FELIX BTL 2017 sampling All ranges + NCP by Brandnew
 2016
Idea #1
Idea
We all love, when our cats surprise and please us!
And we wait when those mischievous pals show us something new again all the time.
Idea
But cats also want us to surprise them with something unusual and various!
Your turn, master!
Idea
They wait their owners near a threshold and hope, that they will get something special!
Idea
Ok, to surprise a cat we don’t need to choose some of those other cat food brands.
We need only one‌ After all, buying only FELIX, will let you to surprise Your pet with different tastes every day!
Slogan Удивите тех, кто ждет у порога. FELIX один, а вкусов много!* *Surprise those, who waits near a threshold. FELIX is one, but tastes are many!
Promocontact
Promoters uniform
FELIX pouches are printed pictures on a clothes.
Promocontact Hello! Do you have a cat? answer Would you like me to guess what your pet is doing now? answer Well, he is doing the same thing every day! It’s waiting for You!
Translation Добрый вечер! Скажите, у вас есть кот или кошка? ответ А хотите, я отгадаю, что сейчас делает ваш питомец? ответ Да то же самое, что и каждый день! Конечно же ждет вас)))
Promocontact. Interactive game And now, when you come back home, You will surprise Your pet with different tastes of FELIX!
Translation И теперь каждый раз, приходя домой сможете удивлять своего питомца разнообразием вкусов от FELIX!
When promoter spins the disc pictures of the FELIX taste and view outside the window are changing
Promocontact. Game mechanics
1st spin FELIX. Appetizing pieces 2nd spin
FELIX. Sensations Sauces
3d spin
FELIX. Sensations Jelly
4th spin
FELIX. Doubly Delicious
Promocontact. Game mechanics
1st spin FELIX. Appetizing pieces
2nd spin FELIX. Sensations Sauces 3d spin
FELIX. Sensations Jelly
4th spin
FELIX. Doubly Delicious
Promocontact. Game mechanics
1st spin FELIX. Appetizing pieces
2nd spin
FELIX. Sensations Sauces
3d spin FELIX. Sensations Jelly 4th spin
FELIX. Doubly Delicious
Promocontact. Game mechanics
1st spin FELIX. Appetizing pieces
2nd spin
FELIX. Sensations Sauces
3d spin
FELIX. Sensations Jelly
4th spin FELIX. Doubly Delicious
Promocontact. Game mechanics
There are all FELIX tastes range 
 on the other side of the construction.
Promocontact. Game mechanics Let’s find out, with which of the tastes are we going to surprise Your pet! Let’s play! Say stop when You want and You get one of the FELIX tastes range.
Translation Давайте узнаем, каким вкусом мы удивим сегодня вашего любимца! Сыграйте в игру — скажите стоп в любой момент и получите один из вкусов линейки Felix
…SAY STOP!
Promocontact. Sample give away
Surprise those, who waits near a threshold. FELIX is one, but tastes are many!
Translation Порадуйте тех, кто ждет у порога. Felix один, а вкусов много!
Promoter gives a pouch in the creative bag The bag is transparent and when a pouch in the bag, it seems that it’s lies in the plate
Promocontact resume 1. Greeting — beginning of the promoconact
Promocontact lasts — 30 s.
2. Interactive — promoter shows the interactive game to a participant
3. Sample give away — promoter gives FELIX pouch in a creative bag
Promocontact Alternative option
Promocontact
To surprise our pet, we 
 just need one FELIX!
Promocontact
Because FELIX is one, 
 but tastes are many!
Unusual sampling chanales
Bus stations
At the moment, when You are waiting for a bus, we are going to remind You what your cat is waiting for!
Follow the FELIX-bus route in Yandex Транспорт app. and get a free sample.
FELIX-bus There is the the «meowsome» FELIX-bus, which stops near a bus stations and let all housewives to surprise their pets with different FELIX tastes!
Yandex Транспорт integration
Follow the FELIX-bus route in Yandex Транспорт app.
Bluetooth notifications
When FELIX-bus on his way, its pleases other drivers near traffic lights with the cute messages.
How it works: Drivers automatically receive push notifications via bluetooth, with ÂŤiBeaconÂť technology.
Food delivery integration
More and more people begin to use home food delivery services for better flavor and variety. But let’s not forget about variety for our pets! FELIX create special project for sampling with «Шефмаркет»
FELIX
Idea #2
Idea
Your life is full of different events: 
 birthdays, holidays, sport, job‌
And it becomes even more active when spring is coming!
Your turn, master!
Idea
But what about our pets?
 Where is fun activities and holidays for them?
???
Your turn, master!
Idea
You have gifts and 
 congratulations on March 8.
???
Your turn, master!
‌ And the cat is looking on a pigeon.
Idea
??? You have spring shopping before best friend wedding.
Your turn, master!
‌ And the cat is looking on a building.
Idea
But it’s all right. The sun will shine on our side of the fence! Cats want to live full and varied life!
And it’s easy to do that!All a cat needs for a holiday is tasty meal and an owner next to it.
???
Idea
And when a meal is varied, it’s easy to make a holiday every day!
Your turn, master!
FELIX
Slogan Для пушистых и любимых, каждый день неповторимый!* *For fluffy and loved, every day is unrepeatable!
Alternative slogan Будет, что ни день, то праздник! Если корм разнообразный.* *Every day is a holiday, when Your meal is different!
Promocontact
Promoters uniform
Promocontact Hello! Do you have a cat? -Yes And do you know what it’s celebrating today? -hmm…
Translation: Добрый вечер! Скажите, у вас есть кот или кошка? -Да А вы знаете какой у неё сегодня праздник? -ммм…
Promocontact. Interactive It’s up to You! After all, when flavor is not repeated, then every day is going to be unrepeatable for Your pet!
Translation Да тот, который вы сами захотите! Ведь, когда вкус не повторяется — то и каждый день станет неповторимым для вашего питомца!
Promoter shows the calendar with different FELIX range tastes
Promocontact. Sample give away
Give Your cat holiday mood every day! And there are no problem to find a reason!
Translation Дарите вашему коту праздничное настроение каждый день! А уж поводов для этого предостаточно!
Promoter gives sample in the creative bag and encircles one of the tastes (according chosen FELIX taste)
Promocontact resume 1. Greeting — beginning of the promoconact
Promocontact lasts — 25 s.
2. Interactive — promoter shows the interactive calendar to a participant
3. Sample give away — promoter gives FELIX pouch in a creative bag
Unusual sampling chanales
Special project with flowers delivery service
To please our loved once, we give them flowers, but what about our mischievous once?
FELIX creates a special project with AMF — one of the biggest flowers delivery service in Russia
FELIX Если праздник, то для всех!
Delivery Club integration
Integration to Delivery Club services: order food and get free dinner for your cat. Examples: You order sushi and you get FELIX with fish You order barbecue and you get FELIX with meat
Fitness centres integration Each coach in fitness centres knows, that to have a progress, You need to do different exercises.
Example:
Вкусные упражнения от FELIX на каждый день!
As well as each cat knows, that to have a fun mood, You need to feed it with different tastes!
День 1 1. Разминка 2. Подход к миске с FELIX®. Двойная вкуснятина 3. Отдых 4. 2 Подхода к миске с FELIX®. Двойная вкуснятина
День 2. 1. Разминка 2. Подход к миске с FELIX®. Sensations в Соусе 3. Отдых 4. 2 Подхода к миске с FELIX®. Sensations в Соусе
Creative flyers with funny exercises for cats
Thank You!