ACNE X Art Basel Capsule Collection

a/w 18/19 capsule collection

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ART BASEL

MAGGIE HOYLE EMMA SANTULLI FASM310

“We have this idea: not to explain everything to everybody.�

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Ambition to Create Novel Expressions Acne Studios was founded in 1996 in Stockholm, Sweden as part of the creative collective ACNE that focused on graphic design, film, production and advertising. In 1997, cofounder Jonny Johansson created one hundred pairs of raw denim jeans with red stitching and gave them away to friends and family.

Acne Studios has an Interest in photography, art, architecture and overall contemporary culture which is why their approach in design as well as to their market is multi-disciplinary.

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art Basel shows bring the international artworld together.

“Art Basel is not just a journey through art history, but it also allows one to be confronted with the current debates, aesthetic ricochets and the certainty that, among the decorative masses, in the future there will be enough good timeless art.�

Swantje Karich | Die Welt MISSION In our American show, leading galleries from North America, Latin America, Europe, Asia and Africa show significant work from the masters of Modern and contemporary art, as well the new generation of emerging stars.

CONTEMPORARY

new E F F O R T L E S S

juxtoposition ever - CHANGING

CO M P E T I T I O N

ACNE CUSTOMER

CUSTOMER PRFILE Age Range: 20-35 Occupation: Artists, Designers Income: +100,000/yr Location: Urban Areas- New York, Hong Kong, Stockholm, Amsterdam, Beijing, Berlin, Copenhagen, Hong Kong, London, Los Angeles, Paris, Melbourne, Tokyo, and Seoul Lifestyle: Outgoing confident creative people who have an opinion and voice it Financially stable Interests: Traveling/Exploring, Art collecting, Music, Museums

SCOPE AND SIZE OF MARKET

The global economic balance is shifting to emerging markets from the west to the east. The women’s apparel markets have been experiencing a great growth as we move towards fast-growing markets. For apparel brands and retailers the rebalancing is excellent news as the global women’s apparel market growth rate will increase by 50 percent over the next 12 years. Historically the market has grown at just over 3 per- cent per year; by 2025 the growth rate is expected to approach 5 percent per year. Yet, in most markets the growth rate will slow down and the acceleration is driven by the increasing weight of emerging markets in the total. Emerging markets account for 37 percent of women’s mid-market apparel today, but by 2025 their share is expected to rise to over 50 percent.

During this time these markets will have grown three times faster than mature markets.

MANUFACTURERS Well Silk International LTD Wellsilk is a ladies woven manufacturer in China with a good reputation in the garments industry. They produce various kinds of high quality ladies fashion dress for their customers in the countries USA, Canada, Europe, and Asia. Their major products are ladies’ woven fashion garments and knit items as well as combinations of both.

Han B. Wool CO. LTD Han B. is a fabric manufacturer in Seoul, South Korea. Their main fabrics consist of 87% Wool, 17% Nylon, and 1% Polyester. They produce various kinds of high quality fabrics for customers in Canada, China, Hong Kong, Indonesia, and Philippines.

AW 18/19

COLOR STORY

the COLLECTION

the COLLECTION

FABRICATION

PRINTS by Grace Millar

UNIT BREAKDOWN Description

% to total

Total Units

Retail per unit

Total Retail

Cost per unit

Total Cost

Tot Margin $

Markup %

Silk Jumpsuit Printed/Sheer Tunic Silk Cargo Pants Button Down Dress Vinyl Blazer Top Purple Wool Trouser Denim Jacket Oversized Linen Top Oversized Linen Pants Duster Coat

8.65% 10.39% 10.39% 10.82% 9.96% 10.82% 9.52% 9.96% 9.96% 9.52%

100 120 120 125 115 125 110 115 115 110

450.00 250.00 350.00 400.00 350.00 500.00 600.00 500.00 550.00 600.00

45,000 30,000 42,000 50,000 40,250 62,500 66,000 57,500 63,250 66,000

135.00 75.00 105.00 120.00 105.00 150.00 180.00 150.00 165.00 180.00

13,500 9,000 12,600 15,000 12,075 18,750 19,800 17,250 18,975 19,800

31,500 21,000 29,400 35,000 28,175 43,750 46,200 40,250 44,275 46,200

70% 70% 70% 70% 70% 70% 70% 70% 70% 70%

TOTAL

100.00%

1155

522,500

156,750

Drop Crotch Silk Jumpsuit

Garment Silk Jumpsuit

Size 32 34 36 38 waist 18 18.9 19.7 20.5 Bust 18.1 18.3 19.1 19.9 Hip 18.3 19.1 19.9 20.7 length 59.1 59.8 60.6 61.4 Hem 15 15.7 16.5 17.3

Drop Crotch Silk Jumpsuit - COSTING

Layered Crop Tunic

Garment Patterned tunic knit top

Size 32 34 36 38 sleeve 32.4 32.9 33.4 33.9 length 23.5 24 24.5 25 chest 17.7 18.5 19.3 20.1 Hem 17.9 18.7 19.5 20.3

Layered Crop Tunic - COSTING

Silk Cargo Pant Garment silk cargo pant

Size 32 34 36 38 waist 13.8 14.6 15.4 16.1 Front Rise 11 11.2 11.4 11.6 Hip 16.7 17.5 18.3 19.1 Back rise 13.2 13.7 14.2 14.6 Thigh 12.2 12.7 13.2 13.7 Knee 10.4 10.6 10.9 11.2 Inseam 29.1 29.5 29.9 30.3 Ankle Opening 9.4 9.6 9.8 10

Silk Cargo Pant - COSTING

Oversized Shirting Dress w/ Bomber Detailing Garment shirting dress Size 32 34 36 38 chest 20.3 20.3 20.3 21.1 Sleeve 26.3 26.3 22.8 23.2 Length 46.3 46.3 50.6 51.2 Hem 20.3 20.3 20.9 21.7

Oversized Shirting Dress - COSTING

VInyl Blazer Top Garment vinyl jacket Size 32 34 36 38 chest 20.3 21.1 21.9 22.6 Sleeve 26.3 26.8 27.3 27.8 Length 31.3 31.8 32.3 32.8 Hem 20.3 21.1 21.9 22.6

VInyl Blazer Top - COSTING

Classic Women’s Trouser Garment trouser Size 32 34 36 38 waist 14.4 15.2 15.9 16.7 Front Rise 12.4 12.6 12.8 13 Hip 16.7 17.5 18.3 19.1 Back rise 15.6 16.1 16.5 17 Thigh 11.3 11.8 12.3 12.8 Knee 10.4 10.7 11 11.3 Inseam 32.3 32.7 33.1 33.5 Ankle Opening 10.9 11.1 11.3 11.5

Classic Women’s Trouser - COSTING

Silk Duster Coat Garment duster jacket Size 32 34 36 38 chest 21.1 22 23 23.8 Sleeve 31.5 32.4 33.4 34 Length 49.6 50.4 51.2 52 Hem 28.5 29.4 30.4 31.2

Silk Duster Coat - COSTING

Patterned Linen Dress Garment long printed dress Size 32 34 36 38 bust 24.4 25.2 26 26 Sleeve 17.7 18 18.3 18.3 Length 40.7 41.3 41.9 41.9 Hem 24.4 25.2 26 26 waist 24.4 25.2 26 26

Patterned Linen Dress - COSTING

Patterned Linen Pant Garment printed pant Size 32 34 36 38 waist 13 13.8 14.6 15.4 Front Rise 11.4 11.6 11.8 12 Hip 21.3 22 22.8 23.6 Back rise 13.7 14.2 14.7 15.2 Thigh 12.9 13.4 13.9 14.4 Knee 11.9 12.1 12.3 12.5 Inseam 28.7 29.1 29.5 29.9 Ankle Opening 11.9 12.1 12.3 12.5

Patterned Linen Pant - COSTING

Patterned Denim Coat Garment Printed denim dress Size 32 34 36 38 chest 22.6 23.6 24.6 25.4 Sleeve 33.6 34.4 35.4 35.9 Length 40.2 40.7 41.3 41.9 Hem 20.9 21.9 22.8 23.6

Patterned Denim Coat - COSTING

TIME AND ACTION CALENDER

LINE SHEET

Style #: 00123 Size: XS-L Cost: $135 MSRP: $450

Style #: 00124 Size: XS-L Cost: $75 MSRP: $250

Style #: 00125 Size: 32-38 Cost: $105 MSRP: $350

Style #: 00126 Size: XS-L Cost: $120 MSRP: $400

Style #: 00127 Size: XS-L Cost: 105 MSRP: $350

Style #: 00128 Size: 32-38 Cost: 150 MSRP: $500

Style #: 00129 Size: XS-L Cost: 180 MSRP: $600

Style #: 00130 Size: XS-L Cost: 150 MSRP: $500

Style #: 00131 Size: 32-38 Cost: 165 MSRP: $550

Style #: 00132 Size: XS-L Cost: 180 MSRP: $600

p o p u p

ACNE x ART BASEL MIAMI

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