Reinvented Here

EINVENTED HERE How business, industry and retail rebound

A supplement to

Do you have a sneaky family?

Have we got a game for you.

Save the Revolution by enlisting in the service of American Liberty and be sent on a mission of critical importance on the eve of the Battle of Yorktown. RevQuest: The Lion and the Unicorn™ takes you into the intrigue and espionage of the 18th century. Begin the game by revealing your spy name at colonialwilliamsburg.com/revquest. And don’t forget to ask for your top~secret orders when checking in to the Williamsburg Woodlands Hotel ħ Rɡ FLDO VS\ KHDGTXDUWHUV

-XQH ħ 6HSWHPEHU 3OD\ IUHH ZLWK &RORQLDO :LOOLDPVEXUJ DGPLVVLRQ For more information, call 1~8oo~447~8679 or visit colonialwilliamsburg.com Follow us on

Š2o12 The Colonial Williamsburg Foundation

BIG IDEA

Companies large & small took their vision to reality

By Sara Bonovitch It’s his “emphasis on quality and serviceâ€? that sets Wythe Candy & Gourmet All over greater Williamsburg, entrepreDSDUW IURP WKH UHVW neurs have quietly succeeded with a burst of HQHUJ\ DQG VXIĂ€FLHQW FDSLWDO %XW Ă€UVW WKH\ KDG CRQWLQXHG FRQĂ€GHQFH LQ LWV FRUH WKH ELJ LGHD YDOXHV NHHSV 6XQ7UXVW FXVWRPHUV FRPLQJ Embracing the “Made in Americaâ€? ideol- EDFN %DQN SUHVLGHQW %HUQDUG 1JR VDLG RJ\ KHOSHG VHW &RUHVL[ 3UHFLVLRQ *ODVV ,QF building relationships, listening to clients DSDUW IURP LWV FRPSHWLWLRQ &RUHVL[ VSHFLDOL]HV and achieving growth through them sets in cutting, edging and manufacturing glass for 6XQ7UXVW DSDUW 6R GR ´VSHDNLQJ ZLWK D ZLGH UDQJH RI WHFKQRORJLHV candor and acting intelligently to succeed From its inception in 2001, owner Alan WKURXJK WHDPZRUN Âľ +H DGYLVHG RWKHUV WR Graham knew Coresix needed to be diversiDOZD\V ´ZRUN VPDUW QRW MXVW KDUG Âľ Ă€HG WR EHFRPH VXFFHVVIXO “We work closely with industry leaders to $QQ (Ă€PHW] IURQ %RXQG *\P SULGHV LWVHOI RQ anticipate and meet the evolving technological Alan Graham, owner of Coresix Precision Glass EHLQJ ORFDOO\ RZQHG DQG RSHUDWHG 2ZQHU GHPDQGV RI RXU QLFKH PDUNHW Âľ KH VDLG 7KDW UHDOL]DWLRQ KHOSHG &RUHVL[ HYROYH DQG Ă RXULVK 6FRWW *UDIWRQ EHOLHYHV LW¡V ZKDW VHWV WKH J\P DSDUW IURP ODUJHU FRPSHWLWRUV 7KDW HYHQ LQ LWV HDUO\ VWDJHV FRU -RH +HUW]OHU RZQHU RI +HUW]OHU DQG WKH H[SHULHQFH PHPEHUV UHFHLYH “We took advantage of every opportunity & George, creating his eco-friendly landscape “I am very lucky to have a great staff who to prove we can be competitive in price and GHVLJQ EXVLQHVV ZDV D QR EUDLQHU get to know our members inside and out,â€? he VXSHULRU LQ TXDOLW\ Âľ KH DGGHG “My wife, Linda, is typical of the customVDLG HUV ZKR EX\ IURP P\ EXVLQHVV Âľ KH VDLG $IWHU *UDIWRQ XVHG WR EH RQH RI WKRVH PHPEHUV Perry DePue, co-owner of Williamsburg noticing that she shopped for natural and ecoInsurance, honed in on the importance of service ´6LQFH , ZRUNHG RXW LQ WKH ROG ORFDWLRQ Âľ IULHQGO\ JURFHULHV LW VSDUNHG DQ LGHD KH VDLG ´7KH RSSRUWXQLW\ FDPH XS WR SXUFKDVH WR RWKHUV DV KLV ELJ LGHD “Why not extend that choice to the products WKH EXVLQHVV Âľ He spent the 1970s as a local banker “in the we use in our gardens? Why not bring good ,URQ %RXQG UHFHLYHG D PDNHRYHU ZKHQ LW old days when banking was personal and you choices, eco-friendly choices, to our customcould actually stick your neck out to help some- PRYHG WR LWV FXUUHQW ORFDWLRQ LQ 1HZ 7RZQ LQ ers?â€?

RQH Âľ +H DGGHG ´(YHQ WKRXJK , OHIW EDQNLQJ LQ 1HDUO\ HYHU\ LQGXVWU\ KDV MXPSHG RQ WKH 1980, itâ&#x20AC;&#x2122;s still a thrill for me when people walk eco-friendly, â&#x20AC;&#x153;greenâ&#x20AC;? bandwagon, but he was Steve Rose has always loved the challenge up and say thanks with statements like, â&#x20AC;&#x2DC;You HDUO\ LQ WKH JDPH RI ORJLVWLFV DQG SODQQLQJ HYHQWV 7KDW LQWHUloaned me money when no one else wouldâ&#x20AC;? or â&#x20AC;&#x153;What I think is special is that we pay atest turned into a business when Williamsburg ´<RX KHOSHG PH VWDUW P\ EXVLQHVV Âľ WHQWLRQ WR GHWDLOV Âľ VDLG +HUW]OHU ´:H GR ZKDW (YHQW 5HQWDOV ZDV IRXQGHG LQ As a result, â&#x20AC;&#x153;It only stands to reason that I ZH VD\ ZH ZLOO GR ,¡YH EHHQ VXUSULVHG RYHU Rose said being a locally based company hold in great esteem the small-business people WKH \HDUV E\ KRZ IHZ Ă&#x20AC;UPV DFWXDOO\ GHOLYHU RQ JLYHV :LOOLDPVEXUJ (YHQW 5HQWDOV DQ HGJH whom Iâ&#x20AC;&#x2122;ve come to serve and work with over WKRVH VLPSOH VWDWHPHQWV Âľ â&#x20AC;&#x153;In this business where weather is a huge WKH \HDUV Âľ IDFWRU \RX QHHG WR EH FORVH Âľ In 1980, DePue was also elected to the James Throughout its existence as one of AmerHe adds that his customer service is â&#x20AC;&#x153;sec&LW\ %RDUG RI 6XSHUYLVRUV ´%RWK PRYHV ZHUH LFD¡V ROGHVW IXQHUDO HVWDEOLVKPHQWV %XFNWURXW RQG WR QRQH Âľ bold,â&#x20AC;? he recalled, â&#x20AC;&#x153;and both had long learning Funeral Home has thrived on always being FXUYHV Âľ Over more than three decades, Ray Wright DEOH WR DGDSW WR HYHU FKDQJLQJ WUHQGV $FFRUGLQJ WR *UHJ $UQROG ´%XFNWURXW KDV IRXQG QHZ A strategic move to refocus its business was 6U KDV OHDUQHG D WKLQJ RU WZR DERXW EXVLQHVV and inventive ways to satisfy the families they 6LQFH RSHQLQJ :ULJKW 6LJQ 6HUYLFH LQ the turning point for Wythe Candy & Gourmet, KH UHFRJQL]HG GHGLFDWLRQ VDFULĂ&#x20AC;FH DQG OR\DOW\ VHUYH DV ZHOO DV KRQRULQJ ORFDO WUDGLWLRQ Âľ which has been in business here more than 50 %XFNWURXW DOVR VWDQGV DSDUW IURP LWV FRPDUH ZKDW PDNH D FRPSDQ\ VXFFHVVIXO \HDUV :KDW EHJDQ LQ DV D VSHFLDOW\ IRRGV petitors by offering on-site crematory services, 7RGD\ :ULJKW 6LJQ 6HUYLFH WKULYHV LQ and confection store has evolved into a distribuwhich allows families to say goodbye on their LWV VLWH LQ +DQNLQV ,QGXVWULDO 3DUN LQ 7RDQR WLRQ FRPSDQ\ RQ DFFRUG DQG VFKHGXOH &(2 *RUGRQ $QJOHV FDOOHG WKH GHFLVLRQ D ´UH- because honesty, customer service and quality ´7RGD\ FUHPDWLRQ KDV QR WLPH OLQH RU OLPLW VXOW RI D QLFKH WKDW ZDV QRW EHLQJ IXOĂ&#x20AC;OOHG Âľ 7KH that differentiates his sign and banner busion when or how the services have to be carQHVV PRYH DOVR UHTXLUHG UH HGXFDWLQJ KLV OHDGHUVKLS ULHG RXW Âľ DGGHG $UQROG

Reinvented Here 2012

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Sentara Williamsburg Regional Medical Center Acute inpatient rehabilitation

Highly skilled, board-certified physician specialists

Emergency Department with 29 rooms

Advanced imaging featuring a 32-slice CT scanner

8 operating rooms Wound Healing Center

supporting minimally invasive surgery

The opening of Sentara Williamsburg Regional Medical Center brought healthcare advancements within an ultra-modern medical complex.

Highly Skilled Physicians You’ll find more specialists in heart care, rehabilitation, vascular surgery, minimally invasive surgery, cancer care, obstetrics, orthopedics, and more.

Innovations in Patient Safety and Outstanding Patient Outcomes The groundbreaking eICU® will continue its legacy of saving the lives of critically ill patients. Many other hospital-wide safety innovations also are in place.

sentara.com/williamsburg

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Nationally accredited Comprehensive Breast Center 24/7 cardiac cath lab 145 all-private rooms

Family Maternity Center

for emergency heart care

with LDRP suites

Life-saving electronic monitoring in eICU®

Technological Advancements Across every department, patients can expect to benefit from landmark advancements in medical technology. Sentara eCare®, our electronic medical records system, is designed to provide better patient safety and care.

A Patient-Centered Approach To Care From the assurance of all-private rooms to the healing effects of soft lighting, music and art, Sentara Williamsburg Regional Medical Center is a model of patient-centered care. For a physician referral, please call 1-800-SENTARA. To learn more, visit sentara.com/williamsburg.

Your community, not-for-profit health partner

Reinvented Here 2012

Take risks, focus on customers %UDQVFRPH DQG RWKHU OHDGLQJ EXVLQHVVHV DQG UHJLRQDO SROLWLFDO OHDGHUV ´'HZH\¡V ZRUN DV OHG %UDQVFRPH WR HQWHU new markets and to always stay ahead of the trends in these fast moving times,â&#x20AC;? said PatWHUVRQ

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A risky idea to abandon commissions for fee-only fueled the success of Covenant :HDOWK $GYLVRUV LQ %XVFK &RUSRUDWH &HQWHU 7KH FRPSDQ\ UHORFDWHG LQ IURP :DVKLQJWRQ 2ZQHU 5REHUW 7RSSLQJ EHFDPH LQWHUHVWHG LQ Ă&#x20AC;QDQFLDO SODQQLQJ DQG LQYHVWPHQW PDQDJHment while working with business owners DV D PDQDJHPHQW FRQVXOWDQW ´7KH LPSHWXV ZDV WR SURYLGH REMHFWLYH Ă&#x20AC;QDQFLDO DQG LQYHVWPHQW DGYLFH ZLWK IHZHU FRQĂ LFWV RI LQWHUHVW Âľ $V D UHVXOW WKH FRPSDQ\ LV LQGHSHQGHQW FDUU\LQJ QR DIĂ&#x20AC;OLDWLRQV ZLWK EURNHUDJH Ă&#x20AC;UPV LQVXUDQFH FRPSDQLHV RU EDQNV

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Founded originally as Farmers and MeFKDQLFV %DQN LQ & ) )LQDQFLDO &RUSRUDWLRQ LV FHOHEUDWLQJ LWV WK ELUWKGD\ 7RGD\ EDQNLQJ Ă&#x20AC;QDQFLDO LQYHVWPHQW PRUWJDJH WLWOH and insurance services are all available under WKH & ) XPEUHOOD 7KH ´)RFXVHG RQ <RXÂľ EUDQG UHODWLRQVKLSV and pro-active conversations with customers KHOSV VHW & ) DSDUW â&#x20AC;&#x153;We have found that this time together enables us to exceptionally responsive service and to make recommendations that may save them time or money,â&#x20AC;? said Maureen Medlin, YLFH SUHVLGHQW IRU PDUNHWLQJ

A JURZWK LQ WKH DJULFXOWXUH DQG Ă&#x20AC;VKLQJ industries prompted the need for banking VHUYLFHV ,Q &KHVDSHDNH %DQN ZDV IRXQGHG LQ /DQFDVWHU 9D ,W PDGH LWV HQWUDQFH LQWR WKH Williamsburg market in 1995 when a branch RSHQHG LQVLGH D :LQQ 'L[LH ([SDQVLRQ FRQWLQXHG DV WKH /DID\HWWH branch opened in 2000 and the two more EUDQFKHV RSHQHG LQ Marshall Warner, executive vice president, who also began working in the Williamsburg PDUNHW LQ EHOLHYHV WKDW &KHVDSHDNH %DQN¡V IRFXV RQ FRPPXQLW\ ORFDO HPSOR\HHV and local businesses is what sets Chesapeake DSDUW IURP ELJ EDQNV

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Steve Ward literally built his business, (DVWHUQ )ORRU &RYHULQJ â&#x20AC;&#x153;I began working on my hands and knees as D FDUSHW KHOSHU RYHU \HDUV DJR Âľ KH VDLG After a year of hard labor, Ward purchased WKUHH WUXFNV DQG EHJDQ VHOOLQJ Ă RRU FRYHULQJ 1RZ ZLWK D VDWLVIDFWLRQ UDWLQJ DPRQJ KLV customers, Ward credits them for his success LQ VHWWLQJ (DVWHUQ DSDUW IURP WKH FRPSHWLWLRQ

OXW LQ )LYH )RUNV &XVWRP %XLOGHU 6XSSO\ &R ZDV ERUQ RXW SUHVLGHQW DQG JHQHUDO PDQager Randy Cooperâ&#x20AC;&#x2122;s longtime experience in WKH LQGXVWU\ Doing a variety of jobs, Cooper began ZRUNLQJ LQ WKH LQGXVWU\ LQ 1HZSRUW 1HZV â&#x20AC;&#x153;I saw an opportunity in the growing Wil S

The slowdown in the housing market led +HUW]OHU %URWKHUV %XLOGHUV WR FUHDWH D QHZ QLFKH IRU LWVHOI LQ WKH FRQVWUXFWLRQ PDUNHW (YROXWLRQ KDV ORQJ EHHQ SDUW RI WKH FRPSDQ\ IRXQGHG LQ +HUW]OHU %URWKHUV started as a landscaping company, broadening

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Made in James City County Employees Are Our Greatest Asset

Coresix Precision Glass in Virginia is an industry leader in the development, manufacturing and fabrication of precision glass components.

Celebrating Our 10th Anniversary

Reinvented Here 2012

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BREAK EVEN

Job 1 for entrepreneurs is to control spending

By Sara Bonovitch 0RVW QHZ EXVLQHVVHV IDLO ZLWKLQ WKH Ă&#x20AC;UVW \HDU RU WZR VR H[SHUWV UHFRPPHQG WKH VRRQHU WKH EHWWHU IRU EUHDNLQJ HYHQ 3UREOHP LV H[SHQVHV W\SLFDOO\ UXQ KLJK WKH Ă&#x20AC;UVW \HDU 2ZQHU 5D\ :ULJKW 6U VDLG LW WRRN HLJKW \HDUV IRU KLV :ULJKW 6LJQ 6HUYLFHV LQ 7RDQR WR EUHDN HYHQ DIWHU LWV VWDUW LQ ´%XW \RX KDYH WR DOZD\V NHHS LQYHVWLQJ DQG XSGDWLQJ Âľ KH VDLG %HWW\ 6WHYHQV RI WKH 9HOYHW 6KRHVWULQJ VHW D UHFRUG IRU VWDUW XSV E\ EUHDNLQJ HYHQ LQ RQH PRQWK $FFRUGLQJ WR &(2 *RUGRQ $QJOHV LW WRRN :\WKH :LOO 'LVWULEXWLQJ LQ 7RDQR WZR \HDUV WR EUHDN HYHQ RQFH LW WUDQVLWLRQHG WKH FDQG\ EXVLQHVV LQWR WKH GLVWULEXWLRQ LQGXVWU\ 7RGD\ the company has a customer base of more than 1,500 and ships PRUH WKDQ LWHPV WR LWV FOLHQWV HYHU\ ZHHN ,Q DGGLWLRQ to its operation here, Wythe also has a distribution center in /HEDQRQ 7HQQ :KHQ 5REHUW 7RSSLQJ Ă&#x20AC;UVW VWDUWHG &RYHQDQW :HDOWK $GYLVRUV KH ZRUNHG RQ D IHH RQO\ EDVLV ,W WRRN KLP IRXU RU Ă&#x20AC;YH \HDUV WR UHDFK KLV SUHYLRXV LQFRPH OHYHO 6WHYH :DUG RZQHU RI (DVWHUQ )ORRU &RYHULQJ VDLG KH EURNH

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Gordon Angles, Wythe-Will Distributing

Guernsey Tingle Architects

years Built onBold30Ideas of

.

At Guernsey Tingle, our craft has evolved from the drafting table to 3D modeling that gives dimension and brings details to life. But the basis for successful design remains the same as it was when we beganâ&#x20AC;&#x201C; creating a balanced blend of art, structure and vision.

Building on collaborative relationships, we offer Mid-Atlantic clients architectural services for commercial, residential and public sector projects.

Put our experience to work for you.

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Architecture Interior Design

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Sustainable Design Design-Build

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Building Information Modeling

4350 New Town Avenue, Suite 101 Williamsburg, Virginia 23188 757-220-0220 www.guernseytingle.com

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Reinvented Here 2012

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RZQHU %HWW\ 6WHYHQV VDLG ´VHUYLFH and a keen eyeâ&#x20AC;? distinguish her VKRS It didnâ&#x20AC;&#x2122;t take long for GuernVH\ 7LQJOH $UFKLWHFWV WR JHQHUDWH D SURĂ&#x20AC;W %XW DQ H[SDQVLRQ LQ WKH V EXUGHQHG WKH Ă&#x20AC;UP ZLWK D ORQJ WHUP GHEW ´7KLV KXUW XV tremendously,â&#x20AC;? said president 7KRPDV 7LQJOH ´EXW ZH FRPPLWted to be debt-free by the mid V DQG ZH ZHUH Âľ +H DGGHG ´WKDW Ă&#x20AC;VFDO FRQVHUYDWLVP KDV FRQtinued to today, and it has helped us weather the current economic GRZQWXUQ Âľ $W 2SWHFK LQ %XVFK &RUSRUDWH Center, Rich Locke took three years to break even after founding WKH WHFKQRORJ\ Ă&#x20AC;UP LQ -RH +HUW]OHU RZQHU RI +HUW]OHU & George, took a phrase to heart ZKHQ VWDUWLQJ KLV EXVLQHVV ´3D\ attention to the pennies and the dollars will take care of themselves,â&#x20AC;? he recalled, and he broke HYHQ WKH Ă&#x20AC;UVW \HDU

www.mycwa.com

COVENANT WEALTH ADVISORS

ACHIEVING FINANCIAL PEACE OF MIND

INDEPENDENT & EXPERIENCED Rob is the founder and owner of Covenant Wealth Advisors and has been a ďŹ nancial advisor since 1983.

Rob has worked in the ďŹ nancial services industry since 1997.

Robert G. Topping, CFP, MBA

Robert C. Smith CFP, MBA

0F/DZV &LUFOH 6XLWH :LOOLDPVEXUJ Â&#x2021;

Reinvented Here 2012

Entrepreneurs Inspire us as Hometown Heroes

Ideas Service Perseverance Rededication Competitiveness WILLIAMSBURG INSURANCE ASSOCIATES Susan Mullins DePue & Perry DePue 504 Strawberry Plains Rd., Suite 100 757.253.0240 www.williamsburginsurance.com We represent many ďŹ ne companies . . . but we work for you! p9

â&#x20AC;&#x2DC;Rev Cityâ&#x20AC;&#x2122; turned Re-engaging parents and children Stephanie Joynes, director of Historic Area Programs, explained how the expanded â&#x20AC;&#x153;Revolutionary Cityâ&#x20AC;? works at Colonial Williamsburg: What got you interested in the idea?

â&#x20AC;&#x153;Revolutionary Cityâ&#x20AC;? will be an interactive and immersive experience that is inviting, compelling, HGXFDWLRQDO DQG SURYRFDWLYH ,W encourages guests to return again and again to see what paths our Revolutionary history will take WKHP GRZQ QH[W How do you reach children?

Using our alternate realLW\ JDPH ´5HY4XHVW 6DYH WKH Revolution!â&#x20AC;? was an opportunity to integrate technology into a true VS\ VWRU\ IURP KLVWRU\ $QQ (Ă&#x20AC;PHW]

What distinguishes Rev Quest?

2QO\ KHUH FDQ \RX SOD\ D VS\ game based on true history, while exploring an entire city full of people, action and human stories of bravery, perseverance and LGHDOV 2XU PXVHXPV DQG OHFWXUH series are world class and provide insight into history, culture and the arts on a deeper level with H[SHUWV LQ WKH Ă&#x20AC;HOG What adversity did you encounter?

2XU LGHQWLW\ DV D WUDGLWLRQDO 18th century living history museum meant we had to convince our audience that there was a lot more to explore that they hadnâ&#x20AC;&#x2122;t H[SHULHQFHG SUHYLRXVO\ :H DUHQ¡W just providing tours like most PXVHXPV :H DOORZ RXU JXHVWV WR get fully immersed in this historical era while also connecting it to WKHLU RZQ SHUVRQDO VWRULHV

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Reinvented Here 2012

a page on history How did you overcome adversity?

We used the fantastic resources we have to make everything bigger DQG EHWWHU ,W PHDQW FUHDWLQJ PRUH engaging experiences for our guests in the Revolutionary City, developing RevQuest, and really highlighting our fantastic resorts with golf, spa and VSHFLDO SURJUDPV IRU IDPLOLHV Who helped you and how?

:H DUH D ELJ RUJDQL]DWLRQ EXW we needed to work together as one foundation to make all of this come together to create the best guest H[SHULHQFH SRVVLEOH 7KLV DV RXU WRS priority, pulled everyone together with D FRPPRQ JRDO

What about outreach?

We introduced our new website on May 11, which provides better communication about everything happening, including special events, performances, dining experiences, as well as all of our hands-on programs and HYHQLQJ ZDONLQJ WRXUV What surprised you?

:H ZHUH DPD]HG DW KRZ DSSHDOing we are to a multi-generational DXGLHQFH :KHQ ZH ODXQFKHG ´5HY4XHVW 6LJQ RI WKH 5KLQRFHURV¾ ODVW summer, kids taught their grandparents how to text, the grandparents helped the kids with the clues, and the parents were the heroes who led the ZD\ WKURXJK WKH DGYHQWXUH :H WUXO\ KDYH VRPHWKLQJ IRU HYHU\RQH

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Whatâ&#x20AC;&#x2122;s the lesson learned?

(YHQ WKRXJK ZH WHDFK DERXW KLVtory, it doesnâ&#x20AC;&#x2122;t mean we should turn away from technology, but rather we should embrace it and use it as a tool to help [our guests] experience all we KDYH WR RIIHU Reprinted from March 2012

Colonial Williamsburg is expanding â&#x20AC;&#x153;Revolutionary Cityâ&#x20AC;? throughout the Historic Area , creating a new brand to teach history. $QQ (Ă&#x20AC;PHW]

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Inventors search for next big thing Regional forum encourages creativity FLDO VXFFHVV Many inventions have sprung -$0(6 &,7< from the community, according to PKLO 3RXORV¡V Ă&#x20AC;UVW SDWHQWHG IRUXP SUHVLGHQW %DPEL :DOWHUV invention was every childâ&#x20AC;&#x2122;s dream: a miniature roller coast- D SDWHQW DWWRUQH\ $W WKH JURXS¡V HU IRU WKH EDFN\DUG $ORQJ ZLWK monthly meeting Wednesday his teenage son, Poulos wanted DW 7KRPDV 1HOVRQ &RPPXQLW\ WR FUHDWH D FRS\ RI WKH %LJ %DG &ROOHJH D KDOI GR]HQ LQYHQWRUV VKRZHG XS :ROI IURP %XVFK *DUGHQV Although Poulos noted how â&#x20AC;&#x153;We called it a Flying inventors are secretive, he willGo Kart,â&#x20AC;? Poulos said at the ingly divulged his latest project: Virginia Inventors Forum this a cup holder â&#x20AC;&#x153;you can take to ball ZHHN ´:H SOD\HG ZLWK WKDW JDPHV DV LW FROODSVHV WR DERXW thing for years, but I didnâ&#x20AC;&#x2122;t patinches and expands to about 18 HQW LW XQWLO WKH HDUO\ V Âľ LQFKHV Âľ 3RXORV VDLG ,W KRRNV WR Poulos has been tinkerthe short armrest typically found ing for two decades, coming in stadiums to extend it and proXS ZLWK PDQ\ SURGXFWV +H YLGH D VSDFH IRU RQH¡V GULQN UHFDOOHG D 79 LQWHUYLHZ IURP ´,W¡V QRW DQ HDV\ WKLQJ ,W¡V QRW ´, KDG D UHPRWH FRQWURO something you can ship over to ODZQ PRZHU Âľ KH VDLG ´-RH China and they can make it out of Flanagan came out to the SODVWLF ,W¡V JRW WR EH PDGH ZHOO KRXVH 7KHQ ZH SHHOHG SRVR WKDW GULYHV WKH SULFH XS Âľ tatoes with a remote-control Poulos has been working on peeler we put in the clothes KLV FXS KROGHUV IRU WZR \HDUV ,¡YH GU\HU Âľ JRW DOO NLQGV ,¡YH JRW RQH WKDW 7KH 1DY\ KDV WDNHQ QRWLFH DWWDFKHV WR \RXU ODZQ FKDLUV ,¡YH WRR got another you can use at the 6RPH \HDUV DJR KH EHDFK 7KH\¡UH VWLOO LQ WKH GHYHOexploited the fact that slight noise underwater can tip off the RSPHQW VWDJH Âľ Although he hasnâ&#x20AC;&#x2122;t taken his HQHP\ WR D VXEPDULQH :KHQinventions past the prototype ever a high-leverage winch stage, Poulos plans to take his was required to perform while cup holder to the marketing submerged, the ratchet on the VWDJH +H¡V WULHG WKDW MXVW RQFH ´, manual winch would create JRW VFKHPHG Âľ KH DGPLWWHG 7KH three times the acceptable betrayal was by someone who OHYHOV had agreed to help develop the Poulos was tasked by the 1DY\ WR GHVLJQ D VLOHQW PDQXDO SURGXFW ´7KDW VRUW RI WXUQHG PH RII ZLQFK 8VLQJ NQRZOHGJH KH IURP GRLQJ DQ\WKLQJ HOVH 7KH\ gained from working in his take your money and then they fatherâ&#x20AC;&#x2122;s lawn mower repair GRQ¡W GR DQ\WKLQJ ZLWK LW ,W KDSbusiness, he took just three SHQV D ORW LQ WKLV EXVLQHVV Âľ days to create a prototype of a 7KDW ZDV \HDUV DJR DQG Ă RDWLQJ EDOO UDWFKHW ,W¡V VWLOO LQ over time Poulos regained his XVH WRGD\ E\ WKH 1DY\ 3RXORV FRQĂ&#x20AC;GHQFH FDOOV LW ´7KH &DVH RI WKH 6LOHQW 7RGD\ LQ KLV VSDUH WLPH 3RX:LQFK Âľ los putters in his shop, a two-car Last year he joined the VirJDUDJH ´,W¡V D JRRG VKRS Âľ KH ginia Inventors Forum, which VDLG ´,QYHQWLQJ KDV EHHQ D ORW RI brings entrepreneurs together IXQ Âľ WR QHWZRUN DQG Ă&#x20AC;QG FRPPHUReprinted from April 2012.

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Reinvented Here 2012

Business

Personal

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Serving your community for over 60 years.

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If you live, work, worship or attend school on the Virginia Peninsula, you are eligible to join!

Williamsburg Commons Branch

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400 Sentara Cir., Ste. 103 Williamsburg, VA 23188

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www.1stAdvantage.org Reinvented Here 2012

(757) 886-3333 p15

SURPRISE

Business owners reďŹ&#x201A;ect on what they didnâ&#x20AC;&#x2122;t expect

By Sara Bonovitch 2QH RZQHU ZKR GLGQ¡W ZDQW WR EH TXRWHG E\ QDPH ZDV VXUSULVHG E\ KRZ GLIĂ&#x20AC;FXOW HPSOR\HHV FDQ EH WR PDQDJH â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;ve had some guys who were horror stories, DQG VRPH ZHUH HYHQ IXQQ\ ,I \RX UHDG RXU HPployee handbook, for instance, youâ&#x20AC;&#x2122;ll see a few things and think, â&#x20AC;&#x153;What the heck is that doing in there?â&#x20AC;&#x2122;â&#x20AC;?

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RI +HUW]OHU *HRUJH ODQGVFDSHUV VDLG ´,¡YH been surprised by the quality of people who FKRRVH WR ZRUN LQ P\ Ă&#x20AC;UP 3HRSOH ZDQW WR GR JRRG ZRUN 7KH\ ZDQW WR SRXU WKHLU KHDUW DQG VRXO LQWR VRPHWKLQJ PHDQLQJIXO Âľ 7KH DEXQGDQFH RI RSSRUWXQLW\ DQG VXSSRUW from the community and clients have been WKH PRVW VXUSULVLQJ IDFWRUV WR 7KRPDV 7LQJOH since he and Roger Guernsey began GuernVH\ 7LQJOH $UFKLWHFWV LQ +H¡V DOVR DPD]HG DW WKH FUHDWLYLW\ DQG HIIHFWLYHQHVV KH¡V VHHQ LQ KLV VWDII RYHU WKH \HDUV %HWW\ 6WHYHQV RI WKH 9HOYHW 6KRHVWULQJ ZDV VXUSULVHG E\ ´WKH DPD]LQJ SRVLWLYH response to our business and all of the friendships that we have made through he $QQ (Ă&#x20AC;PHW] EXVLQHVV Âľ 6KH ZDV EOHVVHG E\ D FOLHQW IURP Joe Hertzler of Hertzler & George.

0LFKLJDQ DV ZHOO ´6KH FRQVLJQHG DQ HQWLUH WRPHUV DOZD\V KDYH D SRVLWLYH H[SHULHQFH Âľ house-full of furniture and shipped it to WilMike Martin, senior vice president, has been OLDPVEXUJ IRU XV WR VHOO IRU KHU Âľ surprised at how quickly Riverside Lifelong Perry DePue of Williamsburg Insurance has +HDOWK LV FRPLQJ WRJHWKHU ´7KHUH DUH VWLOO D been pleasantly surprised by the resiliency of his number of important goals weâ&#x20AC;&#x2122;re pursuing,â&#x20AC;? he RZQ FOLHQWV â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;ve seen homebuilders transform into home VDLG ´%XW DOUHDG\ ZH¡YH EHHQ DEOH WR WRXFK WKH lives of many thousands of people in our comimprovement businesses, Iâ&#x20AC;&#x2122;ve seen restaurants PXQLW\ LQ D YHU\ SRVLWLYH ZD\ Âľ offer new incentives to attract customers, and Randy Cooper, president and general manager Iâ&#x20AC;&#x2122;ve seen owners and their employers take cuts RI &XVWRP %XLOGHU 6XSSO\ DW )LYH )RUNV VDLG LQ FRPSHQVDWLRQ MXVW WR VXUYLYH Âľ the growth of greater Williamsburg has surprised $V D UHVXOW 'H3XH DGGHG ´6PDUW EXVLQHVVHV KLP WKH PRVW LQ KLV \HDUV have retained motivated employees by showing 6FRWW *UDIWRQ RI ,URQ %RXQG *\P ZDV VXUVDFULĂ&#x20AC;FH EHJLQV DW WKH WRS ,QFUHGLEO\ ZKHQ WKDW prised at â&#x20AC;&#x153;the way many friends came together in spirit is demonstrated, the morale of employees not only doesnâ&#x20AC;&#x2122;t decline, it can actually improve order to make this happen without any expectaWLRQ RI DQ\WKLQJ LQ UHWXUQ H[FHSW WKDQNV Âľ DQG WKH ZKROH RUJDQL]DWLRQ EHFRPHV VWURQJHU Âľ $FFRUGLQJ WR *UDQW 2ZHQV RI 1HZVRPH ,QF Loyalty, even in a tough economy, has surhe didnâ&#x20AC;&#x2122;t expect the company to learn so much SULVHG :ULJKW 6LJQV RZQHU 5D\ :ULJKW ´,W ZDV MXVW E\ OLVWHQLQJ DQG OHDUQLQJ IURP LWV FXVWRPHUV how many customers returned even though they â&#x20AC;&#x153;We learned early on that we had to open our PD\ KDYH EHHQ VWUXJJOLQJ Âľ 7RGD\ :ULJKW 6LJQ ears and actually listen to their needs and then, 6HUYLFH WKULYHV LQ LWV VLWH LQ +DQNLQV ,QGXVWULDO DGKHUH Âľ VDLG 2ZHQV ´/LVWHQLQJ ZRUNHGÂŤ LW 3DUN LQ 7RDQR still does!â&#x20AC;?

Wright said honesty, customer service and In more than 10 years of business, customer TXDOLW\ VHW KLV VLJQ DQG EDQQHU EXVLQHVV DSDUW loyalty has been the biggest surprise to Michelle 7KRVH HDUO\ OHVVRQV DQG WULDOV KDYH OHG :ULJKW %UXPĂ&#x20AC;HOG RI %HGFUDIWHUV E\ 0LFKHOOH 6KH ZDV ZKHUH KH LV WRGD\ also impressed by â&#x20AC;&#x153;how much Williamsburg has :KHQ %UDQVFRPH ,QF UHIRFXVHG RQ LWV FRUH VXSSRUWHG PH ,W PDNHV PH ORYH P\ MRE Âľ values of customer service, the impact was 6WHYH 5RVH VDLG KH H[SHULHQFHG PRUH H[FLWHUHPDUNDEOH 3UHVLGHQW 6WXDUW 3DWWHUVRQ VDLG WKRVH PHQW WKDQ VXUSULVH ZLWK :LOOLDPVEXUJ (YHQW values made employees happier, an unexpected 5HQWDOV ERQXV â&#x20AC;&#x153;I was excited that I was able to create a â&#x20AC;&#x153;We understand that our customers are the key to our business,â&#x20AC;? he said, â&#x20AC;&#x153;so we teach every business in this small community that could be successful, provide for my family and give back HPSOR\HH IURP PDQDJHUV DQG RIĂ&#x20AC;FH VWDII WR truck drivers and laborers, to make sure our cus- ORFDOO\ Âľ KH VDLG

Reinvented Here 2012

Reinvented Here 2012

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Prospecting biz to grow jobs Incentives helped boost Spotsylvania

By Cortney Langley -$0(6 &,7< Economic Development director Russell 6H\PRXU WDONHG DERXW KLV Ă&#x20AC;UVW LPSUHVVLRQV shortly after taking over as Economic Development Director for James City County in 2010.

In Spotsylvania, you grew the number of small businesses as well as capital investment and jobs. How so?

(DFK ORFDOLW\ PXVW Ă&#x20AC;UVW ORRN DW ZKDW VHSDUDWHV LW IURP LWV FRPSHWLWRUV 5HDOL]LQJ WKH SRWHQWLDO RI ERWK WKH VPDOO DQG H[LVWLQJ EXVLQHVVHV 6SRWV\Ovania was able to create incentive programs that James River Commerce Center is one of several industrial parks in James City County ZHUH LQFOXVLYH IRU ERWK VHFWRUV

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What are the pressing issues?

(QKDQFLQJ RXU ZRUNLQJ UHODWLRQVKLS DQG FRRUGLQDWLRQ ZLWK RWKHU FRXQW\ GHSDUWPHQWV 7R DGdress the needs of the local business community, DQG H[SDQG RXU LQ KRXVH PDUNHWLQJ HIIRUWV 7R effectively market the many qualities that make -DPHV &LW\ &RXQW\ D GHVLUDEOH EXVLQHVV ORFDWLRQ Whatâ&#x20AC;&#x2122;s Job One?

([SDQG RXU ZRUN ZLWK RXU H[LVWLQJ LQGXVWULHV and identify new opportunities to attract busiQHVV LQFOXGLQJ WKRVH WKDW PD\ KDYH DQ DIĂ&#x20AC;OLDWLRQ ZLWK RXU H[LVWLQJ LQGXVWU\ EDVH 7R KDYH FRQVXPAny new prospects? ers â&#x20AC;&#x153;think locallyâ&#x20AC;? and continue to support our 3URVSHFW JHQHUDWLRQ UHPDLQV D SULPDU\ IRFXV ORFDO EXVLQHVVHV 2XU JRDO LV WR UHPDLQ SURDF:H ZLOO ZRUN FORVHO\ ZLWK RUJDQL]DWLRQV DW tive in our approach, ensuring that James City the state and regional levels, while identifying &RXQW\ LV D GHVLUDEOH EXVLQHVV ORFDWLRQ opportunities to increase prospect generation WKURXJK GLUHFW FRQWDFW Any ďŹ rst impressions?

7KHUH LV D VWURQJ VHQVH RI FRPPLWPHQW WR working together among the various county departments and outside agencies, including the &ROOHJH RI :LOOLDP 0DU\ 7KRPDV 1HOVRQ &RPPXQLW\ &ROOHJH DQG 9LUJLQLD (PSOR\PHQW &RPPLVVLRQ Who have you talked with?

I have had the opportunity to meet with several major employers, with more scheduled LQ 'HFHPEHU %HJLQQLQJ LQ -DQXDU\ ZH ZLOO EH YLVLWLQJ Ă&#x20AC;UPV RI YDULRXV VL]HV DQG IURP PXOWLSOH LQGXVWU\ VHFWRUV 7KH JRDO LV WR EH DV DFFHVVLEOH WR EXVLQHVV DV SRVVLEOH ,I ZH NHHS WKH OLQHV RI communication open with our existing businessHV ZH DUH LQ D EHWWHU SRVLWLRQ WR DVVLVW

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What needs to change?

Much of my time has been spent meeting with local businesses and with other county departments and outside agencies to get a better XQGHUVWDQGLQJ RI RXU FXUUHQW VLWXDWLRQ , FDQQRW say enough about how willing everyone has been to share their ideas and express their desire to ZRUN WRJHWKHU If you could change one thing, what would it be?

7R EH DEOH WR WKLQN RI EHWWHU DQVZHUV WR P\ sonâ&#x20AC;&#x2122;s constant list of questions; who at 5, is rapLGO\ EHFRPLQJ VPDUWHU WKDQ KLV IDWKHU Reprinted from October 2010.

Russell Seymour

Reinvented Here 2012

Pottery turnaround took

Jimmyâ&#x20AC;&#x2122;s memory with todayâ&#x20AC;&#x2122;s retail

%\ 6DUD %RQRYLWFK -$0(6 &,7< Âł Peter Kao, executive vice president of the Williamsburg Pottery, explained the big turnaround of an iconic business and attraction.

What got you into the idea?

â&#x20AC;&#x153;I always give founder Jimmy Maloney WKH KLJKHVW JUDWLWXGH Âľ VDLG .DR He said that when the Williamsburg Pottery was founded in 1938, Maloney had a vision for a retail space with 32 categories RI PHUFKDQGLVH XQGHU RQH URRI ,Q FUHDWLQJ KLV EXVLQHVV 0DORQH\ ZDV LQĂ XHQFHG E\ D (XURSHDQ PDUNHWSODFH 7KH UHLQYHQWLRQ RI WKH :LOliamsburg Pottery took MaloQH\¡V GUHDP DQG PDGH LW EHWWHU â&#x20AC;&#x153;I wanted to carry on Jimmyâ&#x20AC;&#x2122;s OHJDF\ Âľ .DR VDLG )URP WKH exterior facade to the merFKDQGLVH DQG VHOHFWLRQ ,W¡V D PDUNHWSODFH IRU DOO Âľ

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What sets you apart from your competitors?

Dedication and commitment to customer VHUYLFH Âľ VDLG .DR â&#x20AC;&#x153;We want to create a hospitable environment IRU SHRSOH WR VSHQG WLPH LQ RXU QHZ 3RWWHU\ Âľ +H VHW RXW WR Ă&#x20AC;QG YDOXH WR FXVWRPHUV RI DOO LQFRPH OHYHOV ´(YHU\ IDPLO\ GHVHUYHV WR KDYH JRRG VWXII DW D JRRG YDOXH Âľ 7KH 3RWWHU\ KDV DOVR PDGH DQ HQRUPRXV commitment to be one of the largest single VKRZFDVHV RI 9LUJLQLD PDGH JRRGV ,W KDV PRUH WKDQ RI ´9LUJLQLD¡V )LQHVWÂľ EUDQGV VR IDU

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delicate balance What adversity did you encounter?

â&#x20AC;&#x153;I would have rather have built up a new company than reinvent RQH Âľ .DR VDLG FDQGLGO\ +H VDLG WKH PRVW GLIĂ&#x20AC;FXOW FKDOOHQJH DERXW reinventing the Pottery was to keep it the same but make enough of a change for customers to see a GLIIHUHQFH

How did you overcome adversity?

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â&#x20AC;&#x153;You donâ&#x20AC;&#x2122;t want to drop the original,â&#x20AC;? he said as he sought to preserve Jimmyâ&#x20AC;&#x2122;s vision, Kao helped transform the Pottery into a more shopper-friendly environPHQW While the buildings are the Ă&#x20AC;UVW WKLQJ WKH FXVWRPHU QRWLFHV Kao also felt it was important to HPEUDFH QHZ WHFKQRORJLHV â&#x20AC;&#x153;We no longer have a security guard checking purchases,â&#x20AC;? he DGGHG Who helped you?

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â&#x20AC;&#x153;You have to be, very strong-willed and toughminded to overcome [situDWLRQV@ Âľ KH VDLG ´-XVW GR the best you and pray to the /RUG +DYH FRXUDJH IDLWK DQG GHWHUPLQDWLRQ Âľ

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www.protectionbydesign.com

Business incubator churns out success W&M Mason School is linked in too

Entertain DCJS 11-1725

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Class A 2705034180A

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By Cortney Langley -$0(6 &,7< Âł +HUH¡V PRUH SURRI RI HFRQRPLF UHFRYHU\ 7KH FRXQW\¡V %XVLQHVV 7HFKQRORJ\ ,QFXEDWRU LV KROGLQJ VWURQJ ZLWK HLJKW VROLG SD\LQJ FOLHQWV ´$QG HLJKW more have an interest,â&#x20AC;? explained director %LOO %HDQ 7KH FRQFHSW LV DQ LQYHVWPHQW WKDW VKRXOG eventually create jobs and commercial tax UHYHQXH RI QHZ EXVLQHVVHV FRPLQJ RXW RI LQFXEDWRUV DUH VWLOO LQ EXVLQHVV Ă&#x20AC;YH \HDUV ODWHU ´7KDW VWDWLVWLF LV DOPRVW RSSRsite when you donâ&#x20AC;&#x2122;t have this type of program,â&#x20AC;? %HDQ VDLG 7KH EXLOGLQJ RQ 3DOPHU /DQH VHUYHV Ă&#x20AC;UVW as a traditional incubator for nascent companies whose owners have just D URXJK SODQ 7KH\ JDLQ focus, directions and resources to â&#x20AC;&#x153;hopefully avoid the canyons that new businesses can IDOO LQWR Âľ 5HORFDWLRQ LV DQRWKHU JRDO $PHULFDQ Flag & Flagpole was established almost 40 years ago, and now the owners are moving WR -DPHV &LW\ 7KH FRXQW\ SURYLGHV RIĂ&#x20AC;FH space, links with the community, guidance on oddball regulations and access to FXVWRPHUV 7KH RZQHUV DUH KHUH RQH ZHHN RI WKH PRQWK QRZ

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home furnishings consignment

Mon.-Sat., 10-5; Sun., 12-4 757-220-9494 311 Second Street, Williamsburg www.thevelvetshoestring.biz NEW LOCATION The Velvet Shoestring 164 E Lancaster Ave., Wayne, Pa. 610-995-0300

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What it takes to get over the hump to success

By Sara Bonovitch Myriad problems plague business startXSV HYHU\WKLQJ IURP FDVK Ă RZ WR OHJDO VXLWV WR PDUNHWLQJ Q Q Q $W WKH URDG FRQWUDFWRU %UDQVFRPH ,QF SUHVLGHQW 6WXDUW 3DWWHUVRQ QRWHG WKDW HQWHUing new markets proved to be the most chalOHQJLQJ DVSHFW ´7KH FRPSDQ\ ZDVQ¡W HQMR\LQJ WKH VXFFHVV LW KDG FRPH WR H[SHFW 6R ZH ZHQW EDFN to the basics, focusing on its core values of VDIHW\ DQG FXVWRPHU VHUYLFH 7KH FKDQJH ZDV GUDPDWLF DQG OHG WR VXFFHVV Âľ Q Q Q 5DQG\ &RRSHU¡V &XVWRP %XLOGHU 6XSSO\ LV DOO DERXW VSHFLDOL]DWLRQ DQG Ă&#x20AC;OOLQJ D QLFKH %XW ZKHQ WKH FRPSDQ\ VWDUWHG LQ FRPSHWLWLRQ ZDV LWV ELJJHVW KXUGOH 7KDW faded over time but was replaced by big box RSHUDWLRQV OLNH /RZH¡V Q Q Q 7KH VKHHU Ă&#x20AC;QDQFLDO EXUGHQ RI VWDUWLQJ D EXVLQHVV ZDV 2SWHFK¡V JUHDWHVW DGYHUVLW\ DFFRUGLQJ WR WKH SULQFLSDO RZQHU 5LFK /RFNH +H VDLG LW ZDV GLIĂ&#x20AC;FXOW ´WU\LQJ WR FUHDWH D business and support a family without invesWRUV SDUWQHUV RU OHQGHUV Âľ %XW LQVWHDG RI JLYLQJ LQ KH DQG KLV ZLIH Mary Lou invested their savings, did without and kept working at it to achieve sucFHVV Q Q Q Like virtually every business, the recession has been the biggest challenge for WilOLDPVEXUJ ,QVXUDQFH ´6PDOO EXVLQHVVHV DUH XVHG WR VWUXJJOLQJ within their own means,â&#x20AC;? said co-owner 3HUU\ 'H3XH A comment from one of his clients has VWXFN ZLWK KLP ´œ6RPHWLPHV , IHHO OLNH /XNH 6N\ZDONHU Ă \LQJ WKURXJK WKRVH RXWHU space canyons at warp speed, dodging and changing course, and all the time, trying to NHHS IURP FUDVKLQJ ¡¾ DePue said his client survived by constantly changing his inventory as the market FKDQJHG $ UHGHGLFDWLRQ WR WKH EDVLFV KHOSHG him pull his own company through the WRXJK WLPHV â&#x20AC;&#x153;Adapting to circumstances is critical,â&#x20AC;? p28

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'H3XH VDLG RI WKRVH KH WHUPHG ´WKULYHUV Âľ +H DGGHG ´7KHVH LQFOXGH VXFK YDOXHV DV paying off debts, cultivating and rewarding your best employees, and always rememberLQJ DQG UHFRJQL]LQJ \RXU OR\DO FXVWRPHUV %XW UHPHPEHULQJ ZKR DQG ZKDW EXVLQHVV practices got you started and sustained you is an essential and even heartwarming expeULHQFH Âľ Q Q Q 2YHUFRPLQJ HQWUHQFKHG FRPSHWLWLRQ IURP incumbent distributors posed a problem for :\WKH :LOO 'LVWULEXWRUV LQ WKH HDUO\ \HDUV 2YHU WLPH :\WKH HVWDEOLVKHG LWVHOI DV D full-line distributor, offering its customers more than its predecessors, according to &(2 *RUGRQ $QJOHV Q Q Q Alan Graham and his Coresix Precision Glass know well the adversity of starting a QHZ FRPSDQ\ /LNH RWKHU Ă HGJOLQJ EXVLQHVVes lately, Coresix faced an economic recesVLRQ GXULQJ LWV VWDUWXS SKDVH WHQ \HDUV DJR ´0RUH GLIĂ&#x20AC;FXOW ZDV RYHUFRPLQJ D SHUFHStion that American manufacturing cannot PDWFK LWV IRUHLJQ FRPSHWLWRUV Âľ KH VDLG

Coresix was born out of frustration with KLV IRUPHU HPSOR\HU ´, ZDV ZRUNLQJ IRU D company that lacked the vision and the willingness to apply its capabilities to new and HPHUJLQJ PDUNHWV Âľ KH VDLG Q Q Q A highly competitive industry coupled with having to educate the community about credit unions has been 1st Advantage FedHUDO &UHGLW 8QLRQ¡V JUHDWHVW FKDOOHQJH %XW VW $GYDQWDJH FDQ KHOS ZLWK DQ\ Ă&#x20AC;nancial need, said Paul Muse, president and &(2 ´:KHWKHU \RX DUH EX\LQJ RU UHĂ&#x20AC;QDQFing a house, building a business, buying a FDU RU SODQQLQJ IRU UHWLUHPHQW ZH FDQ KHOS Âľ Q Q Q ´7KH HFRQRP\ WKH HFRQRP\ WKH HFRQRP\ Âľ 7KRPDV 7LQJOH UHVSRQGHG WR *XHUQVH\ 7LQJOH $UFKLWHFWV¡ JUHDWHVW REVWDFOH ´:H DOPRVW GLGQ¡W VXUYLYH WKH UHFHVVLRQ RI Âľ +H VDLG WKH Ă&#x20AC;UP LV VWLOO GHDOLQJ ZLWK WKH effects of a â&#x20AC;&#x153;newâ&#x20AC;? economy, which means constantly updating the business and adjustLQJ WR RXWVLGH LQĂ XHQFHV 'LYHUVLĂ&#x20AC;FDWLRQ JLYLQJ EDFN WR WKH FRPmunity and hiring more staff helped them Reinvented Here 2012

SXOO WKURXJK 7KH Ă&#x20AC;UP LV QRZ OLFHQVHG LQ VL[ states to work on all kinds of projects, and KHOSV VHYHUDO DUHD QRQSURĂ&#x20AC;WV DV ZHOO 2QH EUHDNWKURXJK ZDV UHFRJQL]LQJ early the trend toward â&#x20AC;&#x153;design/buildâ&#x20AC;? in the PLG V ´:H OHYHUDJHG RXU ORQJ WHUP relationships with contractors, and grew RXU GHVLJQ EXLOG EXVLQHVV IURP RI RXU LQFRPH WR DOPRVW LQ WZR \HDUV Âľ 7KH\ added federal projects as well, going from ]HUR WR Ă&#x20AC;YH LQ WKUHH \HDUV Âľ Q Q Q 6FRWW *UDIWRQ VWUXJJOHG ZLWK EDODQFLQJ family life and business in his early years DV RZQHU RI ,URQ %RXQG *\P +H TXLFNO\ UHDOL]HG KDYLQJ D ZRUN IDPLO\ ZDV MXVW DV LPSRUWDQW â&#x20AC;&#x153;We have been able to create our own family environment with the staff and members that understand the importance of IDPLO\ Âľ KH VDLG Q Q Q In its early stages, Riverside Lifelong Health has been faced with the impediments of new and different approaches to the KHDOWKFDUH RI DJLQJ DGXOWV â&#x20AC;&#x153;At least in the current time, initiatives to improve health and quality of life for an aging population are carried out in the context

Together we design a mattress to meet each individualâ&#x20AC;&#x2122;s needs!

of a media-drive and a youth-oriented culture,â&#x20AC;? said Mike Martin, senior vice presiGHQW RI /LIHORQJ +HDOWK 5HFRJQL]LQJ WKHVH FKDOOHQJHV 5LYHUVLGH has relied greatly on its past and present OHDGHUV WR IRUP D XQLĂ&#x20AC;HG FRQWLQXXP RI FDUH Q Q Q 5D\ :ULJKW 6U KDG WR RXW KXVWOH KLV FRPSHWLWLRQ WR WXUQ :ULJKW 6LJQV LQWR D VXFFHVV â&#x20AC;&#x153;I worked long hours and through the QLJKWV Âľ KH VDLG ´, VSHQW DOO P\ VDYLQJV DQG UHWLUHPHQW WR NHHS P\ GRRUV RSHQ , MXVW DERXW ZHQW EDQNUXSW WR NHHS JRLQJ Âľ He persevered, overcoming a bad econoP\ FRPSHWLWLRQ DQG WKH VWUXJJOH WR Ă&#x20AC;QG DQG UHWDLQ JRRG HPSOR\HHV Q Q Q Persistence and a continued focus on cusWRPHU VHUYLFH KHOSHG &KHVDSHDNH %DQN SXOO WKURXJK WKH Ă&#x20AC;UH LQ ,UYLQJWRQ WKDW WRRN WKH EDQN¡V ORQH RIĂ&#x20AC;FH Marshall Warner, executive vice president, notes that the bank has also faced adversity in the Great Depression, the decline of steamboats and agriculture, and World :DU , DQG ,, Q Q Q A risky idea to abandon commissions for fee-only payment fueled the success of

â&#x20AC;&#x153;My success is

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A/C MASTERS, INC. Heating & Air Conditioning

Call (757) 220-1106

www.acmasters.com

(757) 564-7378 4500 John Tyler Hwy. Reinvented Here 2012

Providing the Virginia Peninsula with award-winning service since 1999.

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Reinvent Yourself & Your Body

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25 Years of Best Technology & Best Practices W e M a k e T e c h nolo g y Si m p l e

Commercial Residential Government Education

757.253.8650 p32

336 McLaws Circle, Williamsburg, VA

www.optech.net Reinvented Here 2012

He built much of where we live The many facades of Phil Richardson %\ %LOO 2¡'RQRYDQ Phil Richardson grew up in James City County and has built dozens of buildings here since 1955. Reprinted from July 2008.

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How did you get started?

You built a lot at Colonial Williamsburg too? , HQOLVWHG LQ WKH 1DY\ DW DIWHU JUDGXDWLQJ IURP 7RDQR +LJK Yes, the Providence Hall Annex as well as the addition and renova6FKRRO DQG IXOĂ&#x20AC;OOHG P\ HQOLVWPHQW DW WKH DJH RI LQ $IWHU WLRQ RI WKH :LOOLDPVEXUJ ,QQ LQFOXGLQJ WKH 5HJHQF\ 'LQLQJ 5RRP KDYLQJ VSHQW WZR \HDUV LQ 7RN\R DV D \HRPDQ DW WKH &RPPDQG +HDGTXDUWHUV RI WKH )DU (DVW , LQWHQGHG WR HQUROO DW :LOOLDP 0DU\ EXW JRW 7KHUH ZHUH PDQ\ &RORQLDO :LOOLDPVEXUJ SURMHFWV D MRE LQVWHDG ZLWK D FRQVWUXFWLRQ FRPSDQ\ EXLOGLQJ WKH QHZ (DVWHUQ Other projects?

6WDWH +RVSLWDO DW 'XQEDU ZKHQ LW PRYHG IURP GRZQWRZQ $IWHU FRPWilliamsburg United Methodist Church on Jamestown Road, Rodef pleting this job I moved to the company headquarters in Richmond in 6KDORP 7HPSOH LQ 1HZSRUW 1HZV DQG MREV LQ :HVW 3RLQW DW &KHVDWKH HVWLPDWLQJ GHSDUWPHQW SHDNH &RUS DQG WKH &DWKROLF &KXUFK $OVR 1RUJH 6FKRRO -DPHV <RUN 3OD]D 0RQWLFHOOR 6KRSSLQJ &HQWHU WKH (2& EXLOGLQJ LQ 7RDQR WKH Did you have a mentor? &ROOHJH RI :LOOLDP 0DU\ $EHUGHHQ %DUQ WKH &RPPRQZHDOWK ,QQ <HV PRUH WKDQ RQH 0\ PRWKHU DQG IDWKHU ZHUH ZRQGHUIXO SDUHQWV DQG PDQ\ RWKHUV 7KHUH ZHUH PDQ\ DGGLWLRQV DQG DOWHUDWLRQV DV ZHOO DW ZKR ZHUH ZHOO HGXFDWHG , ZDV WKH \RXQJHVW RI VL[ FKLOGUHQ DQG WKH\ PLOLWDU\ EDVLV DORQJ ZLWK VXSSRUW EXLOGLQJV DW 1HZSRUW 1HZV 6KLS\DUG WDXJKW XV GLVFLSOLQH DQG PDQQHUV DQG KRZ WR EH D JRRG SHUVRQ , ZRXOG VD\ WKDW - .HQQRQ 3HUULQ ZKR ZDV WKH FRQWUDFWRU ZKRP , What are your proudest projects?

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I think that there has to be a meeting of the minds between the attractions and the Hotel-Motel AssociaWLRQ 7KH DVVRFLDWLRQ VHHPV WRR GLVMRLQWHG DQG JRLQJ QRZKHUH $OVR , EHOLHYH WKDW WKH &KDPEHU $OOLDQFH SOD\V WRR ELJ D SDUW LQ WKLV HQGHDYRU Any big disappointment?

I suppose there have been some, but basically itâ&#x20AC;&#x2122;s EHHQ D ZRQGHUIXO OLIH DQG , KDYH EHHQ YHU\ IRUWXQDWH Going to work in the construction business versus enrolling at William & Mary was one of my greater sucFHVVIXO PRPHQWV , JRW P\ HGXFDWLRQ KDQGV RQ &HUWDLQO\ WKH 1DY\ ZDV D KHOS EHFDXVH WKH\ VHQW PH WR VFKRRO

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What does the future hold? , EHOLHYH WKDW WKLV DUHD KDV D JUHDW IXWXUH +RZHYHU everyone should work together as opposed to pulling WKHLU VHSDUDWH ZD\V -DPHV &LW\ &RXQW\ VKRXOG WKLQN more about funding tourism as our industry rather than LQGXVWULDO SDUNV 6HFRQG , EHOLHYH WKH VFKRRO V\VWHP and the way it operates should have an oversight committee for each of the functions of transportation, conVWUXFWLRQ DQG RWKHU GHSDUWPHQWV 7R PH WKH HGXFDWLRQDO V\VWHP KHUH OHDYHV D ORW WR EH GHVLUHG ,¡P VRUU\ WKH\ WRUH GRZQ 7RDQR +LJK 6FKRRO

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SCORE helps small EASTERN FLOOR companies survive COVERING Execs bring experience to new ďŹ rms %\ 6WHYH 9DXJKDQ :,//,$06%85* Âł :LWK WKH economy growing out of recession and new businesses coming to WRZQ 6&25( KDV D ORW WR GR Maloy Jones, chairman of the Williamsburg chapter, said his group mentors 400-500 new cliHQWV \HDUO\ 7KH LGHD EHKLQG WKH 6HUYLFH &RUSV RI 5HWLUHG ([HFXWLYHV LV WR bring a wealth of business experience from retired executives to the problems small businesses IDFH Jones is a retired vice president RI (OHFWURQLF 'DWD 6\VWHPV 7KH H[HFV RSHUDWH RXW RI RIĂ&#x20AC;FHV DW WKH &KDPEHU $OOLDQFH RIĂ&#x20AC;FH RQ 1RUWK %RXQGDU\ 6WUHHW ´:H also do quarterly seminars at the OLEUDU\ Âľ -RQHV VDLG 7KH FKDSWHU WUDYHOV WR )RUW (XVWLV ´:H GR VHPLQDUV IRU VROGLHUV who are about to get out of the service, some of whom are back from Iraq, who think they might like to start their own business,â&#x20AC;?

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6&25( DOVR SDUWLFLSDWHV LQ networking meetings like the AlOLDQFH¡V ´%XVLQHVV $IWHU +RXUVÂľ VRFLDOV 7KH PLVVLRQ LV DOZD\V WR KHOS small business and to encourage HQWUHSUHQHXUVKLS 7KH DLG WDNHV WKH form of one-on-one mentoring and consultation in person or by email DQG VHPLQDUV 7KH\ DOVR RIIHU EXVLQHVV WRROV that are helpful to small and startup companies, such as templates for creating a business plan and WKH Ă&#x20AC;QDQFLDO SURMHFWLRQV RI VXFK D SODQ 7KH FKDSWHU KDV H[HFXWLYHV â&#x20AC;&#x153;We have members with experiHQFH LQ MXVW DERXW HYHU\ Ă&#x20AC;HOG LQ manufacturing, in retail, in management and operations,â&#x20AC;? Jones VDLG SURXGO\ 7KH :LOOLDPVEXUJ FKDSWHU formed in 1985, serves the entire +LVWRULF 7ULDQJOH DQG 1HZSRUW 1HZV 6&25( KDV FKDSWHUV across the country with more than YROXQWHHUV Want help? Call 229-6511 or visit www.scorewilliamsburg.org.

We Do It All . . . and We Do It Right!

Steve Ward

My name is Steve Ward and I live in Williamsburg where my customers are my neighbors. I invite you to visit our beautiful flooring showroom on Denbigh Boulevard (between Jefferson and Warwick). A 25-minute drive can save you thousands on your new carpet, ceramic tile, hardwood or laminate floor covering.

So many flooring stores claim to be the cheapest, and many offer free this or free that. At Eastern Floor Covering, you can expect high quality at a fair price with exceptional installation.

Call me today for a free written estimate.

757-874-4138 467 Denbigh Blvd., Newport News, VA www.EasternFlooringCovering.com SCORE representatives Ken Carr (left) and Al Cioppa Jr. (right) presented a FHUWLĂ&#x20AC;FDWH RI DSSUHFLDWLRQ WR :LOO 0HOWRQ D FRQVXOWDQW ZLWK 3UR[LPR 0DUNHWLQJ Strategies and co-owner of Computer Concepts.

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LESSONS

At the end of the day, owners discover wisdom

%\ 6DUD %RQRYLWFK Lessons learned in business apply in other sectors as well, but they were gained the KDUG ZD\ Q Q Q ´1HYHU JLYH XS :KHQ WLPHV DUH EDG \RX must hit the road and talk with customers to give the best service and quality as possible WR NHHS WKHP UHWXUQLQJ Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Ray Wright Sr., Wright Signs Q Q Q ´3XUVXH GLYHUVLĂ&#x20AC;FDWLRQ H[SDQVLRQ DQG improvement, but always within close proximity to the core competency,â&#x20AC;? â&#x20AC;&#x201C;â&#x20AC;&#x201C; Alan Graham, Coresix Precision Glass Q Q Q ´(PEUDFH FKDQJH DQG UHFRJQL]H WKH RSSRUWXQLWLHV 0RVW LPSRUWDQWO\ OLVWHQ WR RXU FXVWRPHUV 7KH\ DUH WKH RQHV WKDW EURXJKW XV WR WKH GDQFH Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Marshall Warner, Chesapeake Bank Q Q Q â&#x20AC;&#x153;When you look to grow your business, remember that the values that made you a success in one area will be the key to sucFHVV LQ \RXU QHZ DUHDV ,I \RX ORVH VLJKW RI that, or have employees who donâ&#x20AC;&#x2122;t embrace \RXU YDOXHV WKHQ \RX ZLOO VWUXJJOH WR Ă&#x20AC;QG VXFFHVV Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Stuart Patterson, Branscome Inc. Q Q Q ´1R PDWWHU ZKDW WKH HFRQRPLF HQYLURQment, a company has to stay focused and FRPPLWWHG WR FXVWRPHU VDWLVIDFWLRQ $OVR UXQQLQJ DQ HIĂ&#x20AC;FLHQW EXVLQHVV FDQQRW EH D WHPSRUDU\ Ă&#x20AC;[ EXW UDWKHU D EXVLQHVV SKLORVRSK\ WKDW LV SUDFWLFHG DW DOO WLPHV Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Robert Sheldon, Protection & Audio/ Video by Design Q Q Q â&#x20AC;&#x153;Work hard, persevere, watch your RYHUKHDG EXVLQHVV DQG SHUVRQDO EH FDUHful with debt, have a long-term perspective ² DQG WUXVW LQ *RG Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Robert Topping, Covenant Wealth Advisors Q Q Q ´1HYHU WKLQN \RX¡YH JRW LW PDGH Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Randy Cooper, Custom Builder Supply Q Q Q ´%HLQJ FRQVLVWHQW ZLWK \RXU FRUH YDOXHV Reinvented Here 2012

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Ray Wright Sr., owner of Wright Signs.

remain focused on how best to care for our SDWLHQWV WKHQ HYHU\WKLQJ HOVH ZLOO IROORZ Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Bob Graves, Sentara Williamsburg Regional Medical Center Q Q Q ´'RQ¡W VZLWFK EDQNV ,I \RXU EDQNHU knows your business and what you do for the community, they will help and work ZLWK \RX Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Ray Wright.

Q Q Q â&#x20AC;&#x153;Give back to the community, and the FRPPXQLW\ ZLOO UHVSRQG LQ NLQG &UHDWH opportunities where others think they donâ&#x20AC;&#x2122;t exist, and work harder and smarter!â&#x20AC;? â&#x20AC;&#x201C;â&#x20AC;&#x201C; Thomas Tingle, Guernsey Tingle Architects Q Q Q ´&XVWRPHUV ZDQW WR EH HGXFDWHG QRW VROG 7KH\ GHPDQG ZKDW EHVW VXLWV WKHLU QHHGV DQG DOZD\V ZLWKLQ WKHLU EXGJHW Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Steve Ward.

Q Q Q ´3HRSOH DUH FDOOHG WR WKH KHDOWK FDUH Ă&#x20AC;HOG ´7UHDW RWKHUV DV \RX ZRXOG ZDQW WR EH and serve patients in an honorable way WUHDWHG :KHQ \RX DUH IDLU WR DOO SHRSOH DQG KRXUV D GD\ GD\V D ZHHN GD\V D UHDOO\ WU\LQJ WR KHOS RWKHU EH Ă&#x20AC;W LW LV DPD]\HDU 2XU VWDII SK\VLFLDQV DQG YROXQWHHUV VKDUH WKH VDPH PLVVLRQ IRFXV $V ORQJ DV ZH LQJ ZKDW WKDW EULQJV RXW LQ RWKHUV Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Scott Grafton, Iron-Bound Gym. p39

EXLOGV D YHU\ VWURQJ EDVH IRU \RXU EXVLQHVV If service and community involvement are your goals, then stick to them, be the best at WKHP DQG \RXU ZLOO EH VXFFHVVIXO %H KRQHVW in the good times and people will trust you WKURXJK WKH EDG WLPHV Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Steve Rose, Williamsburg Event Rentals.

Q Q Q â&#x20AC;&#x153;You need to learn how to walk away IURP D EDG GHDO 7KHUH DUH WLPHV ZKHQ \RX WDNH RQ D MRE EHFDXVH \RX QHHG WKH FDVK Ă RZ HYHQ WKRXJK \RX FDQ VPHOO LW¡V EDG JRLQJ LQ 7KDW¡V WKH KDUGHVW OHVVRQ WR OHDUQ Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Rich Locke, Optech Q Q Q â&#x20AC;&#x153;Always treat the customer and consignor ZLWK WKH XWPRVW UHVSHFW Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Betty Stevens, The Velvetshoestring

Develop a strategy and stick with it â&#x20AC;&#x153;A company with a foundation built on XQZDYHULQJ FXVWRPHU FRPPLWPHQW will stand up to any weather and the WHVW RI WLPH Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Grant Owens, Art Newsome Inc. Q Q Q â&#x20AC;&#x153;We learned not to try to be everything to everyone,â&#x20AC;? he said, â&#x20AC;&#x153;but rather to develop a strategy DQG VWLFN ZLWK LW Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Gordon Angles Q Q Q â&#x20AC;&#x153;My friendâ&#x20AC;&#x2122;s analogy about Luke 6N\ZDONHU LV D PHWDSKRU IRU ZKDW ,¡YH VHHQ over and over again from my small-business FOLHQWV RYHU WKH ODVW IRXU WR Ă&#x20AC;YH \HDUV $GDSW or die!â&#x20AC;? â&#x20AC;&#x201C;â&#x20AC;&#x201C; Perry DePue, Williamsburg Insurance.

â&#x20AC;&#x153;A company with a foundation built on XQZDYHULQJ FXVWRPHU FRPPLWPHQW will stand up to any weather and the test of time!â&#x20AC;? â&#x20AC;&#x201C;â&#x20AC;&#x201C; Grant Owens.

Q Q Q ´(YHU\ FXVWRPHU LV QRW WKH VDPH :H KDYH WR OLVWHQ WR WKHLU needs, give them what their bodies need and combine that with ZKDW WKH\ ZDQW Âľ ²² 0LFKHOOH %UXPĂ&#x20AC;HOG %HGcrafters by Michelle Q Q Q ´7DNH D SRVLWLYH DSSURDFK 7KLV LV GLIĂ&#x20AC;cult, especially as a business owner when so PDQ\ DUH GHSHQGLQJ RQ \RX Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Thomas Tingle

LESSONS

Reinvented Here 2012

â&#x20AC;&#x153;Always have a good banker and good DWWRUQH\ RQ \RXU VLGH Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Rich Locke.

Q Q Q ´%XLOGLQJ WUXVWLQJ UHODWLRQVKLSV ZLWK RXU members and community has and will proYLGH D VWURQJ Ă&#x20AC;QDQFLDO IRXQGDWLRQ IRU \HDUV WR FRPH Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Paul Muse, 1st Advantage Federal Credit Union.

Q Q Q ´7KH DUHD RI KHDOWKFDUH LV DERXW IRFXV IRFXV IRFXV ,W VHHPV REYLRXV HQRXJK EXW \RX have to stay focused on the basic concept that itâ&#x20AC;&#x2122;s not what we think is best for our patients and customers, but what they want IRU WKHPVHOYHV Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Mike Martin, Riverside Lifelong Health.

Q Q Q â&#x20AC;&#x153;Ask me again in 20 years, once Iâ&#x20AC;&#x2122;ve had D FKDQFH WR UHĂ HFW Âľ â&#x20AC;&#x201C;â&#x20AC;&#x201C; Joe Hertzler, Hertzler & George.

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Reinvented Here 2012

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