objectives

objectives creative brief

Cognitive objective: The Hectic-Millennials should be aware ofthe given that being alone is is beneficial for their well-being because it allows the target group to pay closer attention to themselves without receiving external stimuli.

Affective objective: The Hectic-Millennials should feel the difference between being alone and being lonely. They should experience the shift from a confrontational feeling to a comfortable feeling.

Behavioral objective: The Hectic-Millennials should allow themselves to enjoy being alone, to integrate moments for themselves, and to be aware of self-attention. This is not just impor tant during the pandemic,but especially when selfquarantine is over, and their agendas star t filling up again.