Fascinating (Good) Food May-June 2023

FASCINATING FOOD (GOOD)

GOOD SUCKS

How we’re working to be GOOD-ER

THE DOWNSIDE TO ZERO FOOD WASTE? A conversation with Richard raccoon

NEW

BETTER-FOR-YOU PROTEIN

PICTURED: Grilled Chipotle Tacos with Cabbage-Pear-Carrot Slaw and Crema featuring organic chicken from Quebec-based Voltigeurs Farm

MASTER THE GRILL WITH CHEF JORDANA

“Our Montreal Steak House Spice Blend is your go-to for barbequing steak. It adds a complex, irresistible flavour.” Or go meat-free with a veggie skewer and our BBQ on Bourbon Street Spice Blend . “Stack mushrooms, zucchini slices, onion chunks, bell pepper chunks and tomatoes on a skewer. Whisk the spice together with some olive oil and brush the mixture onto the veggies, then place on a preheated grill for 10-15 minutes.”

(EASY) FATHER’S DAY

THE ULTIMATE BBQ

It’s time to get fired up because barbecue season has officially started at Goodfood! We’re kicking things off with a round-up of everything you need to host the ultimate Father’s Day cookout.

Whether you’re cooking with gas or charcoal, our BBQ Filets Mignons with Broccoli, Charred Tomato Salsa & Garlic Bread meal kit comes together easily and is sure to impress (don’t forget to give Dad kudos for teaching you your grill skills!).

And if you can’t be with your dad on Father’s Day, send a free Goodfood box and make the day special that way.

POUR A COLD ONE CHOOSE A DARK LAGER

Dark lagers have a strong flavour that will perfectly balance out the boldness of smoked meats like steak, lamb, pork or brisket.

TREAT DAD’S SWEET TOOTH WITH A FIERY DESSERT

Our Crème Brûlée is ready in minutes. Finish it off by torching the sugary top to create that satisfying crunch. Spectacular!

MAKE ‘EM LAUGH TELL A BBQ-THEMED DAD JOKE

Our top pick: What is a librarian’s favourite thing to grill during the summer? A shhhhh-kabob.

SET THE SCENE WITH A GRILL-WORTHY SOUNDTRACK

We’re big fans of the Backyard BBQ playlist on Spotify, which includes crowd-pleasing hits like Bill Wither’s “Lovely Day”.

AN OPEN LETTER TO ALL WHO EAT.

GOOD SUCKS.

It’s basically the same as satisfactory, which really isn’t anything to brag about. To paraphrase John D Rockefeller, you have to “give up the good to go for the great.”

The fact that he was so right makes me cringe. “Good” is part of our company’s name, after all.

Goodfood was born from a passion for food and technology, with a goal to challenge the status quo. There’s nothing bad about that. But eight years later, it’s become obvious that good is no longer good enough.

Long story short, we have to be BETTER than good. We have to be GOOD-ER.

GOOD-ER is more than idealism, hopeful promises, or just some made up word. It’s a platform committed to real change. Because we believe that each and every decision you make when it comes to the food on your plate has the power to do more than just fill your stomach. It can change the world.

The truth is, we’ve all been comfortable with good for far too long.

And even though “good” will remain in our name, we are now committed to being GOOD-ER.

We’re just getting started. Will you join us?

58% of the food produced in Canada winds up in the garbage.* THAT’S NOT GOOD ENOUGH.

19% of total emissions comes from food transport.** THAT’S NOT GOOD ENOUGH.

IT’S TIME TO BE GOOD-ER

CEO & Co-founder, Goodfood

650,000 marine animals are killed every year due to bycatch.*** THAT’S NOT GOOD ENOUGH.

Join us on our journey to being better than good! Here’s some of what we’ve been up to in our ongoing efforts to be GOOD-ER, for our customers and the planet.

We’re proudly reducing our carbon footprint by offsetting shipping emissions related to the delivery of our meal kits in partnership with Less Emissions. The emissions offset is equivalent to*:

We recently introduced new plastic-free, water-resistant isothermal box liners to keep your food cold and dry until you put it in your fridge. This change reduces our plastic waste contribution by 21 metric tonnes— equivalent to more than 2,400,000 plastic grocery bags**.

You can now find organic grain-fed boneless, skinless chicken breasts from Quebec-based Voltigeurs Farm in meal kits like our BBQ Organic Chicken Tacos with Spicy Chipotle Crema & Cabbage Slaw (pictured on the cover). Or purchase it as an Add-On for delivery alongside your weekly order.

Taking 1,074 cars off the road for one year

Switching 189,386 light bulbs to LEDs

2,427 hectares of forest growing for a year

GOODFOOD ANGERS LOCAL RACCOON

Goodfood’s doing GOOD-ER for the planet by including perfectly-portioned locally grown, seasonal ingredients in our meals kits. We thought there were nothing but upsides to this zero food waste policy (after all, according to Second Harvest, 58 percent of the food produced in Canada is thrown out) until we heard from local raccoon, Richard, who had some complaints. We sat down with him to hear his point of view.

How did you find out about Goodfood’s meal kits?

As much as I don’t personally love the term “trash panda”, I’ll admit it’s accurate, okay? I shop for my meals in back alleys and dumpsters, all right? And lately I’ve been finding a lot of Goodfood boxes in recycling bins and nothing to eat.

So, I decided to find out who this “Goodfood” was. I peeked in a few windows and you know what I saw?

People cooking delicious meals from scratch, using unique ingredients I’ve never tried before. They were learning new cooking skills and eating something exciting every night of the week. Know what I didn’t see? A single scrap for me.

So, what, I’m supposed to just sit back and miss out?! Not a fan.

And GOOD-ER? Pphhh, NOT FOR ME!

Why did you decide to share your story with us?

Look, normally I try to take a “trash can” not “a trash can’t” approach to life, but a raccoon can only be pushed so far. People are happy to make raccoon memes and laugh it up at us on late night TV, but we’re just trying to eat. I’m out there scavenging every single day and I’m not about to chow down on recycled cardboard, so I spoke up. Why should Goodfoodies get it all and leave nothing for the rest of us?!

Is there anything we can do to come to a compromise on this?

Unless you’re going to stop providing deliciously easy meals with perfect portions, I doubt it. I’m over it. This interview’s over and you can fork off. HISS!!

Well, there you have it. Sorry, Richard.

BEHIND THE SCENES AT GOODFOOD

Three puppeteers were required to bring Richard to life: one to manage his appearance, one to move his arms and one to control his mouth and facial expressions.

We shot our new “racumentary”-style commercial on location at a house in Toronto.

Like a hug from her favourite grandma, this veggie-laden tomato-based soup is oh-so comforting. New mom bonus: 14% daily iron value in every cup.

Make it a first Mother’s Day to remember with a present that’s all about pampering the new mom She’s adjusting to the allconsuming task of keeping a tiny human alive and this gift guide is packed full of products that will make her life easier. Featuring warm and nourishing ready-toeat meals, so she doesn’t have to worry about meal prep or washing dishes, plus drinks and treats that are low on caffeine and high on comfort.

And to keep it simple for you, too, everything pictured is available to order for delivery alongside your weekly box

Invite her to stretch, sit and enjoy a moment of calm with a cup of this fine, caffeine-free tea, made with a mix of spearmint and peppermint.

3.

This sweet treat features the refined and delicate flavour of real matcha green tea in a base of creamy, rich white chocolate.

4.

Energize her for those sleepless nights with this veggie-packed quiche full of luscious goat cheese and the green goodness of spinach.

1. Donna Nonna’s Garden, Italian-Style Red Lentil & Spinach Soup

2. Soothing Mint Herbal Tea

Perfect Matcha

Goat Cheese & Spinach Quiche