tone of voice

tone of voice creative concept

Treatwell’s tone of voice is cheeky and colorful. Though, this expressive use of bright and neon color can come across as distant and shallow. It fits the outer-beauty concept, rather than the new inner-beauty aspect.

For this specific campaign, the use ofnatural and skin-toned colors are more in order. Combining Treatwell’s original tone of voice with the conceptual tone of voice makes this campaign inspiring and recognizable.

Applying Treatwell’s typical colored wave in a fun yet practical way, familiarity and creativity are shown.

The avid Instagram scroller looks at an image for approximately 3 seconds. Using a GIPHY, the key message will be communicated in the minimum amount of time, efficient yet playful.

Playful, daring, discovering, attention. 35