HMC & MD 2023 Brochure

NIGEL TAYLOR UK Managing Director Mademoiselle Desserts group

Welcome to our 2023 brochure for Mademoiselle Desserts and The Handmade Cake Company. Our focus continues to be using our category expertise to create on-trend and relevant products for our customers and I hope that you’ll be as inspired as me by the delicious, visually striking cakes and desserts you’ll find in our new brochure for 2023.

In 2022, we marked our 5th Anniversary of the coming together of all 3 of our bakeries under the group Mademoiselle Desserts in the UK. To celebrate, we’ve created a trio of products under the Billionaires umbrella. These are three premium, extra indulgent and twisted versions of our best selling Caramel Shortcake which showcase our innovation in Gluten Free Cheesecakes, Tarts and Traybakes.

We pride ourselves on our Gluten Free, Vegan and Plant-Based range and our ideals of delivering great taste for all consumers, no matter their dietary requirements. New to our range this year is our Crumblejack which works as a mid-morning snack in a Café or as a dessert served warm with ice cream..

Our investment in innovation and market insight has led us to develop a new Blueberry and Lemon Muffin Tart and a White Caramelised Fudge Cake, both of which build on the theme of Hybrids and Twisted Classics. In addition, our new Basque Cheesecake is a classic, premium dessert which further extends our Cheesecake range.

Consumers continue to tell us of their desire for lighter indulgence, smaller portions and snacking on-the-go. Light, fluffy and made with a brioche dough, our wonderful French Mini Beignets, which are so popular across the Channel, are a more sophisticated, premium and lighter alternative to a traditional doughnut. Available in a range of flavours, these products are sure to be a hit here in the UK too.

Our social, ethical and environmental values are just as important as the products we make. We were therefore delighted to be awarded the B Corp accreditation across the Mademoiselle Desserts Group in recognition of how far we have moved forward on our social, ethical and environmental agenda. The next steps get tougher and require more investment of time, resource and money but we believe that this is the right way to run our business and we are up for the challenge.

We hope that you like the new brochure and I look forward to a continued partnership with you going into 2023 and wish you all a very successful start to the year.

Sustainability is an essential pillar of our strategy here at Mademoiselle Desserts. We have taken a proactive approach to CSR for over 15 years and, in April 2022, we obtained our B Corp™ certification. We have been saying for years that the result matters as much as how it is delivered but actions are worth more than words. This is why the Group modified its core values to generate a positive impact on Society and the Environment. This B Corp™ certification is the culmination of all our efforts, we are very very proud of it, and yet we see it as a first step in our never-ending quest for sustainable business practices.

THE HOLY GRAIL OF RESPONSIBLE COMPANIES

It is vital to accelerate the move towards a more inclusive, contributory, and regenerative economy. B Corp™ is an international community for businesses which provide a commitment to their people and our Planet; a free and accessible impact management and measurement tool for all. It is incredibly hard to obtain: organisations need to go above and beyond to be awarded a certification which demonstrates an adherence and commitment to the highest social and environmental standards. Today companies of all sizes, across multiple sectors are putting their social, societal and environmental impact at the heart of their core values and their business models.

OVERALL B IMPACT SCORE

•

81.1 Overall B Impact score • 80 Qualifies for B Corp Certification • 50.9 Median Score for Ordinary Businesses

For more information: https:// bcorporation.uk/ For the past three years, Mademoiselle Desserts have been working to obtain this recognition. It represents the Group’s activities among all sites based across France, the UK and the Netherlands.

HEALTH, SAFETY AND QUALITY OF LIFE AT WORK

The group makes the health and safety of its employees its number one priority. Thus, the Valade production site has successfully passed the ISO 45001 certification audit. This international standard aims to improve Occupational Health and Safety (OSH). After a test phase launched in 2018 on several production teams, muscle warm-up workshops were set up. Objectives: To reduce Musculoskeletal Disorders, but also to strengthen group cohesion and improve the integration of new recruits. Mademoiselle Desserts UK sites won a silver and two golds at the RoSPA (Royal Society for the Prevention of Accidents) Health & Safety Awards, one of the most prestigious and recognised schemes in the world. The award recognises best practice and helps the business focus on areas for improvement. Within the “Safety M” collective, all safety managers develop and apply a homogeneous OSH management policy: internal audits on all sites, sharing of good practices, joint actions, etc.

OPTIMIZATION OF THE ENVIRONMENTAL IMPACT

Mademoiselle Desserts is implementing an action plan to reduce its energy consumption and limit its carbon footprint: freight optimisation waste reduction, investment in more environmentally friendly equipment, water management, purchases of raw materials, reduction of packaging. To go

further, the group has launched the PACK M program, an initiative that aims to reduce the amount of plastic packaging and make greater use of recycled materials. In 2021, Mademoiselle Desserts reduced its plastic consumption by 10 tons by reworking the thickness and weight of its packaging. The group’s carbon impact decreased by 8% compared to 2019.

GLUTEN FREE, VEGAN, ORGANIC RANGES... AND INCREASINGLY SIMPLIFIED LABELS

To meet the growing demands of consumers, Mademoiselle Desserts have evolved perfectly by focusing on the vegan and gluten free market. Its range of certified desserts has won several awards (6 Great Taste Awards over the last 3 years) and continues to grow: Caramel Shortcake, Carrot Cake, Brownie, Vegan Traybakes, Gluten Free Chocolate Fondant and many more. In 2021, sales increased by 11% on gluten-free and 7% on vegan products. Also, to boost the category and bring out the Organic Pastry segment, Mademoiselle Desserts have had 4 of its French production sites certified as Organic, guaranteeing traceability in its manufacturing processes. Its ambition: to offer a range of organic pastries composed of everyday consumer products, simple and good, favoring locally sourced raw materials.

Photography: Adrian Wroth. Styling: Rosie Hopper. Locations: Saints Cafe, Chalk Restaurant. Crockery: Degrenne

Our History of

Since its starting point in France in 1984, Mademoiselle Desserts has quickly evolved from a single manufacturing site in the Dordogne region, to a nationwide Group. In 2012, Mademoiselle Desserts started developing its presence in the UK by progressively bringing together over 200 years of combined experience in making best in class cakes and desserts under the same banner. All of our UK sites share the same objective: developing market leading products while maintaining the highest standards from quality to people.

Our expertise, your range

At Mademoiselle Desserts, not only can we deliver delicious desserts and cakes, we can also remove the guesswork for you. When it comes to choosing products that will make your range sell, our detailed insight into the landscape of the sweet bakery market and category knowledge across all sectors will ensure you’re making the right decision.

Category Management

Our Category Management approach is a data driven process aimed at ensuring commercial success by focusing on delivering value to customers and driving category growth. Our data allows us to understand the market, leading to insights that will guide product development and identify market gaps and growing trends. Our unique synthesis of data, insights, and skilled NPD chefs, means we can help you stay relevant to consumers’ needs and ahead of the competition.

Market & Consumer Understanding

Build Insights and Recommendations

Mutual Sales Growth Market Leading and On Trend Product Development

The next four pages act as a summary of key consumers’ attitudes and behaviours when eating out and interacting with the sweet bakery category in particular. They are the result of our research: using data from trusted industry specialists and turning it into actionable insights which we use to drive our product development process as well as our category strategies.

LOOKING FOR MORE PERMISSIBLE INDULGENCE

Interest in healthier options and willingness to pay for them:

7/10 consumers said that it’s important to have healthier options available when eating out. This increases to 8/10 for 18-34 year olds.

3/10 consumers are also willing to pay more for a healthier option. This number goes up to 5/10 for consumers in London.

Age & Gender Breakdown of consumers caring about calories when eating out

Younger men care the least about calorie counts on the menu. Whereas their female counterparts care the most, particularly those aged 18-34.

More mature demographics seem slightly less interested in calorie count.

18-34 35-54 55+

MENU

46% of GB consumers track calories regularly when eating and drinking out, with 57% of 18-34 yr olds more likely to do so

MALE FEMALE

SO WHAT?

Despite seeking comfort and familiarity, Out Of Home consumers are still curious about trends and craving new experiences. This is particularly true with younger consumers

1 in 5 consumers is also willing to pay more to try new food trends.

Being able to indulge in a healthier way is also key, particularly with younger consumer groups.

49% of consumers agree they would change their choice of food if they felt the menu showed it had too many calories

SO WHAT?

Consumers

Sugar,

Classics

Source: Desserts Report Callebaut

MENU SIZE & COMPOSITION

CHOICE AND FREE FROM OPTIONS 7 different products 5 different representedcategories 13% Gluten Free 16% Vegan

CONSUMER TOP 5 FAVOURITES

CHEESECAKES – Broad appeal PUDDINGS & CRUMBLES

– More popular with older demographics (55-65+)

BROWNIES – More popular in the South and Wales and with popular with younger demographics (16-24s)

ROUND CAKES – More popular in the South and the North, and with younger demographics (16-24s)

TARTS & PIES – More popular in Midlands and East Anglia and with more affluent older demographics (55-65+)

CONSUMER NEEDS

DON’T BUY BECAUSE – Poor value for money 31% – Lack of choice 11.6% – Nothing is new or interesting 10.85% – Lack of healthier and free from alternatives 10.85%

MENU

COFFEE SHOP CONSUMER PROFILE

GENDER

54% female 46% males

75.1% Males have bought a dessert in a pub in the past 3 months. For Females it’s 72.3% AGE

Who’s Visiting

15% 20% 21% 17% 27%

16-24 25-34 35-44 45-54 55-65+

71.7% 76.4% 74.2% 61.2% 60% Who’s buying sweet food

SUBURBAN 74.4% URBAN 72.9% RURAL 71.6%

LOCATION - % OF SWEET FOOD BUYER

Northern Ireland 83.3% Wales 77.8% Southern England 74.6% Northern England 73% Midlands & East Anglia 70.8%

TWICE A WEEK + 5.5% Midlands & East Anglia 16-24s Males Suburban

Key consumers

ONCE A MONTH 79.9% Scotland 45-54s Females Rural

WOULD BUY (MORE) IF – Greater choice 22.5% – Greater availability of healthier and free from options 18.6%

– Something new & exciting 18.6% – Bigger portions 14.7%

Young consumers are particularly interested in newness, good value, and healthier options.

Males are more sensitive to value for money and choice.

Young females are more sensitive to healthier options.

Rural areas are the most interested in newness, choice and healthier options.

Wales & Scotland and Northern England want newness and smaller portions.

South is predominantly interested in choice and healthier alternatives but also bigger portions. Midlands & East want visual impact.

Source: Mademoiselle Desserts Onepulse Survey, 500 respondents, MD UK Menu Tracker

Cheesecakes

Cheesecakes have long been a consumer favourite and we continue to push the boundaries in what we can make with this range. We offer a wide range, from everyday classics to innovative flavours and formats. We even have managed to crack the secret to delicious Vegan and Gluten Free Cheesecakes. We’ve made no compromise on taste so each sumptuous treat is tasty enough to tempt all your customers.

The dinner daypart also appeals to more a uent demographics for the category.

of Cheesecake consumers interested in trying out new things – this is more than other core categories

OurBest Ever

Our Best Ever New York Cheesecake is our most sophisticated version of this classic to date. We broke down the entire recipe and reworked it entirely to get as close as possible to this all time American classic. Our Best Ever New York Cheesecake delivers a creamier, crunchier, tastier cheesecake experience with premium visual impact and enhanced flavours. Undoubtedly the perfect choice to make your dessert menu accessible while taking the experience to new heights.

BEST EVER NEW YORK CHEESECAKE Biscuit crumb base topped with a New York style vanilla flavour cheesecake and baked. F36020 | 1 X 14 CUT

Basque Cheesecake is probably something you’ve seen taking over your social media feeds over the last few months, trending on Instagram with the hashtag #basquecheesecake now having over 191k posts. The Basque Cheesecake was invented in San Sebastian, Spain in the 1990s and is a deeply caramelised cousin of the classic NY Vanilla Cheesecake albeit without the crust. While only relying on a handful of basic ingredients, this “other” type of Cheesecake features deep, indulgent flavours of Vanilla and Caramel along with a deliciously creamy texture. This product will be sure to add a contemporary, more sophisticated twist to your Cheesecake category!

BASQUE CHEESECAKE

A Basque style cheesecake, a rich creamy vanillla cheesecake baked in a hot oven without a biscuit base to create its unique dark caramelised crust.

F31630 | 1 X 12 CUT

1 GLUTEN FREE NEW YORK STYLE VANILLA CHEESECAKE Vg GF What can beat a truly classic creamy cheesecake? Bars of our crispy biscuit base topped with an indulgent vanilla cheesecake. 079313

2 DEEP & CREAMY CHEESECAKE

A crisp digestive biscuit crumb base, topped with a smooth, creamy full fat cream cheese cheesecake. F31720 | 6 X 12 CUT

3 VANILLA CHEESECAKE

A crisp digestive biscuit base topped with a vanilla flavour cheesecake. F31000 | 1 X UNCUT

VEGAN CHOCOLATE & SALTED CARAMELISED BISCUIT CHEESECAKE Vg

Crisp bourbon biscuit crumb topped with a dark chocolate vegan cheesecake and spiralled with a salted speculoos sauce, finished with a rich chocolate ganache and spirals of salted speculoos sauce.

2309 | 1 X 14 CUT

2 VEGAN SALTED CARAMEL CHEESECAKE Vg

A crisp digestive base beneath a layer of vegan caramel cheesecake and luxurious salted caramelised sauce followed by a final layer of vanilla flavoured cheesecake and swirled with sticky caramel sauce.

1554 | 1 X 14 CUT

3 CARAMEL

OMBRE CHEESECAKE

Layers of caramel and caramelised biscuit cheesecake on a crunchy caramelised biscuit base, finished with a light cream cheese frosting and drizzled with caramel sauce.

F36010 | 1 X 14 CUT

Source: Mademoiselle Desserts & CGA by

Consumers’ need for adventure and novelty (“Best of Both”)

Why Hybrids

Consumers’ need for innovation delivered in a lowrisk way

Globalised, interconnected world with general knowledge of different culinary traditions

Instagramability & Fear Of Missing Out (FOMO)

NOSTALGIA

COOKIE DOUGH CHEESECAKE

Chocolate bourbon biscuit topped with smooth vanilla cheesecake studded with chocolate chips and chewy chocolate chip cookie dough and topped with cookie pieces and spirals of chocolate.

F37030 | 1 X 12 CUT

The origins of the tan delicacy made out of butter, brown sugar, and spices are found almost four centuries ago. Speculoos can be traced back to at least 1650 when bakers were already making the biscuit alongside their bread. Made on the eve of Sinterklaas, children that had been good throughout the year would wake up to their shoes – which they’d set up the night before – stuffed with not only presents but also generous helpings of speculoos cookies.

VEGAN SPECULOOS CHEESECAKE Vg

Crisply caramelised biscuit crumb, layered with smooth vegan cheesecake and baked with a triple helping of speculoos - swirls of spread, toppings of sauce and lashings of crumb.

2308 | 1 X 16 CUT

FREE

&

CHEESECAKE Vg GF Our opulent vanilla cheesecake swirled with a deep red, sweet berry sauce above a crispy, biscuity base for crunch, cut into bars. 079306 | 1 X 14 CUT

GLUTEN

VANILLA

RASPBERRY SWIRL

1

1 VEGAN LEMON & BLUEBERRY CHEESECAKE Vg

A breath taking vegan lemon and blueberry cheesecake. Smooth lemon vegan cheesecake baked on a crisp digestive crumb, swirled with fruity blueberry compote and tangy lemon sauce.

2310 | 1 X 16 CUT

2 WHITE CHOCOLATE & RASPBERRY CHEESECAKE

A digestive biscuit crumb base topped with a white chocolate flavoured full fat cream cheese cheesecake containing raspberries. Baked and topped with a raspberry fruit topping.

1

1 GLUTEN FREE SICILIAN LEMON & MASCARPONE CHEESECAKE Vg GF

Eye-catching rectangles of crunchy biscuit bases topped with a tangy lemon cheesecake and creamy mascarpone, drizzled with a zingy lemon sauce.

079290 | 1 X 14 CUT

2 SICILIAN LEMON

CHEESECAKE

A crisp shortbread biscuit base topped with a Sicilian lemon cheesecake and swirled with sour cream cheesecake and lemon curd.

F31030 | 1 X 12 CUT

2

1 FRUITS OF THE FOREST CHEESECAKE

Blackcurrants, blackberries, raspberries and redcurrants in fruits of the forest sauce over cheesecake on a digestive biscuit crumb base.

F31361 | 1 X 6 UNCUT

2 STRAWBERRY CHEESECAKE

A digestive biscuit crumb base topped with vanilla flavour cheesecake finished with sweet whole strawberries in a rich strawberry sauce.

F31341 | 1 X 6 UNCUT

3 BLACKCURRANT CHEESECAKE

Zingy and tart blackcurrant sauce laced with whole blackcurrants on a vanilla flavour cheesecake with a digestive biscuit crumb base.

F31311 | 1 X 6 UNCUT

4 MANDARIN CHEESECAKE

Smooth vanilla flavour cheesecake on a crumbly digestive biscuit base, covered in citrusy mandarin segments and mandarin orange sauce.

F31371 | 1 X 6 UNCUT

5 CHERRY CHEESECAKE

A crumbly digestive biscuit base topped with our vanilla flavour cheesecake and whole red cherries in a cherry fruit topping.

F31321 | 1 X 6 UNCUT

Next level indulgence!

2022 was the year of our 5th Anniversary as a UK Group, and we thought the best way to celebrate this milestone was to do what we do best: baking something extra special! And so was our new Billionaires triptych born! This trio of products was designed to feature premium, extra indulgent and twisted versions of one of our best ever selling item: the Caramel Shortcake. Each of our three NPD teams came up with its own version in alignment with their signature set of skills: Cheesecakes expertise for our Taunton site, artisan Traybakes for our Maidenhead team at the Handmade Cake Company and Tart mastery from our Corby bakery. Last but not least, each of these products features our decadent and creamy caramel.

Tarts Pies

A fast growing category, Tarts and Pies offer versatile formats and flavours while allowing for both traditional and more contemporary profiles.

Our wide range contains traditional pies, innovative tarts and tortes for foodies and more adventurous consumers and even a full range of delicious Gluten Free and Vegan alternatives to choose from.

Crisp sweet pastry layered with tangy lemon curd and soft muffin sponge. Topped with and swirled with fruity blueberry compot.

BLUEBERRY & LEMON MUFFIN TART

Britons find Hybrids 1in2

VEGAN PECAN PIE Vg

Crisp sweet pastry layered with a rich maple flavoured pecan pie filling, topped with toasted pecan nuts.

F26680 | 1 X 16 CUT

1 VEGAN TREACLE TART Vg

Crisp sweet pastry case filled with a sweet & sticky treacle tart mix.

F90900 | 1 X 14 CUT

2 VEGAN CHOCOLATE & RASPBERRY TART Vg

Crisp chocolate pastry layered with fruity raspberry compote and a rich chocolate ganache, finished with a sprinkle of freeze dried raspberries.

F90010 | 1 X 14 CUT 1

1 LEMON MERINGUE PIE

A crisp pastry case, generously filled with a tart temon filling, all topped with a canopy of bronze baked, piped meringue peaks.

F26541 | 6 X 12 CUT

2 VEGAN LEMON & LIME TART Vg

Crisp sweet pastry filled with a tangy lemon & lime set custard.

F90910 | 1 X 14 CUT

3 CITRUS LEMON TART

Crisp sweet pastry filled with a zesty lemon custard.

F20210 | 1 X 14 CUT

4 KEY LIME PIE

Crisp sweet biscuit pastry case filled with a zesty lime custard and topped with a sweet flamed meringue.

F26670 | 1 X 14 CUT 1 2 3

VEGAN BAKEWELL TART Vg

Crisp sweet pastry layered with fruity raspberry jam, almond frangipane and topped with a sweet almond fondant topping and a chocolate decoration.

F95030 | 1 X 14 CUT

CARAMEL APPLE

DUTCH APPLE PIE

Crisp sweet cinnamon pastry layered with juicy slices of apple and plump sultanas topped with a crunchy cinnamon crumble.

F26660 | 1 X 14 CUT

2 VEGAN COCONUT & SUMMER

FRUITS INDIVIDUAL TART Vg

Crisp sweet vegan pastry layered with fruity strawberry jam and juicy chunks of peach topped with a rich coconut macaroon.

F95020 | 1 X 15 INDIVIDUAL 1

2

1 DEEP APPLE PIE

A sweet short pastry case filled to the brim with sliced Bramley apples, covered in pastry lid, glazed and sprinkled with sugar. Suitable for serving hot or cold.

F26150 | 6 X 14 CUT

2 VEGAN APPLE PIE Vg

Crisp sweet pastry layered with juicy chunks of bramley apple and baked golden brown with a sugar glaze. Suitable for serving hot or cold.

F92000 | 1 X 14 CUT

Tiramisu

NEW A must have for your menu

As part of our category management process, we constantly review our range in light of customer needs and market trends and this has led us to identify a gap in our offering for a Classic Tiramisu. This dessert is a staple for a lot of menus, ranging from cafés to restaurants, from afternoon treat to dessert. A Classic Tiramisu is a thing of beauty. It delivers creaminess, bold flavours, texture combinations, comfort and indulgence in a single spoon. Our new Tiramisu makes no exception and will give your consumers exactly what they expect and love.

Was voted in the Top 5 desserts by Britsh Consumers in 2022

Source: Jack and Beyond 3795 surveyed brits

NEW

TIRAMISU TORTE

Smooth and creamy mascarpone mousse layered with coffee syrup soaked sponge fingers, finished with a dusting of cocoa powder.

F37210 | 1 X 16 CUT

SEASONAL ROTATION

HOW TO LEVERAGE THE OPPORTUNITY?

Market research indicate that sweet bakery consumers are strongly driven into purchase by choice and newness. Seasonality helps deliver just this. Therefore, making sure your range evolves throughout the calendar year to reflect key seasonal ingredients, celebrations and events, and even colour tones represents a great opportunity to keep your customers entertained and interested and generate sales.

Traybakes Delicious made by Hand

Traybakes are the most consumed type of Sweet Bakery items in the UK Out Of Home Market (Derived from Consumption Occasions Lumina Intelligence). The category has broad appeal and is famous for its classic treat aspect, but also its convenient format, making it a very versatile option that can be sold across different channels and dayparts alike.

At the Handmade Cake Company, Traybakes are what we do best! From our flagship, award-winning Caramel Shortcake to our incredibly gooey Gluten Free Brownie, we have built our reputation on best in class, handmade traybakes. With market and consumer insights at the forefront of our NPD process, we’re also making sure our range features more than the classic traybakes your customers would expect. In line with current trends, we’ve recently developed products inspired by the nostalgia and American cuisine trends, as well as the healthier eating movement with an ever growing number of gluten free and vegan options that do not compromise on quality and taste.

A Cut Above the Rest

Whenwepre-cutthetraybakes,wedonot cut through to the packaging. So run a sharp knife through our incisions to ensure a clean break.

TCutAlong heLines

Best Ever Billionaires Shortcake

A shortcake base with a sticky salted caramel. Topped with a dark chocolate ganache, milk chocolate and finished with a dark chocolate drizzle, white chocolate drops and toffee pieces.

Best Selling

Caramel Shortcakes

Our Caramel Shortcake remains one of our bestselling lines. It’s a true classic and we think ours is the best out there, and many of our customers agree.

How do we make it taste so good? Every day, we make our caramel from scratch following a traditional recipe with no steps removed. We spread the chocolate on top the same way we always have, with the back of a spoon. It’s this kind of dedication to detail that ensures every slice is a true delight to look at, hold and of course, eat.

Caramel Shortcake

Our signature caramel sandwiched between a shortcake base and a rich milk chocolate topping, creates this twice award-winning, best selling traybake.

071157 / 12 TRIANGLES

1 Tiramisu Slice

A sticky coffee flavour caramel sandwiched between a cocoa shortcake base and cocoa-dusted creamy white chocolate.

076374 / 12 TRIANGLES

2 Classic Butter Shortbread

A classic all butter shortbread made to a traditional recipe and sprinkled with caster sugar.

070181 / 12 RECTANGLES

3 White Chocolate Caramel Shortcake

Our signature caramel and shortcake base, but this time topped with a smooth and creamy white chocolate.

073274 / 12 TRIANGLES

4 Gluten Free Caramel Shortcake

A gluten-free version of our bestseller! Our own caramel sandwiched between a gluten-free shortcake base and rich milk chocolate topping.

075513 / 15 SQUARES

Salted Brownie Caramel & Honeycomb

Here it is! Part of our success was built on our Brownie expertise and our ability to deliver a great mix of textures, delicious free from alternatives but also exciting flavoured twists on this all time classic. But for our brownie collection to get closer to perfection we still needed a great Salted Caramel version delivering on all identified aspects of what consumers are expecting from a memorable brownie experience. We’ve put our heart, soul and experience into this one and really feel it will be a game changer for our customers and their customers, but we’ll let you judge, as per the saying, the proof is in the pudding brownie.

A rich fudgy toffee flavour chocolate brownie topped with salted caramel, toffee and honeycomb pieces and finished with spirals of dark chocolate.

F070266 / 15 SQUARES

Salted Caramel & Honeycomb Brownie

Tw isted Classics

According to our research, brownie is the most consumed type of traybake in the UK. But most represented profiles don’t leave much space for innovation and variety. We know consumers want choice & innovation, we also know they want the latter delivered in a low-risk way. Classic recipes with a refreshing modern twist are delivering just that!

Bountiful Brownie

A fudgy chocolate brownie with a moist coconut sponge. Finished with a layer of dark chocolate ganache and sprinkled with desiccated coconut. 079757 | 15 SQUARES

Fudgy Brownie base

Soft coconut layer

Intense ganache sprinkled with coconut flakes

Indulgent Brownies

Classic Chocolate Brownie

An all-butter fudge brownie made with a lot of chocolate! Full-on taste but not bitter.

074363 / 12 TRIANGLES

Bountiful Brownie

A fudgy chocolate brownie with a moist coconut sponge. Finished with a layer of dark chocolate ganache and sprinkled with desiccated coconut.

079757 | 15 SQUARES

Vegan Sour Cherry Brownie

A rich vegan sour cherry flavour chocolate brownie with dried sour cherries. Jewelled on top with freeze-dried cherry pieces and striped with a dark chocolate drizzle.

079184 / 15 SQUARES

Gluten Free Chocolate Brownie

Our best-selling gluten-free traybake as well as a Great Taste Award winner! An all-butter recipe with 26% dark chocolate. Excellent cold or served warm as a dessert.

075520 / 15 SQUARES

Salted Caramel & Honeycomb Brownie

A rich fudgy toffee flavour chocolate brownie topped with salted caramel, toffee and honeycomb pieces and finished with spirals of dark chocolate.

F070266 / 15 SQUARES

Boston Brownie

A moist chocolate fudge brownie topped with loads of dark chocolate chips.

070273 / 12 TRIANGLES

Gluten Free & Vegan Praline Chocolate Brownie

A truly indulgent vegan and glutenfree praline flavour chocolate brownie sprinkled with crunchy hazelnuts. We purchase a volume of cocoa from Rainforest Alliance Certified TM farms equivalent to the volume used in this product to help protect the environment and ensure sustainable livelihoods for coca farmers and their families. For more, see: www.ra.org/mb.

078361 / 15 SQUARES

ClassicChocolate Brownie

Gluten

Free Chocolate Brownie

Oaty traybakes,

the perfect morning snack!

The morning daypart is the number 1 moment for healthy snacking:

- almost 1 in 2 snacks consumed being “healthy” this time of the day.

- fibre intake is on an upward trend, driven by consumers seeking functional benefits in food. (+9.5% in the UK in)

1 Gluten Free & Vegan Nutty Flapjack

A gluten free flapjack with sunflower seeds, topped with roasted hazelnuts, flaked almonds and pumpkin seeds.

F070013 / 15 SQUARES

2 Caramel Heaven

A flapjack base covered with our signature caramel, topped with a generous helping of cranberries, dark chocolate chunks, sunflower and pumpkin seeds.

073373 / 12 RECTANGLES

3 Granola Slice

Raisins, dried apricots, pumpkin and sunflower seeds, fused together with oodles of golden syrup to make this buttery oat slice.

072802 / 12 RECTANGLES

4 Gluten Free & Vegan Maple & Pecan Flapjack

A rustic gluten-free maple flavour flapjack made with rolled and jumbo oats, crunchy pecans and plenty of golden syrup.

079078 / 15 SQUARES

Source: The Grocer via Kantar

Vegan Berry Crumblejack

A chewy flapjack base made using rolled and jumbo oats. Topped with a sharp strawberry, blackberry and apple filling. Finished with a golden crunchy crumble.

Morning, Noon & Night!

A new addition to our vegan range this year is the delicious, Vegan Berry Crumblejack. Inspired by the ever popular trend for hybrids, this delicious slice combines two of the nation’s favourites, the Flapjack and the Crumble. It’s a guaranteed crowd pleaser, proving to be incredibly versatile as it can be enjoyed midmorning in a café, but equally delicious warm with vegan or classic toppings after a Sunday Lunch down the pub.

FruitySlices

a lighter kind of indulgence

1 Lemon Drizzle Slice

A lemon sponge with nibbed sugar, drizzled with lemon syrup and decorated with lemon icing. 070259 / 12 RECTANGLES

2 Lemon Bar

A buttery shortcake base with a sharp baked lemon topping, decorated with cornflowers. F070310 / 15 SQUARES

3 Black Cherry & Almond Slice

Our buttery shortcake layered with crushed black cherries, topped with an almond sponge and generously finished with flaked almonds. 071386 / 12 TRIANGLES

4 Apple Shortcake

A apple filling, sandwiched between two layers of moist butter shortcake, sprinkled with plenty of demerara sugar. 070174 / 12 TRIANGLES

5 Vegan Apricot, Orange & Almond Slice

A shortcake base, layered with apricot filling, topped with an orange and almond sponge and finished with flaked almonds and oats. 077975 / 15 SQUARES

6 Gluten Free Lemon Drizzle Slice

A gluten-free lemon sponge with nibbed sugar, drizzled with lemon syrup and decorated with lemon icing. 076381 / 15 SQUARES

7 Raspberry & Coconut Slice

A buttery shortcake base spread with lashings of raspberry jam, and topped with a thick layer of toasted coconut. 070167 / 12 TRIANGLES

8 Gluten Free & Vegan Blackcurrant Crumble Slice

A vegan, gluten-free slice sandwiching a sticky blackcurrant jam between a shortcake base and crunchy oat crumble. 077517 / 15 SQUARES

Lemon Bar The

Our research into consumer behaviour has highlighted the importance of seasonality, healthier indulgence and creations that are new and exciting when it comes to dessert consumption frequency. When looking at strengthening our traybake category for 2022, we really felt there was an opportunity to develop a product that would be at the crossroads of all those consumer needs: our new Lemon bar is a genuinely fruity and fresh traybake option, borrowing from the Classic Tart au Citron with regards to feel and texture but under a traybake format for greater convenience and portion control. It is the perfect product to consider for your Spring Summer menu refresh if you want to offer something a bit more unique and sophisticated.

Lemon Bar

A buttery shortcake base with a sharp baked lemon topping, decorated with cornflowers.

F070310 / 15 SQUARES

Deliciously Nutty Slices

1

Gluten Free Pecan & Walnut Slice

1

A gluten-free shortcake base with gooey treacle caramel topping, studded with chopped walnuts and pecan halves.

076329 / 15 SQUARES

2 Maple & Pecan Slice

Crushed biscuits, rolled oats and pecan nuts wrapped in a maple flavour syrup, melted caramel and mallow, covered in dark chocolate. 070099 / 12 TRIANGLES

3

Chocolate Fruit & Nut Slice

Crushed digestive biscuits, sultanas, walnuts and glacé cherries bound together in a chocolate fudge mixture, topped with dark chocolate and finished with a feathered milk chocolate drizzle.

070037 / 12 TRIANGLES

4 Salted Caramel & Nut Slice

A shortcake base, topped with our sticky caramel, with roasted hazelnuts and pecan nuts, and a little salt. Finished with a milk chocolate drizzle.

074875 / 12 TRIANGLES

GorgeousTiffins

1 Honeycomb Tiffin

Crushed digestive biscuits, toffee pieces and honeycomb, bound together in a milk chocolate toffee fudge mixture, topped with milk chocolate and sprinkled with more honeycomb and toffee pieces.

074509 / 12 TRIANGLES

2 Rocky Road

Digestive biscuits, mini marshmallows and raisins bound together in a rich chocolate fudge mixture and dusted with icing sugar.

072833 / 12 RECTANGLES

3 White Chocolate & Cranberry Tiffin

Crushed digestive biscuits, walnuts, glacé cherries and cranberries fused together in a white chocolate fudge mixture and topped with white chocolate and more cranberries.

072420 / 12 TRIANGLES

1

4

Chocolate Crispy

Bar Rice crispies bound with milk and dark chocolate, topped with a layer of milk chocolate and finished with milk chocolate jazzies.

4 3 2 76

Mint Tiffin

Crunchy digestive biscuits smothered in a peppermint flavoured chocolate mixture, topped with a green peppermint and white chocolate ganache and finished with swirls of dark chocolate. 079702 / 15 SQUARES

Traycakes

Traycakes are on the rise. They’re easy to portion and often travel better than slices of round cake which makes them perfectly suited to the growing convenience sector. Grab and Go has never been more important and busy travellers are beginning to demand the same quality and innovation as in other food sectors. Traycakes like our Gluten Free Cappuccino Traycake are ideal for this opportunity - convenient, indulgent and premium while delivering the same experience as a traditional slice of cake.

1 Vegan Chocolate & Orange Traycake

A chocolate sponge covered with dark chocolate vegan ganache and decorated with a dark chocolate drizzle and candied orange peel.

079689 / 18 SQUARES

2 Carrot & Orange Traycake

A moist spiced carrot and walnut sponge, covered with a cream cheese icing and decorated with grated walnut and candied orange peel.

079696 / 18 SQUARES

Cakes

Mademoiselle Desserts feature a wide range of industry leading and innovative showstopping cakes, something the Handmade Cake Company brand has made a specialty of. From Classic Best Sellers to Twisted Classics as well as Vegan & Gluten Free alternatives, our cakes are scratchbaked from trusted household recipes to ensure truly delicious products. Unless otherwise stated, each cake is already pre-portioned so you can defrost only as much as you need.

In the recent years, we introduced Good, Better and Best tiers to our range to ensure all types of needs and trade sectors would be catered for. We keep building on those and have come up with new “Best Ever” versions of some of our classics in order to add depth to our Best tier. The latest addition is our new Best Ever Chocolate Fudge Cake. A bold claim from us to make but this truly is the best! This ultimate version of one of consumers’ favourites is the perfect way to deliver greater taste, indulgence and value on dessert menus. Particularly suited to Gastropub offers and artisan Café ranges.

OurBest Ever

So how did Chocolate make its way to Europe? During the 16th century a man called Hernán Cortés travelled to South America to establish Spanish colonies, and when he arrived he was greeted with gallons of the spicy drink (Cacao broth). He took some home with him to Spain and it became a hit. Initially, it was often used as a medicine, but its bitter taste led people to try sweetening it. So, some added sugar, vanilla or honey. This made it absolutely delicious, and it soon became very fashionable at the Spanish court. In modern times Europe is now the largest consumer of Chocolate worldwide.

NEW

BEST EVER CHOCOLATE FUDGE CAKE

A premium chocolate fudge cake with 3 layers of chocolate sponges, layered with chocolate fudge and chocolate chunks in the first layer. Masked with Chocolate fudge, top decorated with a ring of chocolate fudge and sprinkled with chocolate curls in the centre.

F14000 | 1 X 14 CUT

ALABAMA FUDGE CAKE

A deliciously moist rich chocolate cake filled and covered with chocolate fudge icing before being hand decorated with a spiral swirl design. Simply delicious.

1

2

1 VEGAN CHOCOLATE FUDGE CAKE Vg

A two-layer vegan chocolate fudge cake filled, and side masked with vegan chocolate fudge.

F90020 | 1 X 16 CUT

2 CHOCOLATE FUDGE CAKE

3 layers of moist chocolate sponges layered with white chocolate fudge icing in the first layer and chocolate fudge icing sprinkled with white chocolate chunks in the second layer. Completely masked with chocolate fudge icing with a smooth finish. Side coated with a mixture of white and milk chocolate flakes and top decorated with white chocolate shavings and dusted with sweet snow.

F13300 | 1 X 14 CUT

1

1 VEGAN CHOCOLATE ORANGE CAKE Vg

Three layers of chocolate sponge filled with orange flavoured frosting & masked with chocolate orange flavoured icing. Decorated with cocoa nibs and caramelised orange zest.

F90090 | 1 X 14 CUT

2 FOUR LAYER

CHOCOLATE FUDGE CAKE

Four layers of chocolate buttermilk sponges layered with white chocolate ganache in the first layer and chocolate buttercreme in the other two layers. Completely masked with chocolate buttercreme with a smooth finish. Side decorated with dark chocolate pailletes and top decorated with white and dark chocolate chips.

2

NEW

CARAMELISED WHITE CHOCOLATE FUDGE CAKE

Three layers of chocolate sponge, filled and coated in a caramelised white chocolate frosting. Finished with side decoration of white chocolate curls & caramel flavour chocolate curls.

F15520 | 1 X 14 CUT

Lets Celebrate

According to industry specialists, “Celebration” is one of the main missions driving Round Cake consumption. Why? Because Round Cakes deliver indulgence and a proper treat feeling that can be shared with family and friends. As celebration is not an everyday occasion, customers really want it to feel special and memorable. That’s why decoration, design and particularly colours are very important factors to consider when choosing

FIRST BITE IS WITH THE EYES!

1 in 3 young adults in London choose a place to eat depending on how good the food will look on Instagram & it's impact on their Social Media following.

(Source: Just Eat)

RHUBARB & CUSTARD CAKE

Three layers of vanilla sponge, layered with a custard flavour and rhubarb flavour frosting with a layer of rhubarb compote. Coated in marbled custard & rhubarb flavour frostings, decorated with a ring of 14 custard flavour frosting blobs and dusted with raspberry powder.

F14810 | 1 X 14 CUT

ANGEL CAKE

Sensational

Round Big Cakes for Impact

Belgian Chocolate Cake

True indulgence. A denser , more continental sponge, filled with a light Belgian chocolate ganache, topped with a darker Belgian chocolate ganache, and decorated with hand-piped rosettes.

075063 / 14 SLICES

Chocolate Cakes

1

2

1 Gluten Free Chocolate Fudge Cake 9”

Two layers of delicious chocolatey gluten-free sponge, filled and covered with indulgent chocolate fudge icing and sprinkled with shards of chocolate.

079214 / 14 SLICES

2 Vegan Mocha Cake

A vegan chocolate mocha cake, layered with coffee frosting and finished with a dusting of cocoa powder.

079719 / 14 SLICES

3 Gluten Free Chocolate Cake 9”

Gluten-free chocolate sponge filled with a chocolate icing with milk chocolate chips and topped with more chocolate icing.

075902 / 14 SLICES

Vegan Chocolate Fudge Cake

Three layers of light, chocolatey, vegan sponge generously layered with a rich chocolate fudge icing, finished by hand with more chocolate fudge icing and side coated with cocoa nibs.

1 Red Velvet Cake

A red vanilla sponge cake with a hint of cocoa, filled & topped with vanilla cream cheese icing , sprinkled with red sponge crumb. 074202 / 14 SLICES

2 Chocolate Cake

A moist sponge filled and topped with chocolate icing and sprinkled with white and milk chocolate shavings. 070211 / 14 SLICES

3 Gluten Free Mint Chocolate Chip Cake 9”

Our award winning gluten free chocolate sponge, filled with lashings of mint icing, studded with milk chocolate chips and topped with even more mint icing.

Taste Christmas of

Chocolate Praline Cake

9”

A double layered cake with one chocolate sponge and one praline sponge, sandwiched together with a praline flavour icing. Covered in dark chocolate ganache and decorated with a ring of hazelnuts. 079924 / 14 SLICES (Source: Mintel)

Showstopper

Fruity Cakes

1

1 Apricot & Almond Cake 9”

A light almond sponge filled and covered with an apricot flavour icing and finished with feathered spirals of apricot jam.

079726 / 14 SLICES

2 Iced Lemon Drizzle Cake

A light, buttery lemon sponge drizzled with a zingy lemon syrup and topped with lemon fondant icing.

075148 / 14 SLICES

3 Cherry Genoa Cake 9”

Our Great Taste 2022 Award Winning rich fruit cake packed glacé cherries and raisins, topped with flaked almonds.

Orange & Poppyseed Cake

A moist orange and poppyseed sponge, filled and topped with sweet orange icing. The orange flavour in the cake comes from orange juice, orange zest and orange flavouring - all three 100% natural.

RootingVeg for

1 Gluten Free Carrot Cake 9”

A moist gluten free carrot and walnut sponge with sultanas and natural orange flavouring, covered and filled with a soft cream cheese icing and decorated with nibbed walnuts.

075858 / 14 SLICES

2 Zucchini & Lime Cake

A light courgette sponge drizzled with zingy lime syrup and filled with a lemon and lime sauce, topped with a cream cheese and lime icing, sprinkled with chopped pistachios.

074936 / 14 SLICES

Our

British Classics Great

Restrictions on movements over the COVID years have pushed consumers to rediscover their own country, culture and much-loved traditions. This has led to a renewed interest in Britishness. This trend being also motivated by consumers looking for reassurance and comfort in nostalgia is likely to stay in the near future as we’re heading towards recession and uncertainty. Our range of delicious Great British Classics is here to help you feeding into this need with a bit of a more modern approach.

1 Battenberg Layer Cake 9”

A pink and vanilla layered cake filled with apricot jam and filled and topped with marzipan flavour icing.

F070297 / 14 SLICES

2 Gluten Free Victoria Sponge

A light , gluten free sponge filled with icing and raspberry jam. Sprinkled with caster sugar. 075728 / 14 SLICES

3 Triple Raspberry Victoria Sponge

The same delicious recipe as our Raspberry Victoria Sponge, but with an extra layer of sponge, raspberry jam and icing! 071911 / 14 SLICES

4 Earl Grey & Blackcurrant Cake

A golden sponge with English Tea and Bergamot flavouring, laced with sultanas (infused with Earl Grey tea). Topped and filled with a creamy icing and sharp blackcurrant jam.

075957 / 14 SLICES

5

Raspberry Victoria Sponge

4 5

WarmingClassics

1 Coffee & Walnut Cake

A soft coffee sponge topped and filled with coffee icing and finished with chunky chopped walnuts.

070228 / 14 SLICES

2 Gluten Free Ginger Cake 9”

A sticky gluten free spiced ginger cake, filled with a lemon mascarpone icing, topped with lemon icing drizzle and crystallised stem ginger.

077685 / 14 SLICES

3 Triple Coffee & Walnut Cake

Three layers of moist coffee sponge topped and filled with coffee icing and finished with chunky chopped walnuts.

071973 / 14 SLICES

4 Toffee Cake

A moist toffee sponge filled with a layer of toffee sauce and filled and topped with toffee icing. The cake is finished with a toffee sauce drizzle and a sprinkling of toffee pieces.

070914 / 14 SLICES

5 Gluten Free Cappuccino Cake 9”

A light, gluten free coffee sponge, filled and topped with our coffee icing and generously sprinkled with milk chocolate flakes.

075827 / 14 SLICES

5

Pubs Consumer Profile

Gender 50.6% female 49.3% males 70.3% females have a bought a dessert in a pub over the past 3 months. 59.1% males have bought a dessert in a pub over the past 3 months.

%

Wales 88.2% Northern Ireland 85.2% Southern England 79.5% Scotland 78.7% Midlands & East Anglia 71.6% Northern England 71.6%

Consumer Needs

& Wales are looking for value for money and choice / newness Newness and choice are also sought after by higher incomes

demographics are put off by insufficient value for money and lack of healthier options

are looking for good value and choice and newness

North would be encouraged by healthier options and greater quality South is looking for something new and exciting Younger demographics would be encouraged by stronger seasonality, greater choice and bigger portions Middle-Aged are looking for greater quality and smaller portions Urban care about choice and health Rural want newness

Puddings Roulades

If you are looking to deliver comfort in the form of indulgent hot, melt in the mouth puddings & roulades, look no further. We have taken classic recipes and made them our own. Our range is the perfect balance of comforting traditional classics you’d enjoy on a Sunday Lunch, innovative creations inspired from other countries as well as twisted British Classics featuring stunning visual and on trend flavour profiles. Last but not least, we’ve also created delicious Vegan and Gluten Free alternatives to delight all consumers alike.

1 GLUTEN FREE TOFFEE APPLE CRUMBLE Vg GF

A chunky apple and toffee filling topped with a sweet oaty crumble.

079283 | 1 X 12 INDIVIDUAL

2 CHOCOLATE ORANGE JAFFA PUDDING

Moist vanilla flavoured sponge, covered with a rich chocolate flavoured sauce and finished with a fruity orange centre.

F49510 | 1 X 12 INDIVIDUAL

3 LEMON CURD SPONGE PUDDING

Moist zesty lemon sponge with a gooey lemon curd centre and topped with a tangy lemon sauce.

F49500 | 1 X 12 INDIVIDUAL

3

5

1 STICKY TOFFEE PUDDING

A light sponge pudding generously drizzled in a creamy toffee sauce.

F48240 | 1 X 12 INDIVIDUAL

2 GLUTEN FREE CHOCOLATE FONDANT Vg GF

A gluten free, melt in the mouth chocolate pudding, with a molten chocolate centre when warmed.

077333 | 1 X 12 INDIVIDUAL

3 GLUTEN FREE STICKY TOFFEE PUDDING Vg GF

A fluffy gluten free sponge generously drizzled with a creamy toffee sauce.

079269 | 1 X 12 INDIVIDUAL

4

SPOTTED DICK PUDDING

A light sponge pudding with raisins and mixed spice.

F48270 | 1 X 12 INDIVIDUAL

5

SYRUP SPONGE PUDDING

A light sponge covered in a syrup sauce.

F48230 | 1 X 12 INDIVIDUAL

Getting Christmas

In the light of the recent events, customers plan to go big and want to make up for lost time by rewarding themselves with delicious, memorable treats. This year more than ever, it will be key for foodservice operators to get customers’ needs right so they can make the most of this key opportunity.

Top 5

Describe your usual purchasing behaviour during the festive season when eating out.

1st I am looking for comfort and familiarity

2nd I am looking for something new and different

3rd I am looking for indulgence

4th I want something that’s reflective of Christmas

5th I am making healthier choices (e.g. reduced fat; lower calories; reduced sugar; gluten-free; plant-based...)

Source: Mademoiselle Desserts

One pulse survey 250 respondents

Christmas right

THIS YEAR'S CHRISTMAS FLAVOURS TRENDING

Key categories for Christmas

MAINSTREAM

Chocolate (Dark, Milk, White)

Salted Caramel, Caramel, Orange Spices (Cinnamon, Nutmeg, Clove)

Christmas Pudding, Mincemeat, Gingerbread Winter Berries (Raspberry, Cranberry) Nuts (Walnut, Hazelnut, Pecan, Almond) Panettone, Dried Fruits, Cherry

Tropical Fruits (Mango, Pineapple, Passion Fruit)

Boozy Flavours (Gin, Eggnog, Brandy, Sherry, Port)

Speculoos, Mint

Hot Drinks Flavours (Hot Chocolate, Coffee, Latte)

Elevated orange (Blood Orange, Clementine)

EMERGING

Elevated Chocolate (Ruby, Dulcey)

Candy Canes Chestnut Maple Elevated Caramel (Burnt Caramel, Infused Caramel)

6 in 10 (59%) of over 55s will enjoy a Christmas pudding dessert on Christmas Day, twice as many as 18-34-yearolds (28%). (Tesco Xmas Report)

STICKY TOFFEE

CHRISTMAS PUDDING

Moist sticky toffee sponge with candied peel, raisins and spices, topped with a rich sticky toffee sauce. F49520 | 1 X 12 INDIVIDUAL

2 in 1

All the nation’s favourites in one dessert!

According to research from Yougov, Mince Pie is the Nation’s favourite Christmas dessert, followed by… Christmas Pudding.

Another research from Yougov, placed the Sticky Toffee Pudding in the top tier of The Best Classic British Food Survey.

Combining the two together in a hybrid dessert creation allows us to deliver exciting innovation in a familiar and comforting way, therefore helping to attract a broader audience.

(Mintel)

of Britons find “Hybrid Desserts” appealing

CHOCOLATE ORANGE ROULADE

Chocolate buttermilk sponge with a chocolate orange frosting, decorated with dark chocolate orange ganache, piped with orange coloured white chocolate flavour lines and sprinkled with mixed chocolate curls.

F47810 | 1 X 12 PRECUT

MiniSingleBeignets Serve

We know consumers love choice, convenience and indulgence in their sweet treats.

Our range of single serve products ticks all of these boxes to delight consumers with delicious miniature creations including premium French mini beignets and muffins. Perfect for creating sweet assortments and deals.

These are not doughnuts

In the 1980s, the Heunet couple from Northern France were making home-made beignets to sell locally at markets.

These beignets were made following a traditional local recipe featuring quality ingredients such as fresh yeast and butter; then deep fried, filled and coated in sugar but could also be eaten plain.

This passion led to the creation of a company, under the Les Délices des 7 Vallées name, which became part of the Mademoiselle Desserts group in 2019 and allows the group to offer this delicious, premium alternative to mainstream doughnuts.

We truly believe our French Mini Beignets will be a big success in the UK, but so it’s not just us saying it, in June 2022, we submitted them to an independent taste pannel, and they were a huge hit!

and UK consumers agreed!

Callebaut & CGA by NielsenIQ

Callebaut & CGA by NielsenIQ

1 RED FRUITS FILLED

MINI BEIGNETS

Soft miniature beignets filled with crushed raspberry, blueberry and blackberry and rolled in powdered sugar.

AD0708 | 1 X 70 INDIVIDUAL

2 DARK CHOCOLATE FILLED

MINI BEIGNETS

Delicate miniature beignets with a creamy dark chocolate centre, rolled in caster sugar.

AB07014 | 1 X 70 INDIVIDUAL

3 CHOCOLATE HAZELNUT FILLED

MINI BEIGNETS

Delicate miniature beignets with a creamy hazelnut and chocolate centre, rolled in powdered sugar.

AB07012 | 1 X 70 INDIVIDUAL

4 APPLE FILLED MINI BEIGNETS

Delicious French style doughnuts with a zingy and sweet gooey apple centre, rolled in powdered sugar.

2 3

4

& Cupcakes Mini Cakes

1 Victoria Sponge Mini Cake

A bite-sized classic. A soft Victoria sponge filled with scrumptious icing and raspberry jam and topped with a sugar snow dusting.

079153 / 18 MINI CAKES

2 Vegan Red Velvet Mini Cake

A vegan red velvet sponge, piped with creamy vegan icing and sprinkled with red velvet crumb. 079207 / 18 MINI CAKES

3 Carrot Mini Cake

A moist carrot sponge, filled and topped with cream cheese icing and crowned with walnut pieces. 079092 / 18 MINI CAKES

4 Lemon & Elderflower Mini Loaf

A beautiful lemon mini loaf topped with sweet lemon and elderflower flavour frosting and decorated with rainbow flowers for a burst of colour.

079160 / 12 MINI CAKES

32%

5 Vegan Mini Mocha Loaf

A sumptuous vegan mini chocolate loaf topped with a coffee frosting and dusted with cocoa powder.

079191 / 12 MINI CAKES

The Handmade Cupcake Collection

A delightful collection of four different flavours of cupcake, each generously topped with hand-piped icing and individual decoration.

075834 / 16 CUPCAKES (4 OF EACH)

toopportunity upsell via offering experience

Source: CGA

6 Belgian Chocolate Cupcake

A moist chocolate sponge topped with a rich dark Belgian chocolate ganache icing and white chocolate flakes.

7 Carrot & Mascarpone Cupcake

A moist carrot and walnut sponge, topped with mascarpone cheese icing and grated walnuts.

8 Sicilian Lemon Cupcake

A light lemon sponge with a lemon curd filled centre, topped with lemon icing and candied lemon peel.

9 Red Velvet Cupcake

A red vanilla cake with a hint of cocoa, topped with vanilla cream cheese icing and a sprinkling of the red sponge crumb.

increase in spend vs 2021 – the highest uplift in out of home in 2022 –

MINIATURE MUFFINS

1 RED FRUITS FILLED MINI MUFFINS

Sweet miniature muffins with a liquid centre of puréed strawberries, blueberries, blackberries and raspberries. Topped with crunchy crumble pieces.

RDD04215 | 1 X 42 INDIVIDUAL

2 SALTED CARAMEL

FILLED MINI MUFFINS

A fluffy miniature muffin filled with a creamy salted butter caramel filling. Studded on top with crunchy chopped hazelnuts.

RAF04221 | 1 X 42 INDIVIDUAL

3 CHOCOLATE HAZELNUT

FILLED MINI MUFFINS

Delicate miniature chocolate muffins with an indulgent chocolate hazelnut filling. Crowned and studded with miniature chocolate chips.

RBB04224 | 1 X 42 INDIVIDUAL

4 APPLE & CINNAMON

FILLED MINI MUFFINS

Miniature muffins filled with sweet apple purée and scattered on top with crumble pieces.

3

Food to go

With life going back to a new kind of normality, consumers returning to busier lifestyles, and delivery and takeaway still making up a sizeable chunk of the foodservice market; food to go is more important than ever and still needs to be seen as a key consideration for foodservice operators.

We understand the need to reduce operational complexity is as important as the need for great products, even more so in the current climate with skill and staff shortages. Our Food to Go range offers excitement and choice presented in safely sealed and convenient formats for hassle free solutions, ensuring you don’t miss out of grabbing a fair share of what market analysts Lumina Intelligence consider as the best placed market for growth in the near future.

Sweet Snacking has known a resurgence at the start of the pandemic when it increased by 50% (Kantar) with consumers using it as a source of comfort and a way to add breaks to monotonous days working from home. It is clear this habit will last, to some extent, but with the acceleration of the healthier eating movement, and return to more active lives, aligning your offer with identified consumers and their needs by balancing recipes, portion control, formats and healthier indulgence is key to increase sales.

VeganCookies

Vegan ChocolateDoubleCookie

Individually wrapped chunky double chocolate vegan cookie enriched with chocolate chunks, zingy orange oil and walnuts.

F40050 / 24 COOKIES

Vegan Chunky Chocolate Chip Cookie

Individually wrapped chunky vegan cookie crammed with dark chocolate chips.

F40040 / 24 COOKIES

Vegan OatmealBananaCookie

Individually wrapped chewy banana oatmeal cookie enriched with fruits and seeds.

F40060 / 24 COOKIES

Delicious dessert pots

These delicious dessert jars look incredible and taste even better. Made easy to handle and display, they are perfect for QSR and takeaway. Available in a clear plastic jar, the packaging enhances the visibility of the different ingredients and adds appeal and sophistication to a chilled display. The product is safely sealed with an aluminium effect screw top. Last but not least, both the pot and the lid are recyclable!

1 CHOCOLATE ORANGE POT

Rich and indulgent dark chocolate mousse infused with orange oil, topped with crisp dark chocolate shavings.

F39070 | 1 X 20 INDIVIDUALS

2 HONEYCOMB CHEESECAKE POT

Crisp digestive biscuit topped with a smooth and creamy white chocolate cheesecake enriched with chocolate coated honeycomb. Decorated with swirls of chocolate and finished with chocolate coated honeycomb.

F39050 | 1 X 20 INDIVIDUALS

3 YUZU, LIME AND PISTACHIO CRUNCH

Crisp digestive biscuit layered with a zesty lime cheesecake, topped with a fruity yuzu glaze and finished with chopped pistachio.

F39030 | 1 X 20 INDIVIDUALS

4 LEMON CURD PANNA COTTA

Layers of tangy lemon curd and creamy panna cotta finished with crushed amaretti biscuit.

F39040 | 1 X 20 INDIVIDUALS

5 WHITE CHOCOLATE AND RASPBERRY CHEESECAKE POT

Crisp digestive biscuit layered with white chocolate cheesecake, fruity raspberry sauce, moist vanilla sponge chunks and finished with white chocolate shavings and crushed raspberries.

F39060 | 1 X 20 INDIVIDUALS

Cakes Delicious to Go

Frozen Wrapped Bars

Gluten Free Lemon Drizzle Cake Bar

A Gluten Free lemon sponge with nibbed sugar, drizzled with lemon syrup and decorated with lemon icing.

079221 / 18 IND. BARS

Gluten Free Carrot Cake Bar

A moist carrot cake topped with a smooth cream cheese frosting and a sprinkling of chopped walnuts.

079245 / 18 IND. BARS

Delicious Cake To Go Slices

With increasingly busy lifestyles, consumers need to be able to indulge on the go with their favourite traybake items, but our approach to Cakes To Go goes beyond simple convenience. Our Cakes To Go provide safely sealed, free from and controlled portions of deliciousness. We’ve lovingly designed beautiful and colour-coded kraft board J cards so our Cakes To Go can look as good as they taste and jump off of the shelf as they should.

Gluten Free & Vegan Flapjack

A rustic gluten free flapjack made with rolled and jumbo oats and plenty of golden syrup.

078972 | 18 IND. BARS

Gluten Free Coconut & Raspberry Slice

A gluten free shortcake base, generously spread with raspberry jam, and topped with a thick layer of toasted coconut.

078996 | 18 IND. BARS

Gluten Free Chocolate Brownie

A smooth and indulgent gluten free chocolate fudge brownie, made with 26% dark chocolate.

074684 | 18 IND. BARS

Gluten Free Caramel Heaven

A gluten free flapjack base topped with golden caramel and finished with cranberries, dark chocolate chunks, sunflower and pumpkin seeds.

074691 | 18 IND. BARS

Gluten Free & Vegan Mini Chocolate Brownie

A bitesize rich gluten free and vegan chocolate brownie.

079351 / 36 PCS

Gluten Free Caramel Shortcake

Our ‘signature’ sticky caramel, sandwiched between a gluten free shortcake base and smooth milk chocolate.

075599 | 18 IND. BARS

Gluten Free Raspberry & Almond Slice

A generous layer of raspberry jam sandwiched between a shortcake base and a light gluten free almond sponge, decorated with a feathering of raspberry jam.

074714 | 18 IND. BARS

Gateaux

Whether they’re being served with a hot drink in the afternoon or shared for a celebration, Gateaux are a strong part of the British Sweet Bakery landscape. Our range offers both traditional flavours and more innovative twists, making our Gateaux that extra bit special.

ONE LUMP NOT TWO

Due to the work we have completed on sugar reduction in 2019, our range of Gateaux features 10% less sugar on average.

1 STRAWBERRY GATEAU

Two layers of light sponge spread with strawberry filling. Covered in cream and topped with a ring of piped cream rosettes around a pool of strawberry sauce and juicy whole strawberries.

F01011 | 6 X 1 UNCUT

2 ORANGE & LEMON GATEAU

Vanilla sponge filled with a layer of orange and lemon sauce. Side coated with cream and white chocolate flavour flakes and decorated on top with whipped dairy cream rosettes around an orange and lemon sauce.

F06221 | 6 X 1 UNCUT

3 BANOFFEE GATEAU

A sweet toffee sponge cut into two layers, filled with banana toffee sauce. Surrounded with cream and side coated with digestive biscuit crumb. The top is decorated with a ring of cream rosettes filled with toffee sauce.

F05011 | 6 X 1 UNCUT

4 BLACK FOREST GATEAU

Two layers of fluffy chocolate sponge sandwiched with cherry sauce, covered with cream and topped with a piped crown of cream rosettes with a cherry sauce centre studded with whole cherries. Decorated on all sides with chocolate flavour chips.

F00011 | 6 X 1 UNCUT

5 THREE LAYER STRAWBERRY GATEAU

Three layers of vanilla sponge sandwiched together with strawberry filling and dairy cream, enrobed in dairy cream, topped with strawberries and a strawberry sauce, side coated with speculoos biscuit crumb and finished with dairy cream rosettes.

F11051 | 6 X 14 CUT

6 COFFEE & MANDARIN GATEAU

Two delicate coffee flavoured sponges sandwiched with a mandarin filling. Covered with cream and side decorated with coffee flavoured chips. Topped with piped cream rosettes and filled with a mandarin sauce.

3 4

1 THREE LAYER BLACK

FOREST GATEAU

Three layers of fluffy chocolate sponge sandwiched together with fruity cherry filling and dairy cream, enrobed in more dairy cream, side coated with chocolate vermicelli and finished with dairy cream rosettes topped with glacé cherries circling a pool of chocolate flavour flakes.

F10051 | 1 X 14 CUT

2 CHOCOLATE FUDGE GATEAU

A moist chocolate sponge sandwiched with creamy chocolate fudge icing. Finished by hand with a luscious chocolate fudge icing spiral.

F03010 | 6 X 1 UNCUT

F03110 | 1 X 16 CUT

3 STICKY TOFFEE GATEAU

A delicate toffee sponge sandwiched with toffee sauce. Covered with toffee cream and speculoos biscuit crumb, decorated with toffee cream rosettes, toffee sauce and finished with a sprinkle of chocolate flavour flakes.

F05511 | 6 X 1 UNCUT

4 DOUBLE CHOCOLATE GATEAU

Two layers of light chocolate sponge filled with chocolate sauce. Covered with chocolate cream and side coated with chocolate flavour flakes. The top is decorated with a ring of chocolate cream rosettes and a central decoration of chocolate flavour flakes.

Scones

Sultana Scones

Sweet scones with juicy sultanas, glazed with egg for a golden top.

070501 / 18 SCONES

Large Sultana Scones

The same recipe as our sultana scones, just bigger! With plenty of juicy sultanas.

076886 / 24 SCONES

Large Plain Scone

The same recipe as our Sultana Scones, without the sultanas! A large, versatile scone for sweet or savoury fillings. Egg glazed.

076862 / 24 SCONES

Gluten Free Sultana Scone

We did it! A tasty gluten free scone, packed full of juicy sultanas, individually wrapped to avoid contamination from other gluten containing cakes and scones. Egg glazed.

076282 / 18 SCONES

Large Cheese Scone

Large savoury scones with Red Leicester and Mature Cheddar Cheese, and a hint of cayenne pepper. Topped with even more cheese before baking for a crispy flavoursome finish. 076855 / 24 SCONES

LoafCakes

Did you know?

During the first lockdown and the homebaking frenzy, banana bread cemented its position as the loaf cake category hero:

-by the end of April 2020, internet search for banana bread had soared by 525% -pictures of successful home baked banana breads were posted on Instagram more than 45,000 times

-banana bread became the most popular dish on the BBC Food website during the first lockdown

Source: Kutchenhaus via Google Trends

1 Gluten Free Lemon Drizzle Loaf Cake

A gluten free lemon sponge, drizzled with lemon syrup and decorated with candied lemon peel.

079771 / 2 X 10 SLICES

2 Fruit Loaf

A delicious fruit loaf made with sultanas, raisins, glacé cherries, almonds, candied peel, and subtle hint of spice. Finished with an apricot jam glaze and crunchy sugar pieces.

074301 / 2 X 11 SLICES

3 Banana & Walnut

Loaf

A moist banana and walnut loaf cake with sultanas, topped with demerara sugar and walnut pieces

074295 / 2 X 11 SLICES

5TopTips for Serving Gluten Free

81% of Ceoliac UK members say they would be prepared to travel for 30 minutes or longer to a venue they knew could cater for a gluten free diet. Our award-winning gluten free range is perfect for tapping into this demand, however, storing and serving product correctly, as well as communicating well with free from consumers, is vital to offering a safe and memorable experience.

1. Train Staff

Staff should be trained on communicating with customers about allergens as well as how to store, prepare and serve gluten free food. Emphasise that if in doubt, check the ingredients and processes and ensure customer allergies are communicated to all those involved in serving them.

2. Choose Suppliers Carefully

Working with a gluten free supplier is much easier than baking from scratch on-site. Choosing a brand that can be trusted to ensure gluten free integrity is pivotal. Check whether products are manufactured in a gluten free environment, whether they have third party certification (such

as BRCGS) and if they have a Food Safety Management System in place.

All our gluten free cakes are made in our ‘AA grade’ BRCGS certified, segregated, gluten free bakery and are licensed by Coeliac UK. However, once you unwrap our cakes its important to have controls in place to ensure they remain gluten free.

3. Have Separate Utensils and Storage

Gluten free products and ingredients should be clearly marked and ideally stored on dedicated shelves above other ingredients. If you have a cake display, physically separate the gluten free products and cover them with a bell jar or similar. Ensure you have separate utensils for serving gluten free products that are clearly labelled. Thoroughly wash surfaces, hands and serving equipment regularly.

4. Make It Easy For Gluten Free Customers

To build brand loyalty, aim to make your free from customers experience as easy as possible. Some people may be embarrassed when having to clarify ingredients. Advertising and labelling your gluten free products makes customers feel more comfortable asking questions and declaring allergies. It may be helpful to ask customers if they have any allergies when you begin serving them and offering those who do the allergy menu.

5. Offer Individually Wrapped Products

Individually wrapped gluten free products are a fantastic way to minimalise the risk of cross contamination. This is because they are sealed in a gluten free environment and remain so until they are unwrapped by the end customer. Our individually wrapped Cakesto-go are all gluten free as is our individually wrapped scone. These are a great way to expand your offer to gluten free customers, especially if you do not have the infrastructure to establish gluten free processes for serving unwrapped food.

Please note that this advice is intended only as a guide and is not exhaustive. For more guidance please refer to Coeliac UK.

OUR EXSTENSIVE RANGE OF CAKES, TRAYBAKES AND DESSERTS

Frozen Shelf Life from point of packing.

Code Product Name Qty per box

Gluten Free Vegan Veggie Ambient or chilled display Frozen shelf life

F37030 MD Cookie Dough Cheesecake 1 x 12 Cut YES 2 Days Chilled 12 Months

F31630 MD Basque Cheesecake 1 x 12 Cut YES 2 days chilled 18 Months

F36020 MD Best Ever New York Cheesecake 1 x 14 Cut YES 2 Days Chilled 18 Months

F31311 MD Blackcurrant Cheesecake 6 x 1 Uncut YES 2 Days Chilled 18 Months

F36010 MD Caramel Ombre Cheesecake 1 x 14 Cut YES 2 Days Chilled 18 Months

F31321 MD Cherry Cheesecake 6 x 1 Uncut YES 2 Days Chilled 18 Months

F31020 MD Chocolate Cheesecake 1 x Uncut YES 2 Days Chilled 18 Months

F31720 MD Deep and Creamy Cheesecake 6 x 12 Cut YES 2 Days Chilled 18 Months

F31361 MD Fruits of the Forest Cheesecake 6 x 1 Uncut YES 2 Days Chilled 18 Months

079368 MD Gluten Free & Vegan Chocolate, Vanilla & Cherry Cheesecake 1 x 14 Cut YES YES YES 2 Days Chilled 12 Months

F070891 MD

Display refers to the conditions the product should be stored in after defrosting and for how long.

Cheesecakes

079313 MD

Gluten Free Billionaire Salted Caramel Cheesecake 1 x 14 pts YES 2 Days Chilled 12 Months

Gluten Free New York Style Vanilla Cheesecake 1 x 14 Cut YES YES 2 Days Chilled 12 Months

079290 MD Gluten Free Sicilian Lemon & Mascarpone Cheesecake 1 x 14 Cut YES YES 2 Days Chilled 12 Months

079306 MD Gluten Free Vanilla & Raspberry Swirl Cheesecake 1 x 14 Cut YES YES 2 Days Chilled 12 Months

F31940 MD Honeycomb Cheesecake 1 x 14 Cut YES 2 Days Chilled 12 Months

F31371 MD Mandarin Cheesecake 6 x 1 Uncut YES 2 Days Chilled 18 Months

F31030 MD Sicilian Lemon cheesecake 1 x 12 Cut YES 2 Days Chilled 18 Months

F31341 MD Strawberry Cheesecake 6 x 1 Uncut YES 2 Days Chilled 18 Months

F31000 MD Vanilla Cheesecake 1 x Uncut YES 2 Days Chilled 18 Months

2309 MD

2310 MD

Vegan Chocolate & Salted Caramelised Biscuit Cheesecake 1 x 14 Cut YES YES 2 Days Chilled 12 Months

Vegan Lemon & Blueberry Cheesecake 1 x 16 Cut YES YES 2 Days Chilled 12 Months

1554 MD

Vegan Salted Caramel Cheesecake 1 x 14 Cut YES YES 2 Days Chilled 12 Months

2308 MD Vegan Speculoos Cheesecake 1 x 16 Cut YES YES 2 Days Chilled 12 Months

F31670 MD White Chocolate & Raspberry Cheesecake 1 x 12 Cut YES 2 Days Chilled 12 Months

F23550 MD Banoffee Pie 1 x 12 Cut YES 1 Day Chilled 18 Months

F26720 MD Blueberry and Lemon Muffin Tart 1 x 12 Cut YES 2 Days Chilled 12 Months

F26730 MD Caramel Apple Crumble Pie 1 x 14 Cut YES 2 Days Chilled 12 Months

F20210 MD Citrus Lemon Tart 1 x 14 Cut YES 2 Days Chilled 12 Months

F20200 MD Custard Tart 1 x 14 Cut YES 2 Days Chilled 12 Months

F26150 MD Deep Apple Pie 6 x 14 Cut YES 2 Days Chilled 12 Months

F26660 MD Dutch Apple Pie 1 x 14 Cut YES 2 Days Chilled 12 Months

F26710 MD Individual Millionaire’s Caramel Tart 1 x 15 Individual YES 2 Days Chilled 12 Months

F26670 MD Key Lime Pie 1 x 14 Cut YES 2 Days Chilled 12 Months

F26541 MD Lemon Meringue Pie 6 x 12 Cut YES 2 Days Chilled 12 Months

F37210 MD Tiramisu Torte 1 x 16 Cut YES 2 Days Chilled 12 Months

F92000 MD Vegan Apple Pie 1 x 14 Cut YES YES 2 Days Chilled 12 Months

F95030 MD Vegan Bakewell Tart 1 x 14 Cut YES YES 2 Days Chilled 12 Months

F90010 MD Vegan Chocolate & Raspberry Tart 1 x 14 Cut YES YES 2 Days Chilled 18 Months

F95020 MD Vegan Coconut & Summer Fruits 1 x 15 Individual YES YES 2 Days Chilled 12 Months

F90910 MD Vegan Lemon & Lime Tart 1 x 14 Cut YES YES 2 Days Chilled 12 Months

F26680 MD Vegan Pecan Pie 1 x 16 Cut YES YES 2 Days Chilled 12 Months F90900 MD Vegan Treacle Tart 1 x 14 Cut YES YES 2 Days Chilled 12 Months

Traybakes

070037 HMC Chocolate Fruit & Nut Slice 12 Triangles

YES 5 Days 12 Months

070181 HMC Classic Butter Shortbread 12 Rectangles YES 5 Days 12 Months

074363 HMC Classic Chocolate Brownie 12 Triangles YES 5 Days 12 Months

077517 HMC Gluten Free & Vegan Blackcurrant Crumble Slice 15 Squares YES YES YES 5 Days 12 Months

079078 HMC Gluten Free & Vegan Maple & Pecan Flapjack 15 Squares YES YES YES 5 Days 12 Months

F070013 HMC Gluten Free & Vegan Nutty Flapjack 15 Squares YES YES YES 5 Days 12 Months

078361 HMC Gluten Free & Vegan Praline Chocolate Brownie 15 Squares YES YES YES 5 Days 12 Months

075513 HMC Gluten Free Caramel Shortcake 15 Squares YES YES 5 Days 12 Months

075520 HMC Gluten Free Chocolate Brownie 15 Squares YES YES 5 Days 12 Months 076381 HMC Gluten Free Lemon Drizzle Slice 15 Squares YES YES 3 Days 12 Months

076329 HMC Gluten Free Pecan & Walnut Slice 15 Squares YES YES 5 Days 12 Months

072802 HMC Granola Slice 12 Rectangles YES 5 Days 12 Months 074509 HMC Honeycomb Tiffin 12 Triangles YES 5 Days 82 Months

F070310 HMC Lemon Bar 15 Squares YES 3 Days 12 Months 070259 HMC Lemon Drizzle Slice 12 Rectangles YES 5 Days 12 Months

070099 HMC Maple & Pecan Slice 12 Triangles YES 5 Days 12 Months

079702 HMC Mint Tiffin 15 Squares YES 5 Days 12 Months

070167 HMC Raspberry & Coconut Slice 12 Triangles YES 5 Days 12 Months

072833 HMC Rocky Road 12 Rectangles YES 5 Days 12 Months

074875 HMC Salted Caramel & Nut Slice 12 Triangles YES 5 Days 12 Months

F070266 HMC Salted Caramel Brownie  15 Squares YES   5 Days  12 Months

076374 HMC Tiramisu Slice 12 Triangles YES 5 Days 12 Months

077975 HMC Vegan Apricot, Orange & Almond Slice 15 Squares YES YES 5 Days 12 Months

F070877 HMC Vegan Berry Crumblejack 15 Squares YES YES 3 Days 12 Months

079184 HMC Vegan Cherry Brownie 15 Squares YES YES 5 Days 12 Months

073274 HMC White Caramel Shortcake 12 Triangles YES 5 Days 12 Months

072420 HMC White Chocolate & Cranberry Tiffin 12 Triangles YES 5 Days 12 Months

079696 HMC Carrot & Orange Traycake 18 Squares YES 5 Days 8 Months

079689 HMC Vegan Chocolate & Orange Traycake 18 Squares YES YES 5 Days 12 Months

F13850 MD Alabama Fudge Cake Cut 1 x 16 Cut YES 2 Days Chilled 18 Months

F13860 MD Alabama Fudge Cake Uncut 1 x 1 Uncut YES 2 Days Chilled 18 Months

F16620 MD Angel Cake 1 x 14 Cut YES 4 Days Ambient 18 Months

079726 HMC Apricot & Almond Cake 1 x 14 Cut YES 5 Days 8 Months

F070297 HMC Battenberg Layer Cake 1 x 14 Cut YES 3 Days 12 Months 075063 HMC Belgian Chocolate Cake 1 x 14 Cut YES 5 Days 12 Months

F14000 MD Best Ever Chocolate Fudge Cake 1 x 14 Cut YES 5 Days Ambient 18 Months

F15520 MD Caramelised White Chocolate Fudge Cake 1 x 14 Cut YES 3 Days Ambient 18 Months

070204 HMC Carrot Cake 1 x 14 Cut YES 3 Days 8 Months

F070303 HMC Cherry Genoa 1 x 14 Cut YES 5 Days 12 Months

070211 HMC Chocolate Cake 1 x 14 Cut YES 5 days 12 Months

F13300 MD Chocolate Fudge Cake 1 x 14 Cut YES 2 Days Chilled 18 Months 079924 HMC Chocolate Praline Cake 1 x 14 Cut YES 5 Days 12 Months

070228 HMC Coffee & Walnut Cake 1 x 14 Cut YES 5 Days 12 Months

075957 HMC Earl Grey & Blackcurrant Cake 1 x 14 Cut YES 3 Days 12 Months

F18151 MD Four Layer Chocolate Fudge Cake 1 x 12 Cut YES 2 Days Chilled 18 Months

F070884 HMC Fruity Passionfruit and Lime Cake 1 x 14 Cut YES 5 Days 8 Months

075827 HMC Gluten Free Cappuccino Cake 1 x 14 Cut YES YES 3 Days 12 Months

075858 HMC Gluten Free Carrot Cake 1 x 14 Cut YES YES 3 Days 8 Months

075902 HMC Gluten Free Chocolate Cake 1 x 14 Cut YES YES 3 Days 12 Months

079214 HMC Gluten Free Chocolate Fudge Cake 1 x 14 Cut YES YES 5 Days 12 Months

077685 HMC Gluten Free Ginger Cake 1 x 14 Cut YES YES 3 Days 12 Months

077012 HMC Gluten Free Mint Chocolate Chip Cake 1 x 14 Cut YES YES 3 Days 12 Months

Puddings

075728 HMC Gluten Free Victoria Sponge 1 x 14 Cut YES YES 3 Days 12 Months

075148 HMC Iced Lemon Drizzle Cake 1 x 14 Cut YES 5 Days 12 Months

075681 HMC Orange & Poppy Seed Cake 1 x 14 Cut YES 5 Days 8 Months

070235 HMC Raspberry Victoria Sponge 1 x 14 Cut YES 3 Days 12 Months

074202 HMC Red Velvet Cake 1 x 14 Cut YES 3 Days 8 Months

F14810 MD Rhubarb & Custard Cake 1 x 14 Cut YES 5 Days Ambient 18 Months

070914 HMC Toffee Cake 1 x 14 Cut YES 5 Days 12 Months

071973 HMC Triple Coffee & Walnut Cake 1 x 14 Cut YES 5 Days 12 Months

071911 HMC Triple Raspberry Victoria Sponge 1 x 14 Cut YES 3 Days 12 Months

F90000 MD Vegan Chocolate Fudge Cake 1 x 14 Cut YES YES 3 Days Ambient 18 Months

F90090 MD Vegan Chocolate Orange Cake 1 x 14 Cut YES YES 2 Days Ambient 18 Months

079719 HMC Vegan Mocha Cake 1 x 14 Cut YES YES 5 Days 12 Months

074936 HMC Zucchini & Lime Cake 1 x 14 Cut YES 3 Days 8 Months

F49510 MD Chocolate Orange Jaffa Pudding 1 x 12 Individual YES Heat From Frozen 12 Months

F47810 MD Chocolate Orange Roulade 1 x 12 Cut YES 3 Days Chilled 12 Months

077333 MD Gluten Free Chocolate Fondant 1 x 12 Individual YES YES Heat From Frozen 12 Months

079269 MD Gluten Free Sticky Toffee Pudding 1 x 12 Individual YES YES Heat From Frozen 12 Months

079283 MD Gluten Free Toffee Apple Crumble 1 x 12 Individual YES YES Heat From Frozen 12 Months

F49500 MD Lemon Curd Sponge Pudding 1 x 12 Individual YES Heat From Frozen 12 Months

F48270 MD Spotted Dick Pudding 1 x 12 Individual YES Heat From Frozen 18 Months

F49520 MD Sticky Toffee Christmas Pudding 1 x 12 Individual YES Heat From Frozen 12 Months

F48240 MD Sticky Toffee Pudding 1 x 12 Individual YES Heat From Frozen 18 Months

F48230 MD Syrup Sponge Pudding 1 x 12 Individual YES Heat From Frozen 18 Months

AD0708 MD

Chocolate Hazelnut Filled Mini Beignets 1 x 70 Individual

AA0707 MD Apple Filled Mini Beignets 1 x 70 Individual

AB07012 MD Red Fruits Filled Mini Beignets 1 x 70 Individual

YES 3 Days Ambient 18 Months

YES 3 Days Ambient 18 Months

YES 3 Days Ambient 18 Months

AB07014 MD Dark Chocolate Filled Mini Beignets 1 x 70 Individual YES 3 Days Ambient 18 Months

AC0708 MD Classic Mini Beignets 1 x 70 Individual

YES 3 Days Ambient 18 Months

079207 HMC Vegan Red Velvet Mini Cake 18 Cakes YES YES 2 Days 8 Months

079092 HMC Carrot Mini Cake 18 Cakes YES 2 Days 8 Months

079153 HMC Victoria Sponge Mini Cake 18 Cakes YES 2 Days 8 Months

079160 HMC Lemon & Elderflower Mini Loaf 12 Cakes YES 2 Days 8 Months

079191 HMC Vegan Chocolate Mocha Mini Loaf 12 Cakes YES YES 2 Days 8 Months

075834 HMC The Handmade Cupcake Collection 4x4 Cupcakes

HMC Belgian Chocolate Cupcake

HMC Carrot & Mascarpone Cupcake

HMC Sicilian Lemon Cupcake

HMC Red Velvet Cupcake

RBB04224 MD

Chocolate Hazelnut Filled Mini Muffins 1 x 42 Individual

RDD04215 MD Red Fruits Filled Mini Muffins 1 x 42 Individual

RCC04218 MD Apple & Cinnamon Filled Mini Muffins 1 x 42 Individual

RAF04221 MD Salted Caramel Filled Mini Muffins 1 x 42 Individual

YES 2 Days

YES 5 Days Ambient 18 Months

YES 2 Days Ambient 18 Months

YES 2 Days Ambient 18 Months

YES 5 Days Ambient 18 Months

Food To Go

Code Product Name Qty per box

Gluten Free Vegan Veggie

Ambient or chilled display Frozen Shelf Life

F40040 MD Vegan Chunky Chocolate Chip Cookie 1 x 24 Individual YES YES 14 Days (Sold in Packaging) 12 Months

F40050 MD Vegan Double Chocolate Cookie 1 x 24 Individual YES YES 14 Days (Sold in Packaging) 12 Months

F40060 MD Vegan Banana Oatmeal Cookie 1 x 24 Individual YES YES 14 Days (Sold in Packaging) 12 Months

F39030 MD Yuzu, Lime & Pistachio Crunch 1 x 20 YES 3 Days Chilled 12 Months

F39060 MD White Chocolate & Raspberry Cheesecake Pot 1 x 20 YES 3 Days Chilled 12 Months

F39040 MD Lemon Curd Panna Cotta 1 x 20 YES 3 Days Chilled 12 Months

F39050 MD Honeycomb Cheesecake Pot 1 x 20 YES 3 Days Chilled 12 Months

F39070 MD Chocolate Orange Pot 1 x 20 YES 3 Days Chilled 12 Months

079221 HMC Gluten Free Lemon Drizzle Cake Slice - Frozen Wrapped Cake To Go 18 Bars YES YES 10 Days 12 Months

079245 HMC Gluten Free Carrot Cake SliceFrozen Wrapped Cake To Go 18 Bars YES YES 10 Days 8 Months

078972 HMC Gluten Free & Vegan Flapjack (Frozen Wrapped Bars) 18 Bars YES YES YES 21 Days 12 Months

078996 HMC Gluten Free Coconut & Raspberry Slice (Frozen Wrapped Bars) 18 Bars YES YES 21 Days 12 Months

074684 HMC Gluten Free Chocolate Brownie (Frozen Wrapped Bars) 18 Bars YES YES 21 Days 12 Months

074691 HMC Gluten Free Caramel Heaven (Frozen Wrapped Bars) 18 Bars YES YES 21 Days 12 Months

075599 HMC Gluten Free Caramel Shortcake (Frozen Wrapped Bars) 18 Bars YES YES 21 Days 12 Months

074714 HMC Gluten Free Raspberry & Almond Slice (Frozen Wrapped Bars) 18 Bars YES YES 10 Days 12 Months

079351 HMC Gluten Free & Vegan Mini Chocolate Brownie (Frozen Wrapped Bars) 36 Bars YES YES YES 21 Days 12 Months

Gateaux

Code

F05011 MD Banoffee Gateau 6 x 1 Uncut

YES 1 Day Chilled 24 Months

F00011 MD Black Forest Gateau 6 x 1 Uncut YES 1 Day Chilled 24 Months

F03110 MD Chocolate Fudge Gateau Cut 1 x 16 Cut YES 2 Days Chilled 24 Months

F03010 MD Chocolate Fudge Gateau Uncut 6 x 1 Uncut YES 2 Days Chilled 24 Months

F02011 MD Coffee & Mandarin Gateau 6 x 1 Uncut YES 1 Day Chilled 18 Months

F04011 MD Double Chocolate Gateau 6 x 1 Uncut YES 1 Day Chilled 18 Months

F06221 MD Orange & Lemon Gateau 6 x 1 Uncut YES 1 Day Chilled 24 Months

F05511 MD Sticky Toffee Gateau 6 x 1 Uncut YES 1 Day Chilled 18 months

F01011 MD Strawberry Gateau 6 x 1 Uncut YES 1 Day Chilled 24 Months

F10051 MD Three Layer Black Forest 6 x 14 Cut YES 1 Day Chilled 18 Months

F11051 MD Three Layer Strawberry Gateau 1 x 14 Cut YES 1 Day Chilled 24 months

076282 HMC Gluten Free Sultana Scone 18 YES YES 2 days 12 months

076855 HMC Large Cheese Scone 24 YES 2 days 12 months

Scones

076862 HMC Large Plain Scone 24 YES 2 days 12 months

076886 HMC Large Sultana Scones 24 YES 2 days 12 months

070501 HMC Sultana Scones 18 YES 2 days 12 months

074295 HMC Banana & Walnut Loaf 2 x 11 Slices YES 5 days 12 months

074301 HMC Fruit Loaf 2 x 11 Slices YES 5 days 12 months

079672 HMC Vegan Sultana Scone 18 YES YES 2 days 12 months Loaf Cakes

079771 HMC Gluten Free Lemon Drizzle Loaf Cake 2 x 10 Slices YES 3 days 12 months