Lifestyle Finland - Fashion & Design, Seoul 2017.4.20-23 by Lifestyle Finland

Lifestyle Finland

Fashion & Design Seoul 2017

B2B & Media Days 2017.4.20 — 21 Consumer Days 2017.4.22 — 23

FL Korea 2017

Fashion & Design Seoul 2017

FL Korea 2017

There has been a significant shift in the Finnish fashion scene during the past 5 years as Finnish designers have established themselves through international competitions such as Festival d’Hyerès, #ITS International Talent Support, International Fashion Showcase, H&M Design Award and Designer´s Nest. At the same time Finnish fashion brands have started to appear in the most important fashion magazines such as different editions of Vogue and Elle, Wallpaper and Dazed & Confused. This is a new phenomenon in a country formerly best known for its architecture and product design. Designers create their collections fearlessly and typically experiment with different materials and techniques as part of the design process. The result is a style that is as unique as it is recognizable as Finnish design. Designers are especially proud of the quality and sustainability of Finnish design, the development of new, award winning renewable materials is part of the new era of the fashion scene in Finland.

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Aarikka

Feathr

Formal Friday

Gemmi

Hukka Design

Ivana Helsinki

Kiteen Huonekalutehdas

Lovi

Marita

More Joy

Myssyfarmi

Pelago

Pisa Design

Rosafox

Saga Furs

Vallila

Vejits

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aarikka.com

Aarikka represents unique Scandinavian design inspired by Finnish nature since 1954. Our mission is to bring pure joy into people’s lives – drops of joy that last over time. Finnish nature and the forest have always provided a foundation for our design. Our products are primarily made from wood and other natural materials. Eco-friendliness and sustainability are of the utmost importance to us. That’s why we choose only the best wood for our raw materials. The light colours and beautiful surfaces of maple and

birch mean they are the best-suited for painting with bright colours. Pine on the other hand is suitable for products which seek to provide a warm atmosphere and strong surface patterns. The majority of our jewellery is manufactured by hand in Finnish homes by employees who work from home. Our home products are assembled in Finnish work centres that support employment.Handicraft skills are a valuable part of Finnish identity and culture. We continuously work to promote them by employing numerous Finnish craftspeople.

Anu Vauhkonen CEO +358 40 765 2484 anu.vauhkonen@aarikka.com Aarikka Oy Nokiantie 2-4 C 00510 Helsinki, Finland

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feathr.com

Finnish design collective FEATHR is on a mission to fill the world with more art and less decoration. FEATHR roam the world collaborating with contemporary artists to create original wallpaper, cushions and fabrics. FEATHR works with 70 artists from Finland and over 20 other countries, with the roster made up of artists from all creative genres: graffiti artists, tattooists, surfwear designers, fine artists, illustrators, experimental photographers and more. Founded in 2015 by husband and wife team, Anne & Tom Puukko, along with Creative Director, Oliver Green, FEATHR has already been gaining global recognition for their vibrant and original aesthetic. Elle Décor USA

has named FEATHR as their “new favorite wallpaper” and the brand was awarded no.2 spot at the H&G Wallpaper of the Year Awards. FEATHR has also been named as Helsinki’s Hottest Start-Up.

Anne Puukko Founder +358 40 668 3335 anne@feathr.com Feathr Oy Mannerheimintie 136 A 15 00270 Helsinki, Finland

FEATHR is an interior design brand created for the 21st century. Using digital innovation in every aspect of the business - open-sourcing, crowd-curation, just-intime production - FEATHR has been able to break through traditional creative boundaries and offer customers high art without the high price. FEATHR products are retailed all over the world, including in the USA, Canada, UK, France, Australia, Japan and Singapore.

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formalfridayclothing.com

Formal Friday is an innovative menâ&#x20AC;&#x2122;s fashion brand combining clean and contemporary design with functional materials. The label is founded by a group of friends with a shared passion and enthusiasm to create something unique and long lasting. The brand represents an ideology of Functional Fashion where clothing crosses the conventional boundaries and integrates natureâ&#x20AC;&#x2122;s performance fibres and technical fabrics. We specialize in high performance fabrics and strive to provide technically superior garments with unique properties. We are continuously searching for new innovative fabrics to make our garments just a little better. Our values are based on quality and sustainability.

Our actions are based on ethically and environmentally sustainable choices. We manufacture in the Baltics to make sure that every garment we produce are made in good working conditions and we can proudly stand behind every piece.

Toni TervilĂ¤ CEO +358 50 491 3892 toni@formalfridayclothing. com Formal Friday Ltd Telakkakatu 6, Building 24, 00150 Helsinki, Finland

Featuring a selection of jackets, sweatshirts and shirts, the items blend simplistic colors with technical fabrics to create stylish and functional yet unassuming looks. Items of mention include a technical wool jacket with water resistant membrane, wool denim jeans, and superfine merino fleece sweater. Keeping a modern lifestyle in mind, the brand promises to appeal to those amongst us who favor utility and minimalism.

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gemmi.fi

We are Gemmi. A Finnish fur fashion brand creating light fur-parkas and coats from the finest, certified Finnish blue fox fur designing and hand making every piece in the small town of Loviisa, Finland. In 2014 we gave new life to the Gemmi name, with the re-opening of our home townâ&#x20AC;&#x2122;s historic fur factory. Combining the rich, craft heritage, with our fresh take on fur fashion - allows us to re-shape the modern fur in our own image. By using our natural intuition of the cold, we create coats with a confident cool and refined simplicity, giving an effortless edge to any

winter wardrobe. Because we are born out of the harshest of winters, we truly know what it is to find beauty in cold - and what it takes to create the modern day, must-have fur. The kind of fur that instantly makes an outfit, and that simply brightens the day.

Susanne Stenfors Managing Director +358 40 098 5858 susanne.stenfors@gemmi.fi Gemmi Oy TykistĂśkatu 2 07900 Loviisa, Finland

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hukka.fi

Would you be interested in getting something genuinely unique in your home? Hand crafted from over two billion years old natural material to bring you joy and enjoyment for decades? Hukka Design is a family owned company operating inTuupovaara, NorthEastern Finland. We manufacture Enjoyment Stones for massage therapy, cooking, keeping food cold or warm, cooling drinks & sauna and home decoration, utilizing unique natural stone that can only be found from the same area, where the factory is located.

Our master craftsmen have decades of experience creating high quality products from this 100% natural material, that accumulates heat or cold better, than other stones. Thanks to its high density it is also very hygienic, easy to clean and has silky touch.

Seppo Raijas Managing Director +358 400 528 007 seppo.raijas@hukka.fi Hukka Design Oy Teollisuustie 5 82730 Tuupovaara, Finland

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ivanahelsinki.com

Ivana Helsinki is an independent art, fashion and cinema brand, delicately merging Slavic melancholy with pure Scandinavian moods and Americana Vintage with a hint of nostalgia. All our collections are based on Paola Ivana Suhonen’s childhood memories, her endless desire to be on the road and her love for nature and animals. Her memories and inspirations translate to beautiful prints and nostalgic shapes, that are loved all over the world. Ivana Helsinki style is recognizable and the brand is best known for the original print work

that can be found anywhere from dresses to home decor and beauty accessories. All the prints are designed by Paola Ivana Suhonen herself. Ivana Helsinki is the only Scandinavian brand that has been accepted to show on official fashion week calendars both in Paris and New York. Ivana Helsinki clients include Uniqlo, Top Shop, Coca Cola, Rovio/ Angry Birds to name a few with whom Ivana Helsinki has worked on visual design. Ivana Helsinki has an original take on fashion. We do not follow trends, but create timeless art pieces, functional luxury.

Pirjo Suhonen +358 50 347 6131 pirjo@ivanahelsinki.com Ivana Helsinki Hämeentie 157 5th floor 00560 Helsinki, Finland

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kiteen.kr

We are one of the leading Finnish manufacturer of birch furniture. Our products are designed and made in Kitee, Finland. All of the products are made from Nordic birch which ensures durable and long-term quality result. We are using high-quality birch from sustainable forests. During manufacturing process, solid wood furniture requires a high level of professional skills. Our furniture is produced by craftsmen with pride. Craftsmanship in combination with the latest and the most effective woodworking

techniques provides the highest quality. By coating all of the products with water-based coating we are able to keep our products closer to the nature and to make the production process more ecological. Most of our furniture are fully assembled and ready for use after assembling. We make sure that the design of unassembled furniture guarantees an effortless assembling process and makes it easy to take it with you when life changes. We are producing furniture for the leading furniture

chains and shops in Finland. Our products are sold in more than 400 shops all over the country. Also, we have always been exporting the products to various countries. Nowadays, our products are exported to European and Asian markets.

Antti Tiihonen Vice President, Product Manager +358 50 347 5154 antti.tiihonen@kiteen.fi Kiteen Huonekalutehdas Oy Kiteentie 89 82500 Kitee, Finland

Roots of our company go back to the 1920s to Sortavala. In Kitee the company has been operating since 1945, and it is its oldest industrial company. The company has also always been a family business which has provided safety for customers and employees.

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lovi.fi

Lovi Ltd is a family run company based in Northern Finland. We produce flat packed 3D figures from wood, designed and patented by Anne Paso. The products are 100% made in Finland and made from the highest Finnish quality, PEFC certified birch plywood. The products are assembled by hands without any tools. The smallest Lovi products are envelope size and easy to send while the largest one is a 4-metertall Spruce Tree. Slotting cleverly together the beautiful Lovi shapes provide a sense of wonder as they take shape and come alive. All with the added satisfaction of working with your hands.

THE STORY “I wanted to create a wooden bauble for Christmas trees as an alternative to plastic ones in 2001. The very first version was a stick with veneer pieces glued to it. I quickly realized that it should be like a 3D puzzle, so that the end user is the one who has the satisfaction of putting it together. A new type of joint made the idea realizable as the pieces slot easily together. The package was then given a postcard-like label, and the product was ready to be sent. The very first samples were sent as season’s greetings all around the world in 2003. Inspired by the encouraging start I keep designing new creatures to the Lovi World.”

Timo Utter +358 50 353 1218 timo.utter@lovi.fi Lovi Oy Hallitie 3 90940 Jääli, Finland

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ma-ri-ta.com

MARITA is a Finnish lifestyle brand which has been described as currently the most exciting Finnish fashion brand. The MARITA collections are not only a fashion statement, but also a statement of character. The concepts and designs intend to challenge the way things are normally done. The collections appeal to strong, independent and determined women who are used to go their own way â&#x20AC;&#x201C; usually not the easy way. The MARITA collections stand also for the contrasts between summer and winter. In Finland and its people this contrast is so wide, like nowhere else. Nature has been the starting point Maritaâ&#x20AC;&#x2122;s designs, for both inspiration and as a source for materials. It is a relationship of respect and co-operation. It is important to recognize the heritage we yield from, yet to live knowingly in the modern cosmopolitan world.

MARITA designs two seasonal collections including ready-to-wear, accessories and shoes. The mood of the collections is influenced by the spirit of Finland. The design of spring-summer collection is light & colourful like the summer time in Finland. The autumn-winter collection is dark and mystic like the winter time in Finland.

Andreas Jank Managing Director +358 46 812 9455 andreas@ma-ri-ta.com Designium Brand Group Oy (MARITA) Pohjoisesplanadi 29 00100 Helsinki, Finland

Signature products of the collection include the wooden WAVE shoes and the ethical WILD fur & reindeer collection. The WILD collection uses only furs of wild animals which have lived their free lives in Finnish wilderness. WAVE is a beautiful, elegant, light and comfortable wooden shoe with a distinctive unique design. It has been called the next Finnish design icon in the making. WILD is an ethical and ecological fur and leather collection that uses only animals that have lived freely in the Finnish wilderness and have been hunted for conservational reasons. Thus WILD allows the customers to enjoy fur with a good conscience.

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morejoy.fi

Morejoy is born to bring happiness by design. Beneath the fresh, playful patterns and the modern Scandinavian design lies even more. Above all Morejoy is a personal messenger to remind us about the most important thing in life – joy. Our passion is to combine usability with sensibility and get inspired by the beauty of the northern lifestyle. With Morejoy we cherish the nature and all the small, precious moments of daily life. Our collection of joyful kitchen towels, textile and gift items live a long life and are made of 100% recyclable materials. They can be customized with a personal theme or message for both home and business use.

Our story dates back to 1997 when we, a finnish designer couple Susanna and Mikko Myllymäki, decided to share our passion for art craft and childhood dream of entrepreneurship.

Susanna Myllymäki CEO susanna@morejoy.fi +358 50 589 9799 More Joy Oy Raittilantie 59 39700 Parkano, Finland

Since early days, the Morejoy brand has gain name and fame among everyday esthetcians in Scandinavia, Europe and Asia. It will be a cachet for ecological housewares design and bringing joy to more and more people all around the world. Susanna Myllymäki is a designer and CEO. She likes to bring a piece of finnish nature and modern style to all products. Mikko Myllymäki is a production manager. He enjoy to develop printing and producing lines ecological way.

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myssyfarmi.fi

Myssyfarmi is an awardwinning organic farm and an ecodesign company from Pöytyä, Finland. We produce 100% traceable and hand-made-in-Finland accessories of organic super soft Finnsheep wool & sheepskin. Our main product line are Myssy* beanies, but also collars, tubes, headbands and ties are being knitted. The products represent Scandinavian design with simple forms, strong structure and playful, but natural handdyed colors. Our business has a strong social aspect: the products are handmade by local retired grandmas - myssymummot. Our mission is to act as a bridge between the rural and urban areas. Our farm is a family company run by isäntä (farmer) Janne Rauhansuu, who is a former professional

windsurfer FIN-24, and emäntä (landlady) Anna Rauhansuu, who designs the collections. The inspiration comes from the nature and our lifestyle and each collection has an individual story to go with. We are proud of our work and have a strong believe in the future of our farm. You can follow our lifestyle @Myssyfarmi.

Hanna Jauhiainen Myssy Manager +358 44 031 7487 hanna@myssyfarmi.fi Myssyfarmi Piimätie 620 21800 Kyrö, Finland

*The word “myssy” means a beanie in Finnish and it originates from the shape of the first Myssy that looked like a teacosy - pannumyssy.

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pelagobicycles.com

SERVE THE PURPOSE Pelago is an independent bicycle company rooted in the Helsinki pavement. We employ 15 people in engineering, design, sales, assembly, warehouse and customer service to offer reliable bicycles for everyday cycling and active riding. For us cycling is an integral part of the street culture. We started Pelago because we couldn’t find the bikes we wanted to ride. Our passion for cycling is based on personal experience to spread the joy of riding. NORDIC ORIGIN The name Pelago is a shortening of ‘archipelago’ and a reference to one of the most beautiful landscapes in our homeland of Finland. The calm spirit and the rugged beauty of the nature brings you peace of mind. It is that

breeze of fresh air that Pelago delivers to the urban gridlock. The timeworn environment inspires us to build functional objects of desire that maintain their value. Durable, practical, beautiful. STURDY PRODUCTS Our product porfolio covers the common needs of urban cycling. It ranges from the laid back city bikes with upright riding position to active road/cx and trekking bicycles. The lineup is well-balanced between men and women and the price range reaches from 600 up to 2000 euros. All models are based on modern steel frames of different qualities and level of components. In addition to the bicycles we offer a range of custom designed add-ons, accessories and apparel to fill the customer needs.

Timo Hyppönen Pelago Bicycles +358 45 675 5861 timo@pelagobicycles.com Pelago Tyynenmerenkatu 6 L 3 00220 Helsinki, Finland

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pisadesign.fi

It all started in 2003, when a young and inventive entrepreneur and designer, Satu Somero, started to weave table textiles in her own living room. She wanted to make traditional handicraft with a modern twist â&#x20AC;&#x201C; to produce highquality textiles that would find their way into modern homes. It took some years and lots of creativity and willpower to create the extensive range of high-quality products the company makes today. But she sure did it. Since she started, the collection has expanded into two lines: highquality linen textiles and the innovative recycled Pisa Fabric line, which is hand-woven from recycled videotapes and linen in traditional looms. Yes! Old videotapes, can you imagine?

Nowadays, Pisa Design product lines include sauna and spa textiles, furnishing textiles, textiles for storage, handbags, laptop, tablet and phone bags, small furniture, travel textiles, as well as kitchen and dining textiles. You name it. All products are developed and ecologically made in Finland and in the Baltics. We hope customers will be delighted with their Pisa Design products. And because we care, we want to ensure the products we make are safe for customers, the environment and for the people who make them.

Satu Somero CEO +358 044 567 8463 satu.somero@pisadesign.fi Pisa Design OravanpesĂ¤ 16 85100 Kalajoki, Finland

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rosafox.com

Rosafox Oy Ltd. has been founded 1992 by the fur designer Pirjo Kortelainen. She has over 40 years´ experience, commitment and expertise of fur sector. Rosafox® shawls are made combining fur with fabric in innovative way. The quality of Rosafox® products is created with Finnish design, craftsmanship and this makes these distinctive products unique and one of a kind. Rosafox Ltd. has built up an internationally recognised reputation for its skilfully designed fashion accessories. The main product of the company, established in 1992 by fur designer Pirjo Kortelainen, is a triangle shaped wool-silk shawl decorated with blue fox fur. It still makes most of the turnover and

has carried out until today. Finnish design, craftsmanship and the distinctive products have ensured a success all over the world. Rosafox®shawls fascinate over the intercultural and geographical boundaries. The quality and the differentiation are the core issues of the Rosafox collection. Precious quality materials and the timeless products are the basis for the design process. The used materials are breathing wool and silk and the trimming is of the Finnish blue fox fur. Pirjo Kortelainen, Managing Director of the company, has created, due her long experience in fur sector, a collection and production methods, which make together a competitive entity in global accessory business.

Pirjo Kortelainen CEO +358 9 879 2519 pirjo.kortelainen@rosafox. com Rosafox Oy Kuonomäentie 1 01800 Klaukkala, Finland

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sagafurs.com

Saga Furs is the fullservice auction house with the world’s broadest selection of superior farmed furs from European farms. The only publiclylisted fur auction company in the world, Saga Furs located in Finland holds four international auctions each year. The main market regions are Hong Kong/ China, Europe, Russian, North America and Korea. Unique, customized machines measure the pelts automatically and grade them by colour and clarity. Final quality control is done by the skilled personnel of Saga Furs.

Pelts are bought at auction by international buyers for the fashion and clothing industries. Saga Furs provides our customers with comprehensive auction services related to the sale of pelts. The Saga® Certification System raises standards above those contained in European legislation. Saga Furs encourages all suppliers to commit the company’s certification system. Our strategy aims at even tighter integration of certification into Saga Furs brand.

Inspiring and innovative new advances developed at Saga Furs Design Centre are shared with the creators of fashion to promote Saga® Mink, Fox and Finnraccoon on a global scale. Saga Furs partners range from fur breeders and suppliers on the one side, to clothing manufacturers and fashion houses on the other.

Samantha Vesala Business Director, Asia +358 50 486 8520 samantha.vesala@sagafurs. com

Saga Furs Oyj Martinkyläntie 48 01720 Vantaa, Finland

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vallilainterior.com

A recognized pioneer in Finnish textile design, Vallila has been forging its own path since 1935 with its unique designs that stand out. Vallila is a family owned company, currently run by the third generation of the Berner family. Vallila’s designs are created by its inhouse design team based in company’s headquarters and showroom in Helsinki.

Vallila is known for its colorful and inspiring designs which can be found in multiple product categories: home textiles and rugs, bed linen and bed covers, towels and bathroom accessories, kitchen linen and cups, and wallpapers. We believe in beauty at Vallila and wish to deliver Art for Everyday through our designs.

Emma Niskanen Head of Global Sales +358 040 055 6611 Oy Vallila Collection Ab Nilsiänkatu 15 00510 Helsinki, Finland

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vejits.com

Behind the VEJITS brand are two designers mr. Olli Turunen and mr Pornwijit Chuasomboon. Brand name has multiple meanings; Fine art. love and passion. These are the main forces which both designers have. Vejits brand is classic and clear with natural Nordic & Asian touch. Main inspiration is nature with it seasonal colors and shapes. Vejits has an international outlook whilst its feet are firmly planted in Nordic soil. Every item is produced ethically in small batches in Europe. We want to know exactly by whom, where and how our products are made. There is a story behind each of the Vejits collection. This story can be seen in the prints

as well as cuts of the garments and playful details combined with Nordic minimalist, functionality and Asian colors and richness.

Olli Turunen +358 40 553 9965 Olli.turunen@vejits.com Vejits Fleminginkatu 7 00530 Helsinki, Finland

Vejits earrings collection designed by mr Olli Turunen: All earrings are hand made from Finnish birch plywood with the finest 925 sterling silver. The birch wood creates a beautiful contrast with the painted details in the jewelry. All prints and assembly of the jewelry is hand made in our studio in down town Helsinki, Finland. Inspiration behind our jewelry collection comes from our nature. Strong colors from different season`s, sea, aurora borealis flowers and forest.

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FINPRO KOREA Yoon-Mee Kim Trade Commissioner yoon-mee.kim@finpro.f +82 2 725 2076 FINPRO FINLAND Sami Häikiö Program Manager Lifestyle Finland sami.haikio@finpro.fi

@lifestylefinland #lifestylefinland