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Issue 002
THURSDAY 16th OCTOBER 2014
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The Honest Truth campaign encourages the inexperienced to slow down, pull over when they are tired and not to drive after drinking alcohol
CRASH COURSE
Animal and bird head posters aim to cut road accidents and save young drivers’ lives as Essex police takes award-winning safety scheme on campaign trail
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SSEX police are joining an award-winning road safety campaign to help to reduce serious crashes by young or inexperienced drivers. The Honest Truth Campaign uses eye-catching images of drivers with animal and bird heads to identify poor driving habits. It aims to change driver behaviour and in this way to save lives. The campaign will be launched later this month led by Essex Police for
the Essex Casualty Reduction Board, who want to work closely with driving instructors to encourage their use of prompt cards with the animal images. Speeding drivers are represented by cheetahs, mobile phone users depicted as parrots, drinkers by a hung-over bulldog and drug users by a chameleon. There is a peacock showing off to his friends, while those who fail to wear seat belts are shown as a rhino to show how a passenger without a seat belt can
be thrown around in a crashing car with the same effect as a charging rhinoceros. A young person is killed on average every 28 days on Essex roads, while another suffers a serious injury every 36 hours. On average each year the county has 98 collisions involving young car drivers, with four killed and a further 65 seriously injured. While the young driver is not injured in 40 of these 98 collisions, their actions
are a contributory factor in the deaths of four other road users and in the serious injury of a further 47 people. Adam Pipe, Essex Police’s casualty reduction manager, said: “As the promotional activity develops it is also very clear that the Honest Truth approach can also be used to engage a number of other key road users and their behaviours.”
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