REACH - September/October 2021 Edition - Working Together to Make Longview Better!

L EADI NG P E O P L E . L E A D I N G P R O S P E R I T Y. E D U C A T I O N A D V O C A C Y C O L L A B O R A T I O N

R E A C H R E D E V E L O P M E N T

A PUBL I C ATI O N O F T HE LO N GV IE W CH A MBE R O F C O MME RC E

H E A L T H

S E P T E MBE R- O CTO BE R 2 0 21

VO L . 4 N O. 5

Total Resource Campaign Working Together to Make Longview Better!

Energy Summit InterCity Adventures P.I.E. Aim Hire Texas

R.E.A.C.H. REPORT 2021

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L EADI NG P E O P L E . L E A D I N G P R O S P E R I T Y.

w w w. Lo n g v i e w Re g i o n a l . c o m 903-758-1818 2901 N. Fourth Street, Longview, TX 75605

Longview Chamber of Commerce Staff

What’s Inside?

Kelly Hall President/CEO 903.237.4004 khall@longviewtx.com

Ana Suriano New Membership Sales & Retention 903.237.4009 asuriano@longviewtx.com

President’s Message............................................................. 4

Suzanne Brown Senior Vice President 903.237.4003 sbrown@longviewtx.com

Spencer Sallee Investor Support 903.237.4013 ssallee@longviewtx.com

David Jochum Business & Leadership Development Director 903.237.4023 djochum@longviewtx.com

Shawna Smith Investor Relations 903.237.4000 ssmith@longviewtx.com

Stephanie Raudales Special Project & Event Coordinator 903.237.4000 sraudales@longviewtx.com

AWARD WINNER

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InterCity Adventures.......................................................... 10 SBDC Hires Expert for COVID Recovery................................ 12 Aim Hire Texas.................................................................. 14 New Members................................................................... 15

–––––––––––––––– CORNERSTONE INVESTORS ––––––––––––––––

2020

410 N. Center Street | 903-237-4000 | longviewchamber.com

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PPP Forgiveness / Transformation Longview............................ 9

Member Anniversaries / Inserts........................................... 17

Happy150thLongview 2019

Energy Summit.................................................................... 8

Ribbon Cuttings................................................................ 16

2019 NATIONALLY RECOGNIZED

CHAMBER OF THE YEAR

Total Resource Campaign (TRC)............................................ 6

L EADI NG P E O P L E . L E A D I N G P R O S P E R I T Y.

2021 YEAR OF CHAMBER EVENTS September

6.................. Labor Day – Office Closed 7.................. Branches of Hope Task Force Meeting REACH Leadership Team Meeting 8.................. Ribbon Cutting: IT Anywhere 14-15........... TRC Training & Kick-off 16-17........... Leadership Longview Retreat 17................ Ribbon Cutting: Special Health Resources 30................ HealthyView Summit

2021 Officers

ENERGY SUM M IT SUMMIT

KEYNOTE SPEAKER – SHARON NOLEN

October

6...................Ribbon Cutting: AAON Coil 8.................. Chamber Classic Golf Tournament 11-15........... Chamber of Commerce Week 20 ............... Chamber 101 26................ BAH: Work Smart 28................ REACH Leadership Team Meeting

November

1-4............... DC Fly-In 10................ State of the City WUL: Inline Network Integration LLC 16................ BAH: Jim Bartlett Fine Jewelry 17................ TRC Victory Party 25-26........... Thanksgiving – Office Closed

Eastman Chemical Company’s Program Manager and Fellow, Global Natural Resource Management, Kingsport, TN

OCTOBER 13, 2021 11:00 am – 1:00 pm Infinity Event Center

Dana Parr Chairman of the Board Advanta Insurance Partners Kevin Hood Chairman Elect Texas Bank and Trust Chuck King Past Chairman of the Board Chick-fil-A

Vice Chairs

Click Here to Register

Jessica LaRue Chairman of Finance Harbour Smith Harris & Merritt PC

For More Information or Reservations Call 903.237.4000

Sam Neale Vice Chairman Napps Technology Corporation

Visit LongviewChamber.com for more information and the most current Calendar of Events. [ CLICK HERE ] All dates are subject to change.

Gerald Rincher Vice Chairman Komatsu Mining Corporation Bo Rogers Vice Chairman Rogers Law Firm

Directors Brian Daugbjerg Longview Scrap & Metal Company Jim Gaton CHRISTUS Good Shepherd Health System Jim Green Eastman Chemical Company Texas Operations

use last video

Dr. Roger Johnson Texas Office Leasing Rodney Overman Henry & Peters, P.C. Nishil Patel Longview Market Square, LLC Mark Robinson AEP Southwestern Electric Power Company

FIND THE “BUG”

Be the first Chamber member to find the hidden logo ‘bug’ in this issue of R.E.A.C.H. and your company will get a 1/4 page ad in the next issue! When you find it email [ sbrown@longviewtx.com ] You must identify the page # and exact location of the ‘bug’. The first person to correctly find it and email Suzanne will be notified. You must be a member of the Longview Chamber of Commerce to get a free 1/4 page ad.

Travis Sisson Longview Regional Medical Center

Appointed Director Michael Clements Energy Weldfab Judge Bill Stoudt Gregg County Kristen Ishihara Ross & Shoalmire, PLLC R.E.A.C.H. REPORT 2021

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President’s Message Leading People. Leading Prosperity.

Dream the Impossible!

Who are you expecting to make things happen and create the Longview of your dreams? We believe it is all of us!

Together, we have the talent, access to resources, and great potential!

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ecently, we had our Board Chair Dana Parr, Chairelect Kevin Hood, and past chair Brad Tidwell, shared a piece of the chamber story to nearly 50 past InterCity Trip attendees and Total Resource Campaign volunteers. The purpose was to dream the impossible and imagine the Longview we want, not just for our grandchildren but for their grandchildren.

They celebrated the past accomplishments completed in our community by many! Then they gave a glimpse of the present and concluded with what could Longview’s future look like.

Kevin reviewed the change in 2011 as the Longview Chamber board began thinking bigger and bolder, and Chair Anne Hugman and ChairElect Dale Lunsford challenged the board to stop seeing themselves as a transactional chamber where staff and volunteers were always chasing the “what’s in it for me” syndrome. The board was also tired of Longview being constantly compared and criticized for what Longview was not. So, the board challenged themselves to change their mindset and take on a community/business builder mindset. During Anne’s term a new strategic plan was adopted.

KEY PRIORITIES INCLUDED: 1.

Adopt and begin conducting Total Resource Campaigns (TRC) so staff wasn’t chasing money to produce programs.

2.

Begin hosting InterCity Trips in 2012 to help shape Longview’s future.

3.

Gain understanding and clarity about trends impacting our community: education/workforce challenges, housing challenges, emerging transportation trends, cultural trends impacting tourism.

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The board knew they were at a pivotal point. As they transitioned to the 2011 leadership with Chair Dale Lunsford, he asked them to adopt (3) of Peter Drucker’s quotes: “The best way to predict the future is to create it.”

“Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.”

“Management is doing things right; leadership is doing the right things!”

The first TRC campaign was in 2011 and the first InterCity Trip was in 2012.

The mindset and culture of the chamber began to evolve as community leaders began learning how to imagine and dream together. From the first trip to Chattanooga, TN, to the last trip to Tulsa, OK, many seeds have been planted to create the Longview we know today.

GREAT work has been done my many and there is MUCH to celebrate!

Below are a few examples of the amazing work that has happened in Longview in the past 10 years.

4 Longview Arboretum and Nature Center 4 Longview World of Wonders (WOW) – Children’s Museum 4 Passage of the City’s first Comprehensive Plan 4 East Texas Advanced Manufacturing Academy 4 Arts!Longview Cultural District 4 Chamber of the Year by ACCE 4 The Chamber has received the 5-Star Accreditation

from the US Chamber twice!

4 A $1.4 million bond election easily passed.

4 Job retention has remained strong despite the oil and gas roller coaster of 2014-2016 and 2020.

LEDCO recruited Sysco, Dollar General, and GAP 4 Customer Experience Center.

4 New developments like the 40-acre land development at 281 and Highway 259.

4 Have you been downtown lately? Two new apartment complexes bringing over 100 families to the heart of Longview.

Restaurants, night life, entertainment, museums, murals, and art have created an amazing vibrancy.

L EADI NG P E O P L E . L E A D I N G P R O S P E R I T Y.

WHO IS THE CHAMBER? We are change agents. We (that’s me and you) create new solutions and we are the agents of positive change. This requires us to seek out new paths and partnerships wherever we can. Former Chair Brad Tidwell, with VeraBank, discussed the Chamber’s commitment to lead Longview’s people and prosperity. This is accomplished by pausing and listening, then stopping and reflecting. Our Chamber is willing to challenge what we know so we can improve. Our members don’t sit on the sidelines, they work tirelessly, seeking solutions for the challenges we are all facing. Funding this change took a new approach to raising capital. Eleven – twelve years ago our chamber was doing good work, but we were always chasing money to get things done. Brad discussed how the Chamber is funded and why the board said yes to TRC. It was under Anne Hugman’s leadership that the TRC strategy was adopted. As Chair – Elect, Dr. Dale Lunsford, Chancellor of LETU, led the first campaign, and it is now part of our Chamber’s DNA. WHAT IS THE TOTAL RESOURCE CAMPAIGN (TRC): The TRC is a campaign to align with our investors on priorities to move our community forward. We take our strategic plan and match it with partnership opportunities to create funding streams. Approximately 60 volunteers engage in TRC each year. They do discovery meetings by learning about your business. By listening and understanding your growth strategies, your pain points, and dreams for Longview. These points are reflected on and matched with the work of the chamber. We come back to our businesses and show how we are stronger by working together.

Companies invest in what is important to them and together we advance our community.

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Chair Dana Parr concluded with discussing the future. Attendees participated by answering questions through the Minti app. Questions were framed in a way that will help the board finalize the next strategic plan: H.E.A.R.T. 1. Health of the Community • Casting a Vision for philanthropic development • Casting a vision for neighborhood pride and branding of neighborhoods • Embracing the tension of race with a unified voice 2. Education & Workforce • Relocation Incentive • Campus Longview – One stop for Internships & Externships • Higher Education Consortium • Job Training 3. Advocacy • Merger of entities for collaborative work/unified voice • Be the regional voice for East Texas (OneVoice Legislative Agenda) 4. Redevelopment • Beautification and improve infrastructure for Highway 80 • Connecting the Arboretum, the Green, our trail system, and even Lake Lamond • Lift up and connect existing efforts with ArtsLongview! and others • Downtown Longview - utilize alleys for beautification and usage 5. Talent, Talent, Talent • Talent Strategies - retention and attraction • Incubator/Accelerator – creating an entrepreneurial ecosystem • Hire a consulting firm to conduct Workforce Analysis and Workforce Alignment Strategy • Engage young professionals • Invest in entrepreneurs and create an ecosystem of support

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e understand how easy it is to think this is too big for me to handle or I don’t have the time. Yet we have to ask, whose responsibility, is it? Who are you expecting to make things happen and create the Longview of your dreams?

We believe it is all of us! Together, we have the talent. We have access to resources. Sure, it’s easy to look at our limitations. But we know, we have more potential in us than we have limitations. We have great potential! Let’s focus on what can go right if we take the risk.

Today, I am asking you to not limit our community’s success by limiting the way we think.

Instead, let’s focus on our dreams. Let’s prioritize and align so we make can make the miracles happen for Longview.

KELLY HALL CCE, IOM, MSL President/CEO Longview Chamber of Commerce

Back to What’s Inside?

R.E.A.C.H. REPORT 2021

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Total Resource Campaign Working Together – We Can Make Longview Better!

Moving Longview Forward! by Dr. Dale Lunsford The launch of the TRC and Intercity Visit program a decade ago came just as many in Longview were seeking a more strategic vision for the city’s future. The TRC empowered Longview businesses to see the Chamber not as a membership organization but a partnership. With intentionality and enthusiasm, we reached across the community with a comprehensive campaign that demonstrated the many facets of an effective Chamber of Commerce. Organizations could see in the TRC specifically how they could partner with the Chamber to advance their businesses and grow the city’s economy. For the first time, many organizations began to see the Chamber as a partner toward success. The Intercity Visit program has equipped stakeholders from across Longview to envision our own future by looking in depth at the experience of other cities. From our first visit to Chattanooga to this year’s visit to Tulsa, the Chamber’s Intercity Visits have helped to define the agenda for Longview’s strategic vision of the future.

Whether it’s downtown redevelopment, caring for the homeless, or the arts as quality of life, ideas from our intercity visits are already at work making Longview a stronger community.

We too often forget that Longview is blessed with one of the nation’s top Chambers.

The successes of the TRC and Intercity Visit helped to propel Longview being named the “Chamber of the Year” in 2019 by the Association of Chamber of Commerce Executives.

I’m encouraged that the TRC and Intercity Visit remain as effective today as their launch ten years ago. ................................................

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TRC Member Business Opportunities Successful business plans start with strategic thinking and planning. Kelly Hall and your Longview Chamber team rely on that same thinking and planning to prepare not only the Chamber’s programs and initiatives each year but also the growth opportunities for local businesses.

Ten years ago, the Chamber’s leadership initiated the use of a Total Resource Campaign (TRC) to assist in their strategic planning. The Chamber has grown to and maintained over a 700% increase of revenue development since the program’s inception in 2011. That tremendous growth has directly affected the benefits Chamber businesses can utilize in their business growth toolkit.

The TRC at Longview allows chamber members to use the chamber to grow their own businesses through sponsorships of the Chamber’s programming.

Sponsorship in a TRC is not about simply donating money to the chamber.

Sponsorship is a reciprocal arrangement in which members are able to grow their own businesses while also supporting the chamber’s initiatives.

The sponsorship relationship allows businesses to find and advertise to diversified target markets, many of which are available only through the chamber.

Not only does a TRC allow local businesses to expand their reach, it also allows business representatives to expand their business connections and build upon their existing business development plans.

As a TRC volunteer, Dorrie DeLand, TB&T’s Vice President of Business Development, has experienced first-hand how the TRC has allowed her to assist “the Chamber in growing the businesses of Longview.

Central to the Chamber’s work, the campaign allows me to tout the economic development, legislative, education advocacy, and workforce development resources of our Longview Chamber of Commerce to new members.”

Nick Bowen, Financial Advisor and Investment Coach, realizes that “As a local investment advisor and financial coach with roots in the community, I LOVE volunteering with the Longview Chamber’s Total Resource Campaign (TRC). For me, it is investing my time with a focus on business and community growth.

Since the TRC is member-driven, the vision of the Chamber is guided by what members care most about.

Engaging with the TRC has allowed me to see this first-hand and continues to provide a framework to build valuable connections and relationships.

This helps me grow my business and give back at the same time. The Longview Chamber shares my passion for growing Longview.”

Through the TRC, the Longview Chamber has provided member businesses and their representatives opportunities integral to business growth and success.

L EADI NG P E O P L E . L E A D I N G P R O S P E R I T Y.

Total Resource Campaign Working Together – We Can Make Longview Better!

Amplify! Your Business with TRC WHY A TOTAL RESOURCE CAMPAIGN?

HERE’S WHAT OUR TRC VOLUNTEERS HAVE TO SAY:

As an investor in the Chamber, we value your participation and leadership!

That is why we have bundled all of our program and event offerings in a manner that allows companies to choose where to place marketing / advertising dollars. Customized sponsorship placement permits companies to fulfill their companies’ goals and objectives by aligning with the Chamber.

GREG COLQUITT | Senior Vice President

In 2011 the board of directors adopted The Total Resource Campaign (TRC) as a vehicle for the Chamber to become more efficient. TRC provides members the opportunity to have access to a variety of opportunities such as engagement, professional/business development, networking, and advocacy. TRC gives businesses a competitive advantage by selecting the programs that are most profitable and meaningful to them. Perhaps the most important feature of a TRC campaign is the opportunity for staff and volunteers to have one on one discovery conversations on what is important to a potential sponsor. This conversation allows us to customize packages based on the company’s goals!

BRAND VISIBILITY Sponsorships create an image of success by co-branding with industry peers in front of targeted audiences. It is a smart way to win more customers!

Customers are more comfortable doing business with brands that advance initiatives they believe in. Companies can build a positive image by linking themselves through collective credibility. A national study by the Schapiro Group, an Atlanta-based market research firm, stated “Consumers are 80% more likely to buy from chamber members”. Co-branding your company with the work of the Chamber works in the company’s favor to increase consumer awareness and increase their local reputation.

Greg has volunteered every year for the TRC since 2011.

“The Longview Chamber’s TRC campaign has helped to create network of involved Chamber members committed to expanding and enhancing essential resources for our business community. Through healthy competition, the campaign’s success is driven by motivated volunteers, seeking to engage fellow members through the R.E.A.C.H initiative. The campaign allows for member-to-member marketing of Chamber events, programs, and resources throughout the Longview business community.

Our local businesses, particularly small businesses, will find increased opportunities to gain exposure and higher-profile visibility in the community through Chamber programming. TRC is incredible way to reinvigorate our industries and increase the involvement of members in all of our Chamber activities through the vital awareness the campaign brings.

The Longview Chamber’s TRC campaign has helped to create network of involved Chamber members committed to expanding and enhancing essential resources for our business community. Through healthy competition, the campaign’s success is driven by motivated volunteers, seeking to engage fellow members through the R.E.A.C.H initiative. The campaign allows for member-to-member marketing of Chamber events, programs, and resources throughout the Longview business community.

Our local businesses, particularly small businesses, will find increased opportunities to gain exposure and higher-profile visibility in the community through Chamber programming. TRC is incredible way to reinvigorate our industries and increase the involvement of members in all of our Chamber activities through the vital awareness the campaign brings.”

RETURN ON INVESTMENT

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Programs and Events are about developing and strengthening relationships.

Company’s who invest can establish internal goals which could include: • Secure a list of potential new leads.

• Identify businesses you can collaborate with.

• Create a long-term approach to leverage the investment made.

• Establish a metric system to measure company’s participation efforts (number of new leads, employee engagement, professional development, meeting company corporate goals, and/or brand awareness through media impressions).

Growing and successful companies recognize a strong marketing strategy utilizes sponsorships to build relationships, gain market exposure, gain social media clout, build your network, and have a tool to treat your clients with.

KRISTA MORRIS | Property Manager “I have volunteered in the Total Resource Campaign for 5 years. In those 5 years, my property has seen several new potential and current residents. Being involved in this campaign is not just ordinary volunteering or marketing, it builds business to business relationships and allows for a large network of referral sources for your organization. I look forward to this each year and the great networking opportunities it brings.

Wellington Grande is proud to be a part of the Longview Chamber of Commerce and believes it to be a great asset for growth in the city of Longview. They are eager to assist our schools in providing top education, so our kids have a better future. They offer a variety of great things to their members such as: networking, sponsorship opportunities, growth & development training, and advertising. We are excited to be involved in such a vibrant organization that truly cares about our community.”

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R.E.A.C.H. REPORT 2021

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Advocacy

Your Longview Chamber of Commerce Working for YOU! PRESENTING SPONSOR:

GOLD SPONSORS:

KEYNOTE SPEAKER

SHARON NOLEN

ENERGY SUM M IT SUMMIT

Eastman Chemical Company’s Program Manager and Fellow, Global Natural Resource Management, Kingsport, TN

PANELISTS

OCTOBER 13, 2021 11:00 am – 1:00 pm Infinity Center 300 Tuttle Circle, Longview

Andrew Coggins

Eastman Chemical Company, Texas Operations

Michael Clements PDQ

Sherry Howard UT at Tyler, Longview University Center

Pat O’Bryan

R Lacy Services, LTD

Mark Robinson

Members.........................$30 Non-Members.................$50 Students.........................$20 Table of 8......................$500 Display Table................$250

AEP SWEPCO

For More Information or to Make Reservations Call 903.237.4000 or Click Here to Register

EVERYTHING IS CHANGING: The Economy The Regulations Global Perspective Social and Business Climate LIMITED SEATING – REGISTER NOW! PRESENTING SPONSOR

America’s rise to a global energy superpower has been driven by constant advancements in technology and innovation. Join the discussion from national and local experts, covering many aspects of this dynamic industry. A nod to its historical perspective, to the every-changing landscape it presents, and its impact on business and everyday life. With this comes the recognition of the loss and birth of economic and employment opportunities.

Join the conversation that educates businesses and leaders on these changes, and how they can thrive in a new economy, and how workers can upskill for secure jobs to raise their families and thrive. Let’s maximize our potential in this evolving environment!

PANELIST PRESENTING SPONSOR Martin Resource Management Corporation

GOLD SPONSORS Energy Weldfab | Rogers Law Firm University of Texas at Tyler – Longview Center

The Longview Trade Area’s most prestigious business meeting, the Annual Meeting, is scheduled January 25, 2022! In preparation, it is time to submit nominations for the prestigious awards accompanying this event:

Annual Meeting Call for Award Nominations | Link to Nomination Form |

2022 LARGE BUSINESS OF THE YEAR INDUSTRY OF THE YEAR

Nominations are due September 30, 2021!

Notice of award recipients and then subsequent filming will take place in early October. Mark your calendars for the Annual Meeting and nominate those worthy businesses!

Link to previous Annual Award recipients! Your business could be next!

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L EADI NG P E O P L E . L E A D I N G P R O S P E R I T Y.

Advocacy

Your Longview Chamber of Commerce Working for YOU!

PPP Loan Forgiveness Good News!

Transformation Longview by John Griffin

Business owners appealing their PPP loan forgiveness decisions no longer have to start paying principal and interest fees during their loan’s repayment period.

When values-based leadership is infused into a community, leaders are developed and as a result, create a shared language that move us all into action.

In November 2019, The John Maxwell Leadership Foundation (JMLF) partnered with Transformation Longview to work towards Longview’s vision of being a “livable and economically vibrant community.”

We come together to advance a common vision and proactively address community challenges to affect positive change. Simply put, we introduce hope for a better future.

If you’re appealing your Paycheck Protection Program loan forgiveness decision, you won’t have to start paying back your loan just yet.

In its latest interim final rule (IFR), the Small Business Administration announced that anyone appealing a forgiveness decision, now or in the future, can defer loan repayments. Prior to the ruling, borrowers were expected to begin making loan payments as originally scheduled (10 months after the eight- or 24-week covered period ends), regardless of the status of their loan appeal. Going forward, you’ll no longer need to make principal and interest payments on the loan until after your appeal is resolved. If your loan ends up being fully forgiven, you may not need to pay anything at all.

READ THE FULL STORY BELOW from Inc. to learn the details of the new rule and what it means for the more than 8.5 million small businesses that received PPP loans.

John Griffin

Dr. John C. Maxwell

“Values hold the team together, provide stability for the team to grow upon, measure the team’s performance, give direction and guidance and attract like-minded people.”

- Dr. John C. Maxwell

source: www.in

c.com

We began by bringing together leaders from various streams of influence, listening to residents across these streams, and working to form a unified community outlook highlighting both the strengths and challenges of Longview. The goal is to use the information to develop a common agenda for community transformation. We can then identify a nexus opportunity that is easily understandable, able to be measured, and has long term impact.

We commend the dedication of Transformation Longview and the Longview Transformation Cabinet, who have invited us into their movement. Through their hard work, we are beginning to see the conditions for transformation emerge. We celebrate local organizations, such as Longview’s Chamber of Commerce, who are at the forefront of mobilizing organizations and businesses around this cause of transformation. ................................................

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R.E.A.C.H. REPORT 2021

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L EADI NG P E O P L E . L E A D I N G P R O S P E R I T Y.

InterCity Adventures Through the Eyes of Attendees

I love the outdoors. Whenever I travel, I always take my running shoes and my bike if I can. I enjoy exploring areas that most travelers never see from the window of their cars or the sidewalks of busy streets. There is something about it that makes you feel more connected with the community you are in.

When I was invited to go on the Evansville and GARY FORD Waco intercity trips one of the first things I did Woolley G’s Bike & Fitness was research their trail systems. Evansville has quite an extensive network of multi-use trails and bike lanes, which I learned was a recent development. Waco has a well-established trail system within Cameron Park and had just won the bid to host an Ironman®.

Both of these cities saw the economic impact expanding and improving their trails could have on their communities and made them a priority.

This gave me hope that new trails could be created and old ones could be brought back to life in Longview. I shared these experiences with the Comprehensive Plan Action Committee, new trails and bike lanes were included in our 2018 bond recommendations and the citizens of Longview overwhelmingly voted in favor. Since then, several miles of new trails have been created, old trails are being resurfaced and bike lanes will be incorporated into several street renovations.

None of this may have happened in my lifetime without the leadership of our Chamber of Commerce, intercity visits and the vision to create a comprehensive plan. The foundation has been laid and this is just the beginning of many quality-of-life improvements for our city.

The future is bright in Longview and I am proud to call it home!

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Marvelous and unforgettable are two words that immediately come to mind upon reflecting on the three days in Tulsa. Yet, what we experienced was more than look at what Tulsa built or developed. The essence of Tulsa’s emergence is founded on a cooperative spirit. Shared values, cultural responsiveness, and commitment to equity and revitalization are building blocks of their collaboration. Those guiding principles are JENN WARE evident in the collaborative efforts to support CHRISTUS Good Shepherd innovators along their journey to successful Health Systerm business owners.

Specifically, the Mother Road Market was an impressive illustration of how their community came together to dream big. A large open concept of shared space for talented start-up cooks and culinary artists to showcase their unique and divine cuisines for Tulsa residents and tourists left me in awe. This place of

wonder not only created opportunity but is also fed (no pun intended) a cultural renaissance, revitalization, and social gathering epicenter for many.

Our Longview community, its tourists, and its aspiring culinary artists could greatly benefit from a similar model. That’s why upon returning, a group of the similarly inspired people formed the Foodie Task Force. The Foodies have met twice so far to brainstorm and learn what’s currently in the works for the Longview food scene. The Task Force is still in its early phases, focused on gathering information and identifying potential focus areas.

There are definitely some exciting ideas on the horizon!

The intercity experience is time well spent reminiscing on past accomplishments, current missions and vision, and future possibilities.

But, above all else, it is a fantastic reminder that anything is possible when we respect differences, work together, and embrace one another’s aspirations.

Moreover, the Longview Chamber of Commerce steering committees are busy shaping and sharpening great ideas. As such, a greater tomorrow and improved Longview awaits.

JAMES HOCKENBERRY Longview ISD

Waco

Evansville 10

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L EADI NG P E O P L E . L E A D I N G P R O S P E R I T Y.

“I really hope my child comes back home to Longview once he finishes college.” If I’ve heard that statement once in my last 20 years in Longview, I’ve heard it a hundred times. And, now, I find myself saying the same thing to my friends. But how can we make that happen? I believe we found a solution that can help make that wish a reality for our families.

MARY ANN MILLER City of Longview

Recently, a group of community leaders took an InterCity trip to Tulsa, Oklahoma. While there, we heard from the Executive Director of “Campus Tulsa”, a 501c3 that is dedicated to connecting Tulsa’s college students to businesses in Tulsa needing summer interns with the students’ chosen profession. The “Campus Tulsa” program also connects the students to one another, broadening their network within their town.

WE’RE THE NEW KIDS IN TOWN BRINGING QUALITY DIGITAL ADVERTISING TO EAST TEXAS

BY DELIVERING REAL RESULTS THROUGH ACTUAL CONVERSIONS.

Although this was Campus Tulsa’s inaugural year, their program was fashioned after “Campus Philly” in Philadelphia, Pennsylvania. “Campus Philly” proves that this program works. Since they began in the early 2000s, “Campus Philly” has been responsible for a 115% increase in Philadelphians age 25-34 with college degrees. Greater Philadelphia also retains 54% of its regional college students. Can you imagine if we were able to retain 54% of our high school and college students in Longview? That would make an already great city even better!

We are currently conducting conversations with “Campus Philly” and “Campus Tulsa” to learn how to create “Campus Longview” and build momentum behind this initiative.

Be part of the solution by contacting me at mmiller@longviewtexas.gov

PROGRAMMATIC IS THE NEW TRADITIONAL

Tulsa

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R.E.A.C.H. REPORT 2021

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L EADI NG P E O P L E . L E A D I N G P R O S P E R I T Y.

Longview SBDC Hires Expert for COVID Recovery News Release With the additional funds received last year through the CARES Act, the UT Tyler-Longview Small Business Development Center (SBDC) has hired additional business advisors and industry experts to aid local entrepreneurs and small businesses. The UT Tyler-Longview SBDC, located in Longview and hosted by the University of Texas at Tyler, received more than $300,000 in additional grant funding from the SBA for use for COVID recovery through September of 2001.

“The CARES Act funds allowed us to hire people with the specific skillsets that are needed in this region,” says Day Shelmire, Director of the UT Tyler-Longview SBDC. “These experts have specific knowledge and expertise to help small businesses recover more quickly from the economic effects of the COVID crisis.”

The SBDC has contracted with Gala McCray to provide bookkeeping and Quickbooks training, M. Roberts Digital to provide website and social media marketing expertise, John Grubbs for management, marketing and training skills and Paula Grabowski to help with government contracting and certifications.

Business owners can work with these experts through September of this year at no charge.

The UT Tyler-Longview SBDC is an SBA Resource Partner that provides advising and consulting services, at no cost, to small businesses and entrepreneurs in Gregg, Harrison, Marion, Panola, Rusk and Upshur Counties.

“These areas are where our local small businesses need help the most, I hope every small business owner in East Texas takes advantage of these resources while they are available.”

– Day Shelmire Director of the UT Tyler-Longview SBDC

For more information go to www.longviewsbdc.com or call 903-757-5857

Come see what a locally-owned independent bank can do for you ...

Applying for jobs and hiring employees can be difficult and time consuming. But, with Express Employment Professionals, finding the right job or filling the right position is easy.

Call, come in, or go online today to see what Express can do for you.

(903) 663-3559 101 West Hawkins Parkway, Suite 4 Longview, TX 75605 ExpressProsLongview.com

3700 Gilmer Road 202 Hollybrook Drive

903-759-0751 www.springhillbank.com

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L EADI NG P E O P L E . L E A D I N G P R O S P E R I T Y.

October 8, 2021 12:30 p.m.

Pinecrest Country Club [ CLICK HERE TO VOLUNTEER ] [ CLICK HERE FOR PLAYER SIGN UP ] Lunch @ 11:30 am Putting Green contest @ 11:45 am There will be a shotgun start of 12:30 pm .............................................................

For more information contact David Jochum djochum@longviewtx.com TITLE SPONSOR:

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R.E.A.C.H. REPORT 2021

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Education

Improving The Texas Workforce System

Conference

LEE JACKSON Lee Jackson, Chancellor Emeritus of the University of North Texas System, visited with Partners In Education attendees about the importance of improving the Texas workforce system. As a senior director with Texas2036, he believes the work of Aim Hire Texas (AHT) alongside critical partners will drive greater economic growth and prosperity in Texas.

Aim Hire Texas (AHT) has four Big Goals to drive systemic progress: Grow stronger households Increase shared prosperity Improve Texas employers’ access to a trained labor force Attract employer to the state to access the state’s talent Jackson shared that by focusing on the adopted six (6) key drivers we will build better workforce outcomes for Texas.

1. Organize for success by aligning state structures and governance across education, workforce, and economic development.

2. Strengthen strategies and align state and regional workforce development strategies, data, priorities, and targets.

3. Mobilize resources to action by leveraging funding to incentivize action towards state targets.

4. Grow & Innovate pathways by launching new programs to build a representative, diverse talent supply to meet demand and shape future workforce.

5. Invest in technology & information to inform and empower individuals to find jobs and support employers to find talent.

6. Foster employer engagement.

Jackson challenged Longview to harness regional partners and create a strategy that is aligned to state goals. Regional partners must include workforce board and employers who actively review and update curricula and pathways, as well as non-profits and philanthropies to expand and fund programs aligned to state goals that help students and workers gain credentials and skills. Also, at the table must be employers who are willing to get involved in regional and state planning, and provide opportunities

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and support for more workers to upskill/reskill. One of the crucial keys is a willingness from students, job seekers, and employees to take an active role in their skill development.

What is Aim Hire Texas? | www.aimhiretexas.org | Aim Hire Texas is a state-wide initiative designed to improve and grow the Texas talent pipeline under the umbrella of Texas2036. Jackson has focused on building and leading a consortium of impressive allies including the Commit Partnership, Texas Association of Community Colleges, Texas Rural Funders, Chambers of Commerce from across the State, and United Ways of Texas. For the past two years Aim Hire Texas has been focused on creating a broad statewide force for data collection illuminating Texans’ career success in jobs of the future, driving more effective and innovative training programs, and building better coordination and planning across organizations and agencies.

Who is Lee Jackson?

Jackson was the State of Texas’ longest-serving Chancellor when he announced his retirement in March 2017. He previously served as Dallas County Judge from 1987 to 2001. Prior to that, he represented Dallas County in the Texas House of Representatives from 1976 to 1986. Jackson was lauded for his work in public by D Magazine, which named him Dallas’ Best Public Official in 1996 and a Legislative All-Star in 1981.

What is Texas2036?

Texas2036 was named after the upcoming bicentennial of Texas. It is a nonpartisan organization that advocates for data-driven strategies that will advance the state. The organization was founded by Tom Luce, who serves as chairman and Margaret Spellings, the organization’s President and CEO. Texas2036 was formed to help break down silos for Texas by confronting critical issues. The strategic framework document lays out 36 important goals connected to Texas’s collective prosperity. The 2021 legislative agenda focuses on education, workforce, healthcare, government performance, digital connectivity, and budget prioritization. Texas2036 is committed to reaching their vision: Texas is the best place to live and work.

| Read the February 2021 Report Here |

L EADI NG P E O P L E . L E A D I N G P R O S P E R I T Y.

NEW MEMBERS CLICK ON business names to link to Chamber business directory information or link directly to their business website.

America’s Car Mart 4207 W Marshall Ave Longview TX 75604 (903) 291-8000 www.car-mart.com

Heroes Mile 22 Bermuda Ln Longview TX 75605 (903) 291-3456 www.heroesmile.com

Rumours Spa, Salon & Wellness Center 3394 Hwy 259 N Longview, TX 75605 (903) 663-0061 www.facebook.com/rumoursspalon

Ascend Physical Therapy 5848 Judson Road Ste 201 Longview TX 75605 (903) 653-4548 www.ascendpttexas.com

Hook & Reel Cajun Seafood and Bar 3084 N Eastman Rd Longview TX 75605 (646) 520-5634 https://hookreel.com/

Shady Grove Ranch (Cadman Partnership) 559 Shady Grove Rd Jefferson, TX 75657 (903) 665-7076 https://shadygroveranch.net/

Austin Finance (903) 686-9963 1300 Reel Rd Longview TX 75605 www.austinfinancecompany.com

iBeauty Academy 317 N High Street Longview, TX 75601 (833) 733-1100 www.facebook.com/SheLuvLashesiBeautyAcademy

SheLuvLashes 317 N High St Longview, TX 75601 (469) 418-5474 www.sheluvlashes.net

Certified Roofing Contractors & Consultants, LLC 2204 Kentucky Dr Longview TX 75605 (903) 275-2705 www.certifiedroofingetx.com

IT Anywhere 2627 South Broadway Ave Ste 7434 Tyler TX 75711 (903) 400-1495 www.itanywhere.us

Texas Tech University Jefferson Professional Education & Academic Advising 120 E Austin St Jefferson TX 75657 (806) 834-1909

Johnson Realty - Natasha Harrell 1201 N W Loop 281 Ste 607 Longview, TX 75604 (903) 241-8094

Texas TitlePro 1105 E Marshall Ave Longview, TX 75601 (903) 238-2150 https://rapid-payday.com

Graciously Broken Ministries P O Box 6273 Longview TX 75608 (903) 220-0575 www.graciouslybroken.com Davis Grill 4829 SW Loop 281 Longview, TX 75603 (903) 578-3276 DMS & Associates Inc 3122 Nealy Way Ste 100 Longview, TX 75605 (512) 366-8529 www.dmsandassoc.com Hampton Inn 160 Lucy Dr Longview, TX 75602 (903) 803-4100

http://www.johnsonrealtysoldit.com/agent/Natasha_Harrell-13.aspx

Kalos Distinctive Home Goods (Mesh Companies, LLC) 190 CR 1130 Kilgore, TX 75662 (430) 240-4685 www.kalosdistinctive.com Longview Ice Company (903) 431-5815 www.longviewice.com Rejuvenation Massage & Beauty Spa 501 N Spur 63 Ste C1 Longview TX 75601 (903) 619-3848 www.facebook.com/rejuvenation

US Health Advisors - Justin Hollis 1127 Judson Rd Ste 126 Longview, TX 75601 (601) 672-9955 www.ushagent.com/JustinHollis YOUnified to Advance 1011 W Loop 281 Suite 12 Longview, TX 75604 (430) 625-2922 www.younifiedtoadvance.org Welmaker Law, PLLC 409 N Fredonia Ste 118 Longview TX 75601 (512) 799-2048

MILESTONE ANNIVERSARIES SEPTEMBER / OCTOBER 2021 5 Years

10 Years

30 Years

Gordy Roofing Inc. Advantage Building Services Firmin’s Business Essentials Perfect Catering Longview Child Development Center East Texas Homes Group LLC Global Graphics Inc Nucor Steel Longview, LLC Sanders Dental Associates, P.C. St. Mary’s Catholic Church

Plano Marine of East Texas Rivers Recycling, LLC August Wallace Eyecare Associates

Wood Hollow Golf Club Billy B Westbrook Pack & Mail Whataburger Restaurants

15 Years Evergreen At Longview Conterra Networks Kilgore College Tri City Charter GCI “When Training Matters” Back to What’s Inside?

35 Years Alco-Air

40 Years Pine Tree Independent School District R.E.A.C.H. REPORT 2021

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RIBBON CUTTINGS JUNE / JULY 2021

CLICK ON

Thank you to Austin Bank for sponsoring the Chamber’s 2021 Ribbon Cuttings!

Ware Financial 1121 Judson Rd Suite 151 Longview TX 75601 (903) 738-1652 www.warefinancial.com

Nova Medical Centers 1111 North 6th Street Longview TX 75601 (903) 522-4111 www.n-o-v-a.com

Optimal Industries, LLC PO Box 1680 Hallsville TX 75650 (972) 827-7884 www.optimalindustries.net

Pride Metals 39 FRJ Dr. Longview TX 75602 (903) 653-4777 www.pridemetals.com

Art World 112 W Methvin St Ste C Longview TX 75601 (903) 753-3255 www.artworldlongview.com

Kratom King 1013 W Loop 281 Longview TX 75604 (903) 234-8636 www.kratomkingtx.com

Pickers Self Service Auto Parts 5910 W Marshall Ave Longview TX 75604 (903) 297-4300 pickerslongview.com

Norris Cylinder 4818 W Loop 281 Longview TX 75603 (903) 237-7635 www.norriscylinder.com

Davis Grill 4829 SW Loop 281 Longview TX 75603 (903) 578-3276

SheLuvLashes 317 N High St Longview, TX 75601 (469) 418-5474 www.sheluvlashes.net

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TO GO TO THE MEMBER DIRECTORY

L EADI NG P E O P L E . L E A D I N G P R O S P E R I T Y.

2022 Large Business and Manufacturer Awards

ARE YOU OVERPAYING FOR YOUR HEALTH INSURANCE?

- Nomination Form -

Nominations accepted through September 30, 2021.

Awards will be presented at the Longview Chamber of Commerce Annual Banquet Tuesday, January 25, 2022.

Award Criteria

It is recommended that nominated businesses meet the following criteria: • • • •

Physical location within the Longview trade area for a minimum of three years Membership in good standing with the Longview Chamber of Commerce Growth through innovation and financial sustainability Corporate citizenship exhibited through contributions to the Longview community

LET THE AMY FRITH AGENCY FIND A SOLUTION FOR YOU!!

SAVE UP TO 50% OR MORE OVER MAJOR MEDICAL!!

Additionally, the following must apply to nominees per category:

Large Business of the Year – Longview area employee count exceeds 150 Manufacturer of the Year – Product must be made in the Longview Trade Area

-Are you personally in the market for a better health care plan?

•

Nominee: Category:

Large Business

Phone Number:

-Are you overpaying for your spouse / dependent(s) on your plan?

Manufacturer

•

Contact Person:

-Are your spouse / dependent(s) healthy but have no health insurance?

Email:

•

On an additional sheet, include details on how this business meets the above criteria.

Recipients will be honored with a one-and-a-half-minute video highlighting the company’s success at the 2020 Annual Banquet on Tuesday, January 25, 2022. Upon selection, please be prepared to assign one company representative to coordinate filming and photography appointments with our production staff.

CALL TODAY FOR A FREE, NO OBLIGATION QUOTE!!

(903) 297-2000

•

Nomination Deadline: Thursday, September 30, 2021 Submit information to: sraudales@longviewtx.com or fax 903.237.4049

Amy Frith Office: (903) 297-2000 www.amyfrithagency.com afrith@farmersagent.com

Longview Chamber of Commerce 410 North Center Street 903-237-4013

2814 Bill Owens Pkwy.

Suite 100 Longview, Tx 75605

JOSE SANCHEZ LAW FIRM,

P.C.

Keeping YOU In Balance

Searching in East Texas for Real, Local Foods?

ABOUT US Chiropractic care is an effective and gentle alternative to medications and surgeries. Chiropractic works by removing the spinal pressure that is being placed on the nerve due to misalignment thus removing the patient's symptoms and pain.

Personal Injury

CONDITIONS TREATED NECK PAIN

Immigration

LOW BACK PAIN HEADACHES/MIGRAINES

HOURS

SINUS/ALLERGIES

Business Law

HAND/FOOT PAIN

Pasture-Raised Beef, Pork, Chicken, Eggs, & Turkey

Monday: 9:30-12:30, 3-6 Tuesday: 9:30-12:30, 3-6 Wednesday: 9:30-12:30, 3-6 Thursday: 9:30-12:30 Friday: Closed Saturday: Closed Sunday: Closed

CARPAL TUNNEL SYNDROME

Criminal Law

PLANTAR FASCIITIS SHOULDER/WRIST PAIN KNEE/ANKLE PAIN SPORTS INJURIES AUTO INJURIES

www.attorneysanchez.com

DISC PROBLEMS NUMBNESS/TINGLING

CONTACT DETAILS:

AND NUMEROUS OTHERS

507 N. Green St Longview, TX 75601

Office: (903) 668-2787 Text: (903) 568-8870 Email: woodschiro.office@yahoo.com Website: www.woodschiro.com

Address: 111 Community Blvd Longview, TX 75605

(903) 758.8700

R.E.A.C.H. Inserts Are you a new member?

REMEMBER TO LOOK FOR THE “BUG”

For more information about [ R.E.A.C.H. INSERT ] advertising contact

Suzanne Brown | sbrown@longviewtx.com

CREATIVE

VERSAT IL E

S T R A T E G IC F O R

YEARS

“Thank You!” LONGVIEW CHAMBER OF COMMERCE for entrusting us to explore creative and innovative ways to share your advertising messages. We have been fortunate over the past 20 years, and we look forward to serving you – our customers, friends, and community – for many more years to come.

PRINT ADVERTISING, DIGITAL MEDIA & BRANDING SOLUTIONS SINCE 2001 FORBESBUTLER.COM b

FORBESANDBUTLER

FORBES_BUTLER

CLICK FOR VIDEO

DOWNTOWN LONGVIEW • 903.753.2098 • INFO@FORBESBUTLER.COM Back to What’s Inside?

R.E.A.C.H. REPORT 2021

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L EADI NG P E O P L E . L E A D I N G P R O S P E R I T Y.

SPARKLIGHT BUSINESS FIBER INTERNET

POWERED BY

PULSES OF LIGHT WHICH CONNECTION SHOULD YOUR BUSINESS USE?

DSL

FIBER INTERNET

COAX

delivers internet over decades-old copper telephone lines.

uses pulses of light to transmit more data at a time, much faster.

connections use copper coaxial television cable which can get clogged during “peak use” times.

Option A

Option B

Option C

You answered B, right? Because Piranha Fiber Ferociously Fast Internet delivers connections over an advanced network to move more data with speeds to up 5 Gigs – and Sparklight Business makes it affordable.

CONNECT TO EVERY OPPORTUNITY, INSTANTLY.

CALL 833-904-2457 Or visit sparklightfiber.com/longview

*Taxes and fees not included in above rates. Call for additional details, levels of service and restrictions. Offer limited to Sparklight Business serviceable areas only. All services not available in all areas. Excessive data usage may be subject to reasonable network management. Visit https://business.sparklight.com/legal/acceptable-use for details. ©2021 Sparklight Business, All Rights Reserved.

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