Major Events Handbook

THE MAJOR EVENTS HANDBOOK 2017

The Major Events Handbook sponsored by

WELCOME

The Major Events Handbook

Dennis Mills, CEO Major Events International

Welcome to our new annual publication, the Major Events Handbook, designed to be used as a relevant, single source, reference document for the major sporting events industry.

This comprehensive, authoritative document looks at key activities from the past year and is also a summary of future conferences & exhibitions, MEI activity dates, articles and insights to the industry by our members and experts.

Dates for our next MEI Summit have been confirmed as 27th & 28th June 2018 and it will be held as part of the International Festival of Business, Liverpool.

We will also be working on the content for our 2018 Handbook and if you wish to feature it would be great to hear from you.

Finally, thank you to all our members, partners & associates for their continued support and congratulations to all the MEI Award winners.

I am sure we will all make some great new connections, continuing to work collaboratively to help the efficient and safe delivery of major sports events.

+44 (0) 207 709 2350 enquiries@majoreventsint.com www.majoreventsinternational.com The Major Events Handbook 2017

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MAJOR EVENTS SUMMIT 2017 SPONSORS

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The Major Events Handbook 2017

VIP INTRODUCTION Written by Joao Saravia, Executive Director in the Dissolution phase of Rio 2016, former Procurement Director and founding Associate at Circular Solutions

It is my pleasure to write the welcoming comments to this inaugural Major Events Handbook.

In the complex environment of International Sports Events, sharing past lessons, identifying future trends, and working in collaboration are all aspects which the MEI Summit and this Handbook seeks to support.

During my tenure leading the procurement functional area for the Rio 2016 Olympics and now as the Executive Director, I have had first-hand experience of delivering one of the most challenging global events; a summer Olympics and Paralympic Games. Additionally, I had the opportunity to apply my experience in procurement planning, supply-chain and cost-reduction in this specific environment. It proved to be fundamental, as the final preparations for the Games faced unparalleled domestic, economic and political challenges, and the outcome showed that budget restrictions do not detract from an exciting and successful Games experience.

I also feel I came to understand better ways of managing the challenging relationship between Organising Committees and Commercial Companies, such as suppliers or sponsors in this environment of which we will discuss during this Summit.

Finally, the need to drive change and the pace of developments when delivering major sports events shows no sign of abating. Temporary overlay, the role of technology, sustainability and, sadly, the whole aspect of safety and security of crowded places means we have much to discuss. Together we deliver a unique community who can advise future host cities and sports organisations as we work more closely together.

I look forward to sharing my experience at the MEI Summit this year, learning a lot from the discussions, and building new relationships.

The Major Events Handbook 2017

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CONTENTS

The Major Events Handbook

MEMBERS 9 S2 Global & Rapiscan Systems 16 Touch of Ginger 20 Quantum 21 Ericsson 28 TimeTarget 32 Arc International 34 WDSI 42 Steer Davies Gleave 45 SOS Global 49 Quadratica 54 RDHS Limited 56 EOS Risk 58 Indicomm Global 64 MEI FAQS

PARTNERS 8 Security & Counter Terror Expo 12 Altodigital 19 Event Production Show 23 Host City 27 Stadia & Arena Asia Pacific 30 Sport Event Denmark 36 SportsPro Live 48 UK Security Expo 59 Major Event Safety & Security Summit 60 International Business Festival 6

ASSOCIATES / EVENT HOST 17 24 26 33 37 40 44 52 53 57

Sapporo Global Sports Commission David Hulmes Joao Saravia Jon Whiteley Reinaldo Pargas Jeff Ruffolo Giles Kennedy Swiss Quality Events LIMA 2019 Joao Frigerio

The Major Events Handbook 2017

CONTENTS

The Major Events Handbook

MEI EVENTS 38 Description 39 Fifa 2018 / Cyber Security Briefing 43 Qatar / Pan American Games 46 New South Wales / Edinburgh 47 Budapest 2024 / Rugby League World Cup 55 Japan / Chinese Inbound Delegation 61 Major Events Summit 18 Save the Date 62 Major Events Summit 16 Award Winners 63 MEI Awards Dinner Save the Date 76 Calendar 17/18

MARKET VISITS 13 Description 14 Japan Market Visit (March) 18 Marseille 31 Budapest 41 Edinburgh 50 Australia 51 Japan Market Visit (Sept)

SUPPLIERS DIRECTORY 66 - 75

A-Z

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PARTNERS

2017 PARTNER 2017 The terrorist landscape has changed in recent years with extremists going to new measures to cause harm and disruption across the globe. Attacks are no longer limited to methods such as improvised explosives and the hijacking of planes. Everyday items such as cars and knives have been used by radicals in the latest wave of attacks across Europe.

Security & Counter Terror Expo is the UK’s leading national security event for private and public sector security professionals. Visitors to the next event can expect to see the latest security and counter terror solutions from over 350 leading suppliers from across the globe. The exhibition at SCTX has established itself as an international hub where the industry elite come together to identify the security sector’s most significant innovations and new product launches.

114

countries represented

11%

increase in international attendees

350+

exhibitors

93%

of attendees would highly recommend SCTX

MEI involvement Partnered for 4 years. Major Events International has hosted briefings at Security & Counter Terror. This years briefing was ‘Lessons Learned in Major Events Security with MEI Members London Fire Brigade, EOS Risk and C3IA who shared some challenges & lessons learned of planning major sporting events.

The partnership between MEI & SCT Expo has made incredible opportunities to MEI Members in previous years.

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6th - 7th March 2018 For all exhibitor enquiries, please contact Sophie McKimm, Event Manager on +44 (0)20 7384 7894 Sophie.McKimm@clarionevents.com.

To register your interest to attend as a visitor and receive a notification when online registration opens, please visit the website at www.sctx.co.uk/MEI The Major Events Handbook 2017

MEMBERS

Major Events Securing Crowded Places Written by Judson Lacapra, co-author Melissa Odegaard

Security checkpoints are the first security interaction for all visitors and participants for major events and play a significant role in the delivery of the security solutions as well as clearly indicating the levels of preparedness of the hosts.

Together with other physical security measures, search and screening solutions create the safe zones in which events take place.

They protect logistic hubs and other critical sites in an environment of high media sensitivity.

The deployment of search and screening, however, starts at the points of entry to the host country or The Major Events Handbook 2017

city. Solutions are deployed at airports, ports, borders and critical national infrastructure sites and event planners need to deliver coherent and integrated solutions.

Equally as important as the equipment itself is the selection of surge capacity manpower, completion of a full accreditation programme, conducting training and support. The overarching aim is to ensure that the games run without significant incident but of equal importance is that people return home after the closing ceremony feeling they were properly protected and processed through check-points without unnecessary delay.

The technology involved in search and screening has become more powerful and sophisticated to adapt to the changing security environment. However, security checkpoints are often viewed as barriers and disruptions to the free flow of people and goods— functioning as bottlenecks instead of gateways. As game time demands continue to grow, many host agencies are considering how to update their security infrastructure plans to

accommodate growing requirements. We need to recognise the increased pressure on budgets, from the airports to the venues, that process thousands of bags, people and vehicles needing entry into the secured areas on time.

Better integration of technology into overall security operations can help address these issues, making passage easier and more efficient, aiding in the flow through checkpoints. In addition, checkpoint technology also offers opportunities to capture and utilise highly useful information that can be of critical value to an entire operation.

WIDER BENEFITS VIA TECHNOLOGY INTEGRATION Consider a fan attending a Major sports event. It’s possible this fan has downloaded the team’s smartphone app, which he uses to purchase a ticket on the spur of the

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MEMBERS moment one evening. At the stadium, he parks in a lot with CCTV security cameras. At the ticket gate, he provides his ticket and is processed through the gate’s metal detector. Because he has the smartphone app and has registered with the team through it, his travel through the gate and security checkpoint could be the starting point to enhance his event experience. Once cleared through security, the fan receives a personal message welcoming him to the game, an automatic download of that night’s program and digital coupons for discounts at the concession stands or the team store.

All this customer service could be triggered at the security checkpoint.

Currently, checkpoint system providers can deliver their information into security centre systems but that scanning information is, for the most part, delivered in isolation and without purpose. Other sources of information are multiple such as sensors, CCTV, phone signal analysis, people flow and behavioural detection technology.

Therefore, integration is key so that each source, including checkpoints, add value and become actionable data.

Bundling these streams of data and standardising their formats are two important steps that can help eliminate barriers to efficiently deliver “rich” data for major events.

Reducing complexities, helping This example demonstrates how improve operations across the entire checkpoint information, when combined with other sources can be games footprint and points of entry to venues. By bundling X-ray scans integrated more fully into security with other data, the file would centre operations ,for example: include the results of any adjudication decisions. This concept • Overall efficiency and could also allow for data sharing effectiveness of security across different agencies, without operations.

• Aid in cost control and planning the need for specific tools in each location other than a unified file efforts. viewing mechanism. This kind of • Optimise revenue streams.

• Improve end user experience of co-operative industry effort creates a framework for future opportunities security operations. to bundle even more checkpoint data into complete, actionable ACTIONABLE DATA: THE BENEFIT information for security centre OF INTEGRATION managers.

Security operations generate continual streams of data, but often Progress is being made on industry with separate paths, formats and co-operative efforts around recipients in the security centre.

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enhancing checkpoint data integration and checkpoint equipment providers are working with global agencies to find ways to advance integration on a wider scale. For a recent example, the Transportation Security Administration (TSA) revealed plans to support an Open Screening Systems Architecture that will enable integrated security systems at the airport.

Rapiscan Systems plan much of their major event capability at close to airport standards and capture best practice from numerous past major event projects. This delivers, what is effectively, the industry. standard for this niche market LEVERAGING CHECKPOINT INTEGRATION: KEY QUESTIONS Those responsible for selecting and purchasing security checkpoint solutions have in the past focused on more basic issues when making buying decisions; cost, ability to physically fit the unit into checkpoint locations and compliance with the latest regulatory requirements. Now is the time to be asking how your security screening technology fits

The Major Events Handbook 2017

MEMBERS into the whole security picture and what should you be able to accomplish by integrating it into a game hosting control centre.

By viewing checkpoint systems as strategic contributors of actionable data to operations, security managers and decision-makers should consider several questions for investment on decisions about checkpoint technology: •

•

•

How is this technology going to fit into my total security operations, both in terms of IT/ interface/file format issues, and enhancing my operational efficiencies? How much effort will it take to accomplish this integration?

How do we design the checkpoint system to move screened assets through as quickly as possible, while at the same time accomplishing all the necessary security checks?

With data from checkpoint systems, what will we need to do with that data to proactively improve operations, planning, cost control, training and optimization of revenue streams?

This is an unique way of approaching decisions about checkpoint technology selection and provides the opportunity to evolve the concept of operations (CONOPS) of many different security organisations. Ultimately, security The Major Events Handbook 2017

games directors should be seeking checkpoint solutions that function as more than a manned and managed gate. They have the potential, with the right vision and integration, to be critical contributors of the data your security operation needs to maximize its value and create better customer experiences.

experience and advise on the optimal way forward for you, please do not hesitate to get in touch.

Rapiscan Systems www.rapiscansystems.com S2 Global www.screeningsolution.com

In conclusion, the emphasis must be on the integration of not just the technology but of the people.

Games create unprecedented surges in manpower that cannot be trained too early due to fading skills or too late, leaving little time to prepare. They need rehearsing in games scenarios, different from business as usual airport or port deployment where processes are well established. These “one off” events demand deployable solutions rapidly set up and re-deployed requires working with other security providers.

With S2 being responsible for deployment of entire solutions, Rapiscan equipment at its core, we are available to advise Bid and Host Cities, Federations and venue operators. Should you wish to speak to us so we can share our 11

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MARKET VISITS Our market visits (or missions) are organised international visits to key and relevant countries of interest in the major sporting events calendar. We ensure that delegates return with the best possible understanding of local market conditions and knowledge of their product & service viability. A workshop and, or webinar is held prior to the departure date and a full debrief is organised on return. Visits are organised around conference and expos to ensure the maximum mixture of content during the trip. The market visits include opportunities to present to key stakeholders, meetings with local partners, organised networking events and cultural tours. The local MEI team are available on-site, in country to support with all advice and guidance necessary.

The Major Events Handbook 2017

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MARKET VISITS

Japan 2019 & Tokyo 2020 Market Visit Following the success of our market visit to Japan in 2016, with the Rugby World Cup and the Tokyo Olympics fast approaching this felt like the right time to visit the host country.

TOKYO

During the Market Visit, delegates were taken on a city tour of Tokyo and introductions were made by each company to the Procurement staff involved in major events in Tokyo who hosted the delegation at the HQ of TOCOG. During the mission MEI partnered with Japan Sport Tourism Alliance to hold briefings. JSTA had a range of members including some of the major sponsors for both Rugby World Cup and Tokyo Olympics hold briefings The briefings were attended by local companies also where the aim is to get international major events expert visiting companies to start to find local companies.

The visit was supported by Kazuki Sato the MEI country lead who has supported a recent task to produce a guide on how to win contracts in Japan and is available for local support.

I cannot commend MEI enough for the expertise and sheer hard work that went into the organisation of what was a highly successful mission. When you then add in the quality of the contacts that MEI always attract to these events the dictionary simply does not contain a superlative that describes the mission with any accuracy.

Chris Grey - Quadratica 14

The Major Events Handbook 2017

SAPPORO

As the second major element of the hosted visit to Japan, a visit to Sapporo was arranged. Sapporo had just finished hosting the Asia Winter Games which was an outstanding success. It is also a host city of the Rugby World Cup as well as being involved in the Tokyo Olympics.

This gave delegates an opportunity to gain an understanding of local capabilities and potential gaps in where value could be added. The Japan Sports Tourism Alliance helped with the delegation briefing at their annual event and secondly at a smaller seminar, all of which was supported by the Sapporo Global Sports Commission.

Nearly 200 delegates were in attendance for the main programme so significant profile gained by the delegation in front of those who will be hosting future major sports events. The programme included two networking drinks receptions where the delegation were presented with gifts to commemorate their visit. There was also a chance to visit the venue to be used for the Rugby World Cup - a world class venue with leading edge solutions to cope with the harsh environmental situation.

Having worked on the WRC2015, WDSi were keen to explore the opportunities for providing similar services for Japan RWC2019 and we were not disappointed with MEI arranging high level introductions to executive members of the procurement teams which gave a valuable insight into how we could approach raising awareness of WDSi for the Japanese market.

Andy Coney - WDSI The Major Events Handbook 2017

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Major Events Handbook

The Major Events Handbook 2017

ASSOCIATES

Sapporo, a sports city in the spotlight Written by Sapporo Global Sports Commission About Sapporo Population 1.95 million ─ Being the largest city of Japan’s northern island of Hokkaido, Sapporo is characterised by its four distinct seasons and fine fresh ingredients brought by the bountiful land and seas that surround Hokkaido. With 6 meters of snowfall ─ Sapporo has been proving itself as a winter sports hub by fully using the legacy of the 1972 Sapporo Winter Olympics.

Success of 2017 Asian Winter Games 32 countries & regions ─ The 2017 Sapporo Asian Winter Games held from February 19 to 26, has gathered the largest ever crowd in the Games’ history, attracting 1,164 athletes, 636 team officials and 184 NOC officials from 32 countries and regions including the Oceania countries which participated as guests.

The Major Events Handbook 2017

80,000 spectators ─ Sapporo Dome welcomed the audience of 30,000 when His Imperial Highness the Crown Prince of Japan declared the opening of the Games. Over 80,000 spectators visited the 12 venues in Sapporo and Obihiro and witnessed the Asian athletes competing each other in 64 events across 11 winter sport disciplines throughout the week.

Olympics, Sapporo is now attracting attentions from around the world, and will continue to bring various exciting major events to the city.

Seating capacity of over 40,000 ─selected as the venue for the Rugby World Cup 2019 and Tokyo 2020 Olympics, Sapporo Dome is a multi-purpose all-weather facility that can accommodate both soccer and baseball. Since its completion in 2001, major soccer and professional baseball games including the 2002 FIFA World Cup have been held here.

Sapporo as a host ─ Sapporo showed its high hosting abilities by smoothly running the Games with the support of various sport federations. The President of OCA, Sheikh Ahmad Al-Fahad Al- Sabah said, “I am very pleased to visit the beautiful city, Sapporo. As the promotion of the development of winter sports, which had not been popular in the Asian countries and regions, started in Sapporo, I would like to establish the legacy of Asian winter games here in Sapporo.” The OCA Honorary Life World-first hovering soccer field ─ Vice-President Mr. Wei Jizhong also The field, a natural-turf soccer field that grows outside, floats on a gave his praise on the operation. cushion of air a few centimetres Coming Up - Rugby World Cup above the ground when it moves 2019 & Tokyo 2020 Olympics into and out of the closed arena. It As one of the host cities for the transforms the arena from a Rugby World Cup 2019 and the baseball field to a soccer field. soccer games of Tokyo 2020 17

MARKET VISITS

Security Visit to Euro Championship 2016 Marseille On 17-18 March 2016 an Associate of Major Events International, John Botterill, led a second delegation of UK companies on a business tour to Marseille in association with the Department for UK Trade and Investment. The principal focus of the delegation was on security for Major Events in Marseille, following on from the Paris attacks in November 2015, including Euro 2016, European Capital of Sport 2017 and Paris Olympic Bid 2024.

Summary of feedback from participants • Access to a wide range of clients & decision makers • Good potential to work with contacts made • Useful to understand security requirements for Euro 2016 • Remaining opportunities for Euro 2016 fan parks • Wider opportunities related to Marseille, European Capital of Sport 2017 & Paris Olympic bid 2024

From Bosch Security Systems perspective, the visit to Marseille Security Authorities was very useful to understand the key requirements for security solutions and the necessity to have a global approach to secure the Euro 2016. I was very happy to share our Videoprotection experience with the Police Municipal of Marseille.

Arnaud Lannes - Sales Business Development & Videosurveillance Marketing Director 18

The Major Events Handbook 2017

PARTNERS

2017 PARTNER 2017 The Event Production Show is the UK’s leading exhibition for the live event sector, with the 2017 edition a resounding success with a record number of attendees.

Total unique attendance – 5,300 over just two days EPS bring together everyone involved in delivering indoor and outdoor, music, sporting, charity, corporate, cultural and experiential events.

87%

visitors are likely to return in 2018

65%

visitors have changed supplier as a result of exhibiting

65%

visitors attended in search on new products and services

4 hours 38 min

the average time spent at the show

MEI involvement Partnered for 2 years. Major Events International has hosted panels at Event Production Show. This years panel was ‘Enabling you to succeed in the global events market’ with MEI Members Arc International, AndArchitects Camping Ninja & Evolution Dome discussing their route to success and taking questions from the audience MEI and members have found the partnership with EPS incredibly valuable.

28th February - 1st March 2018 Exhibiting at EPS gives you the platform to showcase your offering to thousands of event industry professionals over just two days.

As the leading event for the live event sector, EPS provides an outstanding line up of speakers showcasing an educational programme for all visitors.

We invite you to submit a proposal for speaking opportunities at the next event. Do you feel you have the knowledge, solutions, best practice advice or case studies to share with the industry? If so, submit your proposal today at www.eventproductionshow.co.uk Contact us : +44 (0)208 481 1122 jlinin@mashmedia.net www.eventproductionshow.co.uk

MEMBERS

Boost the Event Experience - Major Event Related offerings Written by Ericsson • We are a global leader in delivering ICT solutions. In fact, 40% of the world’s mobile traffic is carried over Ericsson networks. Our event related solutions are specially designed for event organizers, event • hosting cities, stadium owners and sponsors, sport organizations and telecom operators.

Ericsson Networked Event In the sports and entertainment industries fans increasingly expect a digital experience to complement and enhance the overall event experience. With the Ericsson Networked Event (ENE) solution we help our customers to monetize this consumer driven trend. The solution consists of three different value packages: •

The Digital Experience value package delivers the ultimate user experience to spectators in the arena or fans following the event on any device globally.

The Major Events Handbook 2017

The Sports Performance value package allows sports organizations to capture and collect a variety type of sports related data and help the athletes improve performance.

The Venue Optimization value package helps stadium owners or tenants to improve their operational business, find new and improved revenue streams, and improve security measures.

In short, The Networked Event solution enhances the value of events by providing relevant, convenient and real- time data in an entertaining and user-friendly experience.

a way to differentiate themselves Ericsson Key Event Experience solution aims at achieving high quality end-user services with key competence in event planning, design, deployment, optimization, advanced data analytics for incident prediction & prevention, and dynamic real-time performance management during intense traffic conditions.

Key Event Experience During major events, network capacity is often stretched to the limit yet telecom operators still must make good on providing high speed and reliable services as well as optimal user experience for the many fans and crews around the venue. Key events increasingly offer telecom operators

Ensuring event success with: • Key tools and processes such as Ericsson Live Dashboard and DevOps methodology used to evolve capabilities to ensure best performing networks • Event specific use cases & knowledge base that is updated from event to event • Experience from past global events are applied & developed with each new event.

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MEET KEY OFFICIALS AND POTENTIAL BUSINESS PARTNERS • WINTER OLYMPICS 2022 • JAPAN RUGBY WORLD 2019 • TOKYO OLYMPICS 2020

CHINA & JAPAN MARKET VISIT 7 - 15 SEPTEMBER 2017

REGISTER YOUR INTEREST +44 (0)207 709 2350 enquiries@majoreventisnt.com www.majoreventsinternational.com

PARTNERS

2017 PARTNER 2016 Leading Figures from the world of sport governance and major event ownership met at HOST CITY 2016 to discuss how to attract and host secure and engaging sports, business and cultural events.

The topics of future major events and integrity of sport were high on the agenda for Host City 2016. In his opening keynote address heading up a list of world-class speakers, Sir Craig Reedie CBE, IOC member and president of the World Anti-Doping Agency talked about how in an ever-more competitive field, hosting events is a “very active place” in contrast to the major multi sports events like the Olympic Games and the Commonwealth Games who, he said, have struggled to attract bid cities in recent years.

Host City 2016 enjoyed panel participation from a long list of VIP speakers, including IOC members, senior representation from sports federations and city representatives from Mayor level to local departments and rights holders for sports, cultural and business events.

Topics ranged from the future of major events to sport integrity; security and infrastructure; through to China’s investment policy and strategies for creating entertaining experiences for fans.

MEI involvement For the 2017 edition this will be the 3rd year that MEI will be supporting the growth of this event and we are looking forward to the forthcoming event. MEI is grateful for Host City ensuring we get the right people to the Summit in July.

^ Sir Craig Reedie, President of the World Anti-Doping Agency addresses Host City 2016

^ Rotterdam City presentation at Host City 2016

28th - 29 November 2017 Host City 2017 will take place in Glasgow on 28-29 November and build on last year’s success. The emphasis will be on Bringing Major Event Opportunities to Cities and Suppliers of All Sizes.

2017 will also see the launch of Host City Asia on 18 October in Beijing, in response to market demand and drawing on Host City’s strong heritage in China where the magazine originated.

Contact us : +44 (0)203 675 9530 queries@hostcity.com www.hostcity.com

ASSOCIATES

How you can enter the race to be big in Japan Written by MEI Associate David Hulmes

Additionally, Japan is short of match practice. The F1 race in Suzuka is the biggest international event on its annual calendar. The ATP and WTA men’s and women’s tennis tours make a one-week stop in Tokyo, but no longer attract the biggest names, who instead head to China.

FINA stages a two-day leg of the Swimming World Cup in Tokyo.

There is the occasional rugby union Test. And not a lot else. Even the FIFA Club World Cup, formerly held every year in Japan, is now only an occasional visitor. For some of the secondary Olympic sports such as shooting and archery, Japan has not Japan, which is about to become a major player in world sport, is a case been in their sights for in point. As I’m up and running there, international competition for a long it is now my most important market. time. So, Japan should be welcoming specialists in all fields with open arms, to help solve What’s on the horizon in Japan?

Rugby World Cup 2019, Tokyo 2020 strategic and operational Olympic & Paralympic Games, FINA challenges.

World Championships 2021 and I feel a “but” coming on...

World Masters Games 2021. Not to But it will be interesting to see how mention a plethora of test events many tender offers are published in being lined up.

English alongside Japanese. Even Sounds like a lot of opportunities: if they are, it may be that, although In theory, yes. For instance, RWC overseas bids are invited, 2019 will be staged across the companies will find themselves nation, opening up a multitude of excluded because they don’t hold a pathways on and off the field. certain type of licence that may only 24 Sport is a funny old game, isn’t it?

Playing to the highest standards and teamwork can significantly influence the result, but so can strange decisions by those in charge. And it’s no different in sports business. Globalisation should have hastened the adoption of international benchmarks at major events, in which best practice and collaboration bring their rewards, but that particular ball has got stuck in the mud: local decision-makers routinely leave overseas enterprises on the sidelines.

be obtainable in Japan. I also keep hearing the words “we have zero budget”. This has even extended to accommodation at one of the more remote RWC 2019 venues, where there are no hotels or temporary camp sites planned, and to parts of the official Tokyo 2020 website.

Are there any other hurdles?

One of Corporate Japan’s favourite words is “co-operation”. What does this mean in practice? It means an organising body “borrows” staff en masse from Japanese companies for several years at a time, rather than look overseas for solutions. And those companies are expected to agree, “in the spirit of co-operation”.

This has already happened within Tokyo 2020 to a very large extent.

Obviously, that closes many doors, because jobs and consultancy opportunities are not advertised. It is a very opaque process, in which quality control becomes a major issue. Many of these people have little or no relevant experience, though this can present outside opportunities further down the line once the scale of a problem, and the inability of staff to solve it, is apparent.

The Major Events Handbook 2017

How about the language barrier?

English is the language of international sport, but that message appears not to have reached Japan, a country that performs surprisingly badly in the TOEIC exam, ranking 40th of 48 countries. Many national sports federations are staffed by volunteers and part-timers, many of whom speak little or no English, and whose sports may not be on the international circuit. You may even struggle to find competent English speakers in a company’s “international section”. Never forget the basics of your business in this situation: they are likely to have been overlooked at the local level, and their significance not properly understood. Invest in quality literature to get your message across.

It is for this reason MEI have a local support model to provide expertise in ensuring you have a single point of contact for all your needs. I am also part of this network.

Communication and facilitation, my areas of specialism, are critical to your chances of getting off the ground in this market. A good communications strategy is a vital part of any well-rounded business plan. Make sure any communications, in print or digital format, have been written and edited to the highest standards. Set a realistic timeframe and spending plan to give yourself the best chance of gaining a foothold. And remember, you might not hit the bull’s-eye at first, but will be well placed to take advantage if your potential client’s strategy changes late in the game.

Can you give us some other solutions?

Have someone on the ground working for you, even on a part-time basis, and be clear about what you want to achieve. Make sure they are experienced and hold professional qualifications where appropriate.

About me: I have held the gold-plated NCTJ media qualification since 1990, and have extensive experience in the UK and international media as a senior writer and editor at the Press Association, Reuters, Bloomberg, The Guardian, Daily Mail, Mail on Sunday, Sunday Times, London Evening Standard and The

The Major Events Handbook 2017

Sportsman. Much of my work now is with federations and organising committees, such as FINA, the ITF and Baku 2015, not to mention sponsors. This work involves athlete liaison, speechwriting, press conference MC/moderation, print and digital content creation and editing, offering strategic advice on communications, facilitation services, etc. I am also able to call on a network of experienced translators and interpreters when necessary.

Contact David Hulmes on Linkedin or via email: hulmes@hotmail.com

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ASSOCIATES

Local Market Development as a Trifold Tool Written by Joao Saravia, Executive Director in the Dissolution phase of Rio 2016 and former Procurement Director. Also, Founding Associate at Circular Solutions Major Events are exciting and attract passion from almost everyone, everywhere. However, this peak of love between the public and the event, happens when it is up and running, which is only a blink of an eye in its history.

However, there are challenges to this: they may not have the specific know-how needed. Also, event organizers have to focus on their core business, the event itself, and usually don’t have enough people, time, or even the expertise to develop the market.

In the whole continuum from the bid A way to approach this is: phase until we reach this summit, and even afterwards, organisers go • look for market developing agencies. They probably exist through a very long journey, in which and will love to use the the local economy and mood will go major event as leverage for their through its ups and downs, no efforts. matter where the event is hosted.

• talk to international consulates, And whenever it’s the downs, even and chambers of commerce, the most fanatic event supporter will to encourage them to bring the be thinking “Why are we spending experienced companies from this amount of money in this thing other locations, and stimulate that lasts only a few days?” them to build partnerships with Be sure to be able to answer that the local ones. question – that will bring all the • have experts inside your difference to engagement in the organizing committee, and not only in the supplier side. You will long run. be able to support these new Cost Savings companies, as they might You can bring the event’s costs struggle for not having done it down by increasing competition. before. This is key to not paying That can be done by making local more for what seemed cheaper. companies able to deliver what you need. They should be cheaper, as Sustainability they have the people in site, and are Market development itself is in the established locally. heart of sustainability.

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You make local companies grow and move the virtuous economic wheel.

That alone is already a lot. But you can also use the purchase power to induce companies to deliver better products and services, aligned with the sustainable best practices on labor, production, and materials.

Local companies will be willing to match your requirements, so raise the bar. If you give them time to develop, that can be done with no cost increase. On the contrary, as more companies reach that level, competition increases, and prices go down. Now besides the economic growth, people will have more access to better products and services than they had before.

Engagement Legacy gives the event a purpose bigger than itself, and purpose is engaging.

So if you are an event organizer, I would tell you to structure it in a way that you could say: “it will be a powerful tool to catalyse positive things we want for our society”.

Local market development is one of the legacies a major event can leave. Take the time, plan, and go for it! www.circular.pro The Major Events Handbook 2017

PARTNERS

2017 PARTNER Stadia & Arena Asia Pacific

12 - 14 September 2017 Makuhari Messe, Chiba City, Japan Following the success of the 2016 inaugural Japanese event, Stadia & Arena Asia Pacific 2017 returns to Japan.

Stadia and Arena 2017 will attract over 2,000 attendees and due to the growth in the event has now moved to a larger venue, Exhibition Hall 7 at the Makuhari Messe, Chiba City from 12-14 September 2017.

Highlights from 2016 included presentations from Japan Sports Agency, Tokyo 2020, the Rugby World Cup 2019, the J-League and Japan’s Basketball League. Topics covered ranged from master planning, regional projects and Japan’s college venues to fan engagement, commercialisation, security, technology and playing surfaces.

Stadia & Arena Asia Pacific 2017 will yet again bring together global industry leaders in all aspects of sports venue design and build, management, operations and technology. Attendees will have the opportunity to listen to global speakers; network with architects, engineers, venue operators/managers, government/council representatives, industry suppliers, tour facilities and more.

Stadia and Arena Asia Pacific will feature a host of practical case studies and roundtables. The Japanese Government has placed great emphasis on the innovation of the National Sports Industry including specific focus on the role of stadium and arena management with the backdrop of the forthcoming Rugby World Cup in 2019 and the Tokyo Olympics in 2020.

“The event was fabulous. It served as a platform for industry practitioners to exchange and share innovative ideas, new projects, trends around the globe, and more importantly meet people who work in the same industry around Asia Pacific face-to-face. The event trully exceeded my expectations and I look forward to attending Stadia & Arena Asia Pacific again!“ Daniel Fan, Facilities Manager, Hong Kong Rugby Union Contact us : http://saevents.uk.com Email: sam@aladltd.co.uk

MEI involvement MEI is pleased to support Stadia and Arena Asia Pacific 2017. This is the third year that MEI is supporting the event. Come and visit the MEI stand and take part in a host of interactive workshops and conference sessions as part of the MEI China & Japan Market visit.

MEMBERS

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HOSTING WINNERS Everyone’s a winner when hosting events in Denmark.

Volunteers, spectators, businesses and politicians all come together to empower your world class event.

Everyone plays on your team to take it to a higher level.

When you place your event in Denmark, you’re bringing it to a vibrant atmosphere served by a wealth of trustworthy and experienced partners. Together we’ll make your event a winner.

MARKET VISITS

Delegation to Support Budapest 2024 Olympic Bid Committee February 2017 saw the safety & security market visit to Budapest lead by MEI. A delegation to Budapest which followed the success of our briefing and discussions with the MEI Security Members in October 2016. The Budapest Olympic bid team saw it fit to host our international security delegates and discuss the fundamental security issues major events face.

The primary focus of the visit was to support the final stage of their bid submission and build relationships with key stakeholders. The visit allowed opportunity for delegates to discuss current affairs within the security sector through various workshops, panels as well as a networking evening with key officials.

Key areas shaping the future of major events were discussed: • Innovative venue-security solutions • Involvement of the armed forces in command model • Police training methods • Smart Security • Cyber Security Solutions

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MEMBERS

A Personal Non-Insurance point of view It may appear surprising if for once, yours truly is credited with what is essentially a non-insurance article - or at least a minimalist attempt!

To advance the merits of adequate event insurance (as I often do), seems trite in the extreme when we are reminded daily of the turbulence, suffering and instability in the world. Good news it seems is in constant short supply, but rest assured, it can be found. Whatever your view regarding Brexit or the unexpected ascendancy of Trump, these outcomes seem rather inconsequential when considering the misery currently being endured by thousands fleeing bombs and bullets.

It is, I feel, heartening when one occasionally hears of someone who is undertaking great work for humanity, but accompanied with huge personal risk. One such individual is David Nott, a surgeon experienced in many surgical disciplines who has for the past 20 years worked in various war zones.

More recently, he has worked in the middle of what can only be described as hell on earth in the appalling Syrian conflict, attending to unimaginable injuries and lifesaving attempts with minimal resources. Had I not been listening to the radio on a particular day at a particular time, I too am likely never

to have heard of him. I invite all readers of this article to google this amazing gentleman who in my view truly exemplifies what is best about the human spirit He, of course, is only one of many un-sung heroes whom we never hear about. We are, I believe, living through and witnessing exceptional times.

travelling to events. Large sums of additional monies necessarily incurred were paid by underwriters to reroute people to their intended destination. Also the organisers who had the foresight to insure as soon as their exposure commenced and prior to eruption occurring had valid claims under their policy.

Unfortunately, as is often the case, Here endeth the non-insurance part cover is requested “after the horse of the article, if only to avoid my has bolted” when it is too late. The contribution being rendered Icelandic volcano incident is an unacceptable. Apart from an interesting one and following our increase in terrorist incidents, we are research, also demonstrates what I regularly reminded by the media of believe is a good hands on the devastation that can occur due approach for the benefit of the to earthquakes, forest fires, industry. It is with some satisfaction hurricane/tornados, floods, ebola that I can report of being the first and other communicable diseases, provider of event insurance in the all of which can impact upon the London market that secured best organised event. agreement from underwriters to reinstate the volcanic ash cloud As an event insurance specialist, my peril without additional premium. In job is much more than obtaining a October 2010, we obtained reliable completed proposal form and scientific evidence stating that the issuing a quotation. To provide volcano was now “deemed to be clients with competitive terms, silent”. Some weeks ago, a national combined with available cover UK newspaper recently reported options is key. Previous incidents in that the volcano in Iceland was Paris, Brussels, Nice, Istanbul, Berlin about to erupt again, but only and London naturally affects the subsequently to be refuted by the thinking of underwriters in terms of local meteorological office. both cost and the extent of Who knows? Are you the reader coverage offered. The 2010 volcanic adequately covered for all your eruption in Iceland and the future projects? If in doubt, refer to resultant ash cloud caused your current Insurer/Broker havoc for the airline industry as well as delegates and other attendees Terry Waller, Arc International

ASSOCIATES

FINDING THE RIGHT FIT FOR SUCCESS Written by MEI Associate Jon Whiteley

MEI Associate Jon Whiteley is an experienced consultant with a background in international research in Europe, the Americas and Asia.

He manages insight, data analysis and surveys for clients and advises on strategy, innovation and brand communications.

Nature of the Market The Japanese market is well known to have a relatively complex distribution structure, certain demanding regulations and a definite requirement for importers to build strong local relationships in the country. It is generally agreed that it isn’t an easy market to enter, but the rewards in terms of long term The Task relationships and profitability can MEI was called on to use its be substantial. For these reasons, contacts, network and skills to expert objective intelligence on the enrich insight and intelligence on the specific opportunities leading up market can be highly valuable, and complement a client’s on-going to and surrounding the Tokyo 2020 marketing and relationship building Olympics. efforts and investments.

Our client is a regional trade association located in North The Product America which helps its own MEI also provide local in-country member companies engage with support for clients as well as and exploit export opportunities in providing a detailed description of key markets around the world. structure of the market and rules Due to the location and history of this region, major companies based and framework surrounding the Tokyo 2020 event, the MEI team there show particular strengths in niche offerings relating to hospitality started with an analysis of the existing pattern of success in and Olympic venues. product and commodity exports and Some of this region’s companies paid attention not only to volumes of have already become established sales but also to growth. This as exporters to Japan, while others provided an objective have budding ambitions to build understanding of proven demand by their fledgling businesses in this category. There always tactical market.

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opportunities for well-known products and brands when demand is stimulated by the excitement of a major event. However, newer brands can use an event as a springboard for growth as part of planning for a key long term market and product continuity.

The next step was to focus on company specifics. The analysis was able to focus on each member company in turn to evaluate existing strengths and weaknesses and to allocate an overall score to each one to reflect readiness and “fit” to engage with the Tokyo 2020 opportunity. This highlights companies who already seem to be a good fit and clarify the strategic support likely to be appropriate to each company.

It is anticipated that companies with an ambition to get the most from Tokyo 2020 will now be planning and implementing stage one of their campaigns based on the unique use of insights from market research and MEI market insights.

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MEMBERS

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PARTNERS

2017 PARTNER 2017 Since its launch in 2014, SportsPro Live has firmly established itself as the UK’s number one sports industry event, consistently delivering insights that help businesses perform better. After the success of its fourth edition in 2017, SportsPro Live will continue to evolve and grow alongside the industry and, with some of the top minds from across the sports business in attendance, this is one event that cannot be missed.

700

Delegates for SportsPro Live 17 over 2 days

69 73% 35(+)

Director level and above

10(+)

Hours of networking

Speakers

Unique sessions

‘SportsPro Live is a critical part of the calendar because it brings people from across the industry together to debate the issues that really matter to them’ Ed Warner, Chairman, UK Athletics

April 2018 SportsPro Live takes place over two days, with premium content throughout and a range of opportunities to meet and network with your peers. The programme provides a mix of interactive sessions – including workshops, seminars, lunches, dinners, networking drinks and more – alongside headline interviews, presentations and panels that will answer the questions and explore the key issues facing the industry.

MEI involvement MEI is pleased to support SportsPro Live. This is the second year that MEI is supporting the event. Attending SportsPro Live has been key to reaching businesses aiming to work in major sporting events

Whether you want to hear how technology is changing sport, what investment opportunities are emerging, how to develop best practice in sports governance, or how the digital and broadcasting market is evolving, this event is a must. It is also the best place to meet the industry, with ten hours of Contact us: networking opportunities across the two days and sector+44 (0)20 7549 3250 events@sportspromedia.com specific sessions bringing peers together like never before. www.sportsprolive.com

ASSOCIATES

Information & Communications Tech Written by Reinaldo Pargas, Communivations Technology Consultant and Designer “Providing technology services for major events, with different levels of quality for various stakeholders, starts with appropriate design and previous experience on equivalent challenges” Experience team on sport venue design including infrastructure and equipment specification, with almost 20 years in the market, AVM, Reinaldo Pargas´ latest business initiative, has delivered 400+ project solutions to corporate and government clients.

The services Involve up-to-date communications technology, for activities and functions on entertainment, security, public address to sport venues, press centres, transportation facilities and corporate buildings.

The following disciplines are covered by AVM staff: • Audio (sound reinforcement) The Major Events Handbook 2017

• • • • • • •

with emphasis on speech intelligibility Video (giant screens, digital signage, distribution, broadcast) Legacy and overlay infrastructure design Connectivity and internet access Video CFTV Surveillance and monitoring Building Management Systems Control Systems Project consultancy and management

AVM understand how critical is the balance between legacy (permanent) and overlay (temporary, rental) to a success event, which also affects budget numbers, planned to match high-level requirements and expectations.

As lessons learned from previous major events challenge, Mr. Pargas highlights: • Extensive planning on legacy (permanent) and overlay Through the years, starting with (temporary, rental) requirements, Sydney 2000 Olympic Games, adapted to local demand and pre-event consulting, planning and host agreement commitments games time operational leadership • Developing a detailed have been offered to Organizing responsibility matrix with all Committees, private companies and stake holders and deliverables sponsors. For the FIFA 2014 Brazil • Budget monitoring with World Cup, telecom, IT and audio/ adjustments as responsibility video systems were supervised in matrix and deadlines change detail on the 12 stadium plus other • Use global suppliers, with points of interest for the event. For previous experience on similar Panasonic, the Rio 2016 Olympic events if there´s no need on a Games sponsor for Audio/Video long term to develop a market category, we have supplied for a “once in a lifetime” event technology consultancy to support • Work with architects and legacy projects on the games engineers on venue design to venues. Recently, to FIFA 2018 include passive infrastructure Russia World Cup a planning on elements as much as possible technology systems to be deployed. with also the needs for overlay on sight 37

ROUNDTABLE & SEMINARS MEI Members can take part in workshops and round table discussions with VIPs who are seeking to access major sporting events experts. “Round tables” tend to be informal introductions to open dialogue about the issues in focus and “Workshops” are more structured presentations prior to formal discussions. VIPs leave feeling better informed and confident they can access a single source of contact and support via the MEI network.

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MEI EVENTS

FIFA World Cup 2018 Technology Opportunity Reinaldo Pargas, is based in Brazil and operates internationally. He has been collaborating with MEI since prior to the FIFA World Cup in 2014, throughout the Rio Olympics 2016 and remains in close regular contact with Major Events International.

Round table discussions are key to MEI activities and we were delighted to present the work he undertook for the Local Organising Committee for the FIFA World Cup to the attendees at this unique session. There were significant challenges in delivering the FIFA World Cup 2014 project and he lead the technology team who were widely dispersed throughout Brazil placing demands on time when planning, co-ordinating and overseeing delivery. With a team who delivered both the project on time and within budget, Reinaldo and FIFA 2014 proved to be notable example which other sporting events seek to emulate.

This was a fascinating session where key lessons were delivered around the need for early planning, analysis of stated requirements and contingency planning. The latter point was significantly tested during the tragic incident late in Sao Paulo Games preparation and our attendees were keen to hear how this was overcome. Members gained significant insights from an international expert as well as enjoying networking about technology provision and the collaboration for international markets.

Cyber Security Briefing On the 12th April 2016, MEI in partnership with leading tech trade association techUK, teamed up for a briefing to highlight the growing threat of cyber-attacks to major sporting events.

Cyber security was discussed by experts drawing on experience from the London Olympics with valuable case studies provided by Matt Horan (Security Director of C3IA) and Andrew Taylor (CEO of Bronzeye IBRM) demonstrating knowledge to combat cyber-attacks at major events worldwide. The varied potential targets from transport systems to WiFi networks were analysed and a review of the implications of a cyber-attack on a large-scale sporting event were discussed through intimate seminars.

Major events naturally attract the media who, on a positive note, present PR and coverage opportunities which drives global attention and increases revenue. However, this can also entice cyber-attacks therefore MEI plan to continue to work closely with techUK to develop the narrative on cyber security considerations.

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ASSOCIATES

FINDING THE RIGHT FIT FOR SUCCESS Written by MEI Associate Jeff Ruffolo

There is nothing like broadcasting the Summer Olympic Games.

final medal call for the American victory, two games to one.

At the 2004 Athens Summer Games, I was announcing my third Olympiad for Westwood One and the CBS Radio Network in New York City and my specialty - or beat - was Beach Volleyball.

What a rush!

noticing that I was the only one allowed in. All the other reporters had to wait. It was just NBC TV … and me!

Right after the medal winning call, I grabbed my tape recorder and quickly ran down from press row to the interview area … aka the “Mixed Zone” … which was ablaze from portable TV lights.

Chris Marlowe had the first questions of McPeak and Youngs for his live televised broadcast. While he asked his questions, I nervously checked my tape recorder a few times to make sure it was set to go.

No doubt an assignment that any sportscaster would yearn to have.

At the previous 2000 Sydney Summer Games, I was asked, live on the air, what it was like to broadcast Beach Volleyball. My reply: “I have one rotten, stinking, awful job, but if someone has to go to a clothing-optional beach and interview bikini-clad women, I will sacrifice myself for the network!”

Technicians from NBC TV, one of the major international broadcast sponsors of the Olympic Games, were setting up to interview the American medal winners. As I approached the Mixed Zone, Olympic Security was oppressive. More than once, I had my credentials electronically scanned and I turned to my left to see dozens of my fellow reporters Now it was the bronze medal match- standing around for a chance to get up between Australia’s Natalie Cook an instant quote. and Nicole Sanderson versus the duo of Holly McPeak and Elaine As I weaved my way through and Youngs and I was stationed at the approached the interview area, I Faliro Olympic Beach Volleyball was ushered into the second “slot” Center calling the action in front of … meaning NBC TV would get their a sell-out crowd of more than 9,600 interviews first … and of all the world spectators. media, I was #2. I am perfectly okay with that.

The entire Westwood One Radio Network came to me for the I took a quick look backward, 40

Once Marlowe released the duo, it was my turn.

The entire world media was now focused onto my position and I am sure the first question I asked of Holly McPeak was something like “how do you feel”?

Then I was penetrating, turning to Elaine Youngs and said, “Millions of young women across America are listening right now. What do you say to them not only about Olympic Beach Volleyball but about being a winner?” Elaine Youngs is a winner and her answer to the youth of America was inspiring.

“Work hard, play hard and do your best.”

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MARKET VISITS

Overlay & Event Market Visit Royal Edinburgh Military Tattoo MEI seeks to provide a wide perspective of the nature of the events market. Most have enduring requirements and face similar challenges and opportunities. Fans need a great experience, revenue targets need to be met and safety is paramount.

In August 2016, a delegation of MEI Members visited The Royal Military Tattoo. The annual event has been running in Edinburgh since 1950 and showcases military tattoos performed

by British Armed Forces, International military bands and display teams on the esplanade of Edinburgh Castle. The event attracts over 220,000 people each year and is televised in over 40 countries, bringing a global viewing figure of 100 million worldwide.

David Allfrey, CEO, and key officials hosted the delegation and provided a detailed backstage insight into the operations of the event and future plans. The Royal Edinburgh Military Tattoo has recently conducted successful events in Australia and New Zealand and has plans for more international events.

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MEMBERS

Steer Davies Gleave Written by Simon Hall Steer Davies Gleave are a specialist consultancy that combines commercial, economic, technical and planning expertise to find powerful answers to our client’s complex challenges. Answers that help people, places and economies thrive.

We have over 25 years’ experience of transport and crowd movement planning for venues and events around the world. Our team have held lead roles in transport for the London 2012 Olympic and Paralympic Games, the Glasgow 2014 Commonwealth Games, the 2014 FIFA World Cup and the England 2015 Rugby World Cup, and have advised bidding and host cities across five continents. Our aim is to help plan and deliver efficient, sustainable and safe transport for venues and events, whilst minimising impact on the local area, to achieve the best possible value for money and to maximise legacy benefit.

We help our clients find the right balance between providing the high levels of service expected by key clients and the impact and cost of providing such high-quality service.

When it comes to customer travelling experience, we use innovative solutions to manage high volumes of peak travel demand whilst keeping costs to a minimum and controlling the impact on residents, businesses and day-to-day

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users of the transport systems.

Looking to the future, there are new tools and technologies to help people get to and from the venue.

Technologies such as on-demand transport services, autonomous vehicles and mobile apps delivering personalised information can revolutionise the way that spectators experience the venue, and how the venue is designed and operated.

Working collaboratively with event organisers, transport operators, police and local authorities, Steer Davies Gleave can help to devise and implement strategies to harness new tools and technologies to deliver an amazing event experience. Whether you are an Organising Committee, operator, user or transport provider, we draw upon our experience to: • •

• • •

Digital technology is transforming the way we all work, live and travel. We are now helping clients see and exploit the unprecedented opportunity this brings.

Combining our expertise in user experience and analytics with new technology, our smart strategies and intuitive tools focus on results, unlocking exciting possibilities in a seamlessly connected world. We have just completed the event mobility app for the 2017 UEFA Champions League Final in Cardiff.

Please see http://www. steerdaviesgleave.com/ casestudies/ featured to see how this product brought together several Build shared understanding service providers, between stakeholder groups. especially market Develop demand forecasting tools, leading location which enable available transport intelligence from capacities to be assessed and Crowd Connected, which raised the bar improved. for situational awareness and geo Produce Venue Transport Strategies targeted messaging capability. The so the Venue will operate ability to visualise in real time spectator successfully during the event. movement in heatmaps and on Manage the ‘on the ground’ dashboards and to target push operation on event day. notification messaging, is an extremely Provide communication and travel powerful tool for authorities, operators advice to customers and and promoters. background demand to ensure that the event operation is shared as Please see our web site for more details widely as possible. and contacts : http://www.steerdaviesgleave.com

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MEI EVENTS

Sports Business & Opportunities in Qatar Major Events International along with law firm Simmons & Simmons hosted a successful seminar exploring ‘Sports Business & Related Opportunities in Qatar’. Qatar is the first Arab country to host a major international sporting event with the 2022 FIFA World with an ambitious infrastructure put in place with fantastic opportunities for companies interested in working in the gulf state.

The FIFA World Cup has the potential to create a new culture in the country and The Supreme Committee want to support diversity and establish a legacy from the World Cup to aid the Qatar national vision 2030. Chris Ford, of Vauban Group, spoke on opportunities and how diverse businesses can engage with the number of significant developments happening in the region of Doha such as Lusail City and Msheireb Downtown.

Scott Druck (CEO of the Oxford Strategic Consulting Group) and Andrew Wingfield (Partner of Simmons & Simmons Middle East) both gave a comprehensive insight into the Qatari market and how business can be completed effectively in Qatar.

The event rounded off with an expert panel who shared their experiences on doing business in Qatar. Chaired by John Hawkins (former HM Ambassador to Qatar), Chris Scudamore (PwC Qatar), Charles le Gallais (Via Strategia) and Patrick Goudkuil (DJ Goode & Associates) all offered key advice on working in Qatar and fielded questions from the floor regarding their experience of business in the country. The message is ‘you need to become accustomed to the Qatari way to succeed’ and with Qatar becoming a key player in the major event market, adaption to their market can result in multiple business opportunities leading up to the 2022 World Cup and beyond.

President of Pan American Games briefed on Security Crowded Places On a short notice visit from the President of the Pan American Games, Major Events International were given the opportunity to host the President and his colleagues on a MEI member experience visit. We decided to brief on one sample sector and chose ‘Safety & Security of crowded places’ due to the general security environment.

The event was in collaboration with Trade Association, techUK. Member experts such as Scott Wiener (Atkins) and Panayotis Andriopoulos (Design Security) offered some insights on solutions and recommendations on how to overcome risks presented by hosting major sporting events with Eileen Williams (Blue Integrity) and Eoghan Gill (Sword Security) emphasising the importance of staff training, volunteers, well prepared recruits, the safety of fans and the role of a robust accreditation process to ensure quality of service.

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ASSOCIATES

The most complex Logistics Operation on the planet – The Olympic Game Written by MEI Associate Giles Kennedy My Name is Giles Kennedy I have been working on the Olympic Games for 19 years from 1998-2016 I started when I was 26 years old after being given an opportunity to join the EBU Sports Operations Group.

The EBU was the European rights holder at this time, more recently Discovery Eurosport have bought the rights for Europe.

It was very important to build strong relationships with the key people and make sure that they would come to us if they ever needed help or advice.

When the winning Host city is announced I immediately looked at our Logistics model and started tailoring it to the local market and culture. The Broadcasters expect In 2006 I was Hired as the Director a very high level of service as their of Support Services and Logistics for companies have made a Olympic Broadcasting considerable investment in buying services (OBS). This was an entirely the broadcast rights. It was our job to new position, now I was responsible make sure that they had continuity for providing services not only the in all four corners of the globe.

EBU Rights Holders but all 15,000 worldwide Rights Holders, as a part We moved at least 200 tonnes of of the IOC this meant that I had to airfreight from the US and Europe travel to all host cities not only to and over 160 containers from all set up the OBS operation but also corners of the globe to the host make sure that the services that the cities, this involved coordinating RHB´s needed were provided by the over 40 specialist vendors to make committees. sure all of the material go to the plane or ship just in time. Broadcast The irony is that the only people equipment is very expensive to rent involved in organising the games and therefore we do not want it in that have not done it before are the our hands for 1 more hour than is organising committees. The last necessary. thing that we wanted to project is that we are the experts and we are A good example is when we had to going to tell them how to do it. move 6 motorbikes and all of the 44

radio frequency equipment from the finish line of the Tour De France that finished on a Sunday to the start line of the Olympic road races in two days. This is normally a 3-week transit time including customs, I met with the providers, the freight forwarders and the Brazilian customs team to make sure it was possible. It took a huge amount of coordination and we succeeded.

The Broadcast of the Olympics is critical to the Olympic movement not only because of the financial responsibility but also because if a camera or a crucial piece of transmission equipment is not available that event may not be seen or recorded. If you lose a second of coverage it is gone forever. In Brazil we produced 350,000 hours of footage using over 1,000 cameras for 500 television channels and 250 digital outlets. The scale of the project is unapparelled, every single piece of equipment used for the broadcast of the games was our responsibility. Following 19 years in this field there are many instances where thinking on my feet and making snap decisions using my experience was required. It is why I did it, the rush was invigorating.

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MEI EVENTS

Luncheon with Stuart Ayres MP Minister for Trade, Tourism & Major Events New South Wales - 21 April 2016 April 21st saw the MEI Members round table meeting with Stuart Ayres, Minister of Sport in Australia. The event took place at the request of the New South Wales (NSW) government with attending MEI Members including Verteda (Innovative payment solution provider) and Touch of Ginger (the Cambridge-based company behind the Rugby World Cup 2015 medals).

Sydney had multiple sporting event and stadia redevelopment projects are planned and are playing a significant part in hosting the 2017 Rugby League World Cup across Australia, New Zealand and Papua New Guinea.

Our members reviewed the opening of the new international convention centre and the rebuild of the ANZ stadium in Sydney which already had attracted numerous international events.

The Minister reiterated that in the next decade the opportunity to regenerate “tier 2” venues into modern multi-purpose venues would be paramount to the success of major international events. The successful round table event concluded with the minister and MEI planning a future mission to take a delegation of companies interested in these opportunities to NSW in the future.

The Royal Edinburgh Military Tattoo sets its sights on International Growth 9th May 2016 MEI Members were treated to an afternoon round table event with David Allfrey MBE, CEO of The Royal Edinburgh Military Tattoo.

David passionately spoke of the complex planning involved in this unique event where high demand tickets consistently sell out for all shows.

Every year the “global gathering” is held at Edinburgh Castle Esplanade and showcases the talents of musicians, performers and military parades from every corner of the globe. Each year an impressive 30% of the 250,000 audience is from overseas and the event is not only televised in 30 countries but viewed by over 100 million people world-wide. They have had outstanding success in their Australia and New Zealand shows (a first under David’s leadership) and there are now plans to look at hosting shows in the Middle East.

The event rounded off with a personal invitation from David to MEI Members for a hosted visit to the Tattoo in August 2016 to gain a feel for the show, spot any openings where they could advise on areas for innovation and opportunities to commercially maximise possibilities for the event.

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MEI EVENTS

Opportunities to meet Budapest 2024 Security Delegation 27th October 2016 MEI hosted a round table with the Budapest Olympic Bid Committee to seek how the planning for their major event is being conducted. The aim of the round table was to set the strategic context for crowded places at major events, introduce MEI to the bid committee and to analyse the next steps for the bid team.

Speaker Dennis Mills CEO of MEI pinpointed the key security points surrounding major events in the modern era. Discussions about the change in the security footprint of events due to the media having a stronghold in attracting high numbers of international visitors to events was highlighted. Solutions to tackle security threats such as investing in people, training and technology were then put forward for open discussions and networking to conclude the event.

Roundtable with Rugby League World Cup - Tracey Jones 15th November 2016 Tracy Jones is playing a key role in supporting the delivery of the Rugby League World Cup 2017 taking place in Australia, New Zealand and Papua New Guinea. This is a significant organisational challenge and an event which is growing in stature and interest. We were privileged to first meet Tracy when the foundations for the 2017 Tournament were put in place by Mike Brown, who MEI first met as CEO of the Asian Football Cup 2015.

Whilst on a visit to London, Tracy briefed and answered questions during a round table format with MEI members during a fascinating afternoon. During this meeting, it was concluded, Tracey had reinforced Mike’s original vision to deliver the key objectives, the competition was well planned and had the potential to become a benchmark for future events.

With the passion for sport in the Australasian region and a hosting programme to ensure all the teams are supported, this will be another opportunity to see Rugby League grow internationally. We would like to thank Tracy for her vital input to our round table event and look forward to staying in touch not only during the final part of the preparations for the competition but beyond, as she continues her career in major sporting events.

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PARTNERS

2017 PARTNER THE GLOBAL HIGH-END SECURITY SHOWCASE UK Security Expo 2017 is a major-scale event that tackles some of the most challenging threats to our citizens, borders and infrastructure.

With over 250 world-class exhibitors, the show delivers 10,000+ International Visitors to London from Government, Transport & Borders, Major Events, Military, Law Enforcement, Emergency Services, CNI and Private Sector.

Access thousands of international buyers all with a need and a budget to invest in the best security solutions and products.

Book a stand or Register a free visitor pass now (Global Counter Terrorism Conference fee Applies - MEI members can save 10% on published rates for this Conference).

MEI involvement MEI is pleased to support UK Security Expo in its fourth year. MEI’s access to an enhanced package at the conference & expo continually provides incredible opportunities to our Security Members.

Please contact us for details.

29 - 30 November 2017 NEW for 2017 •

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Contact us: +44 (0)20 8947 9177 info@uksecurityexpo.com www.uksecurityexpo.com/mei 48

Operations Centre - scenario based training exercises showing how data, intelligence, physical and personnel capabilities combine to tackle the most serious of threats VIP Buyers Programme - guaranteed face-to-face meetings with high profile international buyers who have active procurement requirements.

We are working with British Embassies in 50 priority export countries to recruit international buyers for this year’s UK, bringing over £1Bn of potential spending-power.

Unique to UK Security Expo is the SME & Prime Engagement Programme where SMEs and Prime Contractors can meet to discuss upcoming projects.

The only security event in the UK to focus on DESIGN bringing an added audience of specifiers including: Planning Consultants, Engineers and Architects.

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MEMBERS

Quadratica Written by Giles Ramsden The Quadratica name has become the by-word for quality, technology, and reliability. Our vision as a company, to continually push the boundaries in terms of what we deliver to our customers, has been recognised around the world. This reputation is the result of a combination of factors; our incredible network of distributors and, of course, our own efforts to move the industry forward by developing innovative, flexible products that enhance safety & security within the constantly changing landscapes and threat levels.

Quadratica provide superior training products, supported by excellent customer service. Driven by a desire to make the world a safer place, we deliver excellence in online security training. Through innovation, product excellence and a global community of trained technology professionals, we provide peace of mind for senior management, trainers and security professionals.

At the heart of what we do is our commitment to constantly listen, develop and refine our systems in order that every one of our valuable The Major Events Handbook 2017

clients understand they are using the best possible training product available. As an example of this; our premier product, X-Screen®’s virtually inexhaustible training image library, coupled with simple to use interfaces, allows for X-Ray image creation using a training system like no other. X-Screen® can produce so many training images that we guarantee that no trainee ever needs to see the same training image twice. Multiple learning settings mean that users can be trained in accordance with their specific working environment - true emulation of X-Ray machines for specific operational environments enhances the training experience and results in higher performance.

It’s these features, amongst many others, that we believe make Quadratica stand out from the crowd.

In addition to X-Ray image interpretation training, we provide a wide range of training, from off the shelf training packages to completely bespoke solutions.

Quadratica products are designed and supported with the end-user as the focus, with scalable solutions available to markets including major events, aviation, critical infrastructure, government and authority estates. We understand high risk environments and our

solutions are flexible and adaptable, regardless of application or sector.

Quadratica is unique in its track record, providing security training to tens of thousands of personnel for major events over extremely short timescales – no other provider of online training has these credentials.

Our online training systems are delivered using our own proprietary systems - we don’t rely on a 3rd party to provide support or content.

Our extremely talented Development Team continually strive to advance user experiences, resulting in a greater flexibility in delivery options, enhanced administration modules and improved involvement from both user and administrator.

Quadratica recognise that not everyone fits into a generic slot when it comes to training requirements. We listened to our customers and successfully developed an online course creation tool; QuadLMS, allowing users to create their own courses or adapt existing courses we hold in our online library, to their specific requirements. QuadLMS is available as an online training tool, backed up with support packages to suit everyone’s needs. Easy to use, easy to deploy and easy to manage.

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MARKET VISITS

Market Visit to Australia During our time in the Gold Coast, delegates were able to meet the functional heads from the local Organising committee and meet Queensland based companies. There was an opportunity for delegates to brief their previous games experience as well as capabilities they can offer to major events. Insights were gained on local market conditions, how best to operate with partners, undertake site visits and get key questions answered.

Planning and delivering these visits (especially given the distance, cost and time difference of the market) is complex and without the full support of all agencies and MEI Associate Peter Ashwin (who has extensive major events experience) the value would not be achieved. Networking with local companies was also a vital part of this mission helping put long-term collaboration agreements in place. MEI Members had several success stories from the mission including secured contracts proving delivering the right balance between international expertise and local companies can procure contracts and future commercial engagement.

Our thanks to Ken Smith in his role as Agent General for Queensland Government in London also supported by Warren Bartlett who continues to be MEI’s main point of contact. We are also grateful for the support of the Gold Coast IT Forum who invested considerable time in helping us to engage with local agencies.

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MARKET VISITS

Japan Major Events Market Visit In September 2016 MEI took a delegation of international companies to Tokyo representing a wide range of skills and services. This was the right time for MEI to host a market visit with Japan hosting Rugby World Cup 2019 and the Summer Olympics 2020. After an opportunity to tour Tokyo, the delegation had the opportunity to take part in productive meetings, discussing procurement opportunities and making connections with key stakeholders organising the major events in a workshop style format.

The second part of the visit programme was the opportunity to take part in the Stadia and Arena Asia Pacific conference and expo in one of the Rugby World Cup cities Yokohama. The event attracted over 2000 attendees and provided great insight into sectors including sports venue design, management, venue operations and technology, sporting event bidding and master planning. Specific panels on fan engagement and security of crowded places were run

by MEI with key clients in attendance. During the visit there was an opportunity to meet a wider range of key local contacts. Our thanks to DLA Piper, a global law firm, who held a VIP networking reception, various workshops with business support agencies in the region and roundtable workshops on different sectors.

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ASSOCIATES

Swiss Quality Events Written by Marcela & Nalain

S3QE partners with you at every stage of your event from bidding and planning, marketing and sponsorship, to operational build and delivery. Our 360°event solutions are driven by the desire to create memorable moments and lasting legacies for your events.

SQE’s partners, Marcela and Nalain, first met at Sport Accord in 2012 where they bonded over their backgrounds in engineering and shared love for large scale sporting and cultural events.

They soon realised that their combined skills, Marcela’s in infrastructure and overlay, and Nalain’s in sponsorship and marketing, would make an unbeatable partnership.

The pair now bring their combined 30 years’ experience, including seven Olympic Games, two World Expos, and three FIFA World Cups, to the international events market.

Marcela Caballero Founding Partner Marcela combines technical engineering skills with a love of people, business development, 52

and the ability to manage even the toughest projects to completion. As one of SQE’s founding partners, she now works with international federations, host cities, governments, suppliers, and organising committees. She advises on the use of temporary overlay to create events that offer the highest spectator experience, have minimum environmental impact, and of course, maximise budgets. Her engineering background has proved invaluable, and she has an inate ability to know what is possible, and the fastest, safest, and most cost efficient way of acheiving it. Highly respected internationally, Marcela has extensive experience within the European and Latin American markets and has been involved in projects including Sochi 2014 Winter Olympics, FIFA World Cup in Brazil, the inaugural Rio Open Tennis Championships.

multiple high-profile projects and campaigns for brands including Coca-Cola, Dow, ABB, Virgin and McDonalds. These include brand activations and sponsorships at the FIFA World Cup 2010 and building Dow’s ongoing relationships with OCOG for future summer and Winter Olympic Games (Brazil, Korea, Japan). With over 15 years of experience she has an extensive range of business contacts across the sporting world, and her highly developed network spans over APAC, EMEA and North America and with special focus on relationships between IOC and FIFA TOP Partners. Nalain helps clients identify synergistic partnerships, and develop strategies that deliver real ROI through sponsorships.

Nalain Naidoo Founding Partner Like Marcela, Nalain’s original profession was as an engineer, but she soon found her passion in global sport sponsorship and marketing. She has since lead The Major Events Handbook 2017

MEMBERS

RDHS Limited Written by Joe Ryan RDHS Limited is a leading safety management consultancy that provides health and safety, event safety and quality assurance for the sport, leisure and events sectors, within the UK and overseas.

Web: www.rdhs-ltd.co.uk Tel: 01458 251936 Managing Director: Joe Ryan Mob: 07919 214396 Email: admin@rdhs-ltd.co.uk

best practice with sound operational knowledge and understanding.

Our services include; • Health and Safety Management Structured, sensible approach and expertise leading to compliance.

RDHS offer unrivalled levels of expertise, • Event Safety Management Bringing simple solutions, with the experience and skills giving practically confidence in the successful delivery of • Client / Project Assurance - Giving health and safety advice, venue you confidence and peace of mind management and infrastructure projects.

• Environmental Management and Sustainability - Thinking green, As an award-winning consultancy, RDHS thinking sustainable, thinking the has worked on numerous high profile future. sporting events including the London • Quality Management System 2012 Olympic and Paralympic Games Common sense approach and and Baku 2015 European Games. practical application • Learning and Development Unrivalled Expertise Building competence and skills, RDHS was formed in June 2012, enabling greater ownership following the demerger of a previous business owned by Joe Ryan. Joe has been consulting in the sector since 2004 Our Projects Games: and has built an enviable business in the sector, working on some of the most • Baku 2017 4th Islamic Solidarity Games prestigious events across the world.

• Baku 2015 1st ever European Games • Glasgow 2014 Commonwealth Our team of Matt Wells, Lead Games Consultant (Health and Event Safety) • Invictus Games 2014 (Client Side) and Craig Combe, Health and Event • London 2012 Olympic and Safety Consultant and our associate Paralympic Games consultants, all have considerable pedigree of health and safety and event Major Events and Mass Participation: experience – having worked on major • Clash of the Champions: England V events, sporting and production, for Netherland Women’s Hockey 2017 many years.

• Hero FIH Hockey World League Semi-Finals 2017 Our experience, together with our formal • UCI Track Cycling World health and safety qualifications, means Championships 2014 & 2016 we can bring together compliance and

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Azerbaijan Open Joint National Gymnastics Championships 2015 Great Silk Way Elite Boxing Championships 2015, Azerbaijan EuroHockey 2015 ICF Canoe Slalom World Championships 2015 Revolution Series Track Cycling Event 2014 and 2015 Comic Relief 2014 ICU Canoe Slalom World Championships 2014 England Hockey London Investec Cup 2014 ITF Wheelchair Tennis Singles Masters 2014 & 2015 ITF Wheelchair Tennis Masters (London 2012 Test Event) Norwich Union London Grand Prix Athletics 2002 and 2003 Langport Triathlon

Concerts: • Rihanna Anti World Tour, Manchester Emirates Old Trafford 2016 • Beyonce Formation World Tour, Manchester Emirates Old Trafford 2016 • Pitfest Music Festival 2010 – 2014.

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MEI EVENTS

Sport Business & Related Opportunities in Japan 2016 29 June 2016 Given the current relevance and importance of the Japanese with the upcoming Tokyo 2020 Olympics and the Rugby World Cup 2019, MEI held a seminar in collaboration with the leading technology Trade Association techUK on major events taking place in Japan.

The aim was to achieve a better understanding of support opportunities both for the Rugby World Cup and The Olympic Games with an agenda consisting of a comprehensive overview ranging from business culture to organising committee structures. The first speaker was Natalie Meyer of Tokyoesque (a research company specialised in the Japanese market) which provided a run through of the culture and Japanese work etiquette. Delving deeper into the business side of Japan was Shotaro Inoue of the Japan External Trade Organization (JETRO) providing information on setting up a company and using their facilities in Japan. It was also very helpful to hear from Steve Crane of Business Link Japan who stressed the need for long-term commitment to be successful in the Japanese market and Neil Levett (Managing Director of Stadia & Arena Asia Pacific) about their plans for the forthcoming conference and expo in Japan which MEI is supporting with promotional and speaking opportunities.

The event concluded with Dennis Mills, Chief Executive of Major Events International giving an overview of the Rugby World Cup and Olympic Games taking place in 2019 and 2020.

Roundtable with Chinese Delegation: Safe & Secure Crowded Places - 21 October 2016 MEI hosted a delegation from China aiming to provide an overview of the UK approach to security planning within the context of major events. The Asian Winter Games in 2022 will be hosted by China and with a growing sports sector, MEI felt this was the perfect time to host a security delegation for the country.

Speakers included Scott Wiener of Atkins who reiterated that the increasing threat of terrorism and cyber-attacks at major events means intricate planning is now required for a host country. The security expert stated that physical, cyber and personnel security usually remain separate at major events but by applying a converged governance, risk management across all areas allows better protection and a complete understanding of threats. New industrial control systems were also discussed as well as case studies of processes in major events such as London 2012 were implemented.

Dennis Mills CEO of MEI headed up the delegation and spoke of key points that play a vital part to the success of security at major events. Themes discussed were setting the strategic context for crowded places & people movement, the media attracting high numbers of international visitors, lessons to be learnt from Rio 2016, event scales and the impact on security.

24/7

+44 (0) 20 3004 3137 info@eosrisk.com

A leading global professional security services company, providing a comprehensive range of risk services and solutions.

We help organisations to identify and understand the risks to their business, building business resilience by mitigating and governing those risks. Our service offering spans an end-to-end range of integrated strategic consultancy.

Our senior consultants have a range of international sporting experience, supporting teams, events and for the media covering these occasions.

Providing integrated information, audit, technical and security consultancy services including: n

Security Audits & Risk Assessments

n

Operational Security Planning And Bid Support For Major International Sporting Event Bids.

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International Security Support And Coordination For Personalities And Teams

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Coordination And Liaison With Government Agencies

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Close Protection Support To High Profile Media Personalities And Sports Men And Women

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Incident Response And Crowd Violence Management

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Conflict Management, Crowd Management And Security Awareness Training

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Threat Briefings For Broadcast Media Teams, Covering Multi-venue Sporting Tournaments

eosrisk.com

ASSOCIATES

Consulting and Events at the Olympic Capital Written by Joao Frigerio, MEI Associate, MD at JF Sports Consulting and ENGAGE Sport & Entertainment Consulting Both independently and in association with MEI, JF Sports Consulting operates with a focus on helping companies that wish to develop business within the sports marketplace, primarily covering areas such as strategy and business development. MEI member, SOS Global, is currently one of the clients supported by Joao Frigerio. With close contact and access to most International Sports Federations, Joao looks after a vast array of clients from sports marketing agencies, international federations, educational organisations, technology start-ups to sports bodies across Europe, Americas and Asia. He is the Executive Director of the FIFA Master Alumni Association. iWorkinSport Job Fair 2017 The first 2017 edition of the iWorkinSport Job Fair, took place in Lausanne and it was the first international career fair focused on the sport industry. Some of the most renowned organisations in the industry met, interviewed and recruited students and alumni from the most prestigious sport management courses in Europe.

The Major Events Handbook 2017

Companies and sports organisations with the calibre of FIFA, UEFA, Adidas, the NBA, Infront, IMG, FIVB, Sportcal, PwC, Sportradar attended and recruited at the event.The event’s Academic Partners were: CIES’s the FIFA Master, AISTS, the Johan Cruyff Institute, the University of Liverpool’s Football MBA, and the EU Business School.Around 250 people, from 30 countries attended the job fair with candidates flying in from Canada, Mexico, Brazil, USA, India and Kazakhstan.

How it works Recruiters announced, in advance, the positions for which they would be interviewing at the event.

Graduates and alumni of the schools, which were Academic Partners of the fair, then applied for jobs via the event’s website.

Candidates were then selected for interview and invited to meet at a pre-scheduled time slot in the programme. Candidates and employers then met each other for a 20-minute interview, attendees who had not booked interviews in advance had the opportunity to book Purpose meetings on-site.

The concept is simple and it has a Finally, recruiters directly followed clear objective. Every year, hundreds up with the candidates. In addition to of graduates enter into the market the job interviews, a programme of with specialised training in sports relevant panel discussions and management. As well as having their company presentations were own qualities and profiles, they all available. share common traits since they have an international mentality. Highly Result motivated and committed, they have Less than a month after the event invested a significant amount of time over 50% of the participating and money in their education and companies had made offers to share a passion for sport. candidates they had met at the fair, The best organisations in the sports whilst others were still in the industry are looking for employees interview process for future with these characteristics. Therefore, recruitment. iWorkinSport Job Fair what had to be done was to find an is set to return in May 2018, again in optimised way for them to meet.

Lausanne, Switzerland.

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MEMBERS

Indicomm, established in 2004 to provide engineering services to the global subsea telecommunications sector. We have since expanded our portfolio to offer bespoke imaging, data capture & wireless transmission solutions. We have established an excellent track record, for quality engineers & delivering projects. Indicomm provide multi-disciplined engineers, consultants and management services to some of the biggest players in the telecoms industry. Our engineers connected the FNAL system for Japan/Korea 2002 and for London 2012 we provided Wi-Fi for the Olympic Village regeneration scheme to name just two.

High Capacity Multi-Beam Networks for stadia - it’s a real game changer...

Following a consolidated period of development, Indicomm is excited to introduce our most recent offering - High Capacity Multi-beam Networks.

Indicomm’s high bandwidth solutions can meet today’s ever-expanding data demands.

Working in association with our technical partners our high capacity systems provide an unprecedented connectivity solution for any environment. Using multi-beam frequency reuse and beam forming techniques we can substantially increase coverage in areas where there is a high concentration of people requiring connectivity. Our solution incorporates Innovative antenna design and frequency multiplexers installed as part of a microwave radio network to provide maximum bandwidth for an area.

We can provide solutions for: • Rail & Metro • Stadiums & Conference centres • Mobile, temporary solutions (Cell on Wheel) Our multi-beam networks over unprecedented capacity and exibility by design. The Indicomm stadium solution delivers connectivity to a significantly larger audience than has ever been possible using conventional techniques Up to 100,000 simultaneous connections with data rates up to 100Mbps - True full stadium connectivity Broadband solution covering frequencies from 600 MHz to 6 GHz: • From 6 to 32 Sectors • Multiplexer distributes all bandwidths to each sector • No dead spots, even coverage throughout all frequencies Our High Capacity Multi-beam Networks can provide stadia owners with the ability to connect more readily with their audience and significantly enhance audience participation. Additionally it provides a platform for management, security and revenue generating applications including:

• Enhanced advertising opportunity, promotional services and stadium information.

• Engage directly with fans individually or ‘en masse’.

• Building and event management including smart ticketing • Kiosk and POS service applications: offer promotions from retail outlets.

• Safety notices to guide audience to exit • Security – CCTV, Radio communications, points dedicated video streaming • Mesh Analytics • Location mapping services for • Third party applications to engage in security personnel. many ways with your audience.

PARTNERS

It is our pleasure to be supporting the major events part of the ISNR programme working in partnership with Reed Exhibitions. This follows the successful launch in Dubai of the Major Events Safety & Security Summit (ME3S) and the request to continue with a format which helps build both relationships and business momentum. The format will include presentations from International and regional experts and allow plenty of opportunity for dialogue via round table discussions and promoting one to one meetings. We will also allow time for ISNR delegates to join certain aspects of the programme and this will continue to build a community of expertise.

Applications to get involved should be submitted to enquiries@majoreventsint.com

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PARTNERS

2018 PARTNER 2018 The International Business Festival is the world’s biggest business event. Hosted every two years in it’s home city of Liverpool, the festival captures the dynamism and diversity of the global marketplace. It’s goal is to give businesses the space, support and expertise they need to make connections, do deals and realise their potential.

The Festival’s components are designed to allow attendees from around to the world to build connections, share ideas and make deals.

• • • • • •

International Marketplace - More than 100 businesses, organisations and institutions showcasing their offer to buyers, investors and potential international partners Events & Conferences - A host of world-leading industry conferences and exciting events will make their home at the 2018 International Business Festival Festival Incubator - Access to practical workshops, how-to sessions and expert advice for businesses who want to realise their true potential Blueskies Stage - Returning once again with a roster truly of world-class speakers, the festival’s platform for innovators, influencers and industry experts with important ideas and inspiration to share Building International Connections - Space to grow your global networks whether via organised business-to-business matching events or less formal social gatherings Innovation Hub - This new festival element will enable visitors to experience and interact with the latest innovation trends in business

12th - 28th June 2018

Held across three weeks in June 2018, the third edition of the International Business Festival is set to be the biggest and boldest yet, with a programme focused across nine key industry sectors: Global Economics, Urbanisation & Cities, Sustainable Energy, Future Transport, Manufacturing, Global Logistics, Health and Life Sciences, Creative Industries, and Sport and Travel.

Our track record The International Business Festival is held every two years.

Since the inaugural event in 2014, it has racked up: • 94,000 day visits • 31,000 unique visitors • 194 international market delegations • £600m in business deals 60

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Bringing Sports Organisations, Clubs, Government and Suppliers together to discuss major events

MAJOR EVENTS SUMMIT th th 27 - 28 JUNE 2018 LIVERPOOL

REGISTER YOUR INTEREST +44 (0)207 709 2350 summit@majoreventsint.com www.majoreventssummit.com

MEI Awards Dinner 2016 The MEI Awards Dinner celebrates the success of the MEI Network.

The winners of last year’s awards were as follows: Supplier engagement programme for Major Events Supplier

Best use of technology for Fan Engagement

Innovation in Major Events Security Technology

Venue and Crowded Places Security

Contribution to Crowd Safety for Major Events

Innovation in Temporary Overlay

Business Innovation for Sports Events

Innovation in data and media services

Best Technology to drive Return on Investment

Contribution to accessibility in Major Events

Venue and Crowded Places Security

MEI AWARDS DINNER th 27 JUNE 2018 An evening to celebrate the success of the MEI Network in the major sporting events market

Register your interest to attend: E: summit@majoreventsint.com T: +44(0) 207 709 2350

FAQs Q: What does MEI do?

A: Major Events International (MEI) provides international business support services, membership opportunities, consultancy and market penetration for companies who want to take advantage of opportunities within major sporting events both within the UK and internationally. Major sporting events offer great opportunities for the optimisation of business within the international sporting market and MEI offer effective resource utilisation and expert introductions within this multi-sector business.

Q: How can MEI help a company like mine in the major sporting events market?

A: With a network of delivery partners, valued members, local and international associates MEI acts as a single point of contact ensuring the right profiles, relevant connections and key issues of interest keep you up to date with the sporting events market. Through our acclaimed annual MEI Summit, regular member networking events, MEI Suppliers Website Directory, targeted social media channels, the MEI Handbook, quarterly MEI digest (circulated to our 16,000 database), panel invites and key speaker appearances at leading conferences and expos we can gain our members; • UK and International brand recognition • Increased sales and revenue • Unique networking opportunities • Access to high level federation representatives • Speaking and hosting opportunities

Q: Could we do this on our own without MEI? A: The answer is obviously yes of course, however, MEI reduces the time, cost and risk of entering new markets or winning contracts in major sports events We offer an integrated campaign via experienced core staff, country specific and sector expertise. Sectors include Safety, Security & Resilience, Venues, Technology, Event Management and all games related services.

Q: Do you only work with commercial companies?

A: Most of what we do is for commercial companies, however, we work with government trade and tourism organisations who also need advice about the nature of the market or need to reach the right contacts. For other hosts or sports organisations, we provide a similar support but with a focus on market profile. All our customers have access to our Digest, Conference and Expo partnerships, the MEI Handbook, seminars, round table discussions and the annual MEI Summit.

Q: What is the difference MEI Membership and extended services?

A: The membership scheme is light touch support for major events suppliers, experts and sports organisations of all sizes and sectors. It delivers priority registration for all activities such as round table discussions with key customers, conference and expo partnership shared stand and speaking opportunities. Members receive discounted rates for additional activities.

Alternatively, some clients demand an exclusive, non-competitive and longer-term relationship. They are provided with local presence and bespoke support which avoids the need to hire staff who would not have the market reach or time to undertake the wide range of activities MEI deliver. Project based work tends to be market visits and market research.

For more information on membership please contact us: enquiries@majoreventsinternational.com

MAJOR EVENTS SUPPLIERS DIRECTORY

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www.accredit-solutions.com

www.advancedlaserimaging.com

www.andarchitects.com

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www.c3ia.co.uk

www.c6n.co.uk

www.capturetheevent.com

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www.deltar-ts.com

www.designsecurityltd.com

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www.ericsson.com

www.evolutiondome.com

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www.fm4e.com

www.g4sriskconsulting.com

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www.Integrityassured.com

www.legion.com

www.london-fire.gov.uk

www.movementstrategies.com

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www.quadratica.co.uk

www.qylur.com

www.rapiscansystems.com

www.rdhs-ltd.co.uk

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www.trustredline.co.uk

www.sosglobal.com

www.safetyatsportsgrounds.org.uk

www.steerdaviesgleave,com

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www.tenbroekeco.com

www.appointmentgroup.com

www.thomasswilliams.co.uk

www.humanforce.co.uk

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www.vipgift.co.uk

www.tribesportsapp.com

www.volunteerkinetic.com

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MEI EVENTS

CALENDAR 17/18 SEMINAR/ ROUNDTABLE

PARTNER EVENTS

MEI MARKET VISITS

MAJOR EVENTS SUMMIT

Japan/China Pre Visit Briefing 9th August 2017

China/Japan Debrief 27th September 2017

2024 Mission 13th - 17th November 2017

Soccerex 4th - 6th September 2017

French Technology Event 3rd October 2017

Host City 28th - 29th November 2017

China Market Visit 7th - 10th September 2017

Member Hosted Event 10th October 2017

MEI Introduction Day (Scotland) 29th November 2017

Japan Market Visit 11th - 15th September 2017

MEI Introduction Day 26th October 2017

UK Security Expo 29th - 30th November 2017

IBC Amsterdam 14th - 19th September 2017

Interpol Project Stadia Conf 7th - 8th November 2017

Safety & Security Steering Grp 29th November 2017

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MEI EVENTS

CALENDAR 17/18 SEMINAR/ ROUNDTABLE

PARTNER EVENTS

MEI MARKET VISITS

MAJOR EVENTS SUMMIT

2018 Launch 24th January 2018

Technology Summit (Barcelona) 15th - 16th March 2018

Summit Launch Party 25th May 2018

Safety & Security Steering Grp 7th February 2018

Gold Coast Observer Mission 14th - 15th April 2018

Major Events Summit 27th - 28th June 2018

Security Sector Seminar 7th February 2018

Sportaccord 2018 15th - 20th April 2018

Technology Sector Seminar 11th July 2018

Japan Market Visit 12th - 16th February 2018

Regional MEI Seminar 15th May 2018

Japan Market Visit 7th - 15th September 2018

ISNR Abu Dhabi 6th - 8th March 2018

Safety & Security Steering Grp 25th May 2018

ISC Geneva 5th - 6th December 2018

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www.majoreventsinternational..com enquiries@majoreventsint.com +44 (0)207 709 2350