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Treat your inner beauty

#LETSGOINSIDE is highlighting two impor tant issues within one campaign name.

Probably the first thing that comes to mind: we’re in the middle of the Corona crisis, and we have to stay inside our home as much as possible. Treatwell offers a way to make this more enjoyable and beneficial at the same time.

Thesecond messagewithin thiscampaign nameisreferringto the given that the target group is continuously receiving stimuli from outside. By mentioning ‘Let’s go inside,’ Treatwell motivates the target group to look inside themselves.

Pay Off

Therefore, the campaign carries the pay off: ‘Treat your inner beauty’: a small explanation and link to the second layer of the campaign name—a reminder that our insides need treatment and attention too. 29