FRIDAY OCTOBER 19 2011
MAINLAND PRESS
FREE1
MIDWEEK
PROUDLY LOCALLY OWNED
WEDNESDAY OCTOBER 19 2011
ADVERTISING FEATURE
Northlands and counting Paper Plus Northlands, celebrates 30 years of business in the local community. Owner Jeff Raines and business partner Derek Anderson opened the Northland Book Centre in 1981. The original location of the store was approximately where McDonalds is today, with a floor space of 3500 square feet and six staff employed. Today it is located at The Warehouse end of the Mall with 10 staff being employed. Thirty years on, the mix of product sold at Paper Plus Northlands is still the same in most areas but technology items are an increasing part of the business. Books are changing with the advent of ebooks, but there will always be a place for the popular paperback. The range of products back in the early days was mostly books and stationery, with greeting cards being among the most popular items. The most sought after item these days is any book or calendar on Christchurch or the earthquakes. The recent earthquakes did very little damage to the store, but there was an increase in business, as they have ‘adopted’ many new customers whose regular bookstores were damaged or closed by the quakes. The business first became a Paper Plus store in the 1990s, but in 2000 it changed to ‘Books and More’. ‘Books and More’ ceased to exist as a group when it was purchased by Paper Plus, so another change
came about, this time to ‘Take Note’ (part of the Paper Plus Group). When the newlook Paper Plus was launched in 2009, Jeff knew it was the right time to change back to Paper Plus, making that change official in October 2009. Since 2007 Paper Plus Northlands has no longer been a Post Shop. However, they still sell stamps, pre-paid courier bags, and have a post box at the rear of the shop which is cleared Monday – Friday at 6pm. At the 2011 Paper Plus Conference, Paper Plus Northlands received the Paper Plus Flybuys Customer Loyalty Award, and was also a finalist in the Book Sales Award, and Overall Store of the Year award. This was a great testament to the commitment and dedication of the team at Paper Plus. Paper Plus Northlands is a family owned and operated business. Over these 30 years in business, all of Jeff’s children have worked there at some stage, with three family members currently working there, and with Jared, the youngest of three sons, having recently bought in to the business it will be a family business for some time to come. So come in, get a deal, and celebrate 30 years of business with Jeff, Jared and the team at Paper Plus Northlands, the place for all your book and stationery needs.
Susan, Kimberley and Julia - Part of a dedicated team.
Target bookshop back in the early 80’s.
Jared and Jeff Raines - Owners of Paper Plus Northlands
deals 2 weeks only Follows on from The Free Range Cook RRP $59.99
$39.99 Annabel Langbein Free Range in the City
$39.99 Christchurch 22:2: Beyond the Cordon Only 600 Available
DEALS EXCLUSIVE TO PAPERPLUS NORTHLANDS SPEND $20 or more and get 10 BONUS FLYBUYS
RRP $39.99
$9.99 $22.99 RRP $24.99
or both for $29.99
Northlands 352 5185