THE BRAND
THE BRAND
Berkshire Hathaway “Berkshire Hathaway is built to be forever…it’s true of all the businesses we own. You want to be part of an organization that’s not looking to sell out next week, next month or next year, or where the place will crumble when the founders leave. In terms of permanence, we can’t be beat. Not only can we not be topped by anyone, we can’t be matched by anyone.” Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc. Berkshire Hathaway Inc. is a worldwide holding company headquartered in Omaha, Nebraska. Warren Buffett has been its Chairman since 1969.
The Berkshire Hathaway approach is to acquire companies with great brands, great products and strong leadership. Among the Berkshire Hathaway Brands You Know…
Prepared by: Louis Keleher, Branch Manager
THE BRAND
Largest. Most Respected. Most Admired
Prepared by: Louis Keleher, Branch Manager
THE BRAND
BerkshireHathawayHS.com OUR NATIONAL PLATFORM IS A
LEADS GENERATING POWERHOUSE
THAT BEGINS WITH THE BRAND’S NATIONAL CONSUMER WEBSITE AT BERKSHIREHATHAWAYHS.COM AND INCLUDE: •
Nationwide property search & leads generation
• • • •
Near real-time listing updates Community information Walk scores & drive times Map search
• • •
School statistics Active, pending and sold data Saved searches, automated property updates, home valuation and more! Berkshire Hathaway HomeServices is expanding globally and our brand’s website has gone international too! BerkshireHathawayHS.com now features language, currency and measurement translations for prospective buyers both in the U.S. and abroad. Consumers may view domestic listings in 13 different languages for any market serviced by Berkshire Hathaway HomeServices franchisees.
•
International Translation in 13 Languages
Prepared by: Louis Keleher, Branch Manager
THE BRAND
Download today! Text BHHS to 87778
ENHANCED MOBILE. • Advanced Search Options
- Address/City/State/Zip/MLS #
- New Listings/Price Changes
- Open Houses
- Property Type/Distance
- Home Size/Lot Size
• Office and Agent Search • Maps – draw on Feature & Results View • Save Searches & Favorites • Add Open Houses to Calendar • New to Market Notifications • Driving Directions • Apps for iPhone & Android
Prepared by: Louis Keleher, Branch Manager
THE BRAND
ENGAGEMENT
BHHSRealEstate @BHHSRealEstate Berkshire Hathaway HomeServices @BHHSRealEstate
BHHSluxury
Prepared by: Louis Keleher, Branch Manager
THE BRAND
Seller Advantage® was created to Help distinguish your listing from competing properties and maximize exposure to qualified buyers. • Listing Presentation Report – highlight the number of registered buyers who are looking for property in your area and who have requested to be notified the minute a property like yours goes on the market. • Seller Activity Report - gives you detailed information about online buyer activity for your home and neighborhood in addition to information on new listings in your area, price and status changes.
Prepared by: Louis Keleher, Branch Manager
THE NEW JERSEY PROPERTIES DIFFERENCE
THE NEW JERSEY PROPERTIES DIFFERENCE
800 LIVE-IN-NJ
GLOBAL REACH AND RESOURCES FROM BERKSHIRE HATHAWAY Berkshire Hathaway HomeServices New Jersey Properties has the privilege of bringing the iconic Berkshire Hathaway name to the New Jersey marketplace. Our affiliation provides advantages no other real estate network can match.
Prepared by: Louis Keleher, Branch Manager
SERVICES INCLUDE:
Berkshire Hathaway HomeServices New Jersey Properties entered the marketplace on June 24, 2014 after 14 years of operations as Prudential New Jersey Properties. — a residential and commercial real estate brokerage ranked among the nation’s top 100 brokers and the top 20 Berkshire Hathaway HomeServices Real Estate Affiliates.
• Independently owned and operated since 1954 • 21 offices throughout northern and central New Jersey • 850 agents
21
• 2018 total closed sales volume in excess of $1.6 billion.
Residential, Commercial, New Homes, Luxury Collection, and Relocation combined with a comprehensive menu of Mortgage, Title and Home Warranty Offerings.
850
OFFICES throughout NEW JERSEY
Caldwell
AGENTS and GROWING
West Essex
Morris County
Montclair Livingston
New Providence Hunterdon County
Westfield
Basking Ridge
Watchung/Green Brook South Plainfield
Bridgewater/Martinsville Hillsborough/ Montgomery
Summit
Metuchen Corporate/ Somerset Rumson Shrewsbury Manalapan Millstone Sea Girt
THE NEW JERSEY PROPERTIES DIFFERENCE
RELOCATION is ONE OF THE THINGS Berkshire Hathaway HomeServices New Jersey Properties DOES BEST. Our Relocation Department works closely with BGRS and other major Relocation Management Companies to provide a unique array of client services, including:
>
• Group Moves • Destination Services • Marketing Assistance • Pre-Decision and Area Tours • Corporate Listings • Broker-to-Broker Referrals • eLeads and IDX Opportunities
…All help to create a larger, more qualified pool of buyers for your listing.
Prepared by: Louis Keleher, Branch Manager
Relocation and Corporate Group Move Services provide significant opportunities for additional exposure as well as an enhanced pool of well-qualified and motivated buyers for your home.
• • • • • •
Manages more than 63,000 relocations per annum in more than 140 countries Mobility partner to the government’s of the United States and Canada Operating from 15 regional offices across the world Ability and resources to serve large and complex global clients More than 50 years of Industry Expertise Environment of innovation, investment and growth Berkshire Hathaway HomeServices New Jersey Properties is a Preferred Broker in 3 global relocation networks: 1. BGRS 2. HomeServices Relocation 3. Weichert Workforce Mobility
HOME SELLING PROPOSAL
THE NEW JERSEY PROPERTIES DIFFERENCE
RELOCATION COMPANIES THAT UTILIZE BERKSHIRE HATHAWAY HOMESERVICES NEW JERSEY PROPERTIES RELOCATION SERVICES • ADP • AIRES Relocation • Altair Global Relocation • American Relocation Connection • BGRS • CapRelo • Cartus • Cornerstone Relocation Group, Inc. • Crown World Mobility • Erickson Moving Services • Graebel Relocation • Global Mobility Solutions
• Home Connections • HomeServices Relocation • Lexicon Relocation, LLC • MoveCenter • MoveTrek Mobility • Moving Station • MSI (Mobility Services International) • NEI Global Relocation • NuCompass Mobility • OneSource Relocation • Paragon Relocation Resources, Inc. • Plus Relocation Services, Inc. • Relocation Advantage Partners • Sirva, Inc. • Weichert Workforce Mobility • WHR Group, Inc. • Xonex Relocation
HOME SELLING PROPOSAL
THE NEW JERSEY PROPERTIES DIFFERENCE
SERVING YOUR BUYER… TO SERVE YOU Our Family of Services companies provide inhouse and direct access to Mortgage, Title, and Home Warranty—a complete menu of real estate related services. Our internal ability to serve the totality of your Buyer’s needs is another value-added feature of our Home Marketing System.
HOME WARRANTY
TITLE
TODAY’S BUYER
WHAT DO HOME BUYERS WANT FROM THEIR ONLINE SEARCH EXPERIENCE? With 95% of all Buyers using the Internet to search for homes, it is critical to provide them with the information they want most.
Value of Website Features found “very useful:”
87%
52%
46%
Floor Plans
85%
Detailed Property Information
Photos
42% Real Estate Contact Information
Virtual Tours
Other important Website features include: - Detailed Property Info - Neighborhood Info - Interactive Maps - Videos - Information Upcoming Open Houses
SOURCE: 2018 National Association of REALTORS® Profile of Homebuyers and Sellers
Prepared by: Louis Keleher, Branch Manager
MARKETING STRATEGY Responding to Today’s Consumer to Position Your Home for Success
MARKETING STRATEGY
www.BHHSNJ.com Same Experience...
Desktop Tablet & Mobile
Start Your Home Search at: BHHSNJ.com
Consumers’ destination website for real estate services throughout northern and central New Jersey
• Home Search by Address, City, Zip or MLS# • Search Engine Optimized; hyperlocal content to drive consumers to your listing • Full-Screen Viewer with Professional Photography • Buyers’ direct access to Mortgage, Title and Insurance Services
Prepared by: Louis Keleher, Branch Manager
MARKETING STRATEGY
YOUR PROPERTY WEBSITE • Website Domain • High Resolution Property Photos with Full-Screen Viewer • Listing Video & Virtual Tour • Detailed Property Description • Mapping • Open House Displays • Neighborhood Demographics and School Profiles • Mortgage Calculator • Google Earth View of Your Home and Neighborhood with driving directions • Visitor Account Registration for Buyers who want to save a search to your home and receive automatic electronic updates on price and status changes, upcoming open house dates, and more! • Tagging to build platform keywords and enable a variety of search terms specific to your property and area in order to make your home findable on BHHSNJ.com
Prepared by: Louis Keleher, Branch Manager
HOME SELLING PROPOSAL
MARKETING STRATEGY
CONSUMER ENGAGEMENT
facebook.com/bhhsnj
@bhhsnj
instagram.com/bhhsnj
Our Berkshire Hathaway HomeServices New Jersey WordPress Blog drives additional online traffic to our open search platform with industry news, thought leadership, company and brand announcements, market data and trending reports, home of the week features, agent recognition, consumer tips, home remodeling, local and company events, fund raisers, and more! Our New Jersey Properties Social Media Platform drives the real estate conversation in our local markets by connecting, communicating and sharing with followers!
Berkshire Hathaway HomeServices New Jersey Properties
Berkshire Hathaway HomeServices New Jersey Properties
pinterest.com.bhhsnj
Berkshire Hathaway HomeServices New Jersey Properties
blog.bhhsnj.com
MARKETING STRATEGY
YOUR HOME FOR SALE ON THE NATION’S TOP 3 INDUSTRY WEBSITES AND THE CONSUMER’S CHOICE FOR HOME SEARCH ON DESKTOP & MOBILE
34%
34%
of real estate traffic*
34%
of real estate traffic*
30%
of real estate traffic*
of real estate traffic*
30%
26%
of real estate traffic*
of real estate traffic*
Multiple Listing Service-direct listings feeds provide data updates every 15 minutes to assure the accuracy of your listing on Zillow, Realtor.com & Trulia!
*SOURCE: Inman Connect 2017
Prepared by: Louis Keleher, Branch Manager
30
of real es
26
of real es
MARKETING STRATEGY
As an Advantage Pro Listing on REALTOR.com, your home has: • 50 photos • Targeted Headline & Featured Status • Detailed property description • Virtual Tour/Video Option • Open House Announcement • Direct Contact to Me as Your Listing Agent for additional information and/or showing appointment inquiries
Prepared by: Louis Keleher, Branch Manager
MORE EXPOSURE ONLINE...
MARKETING STRATEGY
LISTING SYNDICATION REACHING HOMEBUYERS ON MORE THAN 750 INDUSTRY WEBSITES & PORTALS
Internet Activity Snapshot keeps you informed on search activity surrounding your home across our syndication network
With the industry’s most extensive online marketing program, we will submit your home for sale to 154 online publishers with extended syndication networks. All in, your home will reach buyers on more than 750 websites! 18
Prepared by: Louis Keleher, Branch Manager
MARKETING STRATEGY
Digital Remarketing Campaigns YOUR DIGITAL AD WILL FOLLOW CONSUMERS ON SITES THEY ALREADY VISIT.
The targeted exposure we achieve does not result from blasting digital ads to the websites we THINK are most popular among today’s home buyers. Instead, our program identifies and targets consumers who are browsing real estate related sites. Your property ad will then follow that target audience on websites they already visit and that are most important to them... Sites like NYTimes.com, CNN, Facebook, YouTube, USA Today, Fox News, Yahoo!, The Huffington Post, MSNBC, and thousands more, even after they’ve left!
Prepared by: Louis Keleher, Branch Manager
TODAY’S BUYER
MARKETING RESOURCES Printed and Digital Advertising Materials Tailored to Your Home
MARKETING STRATEGY
78 million+ unique monthly visitors
FOR HOMES LISTED AT $800,000 + For an insightful view of the world, there’s no source like The New York Times. For more than 150 years, Times readers have expected the most thorough and uncompromising coverage in the world. The Times has won more Pulitzer prizes than any other news organization and remains No. 1 in overall reach of U.S. opinion leaders. Exposed to a global audience of 78.1 million unique visitors each month, your home for sale with multiple photos, direct listing agent contact information and more, will be searchable among all real estate listings on NYTimes.com. Source: com Score Media Metrix Multi-Platform Study, March 2016
Prepared by: Louis Keleher, Branch Manager
MARKETING STRATEGY
36 million+ unique monthly visitors
YOUR HOME FOR SALE ON WJS.COM
WSJ.com reaches a global audience of 42.4 million digital readers per month who seek the news and information critical to their business and personal lives. Edited locally in nine languages and available across digital platforms including mobile and tablet devices, WSJ.com delivers breaking news streams, interactive features, videos and blogs. Â Your home for sale with multiple photos, direct listing agent contact information and more, will be searchable among all real estate listings on WSJ.com. Â Sources: com Score Media Metrix Q1 (Jan-Mar) 2017, 3-Month Avg.; worldwide desktop visitors only
Prepared by: Louis Keleher, Branch Manager
MARKETING STRATEGY
With more than 2 million monthly Chinese consumer visitors, Juwai.com is the #1 Chinese international property portal, reaching an exclusive audience of high-net-worth Chinese.
Juwai.com offers everything needed to reach Chinese buyers: - One platform, hosted behind China’s Firewall - Social/mobile integration - Translation services - All residential listings are hosted This alliance makes Berkshire Hathaway HomeServices a dominant brand on one of the world’s most popular real estate search sites. (Source: Berkshire Hathaway HomeServices, April 2018)
Prepared by: Louis Keleher, Branch Manager
MARKETING STRATEGY
PROFESSIONAL PHOTOGRAPHY VIDEO & VIRTUAL TOURS
Professional Photography Showcases Your home’s Best Features Virtual Tours posted across our Listings Platform Engage Buyers Video drives online buyers to you
Prepared by: Louis Keleher, Branch Manager
MARKETING RESOURCES
FULL COLOR, PROFESSIONALLY PRINTED COLLATERAL 24/7 access | 24-hour turnaround
Our Print-on-Demand Platform provides customized marketing materials featuring your home.
Prepared by: Louis Keleher, Branch Manager
MARKETING RESOURCES
COMPANY-SPONSORED DIRECT MAIL
Our company-sponsored Just Listed postcards can be mailed out to promote your home targeting a specific group of buyers.
Prepared by: Louis Keleher, Branch Manager
MARKETING RESOURCES
ELECTRONIC MARKETING
Hundreds of electronic flyers, postcards, door hangers and eCard templates with MLS integration and 24/7 on-demand access provide dynamic marketing materials to promote your home for sale at every stage of the marketing cycle.
Prepared by: Louis Keleher, Branch Manager
Thank You
for this opportunity to detail the benefits and advantages of the Berkshire Hathaway HomeServices
New Jersey Properties. It would be my distinct privilege to represent your home and assist you in achieving your real estate goals.
HOME SELLING PROPOSAL
The
HOME SELLING Process
THE HOME SELLING PROCESS Selling a house typically includes many of the following elements. I will be your resource and guide every step of the way. Initial Consultation • Determine your needs and priorities • Review “agency” choices & select appropriate working relationship • Discuss Marketing Plan • Establish Pricing Strategy
Design and Implement Marketing Plan
• Complete home enhancement recommendations • Carry out scheduled marketing activities • Show the property to brokers and prospective buyers • Communicate with you on a regular basis • Monitor results of marketing activities • Modify Marketing Plan and Pricing Strategy as necessary
Review Offer and Reach Agreement with Buyer
• Buyer’s Real Estate Professional presents offer • Discuss and clarify proposed terms and conditions • Negotiation; possible counteroffers • Reach final agreement
Complete Settlement Process (per purchase contract)
• Deposit of buyer’s earnest money • Sign documents • Title search; preliminary title report to buyer • Inspections • Removal of remaining contingencies • Buyer’s final walk-through of property • Loan funding/balance of funds from buyer • Recording of title • Relocation of seller; possession of property by buyer
After-sale Service
• Help you find your next home, as needed • Assist you with relocation, as needed • Provide resources for other after-sale homeowner needs
Prepared by: Louis Keleher, Branch Manager
THE HOME SELLING PROCESS
The Dangers Of Overpricing An asking price that is beyond market range can adversely affect the marketing of a property. •
Fewer buyers are attracted, and fewer offers received.
•
Marketing time is prolonged, and initial marketing momentum is lost.
•
The property attracts “lookers” and helps competing houses look better by comparison.
•
If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan.
•
The property may eventually sell below market value.
Prepared by: Louis Keleher, Branch Manager
THE HOME SELLING PROCESS
Average Price Analysis List Price
Sale Price
Ratio
DOM
Homes priced within 2% of fair market value
$421,401
$421,522
100%
37
All others
$438,660
$404,662
93%
88
Pricing at TRUE market value AT THE TIME OF LISTING caused a 58% reduction in DOM and a 4.2% price gain!
Prepared by: Louis Keleher, Branch Manager
Key Market Factors How long does it take to sell a property? Some properties sell in a few days, others may take several months. By recognizing some key factors that influence marketing a home, you can get significant control over market time. The proper balance of these factors will expedite your sale:
� Location Location is the single greatest factor affecting value. A neighborhood’s desirability is basic to a property’s fair market value. � Competition Buyers compare your property against others in that neighborhood. Buyers interpret value based on available properties on the market. � Timing The real estate market may reflect a “buyers” or “sellers” market. Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property. � Condition The property condition will affect price and speed of sale. Optimizing physical appearance and advance preparation for marketing maximizes value. � Terms The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing. � Price If the property is not properly priced, a sale may be delayed or even prevented. Reviewing the Comparative Market Analysis assists you in determining the best possible price.
Prepared by: Louis Keleher, Branch Manager