HOME MARKETING SYSTEM
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BRAND | Berkshire Hathaway HomeServices
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BRAND | Berkshire Hathaway
Berkshire Hathaway “Berkshire Hathaway is built to be forever…it’s true of all the businesses we own. You want to be part of an organization that’s not looking to sell out next week, next month or next year, or where the place will crumble when the founders leave. In terms of permanence, we can’t be beat. Not only can we not be topped by anyone, we can’t be matched by anyone.” – Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc. Berkshire Hathaway Inc. is a worldwide holding company headquartered in Omaha, Nebraska. Warren Buffett has been its Chairman since 1969.
The Berkshire Hathaway approach is to acquire companies with great brands, great products and strong leadership. Among the Berkshire Hathaway Brands You Know…
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BRAND | Berkshire Hathaway
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BRAND – Real Estate Berkshire Hathaway HomeServices Nationwide Network of Affiliates
#Agents: almost
44,000 #Offices: over
1,300 #States
47
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BRAND | J.D. Power Award
Satisfied Sellers return to Berkshire Hathaway HomeServices as a result of the previous experience they had with their agent, the closing process, the company’s office and marketing strategy, and access to additional real estate services.
THE CHOICE IS CLEAR FOR REPEAT HOME SELLERS The network was honored in J.D. Power 2017
Berkshire Hathaway HomeServices received the highest numerical score among 5 real estate companies for repeat home sellers in the J.D.Power 2017 Home Buyer/Seller Satisfaction Study, based on 5,117 total responses, measuring the perceptions and experiences of
Home Buyer/Seller Satisfaction Study for “Highest
customerswho bought and/or sold a home between March-April 2017. Your experiences may vary. Visit jdpower.com.
Overall Satisfaction for Repeat Home Sellers Among National Full Service Real Estate Firms.”
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BRAND | National Platform: BerkshireHathawayHS.com
International Translation in 13 Languages
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PRESENTING YOUR HOME TO THE WORLD OVER 14.7 MILLION VISITS TO BerkshireHathawayHS.com *12 months ending 12/31/16
Top 20 Visiting Countries to Berkshirehathawayhs.com
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NEW JERSEY PROPERTIES | Our Difference Serving You Since 1954
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NEW JERSEY PROPERTIES | Our ROOTS
An independently owned and operated real estate company since 1954, we have 19 offices and 800 agents serving northern and central New Jersey. As a full-service brokerage, we provide residential resale, new homes, luxury properties, commercial and relocation services, combined with comprehensive and in-house mortgage, title and home warranty offerings. Living our Core Values of Integrity, Success, Excellence, Dependability and Energy, we continue our company’s longstanding tradition of exceptional client care.
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Rebranded June 24, 2014
NEW JERSEY PROPERTIES | Global Capabilities: RELOCATION Exclusive Marketing Advantages
Relocation. Relocation is one of the things Berkshire Hathaway HomeServices New Jersey Properties does best. Our Relocation Department works closely with Brookfield Global Relocation Services and other major Relocation Management Companies to provide a unique array of client services, including: • Group Moves
• Destination Services • Marketing Assistance • Pre-Decision and Area Tours • Corporate Listings • Broker-to-Broker Referrals • eLeads and IDX Opportunities …All help to create a larger, more qualified pool of buyers for your listing.
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NEW JERSEY PROPERTIES | Global Capabilities: RELOCATION Exclusive Marketing Advantages
Relocation and Corporate Group Move Services provide significant opportunities for additional exposure as well as an enhanced pool of well-qualified and motivated buyers for your home for sale.
• • • • • • • •
Manages more than 60,000 relocations per annum in more than 140 countries Mobility partner to the government’s of the United States and Canada Operating fro 16 regional offices across the world “Brick and Mortar” presence on four continents Ability and resources to serve large and complex global clients More than 50 years of Industry Expertise Service satisfaction results: 96% customer satisfaction Environment of innovation, investment and growth
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Berkshire Hathaway HomeServices New Jersey Properties is a Preferred Broker in 3 global relocation networks: 1. BGRS 2. HomeServices Relocation 3. Weichert Workforce Mobility
NEW JERSEY PROPERTIES | Global Capabilities: RELOCATION Exclusive Marketing Advantages
Relocation Companies that Utilize Berkshire Hathaway HomeServices New Jersey Properties Relocation Services • • • • • • • • • • • • •
ADP AIRES Relocation Altair Global Relocation American Relocation Connection BGRS Bristol Global Mobility CapRelo Cartus Colonial Relocation Cornerstone Relocation Group, Inc. Crown World Mobility Erickson Moving Services Graebel Relocation
• • • • • • • • • • • •
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Home Connections HomeServices Relocation The Intrepid New Yorker, LLC Lexicon Relocation, LLC The MIGroup MoveCenter Moving Station MSI (Mobility Services International) NEI Global Relocation NuCompass Mobility Odyssey Relocation OneSource Relocation
• • • • • • • • • •
Oxxford Paragon Relocation Resources, Inc. Plus Relocation Services, Inc. Relocation Advantage Partners Sirva, Inc. TRC Global Watson Relocation Services Weichert Workforce Mobility WHR Group, Inc. Xonex Relocation
GLOBAL REAL ESTATE | The International Buyer
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GLOBAL REAL ESTATE | The International Buyer
2017 Profile of International Home Buyer Activity
Volume of International Sales (foreign buyers purchasing U.S. properties)
April 2016-March 2017
$153 Billion
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GLOBAL REAL ESTATE | The International Buyer
Dollar Volume and Share of Sales to Foreign Buyers from Top Five Countries
United States
in Billion Dollars
Properties Purchased
2016
2017
Sales $
% Share
Sales $
% Share
China
$27.3
26.7%
$31.7
14%
Canada
$8.9
8.7%
$19
12%
United Kingdom
$5.5
5.3%
$9.5
5%
Mexico
$4.8
4.6%
$9.3
10%
India
$6.1
6%
$7.8
5%
All Others
$49.97
TOTAL Int’l
$102.6
$75.6 51.3%
$153
Sales SOURCE: 2017 National Association of REALTORS® Profile of Homebuyers and Sellers
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46%
INTERNATIONAL & DOMESTIC EXPOSURE Print and Digital Reach
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INTERNATIONAL EXPOSURE | Digital Reach
With more than 2 million monthly Chinese consumer visitors, Juwai.com is the #1 Chinese international property portal, reaching an exclusive audience of high-net-worth Chinese. Juwai.com offers everything needed to reach Chinese buyers: • one platform, hosting behind China’s Firewall • social/mobile integration • translation services • All residential listings are hosted This alliance makes Berkshire Hathaway HomeServices a dominant brand on one of the world’s most popular real estate search sites. (Source: Berkshire Hathaway HomeServices, May 2017)
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INTERNATIONAL EXPOSURE | Digital Reach
Property Listings
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INTERNATIONAL & DOMESTIC EXPOSURE | Digital Reach
78.1 million+ unique monthly visitors Prepared by: Agent Name, Agent Title
INTERNATIONAL & DOMESTIC EXPOSURE | Digital Reach
31,300,000 + unique monthly visitors
.com Translated into English, Spanish and Chinese
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INTERNATIONAL & DOMESTIC EXPOSURE | Print & Digital Exposure
GLOBAL LISTING PROGRAM Enhanced 2017 Partnership
Wall Street Journal – MANSION •PRINT: listing will be featured in the pages of Mansion (US, Europe and Asia)
•DIGITAL: "featured" listing online at WSJ.com for 30 days. Homes over $1,000,000 will also be featured on MansionGlobal.com
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CONSUMER BEHAVIOR | Today’s U.S. Buyer
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CONSUMER BEHAVIOR | Today’s U.S. Buyer
How Do Buyers Find the Home They Purchase? Homebuyers may use a variety of resources to search for homes for sale, but they are most likely to find the home they actually purchase through online search or a real estate professional.
Source: 2017 National Association of REALTORSÂŽ Profile of Homebuyers and Sellers
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TARGETING THE U.S. BUYER │ Digital Reach
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U.S. BUYERS | Listings Syndication Reaching Homebuyers on more than 900 Industry Websites & Portals
Internet Activity Snapshot keeps you informed on search activity surrounding your home across our syndication network
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U.S. BUYERS | Digital Marketing on Adwerx Personal Billboard for You!
Other sites include:
New York Times ESPN YouTube Washington Post CNN Yahoo Forbes Huffington Post CBS USA Today and more!*
✓ Adwerx uses anonymous on line data to target ads for your home toward local people who are potential buyers. This includes local people who have searched for homes, used mortgage calculators, searched for moving companies, etc. ✓ Ads for your home follow potential buyers everywhere they go on the web ✓ Adwerx provides daily marketing reports on the ad campaign for your home.
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Sample Marketing Report
U.S. BUYERS | REALTOR.com
As a showcased, “Advantage Pro” Listing on REALTOR.com, your home has: • • • • • •
50 photos Targeted Headline & Featured Status Detailed property description Virtual Tour/Video Option Open House Announcement Direct Contact to Your Listing Agent for additional information and/or showing appointment inquiries
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U.S. BUYERS | Listings Syndication
Your Home for Sale on the Nation’s Top 3 Industry Websites and the Consumer’s Choice for Home Search on Desktop & Mobile
34%
30%
26%
of real estate traffic*
of real estate traffic*
of real estate traffic*
Multiple Listing Service-direct listings feeds provide data updates every 15 minutes to assure the accuracy of your listing on Zillow, Realtor.com & Trulia! *SOURCE: Inman Connect 2017
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U.S. BUYERS | NYTimes.com
For an insightful view of the world, there’s no source like The New York Times. For more than 150 years, Times readers have expected the most thorough and uncompromising coverage in the world. The Times has won more Pulitzer prizes than any other news organization and remains No. 1 in overall reach of U.S. opinion leaders. Exposed to a global audience of 78.1 unique visitors each month, your home for sale with multiple photos, direct listing agent contact information and more, will be searchable among all real estate listings on NYTimes.com. Source: comScore Media Metrix Multi-Platform Study, March 2016
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U.S. BUYERS | WSJ.com
WSJ.com reaches a global audience of 43.1 million digital readers per month who seek the news and information critical to their business and personal lives. Edited locally in nine languages and available across digital platforms including mobile and tablet devices, WSJ.com delivers breaking news streams, interactive features, videos and blogs. Your home for sale with multiple photos, direct listing agent contact information and more, will be searchable among all real estate listings on WSJ.com. Sources: comScore Media Metrix Q4 (Oct-Dec) 2016, 3-Month Avg.; includes digital platforms
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U.S. BUYERS | Targeted Online Engagement
Your Property Website • Website Domain • Up to 50 High Resolution Property Photos with Full-Screen Viewer • Detailed Property Description • Mapping • Open House Displays • Neighborhood Demographics and School Profiles • Mortgage Calculator • Google Earth View of Your Home and Neighborhood • Visitor Account Registration for Buyers who want to save a search to your home and receive automatic electronic updates on price and status changes, upcoming open house dates, and more! • Tagging to build platform keywords and enable a variety of search terms specific to your property and area in order to make your home findable on BHHSNJ.com
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U.S. Buyers | Focus on Luxury BHHSNJ.luxury NewJerseyLuxuryCollection.com
Featured placements on our LUXURY Websites
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VISUAL MARKETING SUITE Showcasing your home across print, video, social and electronic media.
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VISUAL MARKETING SUITE | Competitive Positioning Customized Digital and Print Collateral • Two Week Digital Ad Campaign on Web, Mobile and Facebook
• CINEMATIC FULL MOTION VIDEO and/or VIRTUAL TOURS • Matterport 3D Tours • Professional Photography • Branded Virtual Tour for Public Consumption AND Unbranded Virtual Tour for MLS Compliance • Digital Listing Magazine • Electronic Marketing • NEW TO MARKET: Local & Demographic Direct Mail with Panoramic Postcard
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VISUAL MARKETING SUITE | Competitive Positioning Video, Virtual Tour, Professional Photography, Branded Viewer
Your Property will Get Powerful Digital Marketing
Other sites include:
New York Times ESPN YouTube Washington Post CNN Yahoo Forbes Huffington Post CBS USA Today and more!*
Sample Marketing Report
✓ Adwerx uses anonymous online data to identify consumers who are potential buyers. Those consumers have expressed an online interest in real estate by searching for homes, using mortgage calculators or researching moving companies. ✓ Adwerx targets those potential buyers who are local to your home address, typically within a 15-mile radius, and delivers digital ads featuring your home. ✓ Your home’s digital ads follow those potential buyers everywhere they go on the web, on mobile and on Facebook. ✓ With daily marketing reports, you can monitor your home’s digital ad campaign.
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VISUAL MARKETING SUITE | Competitive Positioning Customized Digital Listing Magazine
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VISUAL MARKETING SUITE | Competitive Positioning Electronic Marketing
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VISUAL MARKETING SUITE | Competitive Positioning Tabloid Print Brochure
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VISUAL MARKETING SUITE | Competitive Positioning Panoramic Print Postcards for Demographic Direct Mailings
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Thank You for this opportunity to detail the benefits and advantages of the Berkshire Hathaway HomeServices New Jersey Properties Luxury Collection.
Jamie Hollenbach Sales Associate
Berkshire Hathaway HomeServices New Jersey Properties Hunterdon County Regional Office
It would be our distinct privilege to represent your home and assist you in achieving your real estate goals. Š2018 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.
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