production

The production

The production

the 4 routines application

In the rush of their lives, the Hectic-Millennials have made their skin & self-care routines as efficient as their takeaway coffee. Something they need, they have, they execute, but they don’t take time for it. The face, body, feet, and hair routine are mostly done on autopilot.

Treatwell re-invents these four routines, with an emphasis on the self-touch element in all. Teaming up with salons and professionals will provide informational yet inspirational content to fill in the inner-beauty category extension in the Treatwell application and website: the inner beauty podcast series.

Why a podcast? In this way, the target group will be able to listen to the Treatwell guidance about the benefits ofself-attention and touching while executing their daily beauty routine.

the 4 routines

Let’s go inside

This image is used for the ‘the beauty behind your face routine’ podcast.

The face routine is the most used routine indoors. The core audience of Treatwell is fully aware ofwhàt to apply, but they are not familiarat all with hòw to apply it.

Let’s go inside

This campaign image is used for the ‘thebeautybehind yourfeet routine’ podcast.

Our feet are one of the most forgotten parts of our bodies. It’s scientifically proven that our feet benefit the most from touch, self-massage, and our attention. This, due to all the nerve endings within the palms ofour feet.

Let’s go inside

Let’s go inside

This campaign image is used for the ‘thebeautybehindyourbody routine’ podcast.

Research shows that we tend to avoid touching the parts of our bodies we are insecure about. Our belly, thighs, and upper arms are the top 3 most avoided parts. Neglecting these contributes to the feeling of discomfort. On the other hand, recognizing, touching, and eventually accepting these parts, contribute to a feeling of self-connection and overall happiness. This campaign image is used for the ‘thebeautybehind yourhair routine’ podcast.

The average hair routine is something the Hectic-Millennial does on auto-pilot. Often using the wrong brush and the wrong tactics.