the

Tesla Model 3, the Mercedes EQC and the Audi E-Tron, as well as offering up both an impressively long-range and a brilliant infotainment system.

Jack the Lad Takes the BMW iX3 Around the Sunny South Downs!

54 www.sussexbusinessgroup.co.uk

out our list of electric cars with the

you two thirds of the way across the UK! You’re likely to be slightly limited in

this option, though, as there aren’t so many CCS charging points available across the nation. On a much more

accessible 50kW charger, though, you’ll still manage a 10-80% recharge in

around an hour. Meanwhile, an at-home recharge on a regular 7kW wall box

charger will take 11.5 hours to transition from 0-100% - perfect for an overnight top-up.

Performance

The iX3 doesn’t offer that thrilling

Tesla-style zip of acceleration from a standstill. However, it certainly gets

out of the blocks quickly enough, as

0-62mph takes 6.8 seconds. Remember that electric motors always have more ‘get up and go’ when your foot hits

the accelerator than their ICE (internal combustion engine - petrol or diesel)

counterparts. Nicely weighted steering and the floor-mounted engine ensure body confidence on the road, and a

stern but nicely dampened suspension ensure ride comfort.

Opt for the higher trim M Sport Pro model, and you’ll find that your drive can be

augmented by a strange and captivating

electronic soundtrack scored by renowned composer Hans Zimmer himself! The

sound responds to your driving, so hit

the ‘gas’, and you’ll find the pitch rise as

MOTOR I NG N E WS

your speed increases. A really interesting

alternative to the fuel ‘roar’ for committed petrol-heads out there.

Wondering how much it’ll cost to get a

BMW iX3 on the road? We cover the road tax on electric vehicles in our handy guide to help answer that question!

Choose between the two trim options

of M Sport or M Sport Pro, and you’ll be well served either way. The M Sport is

imbued with plenty of luxury (think leather seats - the front pair are heated - and a

panoramic sunroof). However, the rangetopping M Sport Pro adds bonuses such as the heads-up display (projecting the speed limit and any sat-nav directions etc., onto the windscreen in front of

you). It also has auto-dipping headlights, keyless entry and those aforementioned

electronic engine Zimmer sound effects.

Plus, there’s an upgraded Harman Kardon sound system.

Aesthetics, Design & Interior

The slim differences between the iX3

and ICE engine X3 are even more subtle when you’re sitting inside the vehicle.

If it wasn’t for the blue ‘go’ button and a few more touches of blue scattered

about the interior, you’d be hard pushed

to see any differences at all between the electric and ICE models. This is no bad

thing; on the contrary, this is great news, considering that the X3 is a brilliant SUV. Utility and usability are there in spades, with a logical and efficient dash and quality materials aplenty.

BMW iX3

Specification

• Range: 285 Miles

• 0-62 MPH: 6.8 Seconds • Top Speed: 112mph • CO2: 0 g/km

• Luggage Capacity: 510 Litres (Seats up), 1560 Litres (Seats down)

BMW iX3 leasing prices start from £547.49 exc. VAT per month

In terms of space, two tall passengers can comfortably be accommodated in the rear - with plenty of leg and headroom. Space is much of a

muchness with the X3 overall, with an

identical boot size that comes in bigger than the EQC’s. For both trim levels,

40/20/40 split-folding seats come as standard. If spaciousness is a deal-

breaker for you, why not find out the

most spacious family cars of 2021?

Tech

The iX3 benefits from BMW’s renowned iDrive infotainment system - a user-

friendly, high tech console that many rave about. With a 12.3 inch display

set in the middle of the dash, you can

operate this via both a secondary rotary control between the front seats and

as a touchscreen on the main central

dashboard console itself. The secondary rotary control is particularly easy to

use, and the voice control is efficient

and useful for voice commands. “Real” knobs make for easy control of factors like air-con, rather than having to tap

through a nav in the console for such simple commands.

Competitors

The iX3 is only available in a rear-wheel-

drive option, which sets it apart from those

primary competitors, the E-Tron, Mercedes

EQC, and Jaguar I-Pace, which all

feature four-wheel drive. You’ll still benefit from plenty of road-hugging traction and control here, though. The only time you might feel short-sold by not having the four-wheel drive functionality is if you

regularly experience heavy snow or have to regularly use a muddy track to get to

where you need to be. In fact, the model’s sturdiness and agility make it one of the

most exciting electric SUVs on the market when it comes to driveability. Speaking of

the Jaguar I-Pace, why not find out why it won 2019 world car of the year?

In conclusion…

This is an agile and practical family SUV that delivers on its long-range promise,

its quality and its comfort. Thanks to the

regenerative braking system, you’ll likely be able to do most of your driving with

one pedal. This makes a real difference to the iX3’s battery life (especially in

those stop-start conditions you’ll run

into in day-to-day urban driving, rather than on empty motorways).

The BMW iX3 is an all-electric model

with plenty to tempt. Get in touch with Rivervale today on 01273 433 480 to

discuss electric car leasing, and see if

we can match you with your ideal model.

Alternatively, you can request a callback for a time that is convenient for you!

www.sussexbusinessgroup.co.uk 55

MOTO RI N G N E WS

The reason it’s so hard to get driving lessons and tests in 2022

In the wake of the 2020 pandemic, many industries saw their work come to a gradual if not immediate halt. Out of a large number of companies that were left unable to continue working in their usual way, the driving industry was no stranger.

Motoring News

As the pandemic

And whilst the effects of Covid

to ease in the UK,

process, the other reason driving

demand for both

behind the wheel is due to the

restrictions continue there is a surge in

haven’t helped to speed up the

students are being put off getting

lessons and tests needing to be booked

increase in costs, making it

to pick up where they were cut off. Let’s

of people. With the cost of driving

by eager potential drivers as they attempt

unaffordable for a large number

take a look at some of the statistics.

lessons showing such extreme

Driving lesson and test statistics

the location, but from instructor

lessons were suspended during

parking in residential areas becoming

and Vehicle Standards Agency (DVSA)

were only allowed to restart on:

more people are being given parking

weekends and bank holidays and calling

• 12 April in England and Wales

from parking fines here.

When the peak of COVID-19 hit, driving winter 2020 and spring 2021. Lessons

• 26 April in Scotland

variations, not just based on

to instructor. Additionally, with

To help clear the backlog, the Driver

more difficult and confusing; more and

has been offering learners tests on

fines. Find out what UK councils earn

on recently retired examiners to return.

The UK government has also put

Data from the RAC shows the average

together a proposal to improve the

a test once lessons and tests resumed

If you take into account, the top-end

of the key changes will be with

Vehicle Standards Agency (DVSA)

contributes to £1,350 on driving lessons

the introduction of digital pass

had been cancelled.

lessons by learning how to parallel park.

Driver and Vehicle Standards Agency

Data collected by the Department

Another drawback to the delays in

a wider range of locations.

of instructors has decreased by 12 per

that prospective drivers have had

These changes could benefit a wider

not just the pandemic that’s at fault.

driving insurance.

help to reduce the longer than usual

44,569 in 2013 to just 39,521 at the

When will driving test availability

from the suspension of testing during the

further over the coming years.

It’s difficult to pinpoint when things

Further data from insurance

areas facing increasingly lengthy

01273 433 480 to discuss car leasing,

decline could go on for even longer,

Northampton says the driving test

deal for you. Alternatively, you can

38,000 instructors by 2025”.

years to clear’.

convenient for you!

There was an average 17-week wait for

cost ranges from £25 to £30 per lesson.

availability of driving tests. One

in spring 2021, with the Driver and

cost and times this by 45 lessons, that

reference to the eyesight test and

stating at the time that 450,000 tests

alone. Save time and money on additional

certificates. These will allow the

for Transport also shows the number

cent over the past seven years, so it’s The numbers have decreased from

start of 2020, with services set to drop

company Marmalade suggests the stating “there could be fewer than

56 www.sussexbusinessgroup.co.uk

driving lessons and tests has meant to spend more money on extending

(DVSA) to test later in the day and from

range of customers. They will also further waiting times for tests that have resulted

return to normal?

coronavirus (COVID-19) pandemic.

may return to normal again, with some

Get in touch with Rivervale today on

waits. One local driving instructor in

and see if we can find the perfect lease

backlog in Northampton ‘could take

request a callback for a time that is

SBT NETWORKING & EVENTS

JACKIE’S NETWORKING ADVENTURES SPECIAL WITH COUNTY BUSINESS CLUBS

NETWORK MY CLUB AND PORTSMOUTH FOOTBALL CLUB TEAM UP TO LAUNCH THE POMPEY BUSINESS HUB

SUSSEX BUSINESS SHOW

KEYNOTE SPEAKERS AND LINE UP ANNOUNCED

BRIGHTON & HOVE BUSINESS SHOW

SURPASSING EXPECTATIONS

THE UNMISSABLE ACUMEN BUSINESS CONVENTION

THE BUSINESS EVENT WITH A TWIST

SBT NETWORKING & EVENTS SPONSORED BY:

www.sussexbusinessgroup.co.uk 57

N ETWORK I N G & E V E N TS

Jackie’s Networking Adventures

Best of British - Cheltenham Special The first Best of

Networking & Events

British event of

2022 was the Pre

Cheltenham Lunch at Malmaison.

Sussex Business Times is the proud media partner of all Best of British

events this year and we were, obviously, not going to miss it.

Being a keen horseracing fan, I was

super excited - especially as during the

previous year the event was postponed.

Hence, it was back with a bang and the

guest speaker, the legendary jockey Mick Fitzgerald, didn’t disappoint! The guests were also treated to another jockey

and Sky Sports racing presenter Hayley

Moore, who sat alongside Mick and Luke

58 www.sussexbusinessgroup.co.uk

Tarr (Star Sports) to run through the card for Cheltenham Races that week.

Some fantastic insights were given for

those attending from the racing festival.

I can’t deny some of their tips really

did work in my favour and, as always, the food and service delivered by Malmaison was fantastic.

I loved that Director Ryan Heal also

organised a little after party following

this event at the casino where my I tried my luck which was followed by eight

winners over the Cheltenham Festival.

Fundraising at this event was in aid of Take The Reins, with a speech from their CEO, Deborah Hay,Take The

Reins is a sports-based not-for-profit

organisation working primarily through and in the racing industry to support

and deliver positive outcomes for young people and communities. The event was proudly sponsored by KTDA

N ET WOR K I N G & E V E NTS

Best of British - Tony Cascarino at Hotel Du Vin St Patrick’s Day special

A special Best of British event was

held to celebrate St. Patrick’s day. The

event opened with a Guinness on arrival

followed by a full Irish themed programme.

The guest speaker was Tony

Cascarino, a former professional

footballer who played as a striker for various English and French clubs as

well as internationally for the Republic of Ireland with whom he completed

UEFA Euro 1988 and two world cups in 1990 and 1994.

The event was sponsored by Rivervale, a vehicle leasing specialist based in

Portslade, delivering a sterling car, van

and minibus leasing service since 2001.

day?) and a Guinness cupcake!

The rest of the day included the

The beneficiary was one I’ve worked

classic game of Heads & Tails, a silent

- The Love Local Jobs Foundation. The

Tony Cascarinio.

influence and incredible inspiration of

With more amazing Best of British

people to engage and inspire young

London, Eastbourne, Gatwick and

closely with myself and is very deserving Foundation leverages the positivity,

auction, a live auction and a Q&A with

local businesses and influential local

Events coming soon at Brighton,

people to become the best possible

Goodwood be sure to book your space

version of themselves they can be.

today too avoid missing out.

The lunch to follow was Irish potato

https://bestofbritish.org.uk/public-

(what else would it be on Paddy’s

bestofbritish.org.uk

cake and smoked salmon, Irish Stew

events/ or contact ryan.heal@

Boundary Club - Hove Cricket Ground 100 other businesspeople from across the South East.

It was great to see some familiar but also new faces.

Standing in for Sam Thomas,

I found myself at a table of all

men, which was slightly daunting I was lucky enough to attend the first

Boundary Club meeting of 2022 at Hove Cricket Ground this week alongside

to begin with as I didn’t know a

single one, but I can honestly say I

didn’t give it a second thought after five minutes. They made me feel so at ease

and included from the start.

As well as enjoying a three-course meal, afternoon tea and the opportunity to

watch the game of cricket taking place in the background, guests heard from

Sussex Cricket personnel regarding the upcoming season – as well as being let into a few insider secrets.

If you’ve not experienced the Boundary

Club, I highly recommend it. A good mix of businesspeople to connect with.

www.sussexbusinessgroup.co.uk 59

N ETWORK I N G & E V E N TS

County Business Clubs - Member Meetup - Hove Another great night for County Business

on hand before and during the event

worthing-tickets-314542313527

in just over two weeks and saw a

people and to ensure connections are

For our CBC premium members,

Club members. This event sold out good mix of existing members and

guests. Bringing 40 people together

from two great communities with our

collaborative partners Freedom Works, this event was held at the Freedom Works Creative hub in Hove.

Our member meetups have been

designed to give networking a less

formal approach with myself and Sam 60 www.sussexbusinessgroup.co.uk

to help make those introductions for

made during the evening. The evening consists of two hours of informal

networking over a glass of wine and some light nibbles.

Places are limited for our Worthing

meetup and we except it to sell out

early. You can book you space here: https://www.eventbrite.co.uk/e/ freedom-works-collaboration-

these events are included free as

part of your membership benefits.

Membership is only £14.99 a month

so, if you would like to join or upgrade ahead of booking your space for

Thursday 28th April, please drop me an email and I will happily take you

through all the benefits of becoming a premium member.

N ET WOR K I N G & E V E NTS

www.sussexbusinessgroup.co.uk 61

N ETWORK I N G & E V E N TS

Network My Club and Portsmouth Football Club team up to launch the Pompey Business Hub Network My Club are thrilled to share details of their newest club partnership as they join forces with Portsmouth Football Club and introduce the Pompey Business Hub. The Pompey

Networking & Events

Business Hub

will work to bring

together the best businesses in

Portsmouth, Hampshire and afar to bimonthly networking events at Fratton Park.

Launching in May, the announcement

sees the networking business reignite their relationship with Portsmouth

Football Club, having previously worked with them pre-pandemic.

62 www.sussexbusinessgroup.co.uk

The events, which will take place on a bi-monthly basis, at the Fratton Park stadium, will kick off in style, with an

inaugral launch event on Friday 6th May. Founder and Managing Director of

Network My Club, Bradley Hatchett, said: “Portsmouth is very much engrained in

Network My Club’s history, and we know

the high calibre and number of businesses in the city, as well as the potential for a high-quality networking forum.

“Our ambition is to help the football

club, one of the key stakeholders in Portsmouth and the area, be better connected with the local business community through the Pompey

Business Hub, whilst delivering a

high-quality networking experience for

those businesses to connect and grow.

“With the Pompey Business Hub

becoming part of the Network My Club group, we’re eager to integrate the

wider NMC membership outside of

Portsmouth and Hampshire to connect them with the football club and the

N ET WOR K I N G & E V E NTS

brilliant businesses in the city.”

Anna Mitchell, Pompey’s Chief

Commercial Officer, said: “We’re

excited to join forces with Network

My Club again to launch the Pompey

Business Hub. Our objective as a club is to engage with the local business community, as well as bringing our

partners, sponsors, and commercial

clients together outside of match days.

“By teaming up with Network My Club

for this launch, this will help us achieve

Friday 6th May, 12pm-2.30pm, and

local businesses to grow their network

the Network My Club website.

environment at Fratton Park.

The Pompey Business Hub becomes

of a bi-monthly schedule to help

and you can find out more about

to include insights from key figures in

networkmyclub.com/membership.

this and provide the opportunity for

in a professional, friendly, and informal

businesses can book onto the event at

May’s event will be just the start

part of the Network My Club group,

businesses connect, where we aim

joining Network My Club at www.

and around the Football Club.”

The inaugural Pompey Business Hub event at Fratton Park takes place on

www.sussexbusinessgroup.co.uk 63

S E M I T K TAL #SBS2022

KEYNOTE SPEAKERS

Penina Shepherd Acumen Business Law

Bradley Hatchett Network My Club

Kristina Pereckaite South East Angels

Sam Thomas County Business Clubs

10:30am

11:00am

11:30am

12:00pm

Founder, CEO and Commercial Solicitor

Founder, and Managing Director

Founder, and Managing Director

Co-Founder, and Managing Director

BUSINESS MASTERCLASSES 1 Innovation Creation: Kuuleats Simon Rand 01:00pm

5 How to Live to 100 and Be Happy: Innavision Sandra Crathern 02:30pm

9 Networking Masterclass: Fusion Business Catalyst Chris Mansfield 04:00pm

2 How to Wow Your Customer: Business & Marketing Strategy Karen Burge 01:20pm

6 Technology Focus: Extech Cloud Andrew Hookway 02:50pm

10 Data Storytelling: Bon Insight Bonamy Waddell 04:20pm

3 Startup Success: Paper Round Jake Fox 01:40pm

7 Diversity & Inclusion: Watch This Sp_ce Mo Kanjilal 03:10pm

11 Digital Marketing: Mitchell & Stones Josh Mitchell 04:40pm

4 Inspired Leadership: EY Breakthrough Funding Derek Granger 02:00pm

8 Cyber Security: South East Cyber Resilience Centre Chris White 03:30pm

12 Customer Experience Awards: Cleankill Pest Control Paul Bates 05:00pm

8 64 www.sussexbusinessgroup.co.uk

Design by - LLOTT6 DESIGN - llott6.com

WORKSHOP MASTERCLASSES

The

SBS Bunch 3

2

1

SIMON RAND

JAKE

KAREN

FOX

BURGE

4

5

DEREK

6

ANDREW

SANDRA

GRANGER

HOOKWAY

CRATHERN

9

8

7

MO

KANJILAL

CHRIS

CHRIS

WHITE

10

11

BONAMY WADDELL

MANSFIELD

12

JOSH

MITCHELL

PAUL

BATES

9 www.sussexbusinessgroup.co.uk 65

Design by - LLOTT6 DESIGN - llott6.com

N ETWORK I N G & E V E N TS

Brighton and Hove Business Show

Interest in stand bookings for the inaugural Brighton and Hove Business Show has surpassed expectations, its organiser says.

If you haven’t yet

Networking & Events

booked your stand, there is still time to

be part of this major networking event.

Taking place from 10am to 3pm at

the Amex Stadium on June 23, visitor registrations have now opened.

With the theme Connecting

Businesses, the free-to-attend show promises to be the B2B showcase event of the summer.

Offering something for everyone - from a chance to generate new leads to networking and seminars - it is the

perfect platform for all ambitious brands.

With a stand-out line up of speakers,

Slo-Mo Networking and much more, the day promises to be one to remember.

66 www.sussexbusinessgroup.co.uk

Organised by business exhibition

promotion before and after the event.

Business Show is the cost-effective way

“Interest in this show has been there

expert Mike Monk, Brighton and Hove

to promote products and services to an engaged audience.

Offering a choice of four stand options,

it is also an affordable platform for those wanting to throw a spotlight on what they can offer to other businesses.

Stands start from just £350 and

include so much more than just one day in the limelight.

As well as getting a trestle display table with table cloth and chair/s, exhibitors

are supplied with a full exhibitor contact

since day one. It has been amazing to see so many trusted and inspirational

businesses come on board from a very early stage,” said Mike.

“Numbers are limited but there is still room for some more. I would urge

anybody thinking of taking a stand to get in touch as soon as they can.

“Brighton and Hove Business Show is

on course to be a truly spectacular day.

It really will be the place to do business on June 23.”

list and a delegate contact list. They

So, who has signed up to exhibit so far?

listing in the show guide.

More exhibitors are being added on an

also benefit from a website listing and a

In addition, they get social media

almost daily basis. At the time of going to press, the line-up was as follows:

N ET WOR K I N G & E V E NTS

Stand 1 - Blue Billboard Ltd

Stand 41 - Inspire You

Stand 2 - The Recruitment Lab

Stand 43 - County Business Clubs Sussex

Stand 3 - Xpress Group Creative Print

Stand 45 - Focus Group

Stand 5 - Cleankill Pest Control

Stand 46 - Preston Insurance Brokers

Stand 7 - Signtek

Stand 47 - Sussex Chamber of Commerce

Stand 9 - Fortis Data Protection & Compliance

Stand 48 - Cymphony

Stand 12 - Alkira Services Ltd and Turquoise

Stand 50 - Mortgage Medics

Stand 13 - BIPC Brighton and Hove

Stand 54 - Pearce Marketing

Stand 15 - The Old Ship Hotel

Stand 56 - The Business Jet Engine

Stand 16 - Rubix VT

Stand 57 - Data Mail Solutions Ltd

Stand 18 - Digibubble

Stand 59 - Clearpath Media

Stand 19 - EY Breakthrough Incentives

Stand 60 – GBS Insurance Services

Stand 20 - Alpha Training Safety Solutions Ltd

Stand 61 - Mid Sussex Gold Club Ltd

Stand 22 - Chestnut Tree House

Stand 62 - Two Thirds Different

Stand 23 - Merceric Ltd (Executive Coaching)

Stand 63 - BizMix - Gaydio Brighton

Stand 24 - Hexology

Stand 65 - The Joyful

Stand 26 - Brighton and Hove Living Wage Campaign

Stand 67 - Best of British Events Ltd

Stand 27 - The Float Spa

Stand 69 - Locate East Sussex

Stand 28 - Martlets Hospice Ltd

Stand 71 - More Radio

Stand 29 - Discover Brighton Stand 30 - Sussex Copywriting Services

To book your stand or register for free delegate tickets, visit:

Stand 32 - Space With Us - The University of Sussex

brightonandhovebusinessshow.uk

Stand 33 - Loch Associates Group

Email: mike@brightonandhovebusinessshow.uk

Stand 35 & 36 - Brighton Harbour Hotel and Spa

Twitter: @MonkFranchising

Stand 38 - UK Growth Coach

LinkedIn: www.linkedin.com/in/michaelmonk1

Stand 39 - Westerham Financial Services

Tel: 07885 490266

Stand 40 - Connected Brighton

www.sussexbusinessgroup.co.uk 67

N ETWORK I N G & E V E N TS

The Unmissable Acumen Business Convention - the business event with a twist ‘This is one of the very few events that truly attracts hundreds of top decision makers and business executives in one room for the whole day’ Listed in the FT’s Top

Networking & Events

50 Ground-breaking

& Innovative Lawyers in the UK and

Europe, a UK Rising

Star vote by The Observer, and many

local business accolades, the Acumen herd is dynamic, innovative, and

disruptive, being one of the only, if not the only, law firms who put together

a prestige, professional but fun, and friendly Business Convention for its local business community.

This is the widely popular ACUMEN BUSINESS CONVENTION which

originated from a team meeting back in 2010 and initially brought around

90 business delegates to the Dome,

Brighton, an opportunity that intended

68 www.sussexbusinessgroup.co.uk

to bring the local business community together and open new networking opportunities in Sussex. What

followed next could not be imagined even by the organisers themselves!

Despite its humble beginnings, the convention as we know it today is alive and kicking, now on its 12th run and gathering circa 300 local

business delegates, all of whom take

advantage of an extraordinary line-up of talks, 3 Speaker Arenas to choose from, a scrumptious sit- down lunch,

dazzling live entertainment and ample networking opportunities, all spiced

up with Acumen magic and surprises.

It is considered to be one of the

biggest business events outside of the capital and, as described by a regular

attendee, Matt Turner, the owner of an award-winning design and marketing agency, Creative Pod, this is one of

the ‘very few events that truly attracts hundreds of top decision-makers and business executives in one room for the whole day’.

As the convention grew, it moved to

the prestigious Grand, in the heart of

Brighton and overlooking the seafront.

The 2022 event is scheduled for the

sunny 8th of June, beginning promptly at 10:30am and is set to be the

biggest one yet with an international businesswoman, philanthropist,

and activist Heather Mills as the

headline speaker. She will take centre stage and provide insight on her

entrepreneurial journey, the creation

N ET WOR K I N G & E V E NTS

and supply of healthier, sustainable,

growing fitness software products all

fail there are meaningful business

and cosmetics. This is coupled with

The audience will then hear from Karen

worth millions of pounds in total!’

plant-based alternative food, nutrition, Heather’s tireless charity campaigning that embodies her vehement passion

to support those negatively impacted

by war and other forms of oppression

while keeping his head on his neck!

Dobres, the director of Lewes FC, who will open your eyes to how radical journeys lead to radical results.

or physical debilitation in ‘overcoming

Also on the main stage will be the

these goals through the creation

guru Linzi Boyd, who will share how to

adversity’. Heather has manifested of market-leading plant-based

businesses and numerous charities across the globe.

award-winning novelist and business

switch over to a 21st Century Mindset and Business Model, in line with the

rapid industry growth which inevitably

connections being made on the day

Following the Queen’s Jubilee Bank Holiday weekend, the Acumen

Business Convention 2022 is promising a little ‘royal’ surprise too. Not for the

faint-of-heart, the convention this year is a little ‘unconventional’ and mould-

breaking, exactly as you would expect from the award-winning firm.

affects every business executive.

So, without giving away all the aces

beyond this year! Acumen’s popular

Alongside the main stage, the three

to advocate and invite every reader to

is something for every business person

heroes; Yaron Engler, Jeremy Jacobs

But Acumen is going above and

TedX-style speaker guests ensure there in the room, all of whom will receive short but punchy inspirational and

educational talks across all stages.

Hana Ben-Shabat, a leading Gen Z authority worldwide, will be flying

from Manhattan, New York. Anthony

Arena Stages will be featuring three local and Brandon Harris, to ensure the

spotlight is also given to the great knowhow and stories of our local community.

Be sure to check everyone out in

preparation for your day here: www.

acumenbusinessconvention.co.uk/.

Willoughby, a business leader and

Finishing the day just after 5pm with a

will share his fascinating story and

and appetisers, the day will provide a

explorer who sailed half the globe,

wisdom. Phil Carr, a hugely successful entrepreneur who started in his nan’s

bedroom and sold his business for an

impressive 7-figure sum, will share how

he grew, managed and sold his fastest-

thirst-quenching Ridgeview Reception

Acumen ahas up its sleeve, SBT is proud this massive event.

Over half of the tickets are sold out and, with more going day by day, make sure to secure your spot at this once-in-a-

year opportunity. Visit www.

acumenbusinessconvention.

co.uk/ and book tickets while still on offer.

more relaxed end with more room for

networking. The organisers see this as a crucial point of the day, with Penina

Shepherd, the CEO of Acumen Business Law, confirming that ‘every year, without

www.sussexbusinessgroup.co.uk 69

w a s h e c e k s v i v n s in g | r lu sine s | li |d nt r u g e e B in m k k a n i e r sp erta two nt ne | e s v e z i pr

ACUMEN BUSINESS CONVENTION 2022 Heat

her mills

linzi boyd

BOOK NOW OOK N O BOOK W OOK N NOW OW ACUMENBUSINESSCONVENTION.CO.UK OO K anth ony will ough by

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hana ben shab at

kare n dobr es

phil carr

SBT CHAMBER NEWS

CELEBRATING THE PLATINUM JUBILEE – AFTERNOON TEA 10TH JUNE 2PM TO 5PM

STRUCTURE YOUR PLANNING AND TIGHTEN YOUR BUSINESS MODEL

BY BRIGHTON CHAMBER

www.sussexbusinessgroup.co.uk 71

C HA M B E R N E WS

Celebrating the Platinum Jubilee, Afternoon Tea - 10th June 2pm to 5pm Sussex Chamber are inviting all members to join in and celebrate the Platinum Jubilee with an afternoon tea at the Royal Botanic Gardens, Kew, Wakehurst Place.

Her Majesty The

Chamber News

Queen, is the Patron to the

British Chambers of Commerce.

The Accredited Chamber network throughout the UK will be holding their own celebrations across the

country. This is a great opportunity for communities and people throughout

Sussex to come together and celebrate this historic milestone.

To create a lasting reminder of this special event, we will be planting an oak tree. A

72 www.sussexbusinessgroup.co.uk

unique tree planting initiative created to mark The Platinum Jubilee in 2022. By planting sustainably, we are creating a

legacy in honour of The Platinum Jubilee, which will benefit future generations.

A wonderful opportunity for our members to network and enjoy an afternoon

tea which includes finger sandwiches,

scones, clotted cream, jam, homemade cake as well as tea and coffee.

Royal Botanic Gardens in Wakehurst

is changing over the coming years and growing their ability to deliver positive

impact on the communities around

them. An update will be provided at our unique networking celebration.

This event is exclusive to Sussex

Chamber Members, which includes all

County Business Club Members. Please call the office on 01444 259259.

Rate: £28.00 + vat

CHAM BE R N E WS

Structure your planning and tighten your business model Introducing a new programme of free business support: The Confident Business series

Brighton Chamber

Chamber News

has teamed up

with the Business

& IP Centre (BIPC)

Brighton & Hove and

always possible, to deliver a brand-

new business support programme, The Confident Business.

An opportunity to step away and think strategically about your business,

structure your planning and tighten your business model, it is practical support for any business in Brighton & Hove

looking to review and reboot confidently into this year and beyond.

It’s for established businesses, sole

traders, micro businesses and start-ups, with tailored support for businesses that

face additional barriers including women and BAME founders and entrepreneurs.

What support is included?

The programme includes three strands of practical support, designed to help you adapt your business model.

Virtual workshops

Small group workshops will cover four key topics: Pitch, Price, Customers

and Tech. Each covering a quadrant

of the Business Model Canvas, you’ll

come away with refreshed ideas, new

impact of Covid 19. I’m delighted that the

your business. Each workshop is

Brighton Chamber and always possible is

which ones you book.

series to support SMEs in future-proofing

One-to-one sessions with

and beyond. The BIPC offers a wide

confidence and deeper thinking about

BIPC Brighton & Hove, in partnership with

standalone, so you can pick and choose

helping to deliver the Confident Business

business experts

Workshop attendees can also join a

limited number of virtual one-to-one

advice sessions with business experts.

Peer-to-Peer networking

their businesses through the pandemic

number of databases and expertise that

can help a diverse range of businesses to start-up and grow.”

The Confident Business series is led by

the Business & IP Centre (BIPC) Brighton &

Connect with other local businesses

Hove and delivered by Brighton Chamber

You’ll share plans, have a chance to give

Brighton Chamber events team for any

connect with other businesses, and form

series: events@brightonchamber.co.uk

at facilitated peer networking events.

and always possible. Get in touch with the

and receive feedback, get to meet and

questions about the Confident Business

your own peer network.

Find upcoming sessions and more

Sarah Springford, CEO at Brighton

information on the Chamber website:

to deliver this package of practical support

the-confident-business-series

& Hove, following a time when many have

And to stay up to date with the latest

others who have started a business.”

from Brighton Chamber, sign up to

Chamber, said: “We are excited to be able to businesses on behalf of BIPC Brighton not felt able to develop and grow, and for

https://www.brightonchamber.co.uk/

news, events and business support their mailing list.

Councillor Steph Powell, joint chair of

Brighton & Hove City Council’s Tourism, Equalities, Communities & Culture

Committee, said: “This has been a very

challenging year for businesses due to the

www.sussexbusinessgroup.co.uk 73

THE

CHAMBER FOUR SERVICES CHAMBER HR • CHAMBER LEGAL • CHAMBER HEALTH & SAFETY • CHAMBER TAX

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ALL THESE SERVICES ARE INCLUDED WITH YOUR CHAMBER MEMBERSHIP ADVICE LINES

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FREE ONE2ONE REVIEW FOR MORE INFORMATION OR BOOK YOUR ONE 2 ONE REVIEW PLEASE EMAIL ONE2ONE@QUESTCOVER.COM

74 www.sussexbusinessgroup.co.uk

SBT LIFESTYLE

WINE TASTING WITH A TRUE PERSONAL TOUCH FROM ELWOOD WINES

COUNTY BUSINESS CLUBS WINE OF THE MONTH WITH BRIGHTON & HOVE WINE CLUB

SBT LIFESTYLE SPONSORED BY:

www.sussexbusinessgroup.co.uk 75

L I FEST Y L E

Wine Tasting with a True Personal Touch from Elwood Wines

‘On Tuesday March 29, we had an amazing wine tasting evening with Karl Elwood, of Elwood Wines.

After an initial

Lifestyle

discovery call, Karl got to know our

likes and dislikes and prepared a

personalised tasting for us. On the day

of the tasting, my package arrived at my house with a selection of 5 wines for us

to try - along with instructions and Karl’s recommendation for some cheese to compliment the wine.

During the zoom call that evening, Karl took us on a journey - exploring the

wines’ smell and taste. He allowed us to give feedback on each and learn about the grape variety and region the wines originated from.

With over 20 years’ experience, Karl’s

knowledge is second to none and made the evening both fun and enjoyable -

76 www.sussexbusinessgroup.co.uk

and all in the comfort of our own home.

3. Rioja Crianza 2017 Bodegas Luis

finish, was fantastic, it felt extremely

£78 per case of 6 (equates to £13

The whole experience, from start to

personalised and special, and I cannot recommend this enough.

I am already looking forward to our

next tasting to see what gems Karl has chosen for us as we continue my wine

education and he helps to improve my

Canas, Spain per bottle)

4. Produttori di Manduria Lirica 2017, Puglia, Italy

£75 per case of 6 (equates to £12.50 per bottle)

knowledge of wine.

5. Chȃteau Lacombe Noaillac 2016,

Our Wine Selection

£120 per case of 6 (equates to £20

1. Pouilly Fumé Les Chailloux 2020, Domaine Chatelaine

£125 per case of 6 (equates to £20.83 per bottle)

2. Montsable Pinot Noir 2020, IGP

£59.70 per case of 6 (equates to £9.95 per bottle)

Cru Bourgeois Médoc per bottle)

To find out more or book your discovery call contact

karl@elwoodwines.co.uk Elwood Wine Selections

www.elwoodwines.co.uk

THE ELWOOD SPRING AND SUMMER SELECTION WINE TASTING S HELTE R H A LL, K I N G S RO A D A RC H E S, B RI G H T ON

C o m e and j oi n u s i n th e S kylark Co c ktail Bar to t a s t e a sel ect i on o f w in e s as w e ll as s o m e lo w and no al coh o l re c o m m e n datio n s

APRIL 27

TH

6 .30 -8PM

TO PURCH A SE T I C K E T S SC A N H E RE

www.sussexbusinessgroup.co.uk 77

WI N E OF T H E MON TH

County Business Club Wine of the Month April 2022

Tickerage Vineyard Classic Cuvee 2014 Vintage

As we come into the start of summer,

For them, this was crucial in order to be

well with light and fresh dishes, such as

that are light and fresh to match

the vines. With Blackboys Vineyard being

this is a small batch and will be gone

I am always looking for bubbles

the season in the hope that we can

open a bottle of bubbly outdoors in the season’s sun. This wine is from

a small vineyard ran by Anthony and

Zena, near the village of Blackboys in

totally in control of the development of

sushi or oysters. Get it while you can as

a 24/7 family run operation, it allows the

next year.

which impacts directly on the high quality

Michael Yeoman,

owners to have the attention to detail and personal finished product.

English Wine and International Wine Specialist

East Sussex, annd is called Tickerage.

The reason I have chosen this wine

of excellent sparkling wines and

with toastiness from bottle ageing.

own range of sustainable spirits

the final stage of bottling which is rare

spiritofthedowns.co.uk) and works

10,000 bottles of wine each year and

Champagne add a small amount of

Brighton and Hove Wine Club (www.

The old adage says ‘small and perfectly

of a balance between acidity and fruit.

means the family that owns the vineyard

which is due to the significant amount

The vineyard produces a small range

from 2014 is because it is light but fruity

Michael Yeoman produces his

There has been zero sugar added in

with Spirit of the Downs (www.

The vineyard produces on average

as most English Sparkling Wines and

with small batch local vineyards with his

so are typical of a small batch producer.

sugar or sweetness, to provide more

brightonandhovewineclub.co.uk)

formed’ - the vineyard’s size and location

It purely has sweetness from the fruit,

can personally carry out all the work.

of sunshine in that year. It works very

ciders.

78 www.sussexbusinessgroup.co.uk

SBT SPORT

NON-LEAGUE DAY AT WHITEHAWK FC AN AFTERNOON OF FOOTBALL AND FRIVOLITY ON NON-LEAGUE DAY

EQUESTRIAN’S PRIDE OF SUSSEX PROFILE OF KRISTINA (TINA) COOK

SUSSEX CRICKET’S DANNI WYATT RECOGNISING ONE OF THE FINEST FEMALE CRICKETERS TO REPRESENT OUR COUNTY

RUGBY - EDDIE JONES – SHOULD HE STAY OR SHOULD HE GO!?

MEDIA CRITICISM HAS INCREASED OVER RECENT WEEKS

SBT SPORT SPONSORED BY:

www.sussexbusinessgroup.co.uk 79

S BT SPORT

Non-league day at Whitehawk FC To the uninitiated and ill-informed, a day out at Whitehawk FC might suggest a rather nervous and potentially jittery experience, but having agreed to join my good friend Guy Lloyd following his confident advice that watching the Hawks was relaxed and generally fun, we decided to meet up for an afternoon of football and frivolity on Non-League Day. This was the first

Sport

Non-League Day for two years having been first set up

in 2010 as a social

media experiment. It has since grown to become an annual part of the

football calendar, coinciding with an international break and provides an

opportunity for clubs to promote the importance of affordable volunteerled community football while giving fans across the country the chance

to show support for their local non-

league side. Most non-league clubs are almost exclusively run by volunteers,

and where the level of skill on offer at non-league grounds is undoubtedly

not at the same as the Premier League, there are other parts of the experience

where the smaller non-league clubs will

always prove to have a winning formula.

The vast majority of games still kick

off at 3pm, ticket prices are realistic,

you can often stand and partake of an alcoholic beverage anywhere in the

ground and will be guaranteed a warm

welcome by people who run their clubs for a love of the game.

Whitehawk FC are no different and

currently ply their trade in the Isthmian League South East Division at The

TerraPura Ground located at the far end of East Brighton Park. Non-League Day saw the visit of Sevenoaks Town, with the visitors beginning the game four

points behind their hosts and both teams languishing in the wrong half of the table.

The reverse fixture back in December saw the Hawks triumph 3-0, so hopes were

80 www.sussexbusinessgroup.co.uk

high for a potential double and a chance to move away from the relegation zone.

Not being sure of what to expect, I

arrived at the ground around an hour

before kick off to be greeted by smiling, friendly staff who were only to willing

to share a joke or two about whether I

could go in and out as I pleased. (That’s a yes by the way!) It was a mere five

pounds to get in, so I was more than

happy to drop some money in the

bucket to support Prostate Cancer,

the charity supporting non-league day, before availing myself of the facilities

and going about getting my bearings.

Fortunately, it was a day bathed in

glorious sunshine, so I wandered around three sides of the ground, meeting Kevin Miller, the Vice Chair at Whitehawk FC, and Isaac Gleave, the PR man in the

SBT S PO RT

process. On purchasing a Hawks scarf for ten pounds (I collect them!), I went

off to mingle with the locals over a few

libations and my overriding feeling was unquestionably NOT one of nervously

looking over my shoulder, but quite the opposite – relaxed, friendly and what a

refreshing change from the regimented

‘you can’t do this, and you can’t go there’ attitude that you receive at many of the higher-level clubs. I have a few friends

who choose to enjoy their football with other clubs in Sussex in this way and now I could begin to see why.

With kick off fast approaching and

despite a sloping pitch and a northerly wind that suggested this was not

going to be an afternoon conducive

to a flowing passing game, I made my

way to one end of the ground to join in with the ‘Ultras’. Now I’d heard great things about these Whitehawk fans,

and they certainly didn’t disappoint;

namely that they noisily support their club for ninety plus minutes with

drums and whistles, whilst proudly singing about no to racism no to

homophobia and no to sexism – they locate themselves at which ever end the team are attacking and there’s

no absolutely no offensive chanting – again quite the opposite of what you

can hear at the so-called bigger clubs.

The first half saw the ball spending

prolonged periods in the sky, and

arguably Whitehawk were marginally the better side in the first half which

ended goalless, despite neither ‘keeper being really tested.

As described earlier, the second half saw the ‘Ultras’ change move to the

Sea end and, if anything, the volume of support went up a notch. Myself and

Guy were joined by LGBT and mental

health campaigner Dr Sophie Cook, the club’s Equality and Diversity Officer,

who was the first transgender woman to work in football’s Premier League

and who is a regular supporter at the

TerraPura Ground. Whitehawk are truly

a club for all, amplified by the Rainbow flag fluttering proudly underneath the

TV gantry, and I can honestly say it was a pleasure to be part of Whitehawk’s biggest crowd of the season of 613.

(The average attendance this season was just over 321.)

Despite the game looking increasingly like it was going to end in a

Brighton & Hove Albion no nonsense

defender (and at one time my favourite Seagulls player!).

Bamba stepped up to take the penalty

and Whitehawk sensed a brief moment of elation when the Whitehawk

goalkeeper, Stroomberg-Clarke dived to his right, saving the initial shot, before

Bamba tucked away the rebound to give Sevenoaks the lead.

The expected siege of the visitors’ goal didn’t materialise until the final five

minutes when a late effort from Hawks player Javaun Splatt went wide, and

no-one was on hand to convert a late

cross which flashed across the visitors’ six-yard box in the dying moments.

A thoroughly enjoyable day out and, despite the disappointment of a

0-1 defeat, unquestionably one that characterised everything about an

what an inclusive club should be. I for one will be returning soon and would thoroughly recommend it.

disappointing stalemate, the deadlock was broken just over ten minutes into the second half when Oaks striker

Yahaya Bamba was brought down

by Hawks defender Adam El-Abd,

the former Egypt international and

www.sussexbusinessgroup.co.uk 81

S BT SPORT

Equestrian’s pride of Sussex - profile of Kristina (Tina) Cook This month highlights

Sport

another of Sussex’s sporting successes in British three-day eventing rider, Tina

Cook. Born in Rustington, Cook is the

daughter of four times British jump racing Champion jockey Josh Gifford, trainer of

1981 Grand National winner, Aldaniti, and Althea Roger-Smith who won the Queen Elizabeth Cup, came second in the

Hickstead Derby and represented Team GB in the Nations Cup.

Both parents were racehorse trainers

when she was born and, along with her

brother, their formative years were spent

in the saddle as members of the Crawley and Horsham Pony Club. It was here

https://jeanniesequestrianworld.co.uk/wp-content/ uploads/2014/02/Tina-Cook-static1.jpg

where Tina experienced competition

levels for the first time, which resulted

in her selection for the Junior European

‘Billy The Red’, winning team gold. At

she competed on a horse called ‘Song

the same pair competed as individuals

Championships in Rome in 1993, where

the World Equestrian Games in 2018,

and Dance Man’. Having become a

finishing ninth.

a scholarship based at Gatcombe

Her medal tally includes individual and

of twenty, she won an individual silver

Beijing on ‘Miners Frolic’ where her

team gold on ‘General Jock’ at the

withdrawals of Zara Phillips and Lucy

The following year she won team gold

London Olympics on the same horse

bronze on ‘General Jock’ in 1997 and

team golds in 1994 and a world team

European Championships.

Games on her homebred horse ‘De

Having been a frequent member of British

first championship.

than twenty years, Tina has competed

Unfortunately, she was only named as

Equestrian Games and seven European

in Rio, at the time expressing her

in the process. She was selected for the

“I’ve been the leading British rider at the

full-time eventer at sixteen and winning with Captain Mark Phillips at the age

team bronze at the 2008 Olympics in

medal and then followed this up with

participation was secured after the

World Equestrian Games in The Hague.

Wiegersma, and team silver at the

on ‘Midnight Blue’ in 1995, individual

in 2012. Tina has also won two world

team gold in 1999 on ‘Gangster II’ at the

silver in 2014 at the World Equestrian

squads at Championships for more

Novo News’, who was competing in his

at two Olympic Games, five World

a reserve at the 2016 Olympic Games

Championships, picking up ten medals

disappointment, telling BBC Sussex

European Championships in 2017 with

last two Olympics, and I’ve been very

82 www.sussexbusinessgroup.co.uk

consistent with my horses this year, so I felt I ticked the box…!”

Tina’s greatest individual accolade to date came when she won

individual gold at the 2009 European Championships in Fontainebleau on

‘Miners Frolic’, where she also led the British team to the gold medal.

Closer to home, further awards came in the shape of deservedly winning

the Sussex Sports Personality of The

Year at the 2012 Active Sussex Sports Awards, held at the Hilton Brighton

Metropole, following her silver medal success at the London Olympics.

Yours truly had the privilege of

meeting her at the Awards and having the opportunity to hold her silver

medal was one I couldn’t pass up.

She was so humble and it was a real

pleasure to meet her, I just wish I had a photo of that moment!

SBT S PO RT

Sussex Cricket’s Danni Wyatt

With England women having reached the World Cup Final (albeit they lost to the Aussies!), I thought it would be remiss of Sussex Business Times Sport not to recognise one of the finest female cricketers to represent our county, Danielle (Danni) Nicole Wyatt.

Born in Stoke-on-

Sport

Trent, and with her 31st birthday this

month, Wyatt scored 129 runs off 125

balls after opening the batting in the

semi-final victory over South Africa in

this year’s World Cup. After losing their first three round robin matches, Wyatt

also scored 76 not out from 68 balls as England secured a nine-wicket victory over Pakistan.

Representing Sussex, Southern

Vipers, Southern Brave and England, and with nine half centuries and

three centuries to her name, Wyatt

is recognised as an attacking stroke player, who can also turn her hand to bowling off spin. She made her

England debut at eighteen against

India, in Mumbai on 1 March 2010,

scoring the winning runs as part of 28

not out from 26 balls, guiding England to a two-wicket victory. That same

year she was awarded an MCC Young Cricketers contract enabling her to

receive cricketing development via training at the MCC.

Wyatt first represented Staffordshire in

2005, aged just fourteen before moving to Nottinghamshire eight years later.

She signed for Sussex at the start of the 2016 season and the following summer, she was part of the England squad

that won the World Cup before being

named as one of the players in the ICC Women’s T20I Team of 2017.

Following her promotion to open the

batting for England’s T20 International

team in late 2017, she blitzed a century off 57 balls as England chased down a

target of 179 in Canberra, Australia, before hammering 124 off 64 balls to overhaul

a target of 199 against India in Mumbai during the Women’s T20I Tri Nations

Series. This was her second Women’s

T20 International century in her career,

with her knock helping England to register the highest ever successful chase by

any team in a Women’s T20 International

match. Her innings is the highest individual

score set by an opener in a WT20I match

and she also recorded the second fastest century by a player in a WT20I innings, reaching her century off just 52 balls.

After playing for the Melbourne

Renegades during the 2018–19 season in the Women’s Big Bash League, she

was awarded a full central contract by the England and Wales Cricket Board (ECB) for 2019.

In December that year, Wyatt scored

her first century in a Women’s One Day International match against Pakistan.

During 2021, she featured regularly as

part of the Southern Brave team which

reached the final of the inaugural season

of The Hundred competition and included another Sussex player, Georgia Adams.

According to Wikipedia, Wyatt’s

nickname is “Waggy” as apparently

in 2015, she had explained to sports

journalist Clare Balding the reason was because “The girls say I’m a wannabe

WAG because I’ve dated two footballers!”

www.sussexbusinessgroup.co.uk 83

S BT SPORT

Rugby - Eddie Jones – Should he stay or should he go!?

Since the end of the Six Nations last month, speculation in the media has been rife as to the future of England head coach Eddie Jones ahead of next year’s World Cup in France. Media criticism has increased over recent weeks with doubts over Jones’s tactics and ability with a team who have dropped to fifth in the world rankings.

https://www.skysports.com/rugby-union/ news/12321/12288793/eddie-jones-england-headcoach-giving-new-zealand-star-beauden-barrett-goldadvice-during-japanese-consultancy

Having been in

Sport

charge since 2015, Jones clearly has

the expertise at the highest level - he

previously coached Australia between

2001 and 2005, being runner-up to Sir

Clive Woodward’s England in 2003 and

was an assistant coach for South Africa when the Springboks won in 2007.

From 2012 to 2015 he coached Japan, leading them in the 2015 Rugby World Cup when they produced a famous

upset win over South Africa at the Amex Stadium here in Brighton. When Jones

was appointed as England head coach,

they won the Six Nations Championship in consecutive seasons, in the process

becoming only the second international rugby team to go the entire calendar

year unbeaten. In 2019 his England team finished second to South Africa.

However, after Jones’ side won just two Six Nations games for the second year in a row, there were calls from some

84 www.sussexbusinessgroup.co.uk

quarters for a change and opinion on

whether he should be replaced appears to be gaining momentum, with some

former players expressing their desire for a change at the top.

The Rugby Football Union (RFU) has

said it “continues to fully support” Jones and that “he is building a new England team against a clear strategy”, adding

that the governing body is “encouraged by solid progress”.

During the recent Six Nations, Jones said that he sees England’s losses

as learning experiences for younger

players in the squad like fly-half Marcus Smith, full-back Freddie Steward and

scrum-half Harry Randall. After the final game defeat to eventual Grand Slam

Champions, France, Jones said “…we’re moving in the right direction…when you rebuild a team, it takes time.”

Former England scrum half, Matt Dawson’s view is that England have been the same

for 10 years - only pulling a performance

out of the bag when they are up against it.

Another former England player, Danny

Care, believes change must come from

head coach Eddie Jones if fortunes are to improve. “Something isn’t quite working, and it hasn’t for a couple of years.”

So, are England simply swapping one

player for another to shield deficiencies in tactics, or are players being picked out of position? Perhaps it’s just a

question of recent injuries to key players like Anthony Watson, Manu Tuilagi, Jonny May and Owen Farrell?

What we do know is that England’s

upcoming fixture list of three Tests in Australia this summer, four Autumn

International matches including a visit from New Zealand, and next year’s Six Nations followed by some World Cup warm-up

matches means England have got time

to get it right. It remains to be seen if the RFU’s faith in Jones will pay off.

Hosted by:

Sam Thomas & laurence elphick

This podcast converses with the great and the good from the world of sport and business about …. Well sport in Sussex, from FootGolf to fencing, from wakeboarding to weightlifting and everything in between.

Discussing with guests what makes them tick and why business and sport go hand in hand Sponsored by

Listen on

County Business Clubs Content Hub

LISTEN

WATCH

SUBSCRIBE www.sussexbusinessgroup.co.uk 85

AS K T H E E X PE RT

Storytelling, who cares?

As both a parent and a marketer, stories are part of every day life. Although I’d also argue that they’re part of everyone’s every day. But why should we care?

There are so many

Ask the Expert

layers to this question but I want to focus

on why stories work

and how you can use

them in your business communication.

One of the best things about the time we live in is that people are far more open

to emotion. Less “stiff upper lip and get

on with it”, more “how do you feel about that?” Which is a healthy place to be.

Whether you’re a B2B company or a B2C one, you’re still communicating with a person and so drawing on

this emotion is more likely to illicit a change in behaviour, an enquiry or indeed a direct sale.

Stories make us feel these emotions.

From a neurological perspective emotions heighten the ability to memorise, forcing

Think about neolithic times; a group of people have come back from a

successful hunt and avoided being eaten by prey. They sit round a

campfire and discuss why they were

successful. Everyone listens because

no one wants to be the one that’s gets eaten. Stories made us what we are.

So, what can I do today?

Aristotle was a pretty smart person and a

lot of his thoughts still hold true today. For an argument to be compelling we need a

triangle of output. Pathos – the emotional hook that has been discussed above.

Does your message have personality?

Does it have an emotive angle? Logos – is there a compelling stat that you can back

up a claim with. Both of these can be used in every aspect of your marketing but let’s explore how we can use this practically.

After

With a Trustpilot score of 4.8 take one of our beds for a test run and give yourself the sleep that you deserve.

There’s emotion, there’s a compelling stat and a much higher chance of an open.

The final thing you need to think about is Ethos. Are you being authentic?

Don’t shoehorn Net Neutral into your communications if it’s not something your brand intrinsically stands for.

What do you stand for? What are you an expert in? Who are you talking

to? Think about this, emotion and a compelling stat and you’ll get more people to care. And buy.

James Dempster

Managing Director

a signal to the brain that whatever we’re

Consider the copy below:

01273 208913

brand can make us feel something we’re

Before

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feeling should be remembered. So, if a

far more likely to recall that brand later on.

From a historical point of view we’re hard wired to react to a narrative.

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