MARKETING Portfolio
ALEJANDRA MARROQUIN 5TH BILINGUAL
Index Pictionary .................................................................................................................................. 3 Pictionary 1 ............................................................................................................................ 4 Pictionary 2 ......................................................................................................................... 5-6 Pictionary 3………………………… ……………………………………………………...… 7-8 Quality........................................................................................................................................ 9 Product ............................................................................................................................... 10 Marketing ........................................................................................................................... 11 Proofread Assignments …………………………………………………………………………...12 The Most Famous Hotels in the World………………………………………………………..13
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PICTIONARY
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Pictionary 1 Word
Bountiful
Headaches
Regulation
Reworking
Scrapping
Service
Warranties
Definition
Example
Providing a large In the last year the amount of good production was things. bountiful and we obtain good regrets. Things that cause Is a headache difficulties. when we have to pay a lot of dues.
Official rules or the Is important to act of controlling keep a regulation something. of the product’s quality. Changing or Reworking a improving a publicity in a product or service. company its important. Getting rid of People don’t have things which are to scrap their no longer useful or important wanted. documents. To examine a The computers of machine and the office need a repair any faulty new service today. parts. Guarantees: written promises to repair or replace products that develop a fault.
In our company all the electronic products have three years of warranty.
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Picture
Pictionary 2 Word
Outlets
Product mix
Retailers
Logo
Packaging
Brand recognition
Definition
Example
Places of business for selling goods to customers (shops, stores, kiosks, etc.) All the different products, brands and items that a company sells.
In the united States outlets are full of people in Black Friday.
Actually our company grows and now we have a big line of product mix.
Businesses that Buy products in a sell goods or retailer store is merchandise to expensive. individual consumers. A graphic image or symbol specially created to identify a company or a product. Wrappers and containers used to enclose and protect a product. The extent to which consumers are aware of a brand, and know its name.
Each company has a specific logo that represents them.
The packaging permit that we recognize it.
The publicity of each company helps people to brand recognition.
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Picture
Word
Definition
Example
Shelves
Surfaces in a store on which goods are displayed.
When in the store moves shelves are difficult to fine the products.
Market share
The sales of a company expressed as a percentage of total sales in a given market.
The last year we made a market share of our new juice.
Brandswitchers
Consumers who buy various competing products rather than being loyal to a particular brand.
My mom is a brand-switchers, because she never choose the same products
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Picture
Pictionary 3 Word
Definition
All the companies or individuals (‘middlemen’) Distribution involved in moving channel goods or services from producers to consumers. An intermediary that stocks manufacturers’ goods or Wholesaler merchandise, and sells it to retailers and professional buyers. Dividing a market into distinct groups Market of buyers who have segmentation different requirements or buying habits. Making a product (appear to be) different from similar products offered by Product other sellers, by differentiation product differences, advertising, packaging, etc. Possibilities of filling unsatisfied needs in sectors in which a Market can opportunities company profitably produce goods or services.
Example Our company has the best distribution channel in the country.
The wholesaler is an important job, because they sell products.
It is important to make market segmentation before to start a new business. The product differentiation is important for to recognize our products.
A good businessman always takes the best market opportunities.
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Picture
Word
Market skimming
Sales representative
Product features
Price elasticity
Market penetration
Definition
Example
Setting a high price for a new product, to make maximum revenue before competing products appear on the market. Someone who contacts existing and potential customers, and tries to persuade them to buy goods or services. The attributes or characteristics of a product, such as size, shape, quality, price, reliability, etc.
We made a market skimming before to sell our new product.
The extent to which supply or demand (the quantity produced or bought) of a product responds to changes of price. The strategy of setting a low price to try to sell a large volume and increase market share.
When a season finishes the clothing stores have Price elasticity.
Our sales representative made an important negotiation the last week. Product features makes a different in the quality of the products from different companies.
Apple is an example of a market penetration.
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Picture
Quality Common Meanings of Quality: 1- Quality is fitness for use: *Quality means the product or service does what it is intended to do. *Poor quality of a product or service cost users if it doesn't do what it is supposed to do. 2- Quality is meeting customer expectations: *Quality is satisfying the customer. *The customer defines quality. *The customer perceives the quality of a product or service. 3- Quality is exceeding the customer expectations. *Quality is the extent to which the customers or users believe the product or service surpasses their needs and expectations. *Quality is delighting the customer. 4- Quality is superiority to competitors: *Quality is how a company’s products and services compare to those of competitors or how they compare to those offered by the company in the past.
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Products A product is the item offered for sale. A product can be a service or an item. It can be physical or in virtual or cyber form. Every product is made at a cost and each is sold at a price. The price that can be charged depends on the market, the quality, the marketing and the segment that is targeted. Each product has a useful life after which it needs replacement, and a life cycle after which it has to be re-invented. In FMCG parlance, a brand can be revamped, re-launched or extended to make it more relevant to the segment and times, often keeping the product almost the same.
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Marketing The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four ‘Ps’ of marketing are product, place, price and promotion. Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company’s products and services to the people who need and want them, thereby ensure profitability.
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PROOFREAD ASSIGNMENTS
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The Most Famous Hotels in the World
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