Alejandra MarroquĂn 5th Bilingual
MARKETING Portfolio
Index Advertising …………………………………………………….3 Banking ………………………………….…………………….4 Venture Capital ……..………………………………………5 Business Plan ………………………………………………..6 Pictionary o Pictionary 1 ..…………………………………………………….7-10 o Pictionary 2 …………………………………………………….11-15 o Pictionary 3 …………………………………………………….16-19 o Pictionary 4 …………………………………………………….20-24 o Pictionary 5 ………………………………………………….…25-28 2
Advertising ď śThe activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
3
Banking ď śEngaging in the business of keeping money for savings and checking accounts or for exchange or for issuing loans and credit etc.
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Venture Capital ď śMoney made available for investment in innovative enterprises or research, especially in high technology, in which both the risk of loss and the potential for profit may be considerable.
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Business Plan 1. 2. 3. 4. 5. 6. 7.
Service or Product Description Market Opportunities Unique Traits or Characteristics Market Leader Target Market Promotion and Advertising Physical Location 6
Pictionary 1 7
Word
Definition
Example
Advertising Companies that design agency advertising for clients.
We opened a new advertising agency in Canada.
The advertising of a particular product or service during a Advertising particular period of time. Campaign
I like the advertising campaign of the new fragrance of HUGO BOSS.
Media Plan
The statement of objectives that a client works out with and advertising agency.
Picture
Our company always have a media plan for each situation.
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Word
Definition
Example
Target customers
A defines set of customers whose needs a company plans to satisfy.
For the new videogame our target customers are the teenagers.
(advertising) budget
The amount of money a company plans to spend in developing its advertising and buying media time or space.
A new car will not be part of our budget this year.
Brief
The choice of where to advertise in order to reach the right people.
The new secretary will work for a brief time in the office.
Comparativeparity method
Choosing to spend the same amount on advertising as one’s competitors.
We make a comparative-parity method with MATTEL.
Picture
9
Word
Definition
Example
A small amount of a product given to customers to encourage them to try it.
I tasted a free sample of the new mango juice of JUMEX.
Free advertising, when satisfied customers Word-of-mouth recommend advertising products to their friends.
In Guatemala a good way of advertising is the word-of-mouth.
(Free) Sample
Viral marketing
Trying to get consumers to forward an online marketing message to other people.
Andrea hates the viral marketing, because she get distracted when she use the computer.
Picture
10
Pictionary 2 11
Word Checking account
Savings or deposit account
Definition
Example
A bank account in which checks may be written against amounts on deposit.
He moved his bank account to a new bank.
An account at a bank that accumulates interest
I had deposited $1,000 in my saving account.
A cash dispenser.
In front of my office I have a cashpoint.
A book containing blank checks issued by a bank.
I have a lot of credit cards in my wallet.
Cashpoints
Checkbook
Picture
12
Word Credit card
Debit card
Loan
Definition
Example
A card issued by banks, businesses, etc., enabling the holder to obtain goods and services on credit
I have a lot of credit cards in my wallet.
A plastic card through which payments for purchases are made electronically from the bank account of the cardholder.
Karla uses a lot the debit card.
Something lent for temporary use.
I asked for the loan of a garden hose.
Picture
13
Word
Definition
Example
Traveling
Buying or selling foreign currency for travelling.
He enjoyed selling but he hated the travel.
Mortgage
A loan secured by I had a mortgage the collateral of some for the new that I specified real bought five years estate property which ago. obliges the borrower to make a predetermined series o f payments.
Overdraft
The possibility to borrow money by spending more than you have in you bank account.
Picture
My credit card have overdraft.
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Word Investment advice
Internet banking
Telephone banking
Definition
Example
Counsel given to an investor as to which securities to buy or strategies to pursue, usually in exchange for a fee.
I received a investment advice from my bank.
Payments, transfers.
I prefer to use internet banking because it's easier check my account.
Payments, transfers.
Sometimes I telephone banking for ask some questions about my credit record.
Picture
15
Pictionary 3 16
Word
Definition
Example
A bank primarily engaged Commercial in making short-term loans from funds deposited in banks current account
He cashed a check at the commercial bank.
A investment banks work with big companies, giving financial advice, raising capital by issuing stocks or shares and bonds, arranging mergers and takeover bids, and so on.
Our investment bank is one of the biggest banks in the city.
The term "private bank" can also refer to the financial institution specializing in financial advice and services for high-net-worth individuals
We invest our money in private banks.
Investment banks
Private banks
Picture
17
Word
Definition
Example
Picture
We want to use the refers more to the structure hedge funds for a pay debt. of the investment vehicle than the investment techniques.
The term "hedge fund" Hedge funds
Stockbrokers is an agent that charges a fee or commission for executing buy and sell orders Stockbrokers submitted by an investor.
Islamic banks
They do not pay interest to depositors or charge interest to borrowers, buy invest in companies and share the profits (or losses) with their depositors.
Examples of Investment Companies include stockbrokers an d investment fund managers.
I deposit my money in a Islamic Bank.
18
Word
Definition
Non-bank financial intermediaries
Some car manufacturers, food retailers and department stores now offer products like personal loans, credit cards and insurance.
Example
Picture
The last year I worked with a Nonbank financial intermediaries
19
Pictionary 4 20
Word
Definition
Example
Money placed in a bank.
Each month I deposit $500 in the bank.
Loan
A sum of money borrowed from a bank.
My company obtained a loan for $100,000 in the bank.
Capital
The money invested in a business.
We have a very good capital of $1,000,000 for the new business.
Deposit
Certificates representing Shares / Stocks part-ownership of a company.
Pictionary
We gave shares for invest in new negotiation.
21
Word
Definition
Example
Bond
Certificates of debt issued by governments or companies to raise money.
A corporate bond is a safer investment than common stock in the same company.
Merger
When one company combines with another one.
The proposed merger of the two banks.
Takeover bid
When one We offer a company offers to takeover bid to buy or acquire ABC Company. another one.
Stockbroking
Buying and selling The stockbroking stocks or shares is the agent who for clients. buy and sell stock.
Picture
22
Word
Portfolio
Definition All the investments owned by an individual or organization.
We have the all information about the company in a portfolio.
The profits made on investments.
His gross income was enough that he had to file a tax return.
Unable to pay debts or continue to do business.
The move to the market nearly bankrupted the firm and its director.
Return
Bankrupt
Example
Picture
23
Word
Deregulation
Conglomerate
Interest
Definition
Example
The ending or relaxing of legal restrictions.
Now exits a deregulated the airline industry.
A group of companies, operating in different fields, which have joined together.
We have a big conglomerate of customers in the last three months.
Picture
The price paid for The interest has borrowing money, increased a 10% paid to the in this week. lenders.
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Pictionary 5 25
Word Competitive advantage
Sustainable
Sales forecast
Definition
Example
What an organization can do better than its competitors.
Create new products represent a good competitive advantage.
Able to continue over a period of time.
She has a sustainable travel agency.
The sales businesses expect to achieve in a particular period of time.
He expect to achieve a good sales forecast this month.
Picture
26
Word Break-even point
Revenue
Exit strategy
Definition
Example
Where total costs equal total income from sales and the company makes neither a profit nor a loss.
They find the perfect breakeven point of their project.
The total income received by a business before any expenses are paid.
We obtained good revenues from the last investment.
An investor’s plan for getting their investment back and potentially realizing a profit.
When we do a negotiation, we always create a exit strategy.
Picture
27
Word
Founders
Personnel, staff, employee
Definition
Example
Picture
The people who The founder of establish a the university is company or other my mom. organization.
The people who are employed in an organization.
Emilio is a good worker.
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