Marketing Value Proposition REsource BERKSHIRE HATHAWAY HOMESERVICES – VALUE PROPOSITION Our mission: Berkshire Hathaway HomeServices is committed to creating value to our affiliates, and delivering a brand identity that is smart, distinctive and captures our commitment to quality. THE VALUE IN OUR TEAM – HELPING YOU GROW YOUR BUSINESS • Strength in our Brand – Our design, color and components support and promote the strength, trust and confidence that exemplify the brand’s classic heritage. • We’re your digital ally with an unmatched Global Network Platform (GNP) – GNP is Berkshire Hathaway HomeServices’ technology platform to help maximize productivity and grow your business in today’s market. Components include: national and affiliate websites, lead management, CRM, extranet, marketing platform, mobile capabilities and social media. o Mobile capabilities include expanded property search tools and lead management capabilities for agents o Social media services include the ability to manage multiple accounts from a single platform o Marketing REsource is your marketing assistant. Choose how you want to market yourself and/or your listing using eCards, postcards, flyers, doorhangers, and more. This powerful marketing tool, created exclusively for our affiliate network, has hundreds of branded editable templates for you to use and then track through detailed metrics reporting how your recipients engage with your marketing pieces. You can also easily populate your listing templates with content from the MLS. Integration with XpressDocs allows for print-on demand and mailing of your postcards, flyers, etc. • We are the source for leads! – A new national website delivers an outstanding search experience and drives online leads to our network. Through Inside Access™ you also gain an accurate price estimate of the home you want to buy or sell powered by actual MLS data. Plus, view current information about surrounding neighborhoods, schools, the economy, the environment and much more without even registering. Enhanced lead management tools help you efficiently and effectively manage, incubate and convert these leads. We also provide multi-brand broker-to- broker referral opportunities.
NATIONAL PROMOTION: TAKING BERKSHIRE HATHAWAY HOMESERVICES TO MARKET • We retained BBDO Minneapolis, a global advertising agency, in support of the Berkshire Hathaway HomeServices brand to create and execute an ongoing advertising campaign. We retained Edelman, a global PR agency, in support of the Berkshire Hathaway HomeServices brand, ongoing publicity and consumer research promotion.
• Gain access to industry expertise and leadership – We offer networking events, productivity and management training, industry intelligence and best practices shared across all brands. • Growing the Global Network – Intended future expansion of the Berkshire Hathaway HomeServices brand into Europe, Asia and around the world. HELPING AFFILIATES DO BETTER BUSINESS • Business Consulting will focus on building effective business strategies, setting short and long-term targets and implementing Berkshire Hathaway HomeServices tools and services to achieve results. • Service Consulting is delivered based on an annual calendar of event topics and objectives. Consultants engage in viral, web-based, phone and occasional live meetings with their affiliates. They are also responsible for identifying companies that are candidates for growth. Adoption of the LEAD recruiting program, delivery of the “lite” operations reviews, business planning and affiliates’ engagement of Berkshire Hathaway HomeServices tools and services are key objectives of the Service Consultant.
• Luxury Collection and Resort Properties International are marketing programs created to offer unrivaled customer service and superior knowledge of the luxury market to the world’s most high-end consumers. The target audience for these marketing programs is adults 25-54. SUPPORTING COMMERCIAL REAL ESTATE NEEDS • We continue to support the commercial real estate business within the Berkshire Hathaway HomeServices network, though we do not offer a separate commercial- only franchise. • Affiliates may subscribe to the Commercial Information Exchange (powered by Orion) and have access to the complete suite of services offered by that platform or have commercial-listing only access allowing them to list their commercial properties on our public website or within our commercial agent network. GET CONNECTED AND LEARN MORE AT OUR MEETINGS, CONFERENCES AND LIVE EVENTS • Berkshire Hathaway HomeServices network meetings and conferences include an annual Sales Convention and Top Performer conference (Summit).
• Ongoing Education: The Training and Education Department will provide a comprehensive training program in a wide variety of convenient formats.
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©2015 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.