LONDON RUNWAY
London Runway Sustainability Awards
The Winners Many thanks to everyone who voted for the winners on our Instagram! We can finally announce the winners. As a reminder, the candidates were drawn from your nominations! After selecting those nominees which embodied our sustainable values to the highest degree, we came up with a shortlist in four categories - and here are the results at last!
Best Sustainable Designer SHORE AND PINE What's the story behind your brand? Shore and Pine is based on a personal discovery of the waste the fashion industry creates. It began during my time at university, and working in commercial fashion, but only really came to light when dressmaking at a professional level. The amount of fabric waste my small business was creating, through bespoke clothing and alterations off cuts, was astounding. If this was from a one person business, it’s scary to think about the scale of waste there would be from even just one high street clothing giant. I then made it my mission to create a brand that not only reduces the demand for new fabrics to be created, but one that minimises the impact the fashion industry has on the planet by using up 'waste' and looking at it from a different perspective. Why is sustainability important to you? Sustainability is the only way to save the fashion industry. We need to change our idea of what the fashion industry is and how it runs. Every single new item will exist somewhere on the planet for a very long time, if not forever. We have to reduce this demand for the constant consumption of new, and turn to using what already exists on this planet. There is a quote I go back to all the time by Maya Angelou:
"Without change, there would be no butterflies". Change is not just what the industry needs, but consumers need to change their perspectives too. I want to see more consumers choosing to buy something that has a past. Whether that be a vintage item, made from recycled fibres or repurposed from existing waste products. I hope the pieces I design and make can help reset the way we look at perfectly beautiful ‘wasted’ materials, and put a smile on your face! What can your customers expect from you? My customers can expect pieces that are one of a kind, because they are lovingly made out of what already exists in the world. I will always, if I can, tell the story that belongs to each piece, of what they used to be, so when they go to their new home their journey can continue I think that makes each one incredibly special. As a small business owner I can promise I pour part of my soul into every single thing I create and I hope my customers can truly feel that when they wear my pieces, as well as knowing that what they have bought does not harm our planet, it is better for it.
What would you like to say to your voters? I am beyond grateful to everyone who has voted for me. I quite literally could not do what I do without people like you who connect with me, my brand and what I create on any level. Thank you for being part of my journey and I hope you continue on it with me.
PAGE 4
