New Visual Language

NV L

NEW VISUAL LANGUAGE

FORM FOLLOWS FUNCTION

An Exploration of Modernism and Post Modernism

1ST ISSUE MAY 2015 CITY IN FLUX EARTH ARTIFACT MAGAZINE TPOGRAPPHY MODERNISM POST MODERNISM

Contents

Page 03-06 Modernism

Page 07-08 Post Modernism

01

Page 09-10 City In Flux Work

Page 11-12 Earth Artifact Work

Page 13-19 Angled Shade My Typography

02

MODERNISM Art is where people can find Modernism. Modern art is what replaced classical art. It included Abstract art, Cubism, Pop art, Minimalism, and Dadaism. It affected sculpture quite strongly, though at the beginning sculptors like Rodin and Epstein made both traditional and modernist works.

Henry Moore is one of the most famous modernist sculptors.

Typical modernist painters were Picasso, Braque, Matisse, Kandinsky and

Mondrian.

Modernism was a philosophical movement from the end of the 19th Century to the first half of the 20th Century. It was both cultural and political. It covers new forms of art, literature, music, architecture and drama, but also in political ideologies that rose up like fascism and communism.

Modernism grew out of the Enlightenment and its belief in science, but rejected earlier tradition.

It was interested in new ways of doing old things.

Also, there was a belief that science and technology could change the world for the better. Modernism began in the late 19th century and carried on until about 1950. The details differ greatly, and the term covers some movements which are somewhat contradictory.

03

04

BAUHAUS Bauhaus was a revolutionary school of art, architecture and design established by the pioneer modern architect Walter Gropius at Weimar in Germany in 1919, includes artists Paul Klee and Wassily Kandinsky.

SWISS DESIGN The style of design that originated in Switzerland in the 1940s and 50s was the basis of much of the development of graphic design during the mid 20th century. Led by designers Josef Müller-Brockmann at the Zurich School of Arts and Krafts and Armin Hofmann at the Basel School of Design, the style favored simplicity, legibility and objectivity.

DE STIJL

05

De Stijl was founded in 1917 by two pioneers of abstract art, Piet Mondrian and Theo van Doesburg. De Stijl means style in Dutch. The magazine De Stijl became a vehicle for Mondrian’s ideas on art, and in a series of articles in the first year’s issues he defined his aims and used, the term neo-plasticism. This became the name for the type of abstract art he and the De Stijl circle practised.

CONSTUCTIVISM The term Construction Art was first used as a derisive term by Kazimir Malevich to describe the work of Alexander Rodchenko in 1917.

Constructivism first appears as a positive term in Naum Gabo’s Realistic Manifesto of 1920.

Aleksei Gan used the word as the title of his book Constructivism, printed in 1922. Constructivism was a post-World War I development of Russian Futurism, and particularly of the ‘counter reliefs’ of Vladimir Tatlin, which had been exhibited in 1915. The term itself would be invented by the sculptors Antoine Pevsner and Naum Gabo, who developed an industrial, angular style of work, while its geometric abstraction owed something to the Suprematism of Kazimir Malevich.

FUTURISM Futurism was an artistic and social movement that originated in Italy in the early 20th century. It emphasized speed, technology, youth and violence and objects such as the car, the aeroplane and the industrial city. It was largely an Italian phenomenon, though there were parallel movements in Russia, England and elsewhere. The Futurists practised in every medium of art, including painting, sculpture, ceramics, graphic design, industrial design, interior design, urban design, theatre, film, fashion, textiles, literature, music, architecture and even gastronomy.

Important Futurist works included Marinetti’s Manifesto of Futurism, Boccioni’s sculpture Unique Forms of Continuity in Space and Balla’s painting, Abstract Speed + Sound.

To some extent Futurism influenced the art movements Art Deco, Constructivism, Surrealism, Dada, and to a greater degree Precisionism, Rayonism, and Vorticism.

06

EMIL RUDER FAVORITE MODERNISM ARTIST

My favorite modernist artist i researched into was emil ruder. her work was so simplistic and minimalistic but it doesnt look boring. Her work looks crisp and clean. the writing she uses in her work is simple straight writing using the different font size for different pieces of information.

07

POST MODERNISM

Design movement that evolved in the mid 60’s as a critical response to the dominance and percieved sterility of Modernism. embracing art, architecture and design. It re established interest in ornament, symbolism and visual wit. unconstrained by dogma, Post-Modern designers rejected modernisms obssession with progress and challenged the fundamental tenets of order and discipline espoused by the Bauhaus.

This movement use’s collage and a and lots of different techniques to create a visually busy and eye catching piece if work. post modernism throws outall the rules of design that modernism created, so post modernism was completely freedom of design.

08

07

DAVID CARSON FAVORITE POST MODERNISM ARTIST

David Carson is my favorite because his work is inspiring and powerful. he also is a very well known designer. he uses lots of typography to create imaes and he uses layers of images to create his pieces of work.

10

CITY IN FLUX “the concept of found objects as art by marcel duchamp.�

11

For my city in flux project i decided to create a mini book to show all the mini scullpture i created out of shoes.

My inspiration was chatting about the brief with friends and talking about shoes and looking at the concept of found objects as art by marcel The shoes are a metaphor to duchamp. represent identity and idividualiity of people in the city. It also On the right hand side there represents the different jobs, are photographs of the minis fashion, and leisure activities sculptures ( top right, middle there are in the city. The shoes right and middle left) there is i used were secound hand also photographs of the book found objects which shows the i made ( top left and bottom). flow of movement throughout the city as they create a jour- Below is my favorite piece ney. The work i produced all which is in the bookbecause of had the focus on this meta- the striking colours. phor.

09

EARTH ARTIFACT

13

For the Earth Artifact project I decided to create infographic posters informing the viewer of the different good and bad things about the world. I used simple shapes to create the visuals but my aim was to make them more interesting then just a page of facts, it was difficult

to get the balance between the posters being readable and being interesting. I liked using circles to create visuals because circles are the shape of the Earth.

14

ANGLED SHADE 15

TYPOGRAPHY I had to create my own typography from things used in the classroom whuch were pictures used by certain artists/architexts. i created 3 and chose what one i liked best to put on the magazine. I chose to name the typography i created angled shade because there are ni curves in the lettering and the sections that stray back from the main frame are shadaded to give it a simplistic 3D look. here you will see a montage of my typography, the full alphabet, and a sentence to sshow that my typography works.

E

W Y

A M I

16

A I W Y

17

E M 18

E E AIE

A

E EA I Y 19

E

Tim Burton

This magazine is the the first one i have ever created. I used Adobe Indesign to create this magazine.

I hope it is informative but also a joy to read. I have tried to use modernist elements into the design of the magazine. II have tried to keep it minimal but also interesting. The purpose of the magazine is to sow the work I have created within my time at the university of huddersfield within my first year.

20