A Conversation Research Development Final Outcome Louise Fielding
Contents
JWT future 100 My starting point Research
Technology The JWT talk about in the the section of technology about these sub titles. ethical smartphones,cloud run business, going invisible, oculus rift communications, clever fabrics, cognitive technology, serendipitous, algorithms and the main areas of discussion.
Consumers are increasingly putting a premium on managing not only their digital footprint but their reputation. Will digital invisability become a new luxury product.
Culture In its Culture section, the report spotlights the rise of the Mipsters (Muslim + hipster) and the growing number of Teetotal Millennials. It also looks at Experiential Public Spaces: the transformation of public spaces via creative immersive projects, and Experiences Going Dark, the advent of unsettling experiences as entertainment.
Real Aspirations Feminism
Brands
In Brands, the report covers the rise of 1-for1, or Third Way Commerce: While charity and profitability have been viewed as mutually exclusive, a “third way� of business models combines social good with sales and marketing, a popular approach with ethically minded Millennials.
Innovation
In Innovation, the report notes the rise of the Tactile Internet as innovators play with haptic technology, wrapping in digital connectivity with physical action, among other trends. And in Lifestyle, the report examines the rise of new centers of influence (for instance, Los Angeles is reinventing itself as a fashion, tech and innovation hub) and the new Adventurist Impulse, as well as the crash in Helicopter Parenting.
Consider he onversathe internet, phone apps.” tween yourself and technology, “Consider the conversation be-
“Consider the conversation between yourself and technology, the internet, phone apps.”
This is a possible topic my conversation could be based on. the topic of technology. • The sudden technology boost over the last few yeears, forever changing, and its so fast that all other technology is out of date and become old very quickly. • The fact technology is taking over peoples lives without them realising it and people are missing out on things that are happening right in front of them, and the loss of communication between humans face to face. • Having our heads stuck in our phones and on apps. • The complexity of technology and having the knowledge to keep up with it to know howto use it. • I use apps for online banking , events, social entertainemnet and news. its part of everyday life to use apps. • Forever changing updates, lead to confusion and time to re learn how to use paticular pieces of software. • The amount of time spent on technology is mainly range from 70-80%, phones and apps are a
Topic Ideas
An external, political or social conversation that you may support or contest.
• The syrian crisis and immiagtration problem across europe. This is a possible topic my conversation could be based on. the topic of technology. • The sudden technology boost over the last few yeears, forever changing, and its so fast that all other technology is out of date and become old very quickly. • The fact technology is taking over peoples lives without them realising it and people are missing out on things that are happening right in front of them, and the loss of communication between humans face to face. • Having our heads stuck in our phones and on apps. •
divide between rich and poor
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benefits
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depression, is it a real illness
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weight, self image
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inflation, economis, banks
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gender equality
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feminism
• education an the different curriculums, exam things, how the curriculum is controlling and no space to grow. •
global citizen society, and its goals.
• global waarming, deforestsation, ice caps melting, extinction •
science mars water found, new galaxies.
• sport, gender equality in sport, live coverage, varied payments to sports people. • The sudden technology boost over the last few yeears, forever changing, and its so fast that all other technology is out of date and become old very quickly. • The fact technology is taking over peoples lives without them realising it and people are missing out on things that are happening right in front of them, and the loss of communication between humans face to face. • Having our heads stuck in our phones and on apps.
What media could the outcome be and be published? Posters Fanzines Book Magazine E-zine Manifesto Marketing Strategy Direct Mail Advertising Campaign Advertisements Copy Photography Social Media Facebook Twitter Instagram You Tube
Vimeo Vine Infographic Video Animation Rotoscope Pinterest Issuu
Idea 1 Depression: to show that depression is an illness and to make audience question wether depression is a real illness and is there enough being done to help the people suffereing with depression.
Comic Book Design showing depression. Photos and Photo book of body art showing depression. Graffiti art showing depression
Idea 2
Feminism: to show the difference between feminism now and then, and how that trends now and what women do in our day and age to fight it, and wether there really is a real problem in society with gender equality.
Posters Video
Idea 3
Body image: all the pressure we put on each other for the perfect body and the perfect facial features, what is perfection, what used to be perfection? should this matter and should there be so much pressure?
Animation video: body making machine, if we were all perfection no one would be perfection. the odd one which isnt perfect put in the trash, then stopping all the body images in trash and having them become perfection.
Idea 4
Cyber bullying, troling: what are the harms of the cyber bully, how people can say things online and no one would know who they are and they wouldnt necessarily say what they say online when in person.
Rotoscope, Zenoscope about boy looking at screens and mobiles going off crying and then going to commit suicide, stop message.
Idea 5
Internet privacy: is anyone safe on the internet, is there information safe, the use of social networking can be used by bad people to find out vital information about you or members of your family and friends, like the location of where you are at a specific time.
photoshopped photos turned into stickers and things to put around city. image of a group of people with crosses and lines as eyes and then words on mouths, tapes over mouths with word/ phrase on it.
Idea 6
Technology takes over the world and conversation: are we getting manipulated by technology completely, do we miss out on the finer things in life because of the distraction of technology? Is social networking overtaking the norm of face to face conversation.
Idea 7
Global citizen global goals. to promote and show this important conversation from the new global goals campaign to improve the world for the better. these goals are shown on the right.
I could promote this campaign by creating advertising posters/stickers/leaflets and billboards.
Idea 8
Education Robots: is the education system restricting kids abilities, stick to the curriculum and no allowance for kids to branch out. No real education of the real world no finance education.
Sort of comic strip hand drawn style poster or story board, to put into newspaper or magazine.
Artist Research
On The Subject Of Depression from Scott Benson Made completely in After Effects and Photoshop over the course of a few days in what seems to be my most productive week ever. Music is from The World/Inferno Friendship Society.
dan panosinian jack kirby vince ray kena ravel
Living with Depression from Anna Ginsburg 3 years ago
Body painting Stop motion Blackpainter from elena tagliapietra 5 years ago Not Yet Rated Body painting work by Elena Tagliapietra Photographer Dennison Bertram Model Pille Riin Music Mattia Corso from Karma j
Neil Gaiman has long been one of the top writers in comics, and also writes books for readers of all ages. Robert Kirkman’s success and passionate advocacy for creator-owned comics led him to become the first person invited to become a partner at Image Comics since the company’s inception over twenty years ago. Kirkman is the creator/writer of the Eisner Award-winning THE WALKING DEAD,
Experimental Photos I produced these photos by using a compact camera and using a model which allowed me to paint with black and white body paint onto their body. i used the paints to produce different shapes onto the body and i used contouring on the body and face to accentuate the models features and to also over exaggerate them and i used the paint around his eyes to make them look dark and tred to infer depression takes its toll on the body of the victim of depression. therefore showing it is an illness.
Edited Photos: Depression showed on victim.
Depression growing and starting to make more an appearance.
Here depression is taking over the body and mind.
These images were produced by using original image taken.
Then using the threshold tool to create this look.
These images were produced by using original image taken.
These are more edited photos. These ones are more layered.
The layers include threshold levels, the original image, the body paint, and an extra layer of a grey solid with rubbed out bits to create lighting effect.
Above there is a complete sold layer ontop of original image with a threshold layer to create this cartoon like image but with realistic features.
LONELINESS
HATRED
sadness LONELINESS HATRED SHAME sadness SHAME
sadness despair SHAME anticipation despair despair anticipation anticipation FEAR FEAR FEAR RAGE RAGE RAGE LONELINESS
HATRED
Hashtag Idea and Development This idea came to me while producing other development work and while socialising with my friends on social media. It is the idea of the hashtag being a new to communicate and im taking the mic of the people who actually use it as they hashtag everything and anything so id printo out hashtag stickers and stick them everywhere and take pictures. I would then put these pictures on to social media sites and then
they would be shared hopefully and my hashtag communication concept would be spread over the internet. I also had an idea of producing my own typography and putting it with the sticker but this would take a lot of time and money to print the word as well as a hashtag as a sticker. so i thought about editing the photos and placing my own typography on the pictures.
blah blah blah
TRENDS FASHION SOCIETY
BE CALM AND TRENDS FASHION SOCIETY
BE CALM AND #TRENDS #FASHION #SOCIETY
THE NEW WAY TO COMMUNICATE
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blah blah blah
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My Next Step This idea would progress further as id print out the stckers i have made and then stick the around the city and see how far tey get on social media and also take pictures of them stuck on things with the word of the thing their stuck onto oedited onto the photo.
Body Image Idea this idea was to create a video to show the problems of pressure on body image and being perfect. The development shows the illustrator files i created from scratch to put onto my video i am making forthis idea which are cool and simple shapes . The ones i have created are humans and a machine and a trash can ans a “body making machine�, a claw, a woman and 3 different versions of man and woman. Also i produced the fat and thin women and men so that iit shows the so called imperfection.
Perfection body making machine
TRASH
Perfection body making machine
Body Image I have made bodies for the video including thin and fat and “perfect� bodies. they are part of the video i am creating.