British fashion designer Mary Quant at the launch of the new doll Daisy, UK, 14th January 1973. (Getty Images)
Daisy arrived in the UK in 1973 fifty years ago this year. Designed by Mary Quant, her name was inspired by Quant’s signature flower logo. Lets find out more...
Daisy Doll & the big 5-0! Born on January 14th 1973, the iconic Daisy doll by Mary Quant was much smaller than her British friend Sindy, standing at a petite 23 centimetres (9 inches) tall. But, what made Daisy 'stand out' was her high-fashion clothes that were designed by the late Quant herself – often mini replicas from her main line. There were hundreds of different cuttingedge 1970s designs - many with distinctive patterns including graphic shapes, flowers, stripes and polka dots. Lots of fashionable materials
were also used including satin, stretch jersey, 'fun fur', PVC and denim. Marketed as 'The Best Dressed Doll in the World', Daisy also reflected the more playful side of the Quant brand - the clothes had irreverent names like 'Cucumber Sandwich', 'Angel Delight', 'Bees Knees' and 'Swizzle'. Footwear included platform clogs and sandals in every colour, and go-go boots with the Quant daisy on the side. Daisy, like Sindy also had an extensive range of furniture, accessories, and pets. >>
